5 years ago on
Snapdeal is planning to build a discovery platform and associated tools for brands as well as for its sellers on the marketplace.
This platform would leverage artificial intelligence, real-time data and other tools, delivering high return on investment for advertising campaigns.
It is being built by an engineering team led by technology entrepreneur Ali, which has customers across UK, US and India.
Speaking about this acquisition, Rohit Bansal, Co-founder, Snapdeal, said, “At Snapdeal, we are always on the lookout for talented people, who come with specialized skills that augment our capabilities. Ali comes with 17 years of rich experience in building web scale technologies, Product Management and building highly specialized teams focused on a data platform and ad tech products. We are confident that Ali and his team will further strengthen our technological capabilities.”
Snapdeal has the widest assortment of 15 million products in more than 500 categories.
Ali joins a growing battalion of successful entrepreneurs and technology leaders who are joining Snapdeal to build most impactful digital commerce platform in India.
As a part of this vision, Snapdeal has partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, and Ratan Tata amongst others