5 years ago on
Animation is not all about just children’s pictures and something that you fool around with at some point in your lifetime. It has been found that animation, if used properly, can bring about great success for a business. The use of animation in digital marketing sphere has shown promising results in recent years.
Another reason why the current popular trend of animated videos is set to grow is only due to high-speed Internet and its market penetration.
An animated video presents information on the screen using colourful graphics and engaging motion. Industry gurus opine that with animated videos the marketing possibilities are endless.
Many companies of different sizes and types are all getting on the bandwagon of using animated videos as part of their online marketing strategies.
Animated videos are used extensively by the more established companies to explain how their products or services work. So much so, even start-ups with limited budgets are foraying into the world of animated graphics to promote their business and are viewing it as an integral part of their business strategy. Read on to find out why you can use animated videos to promote your business.
It is a known fact that of 65% of people can learn more by viewing pictures, that is, they are visual learners. Over 90% of information that reaches the brain is visual in nature. Visual information that reaches the brain is processed faster than any other type and can understand easily.
For all of these reasons, there has come about a noticeable increase in the video content that is streamed through social media and the Internet.
The fact that Facebook streams an average of over 4 billion videos in a day bears evidence to this fact. In short, pictures and videos are more remembered in people’s minds than just text.
Many companies, even today, think that only large corporations with big budgets sell their products through the online video channel. It is true that live action video, in addition to a substantial budget, has all the ingredients depending on outside influences: shooting the video, actors, wardrobes of the actors, and location to shoot the scene.
It needs more equipment to create. The end video can, therefore, make or break the message that you intend to spread to your prospective clients.
However, it should be understood that live action video is not the only way in which you can make your customers understand about your product or service. Animated videos can be created quickly in a definite and controlled environment.
The tools are available within your organization and there is a total control of the final product. It works out cheaper and it is possible to deliver the message that you want your audience to see and understand in a powerful manner using an animated video.
One of the metrics that Google uses to rank websites is the amount of time that a user spends on the site. The average website user is known to spend only 10 or a maximum of 20 seconds if no other reason compels him/her to stay further. If the visitor leaves the website within a few seconds, your Google ranking can be affected.
An animated video can do help to improve the rankings. Animated videos are entertaining, educative and fun to watch. The chances are very high that a visitor to the website will watch an animated video that is playing on the landing page of your website before leaving the site.
It is estimated that for a site having animated videos, the website average time for a visitor is found to increase from 8 seconds to about 2 minutes.
According to surveys that have been conducted, over 85% of respondents admitted that they have ended up buying a product after seeing an animated video that explained the use of the product.
More than keeping the visitors at the website for longer periods, they help to convert prospective clients into customers. In this light, it is important to note that the videos should be created in the most exciting and innovative manner for conversions to increase.
Most animated videos are made with characters that represent prospective clients. They are made in such a way that they are informative as well as entertaining.
If the video is something that they can relate to, the level of engagement is high. It is possible that they will share it with like-minded friends.
The video can then go viral and this directly translates to a huge exposure and an increase in the number of new prospective clients. The increase in the amount of interest brings along more business growth and sales.
The best stories are when the customers-to-be form the stars. Always project the company as a supporting character in the video.
Animations with the right mix of movements and colours can draw the viewer’s attention and keep them hooked on to the movie. The story-telling techniques that are employed also play an important part.
Visual aids are proven to be more persuasive (43% more) than verbal attempts to persuade. Animated videos have both the audio and visual communication that significantly enhances perception.
The characters and elements in an animated video are combined in such a way that the most complex data and concepts in a simple and easy-to-understand manner. The best part is that the simple format is easy for the viewer to remember.
The characters in an animated movie can be made to act in any manner for you. They can fly, speak, sing or dance to convey your message to the audience.
Animated Videos can be used to highlight the key points of your product or service in an effective manner. They put across important matter across to the audience in a matter of few minutes which otherwise would have taken hours to read and understand. The recommended length for an animated movie to advertise your product is 90 to 120 seconds.
Animated video is one of the cheapest ways that you can use to promote a product or a service that your business offers. All it needs is the creativeness of a team that will put together an idea using animation skills.
Animated videos are not very expensive to create and are seen to provide optimal ROI and lead conversion rates for just about any business (an increase of about 80%).
Animated videos need not be updated as frequently as live-action videos as they remain fresh for longer periods unlike the latter.
A good-quality animated video is what can make you beat the competition. A high-quality video places you in the market as an innovative and futuristic company and sets you apart from the rest of the pack.
People all over the world watch videos every day. It is estimated that over one-third of the time that an individual spends online is for watching videos. Therefore, making use of animated videos is seen as one of the best ways to catch the attention of a prospective customer.
It can be considered as the very first step in making a sale. Therefore, making use of content that engages the audience is crucial to make your product or service a success.
Google loves animated videos as much as your prospective clients. As Google rankings improve when you place videos on your website, it is also a good way to improve your SEO and your website to rank higher in Google’s search listings. This is one major reason why animated videos are being used more.
If you host your animated video on YouTube and embed these on your website, you can do a smart job of including keywords in the video andaccording to statistics, the chances of your video making it to the first page of Google search listings increases by over 50 times.
Animated videos appeal to a much larger group than just children. Many animated videos boast of millions of subscribers (e.g., Kurzgesagt in YouTube). Animated videos do not promote any specific race, age, religion or nationality.
This is important for your business because the whole world is the market for your online business. Therefore it needs to appeal to everyone and reach different demographic groups, cultures and races.
Animated videos give your business fantastic opportunity to build a brand. The creative team that builds the video can incorporate brand images, logos and colours of your business into the video every time. They can even build a series of videos that will help to place the brand successfully in the market.
In the light of the above discussions, the reasons why an online business owner would want to make animated videos on board the marketing campaign are as follows:
If you are a business owner and you have not added animated videos as part of your marketing strategy, it is time to get started now. There are cloud-based programs that help to create animated videos quickly and easily with simple tools that can be used to drag and drop figures.
More than 64% of prospective clients are likely to buy a product online after watching videos and that over 50% of viewers are looking for more information about a product or a service after watching a video should be reasons enough to get started.