5 years ago on
Twitter is finally transforming from being just a social media website to a good marketing platform.
The social media platform has introduced new product page and another page that the company called “Collections” where information about a specific product or places are given. Also, customers can buy products from there.
A product page in twitter consists of things like tweets about the product, user reviews, pricing and sometimes, a buy button. However, Collections page is a bit different. It contains more of recommended products and places selected by a brand or a high-profile curator.
Though Twitter has tried various shopping experiments before, this time they are at a much advanced level. Twitter already has a user base from which they can collect information about different products to be features in product and collectible pages. They can use the information to educate the potential buyers. Also, the website is going to collect a huge revenue with these pages.