5 years ago on
As per popular opinion, Facebook “Dislike” button has long been overdue. The company finally seems to be listening. During a town hall meeting at the company’s California headquarters, CEO Mark Zuckerberg has said the feature would be coming soon.
He also said that the “Dislike” button would not “downvote” posts, but instead let users express other emotions.
“People have asked about the ‘dislike’ button for many years, and probably hundreds of people have asked about this, and today is a special day because today is the day that I actually get to say we are working on it, and are very close to shipping a test of it,” said Zuckerberg
Whatever the intentions, the public might have a different opinion.
Also, Facebook is where news publishers manage to get a majority of their traffic to their websites these days. So a “dislike” button might influence the traffic inflow. In that case, brands would have to change their content strategy and approach.