5 years ago on
Recently, Google was caught testing green colour search ad labels almost a week ago. They are at it again!
This time, Google testing purple color on “Ad” label found in Maps matching the purple pin noting the advertiser’s location on the map itself.
Read Also: Is Google Testing Green “Ad” Labels?
The purple pin distinguishes it from the red organic pins.
It doesn’t appear to be too malicious or annoying; the locations are accurate, and it will help some businesses to populate their results right to the top.
Google also began testing green “Ad” labels in the main search results a couple of weeks ago. That test appears to be running in most major markets at this point.