As per recent reports, content marketing has doubled in terms of popularity in the past couple of years. You would have noticed the term being mentioned frequently in marketing circles.

Content marketing in Mumbai has proved to be an incredibly valuable technique for attracting target clients and influencing the market. If you have an active blog or website, you attract a target audience who specifically looks out for your content. This traffic is of high value to you.

By employing some smart strategies, you can do more than just targeting a few clients. You can increase brand awareness and reputation. Content marketing is highly beneficial for improved SEO rankings as well. If you are not employing online content marketing, then you are missing out on a huge audience.

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Content Quality

To attract audience, you need to avoid low quality content. You require content that is exceedingly informative and appropriately entertaining.

Content marketing has proved to be an effective method to communicate with probable customers without selling any product.

If you are aiming to create a high quality content marketing campaign, then it is important that you understand the value of associating yourself with videos.

It seems that everybody in this fast paced information era is easily distracted. Due to this reason, it has become mandatory to sustain the interest of blog visitors. This can be effectively done by making informative and entertaining videos.

Distribution of Content

After you have created informative content, distribution of the same is the next step. You can use social media, email marketing, blog commenting and more to assure that your content reaches a good number of relevant audience.

As for videos, you can add your videos to YouTube and Vimeo and include those links in your blog.

YouTube back links are among the most valuable as more and more value is being placed in videos.

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Back links and SEO

While using the likes of YouTube, Twitter and Facebook can be appropriately effective; article directories can be an equally potent option. High PR article directories will allow you to post content on their website. You would be able to include backlinks to previously written articles, blogs and website in such directory submissions.