3 years ago on
We can’t deny that social media is a great platform for all brands. Despite the turnover, businesses, whether it is small or large scale industry, strive to be a leader in Social Media Marketing.
According to a recent study, 41.5% of businesses are investing 1-5% of their marketing budgets on social media. These figures clearly show brands are conscious of increasing their identities and hunting for expertise from top Social Media Marketing Services.
Here are some useful tips for you if you are looking to hire a social media service.
Cooperate and Work Together
If you consider the Social Media Marketing Services just as an outsourcing agency, of course, you are on the wrong path. Obviously they have the expertise to make your brand a success, but don’t forget you are the brand custodian, get involved.
Keep in mind, they know how to market via social media, but you know your brand better. They can guide you how to reach your audience, but you know the real customers. So there will be many situations where you and your marketing services have to work together. Your brand will be a success only if you and your agency work in tandem.
Be prepared to hand over your account details to a new agency if your social media was being managed by any other agency till now. Make sure that all your passwords and admin rights are deleted from the older agency. It will take a couple of weeks for the new agency to understand your social media strategies so far, so cooperate with them.
Set Goals and Missions
You should get acquainted with team members of the new agency. Try to give them a clear picture about your brand. To be precise, you are supposed to make them understand about your brand’s philosophy, legacy and the real purpose of your brand not only on social media but in all spheres of its existence.
It is good if you can exactly define what your expectation of social media marketing is, by setting short term and long term goals for your brand.
It is important that the agency team should have an idea about your office culture. You can invite their team to your company. This will help them know about the back- end working, your manufacturing style, how your employees work etc. Sometimes they might find a story from your working ambience to include in their social media campaign for your brand.
Reporting methods and accountability
Reporting methods and accountability is an important process because it helps the metrics to determine what is working and what is not. A mutual discussion between the agency and you help to make sure the reports, numbers, insights would be needed by your marketing team. You have to precisely define schedules and timelines for these reports. Ensuring the data needed on a daily, weekly and monthly basis is also important.
You might be using a social media tool earlier, if so, share your credentials with your new Social Media Marketing Service. They will use the tool and give you reports, helping your marketing team to schedule upcoming quarters. You should seek suggestions from your agency on how to make things better. Suppose there was a decrease in traffic, your agency will comment on it and suggest you measures to rectify it.
Get updated by involving
Everyday social media evolves with new ideas. For example, if an idea works today will be out- of- date in the coming month. As trends change day- by- day, your agency must be updated with the latest trends in the market. You guys both need to work in tandem to know the changes in the market.
Try to conduct brainstorming sessions in a month to place your brand in more impressing ways. Invite employees from different departments of your company to suggest their ideas. Sometimes fresh ideas will come even from people with no marketing background.
You should make your employees understand what their company is doing on social media. Conduct social media awareness sessions with the agency teams and employees from your company. Get updated with the latest features brought in by Twitter or Facebook. Also, find if there is any feature suitable for adopting by your brand.
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Trust your Social Media Marketing Service
When you hire a social media service, you should allow them free to work in their own style. You only need to give them guidelines and content. Allow them to communicate with whoever they want. It is good to keep an eye on the activities on social media but never command them how to operate it.
Sometimes there may be situations to do things spontaneously. So, you have to believe in your social media service’s capability. They know what to do for the betterment of your brand. If they get a sign from your side that you trust them, then they can work with much confidence. This will give you incredible results.