5 years ago on
If you are looking to hire an SEO company, it’s a big step for your business growth. Working with an SEO company will give you many benefits, but it can be unsuccessful if you entrust your SEO strategy into the wrong hands.
You need to learn the things to look out for before hiring an agency. We hope these seven tips will help you to hire an SEO company in India.
Learn the Basics of SEO
It’s not necessary that you have to be an expert in SEO, but make sure you have a basic knowledge on Search Engine Optimization and how it is useful for your business.
If you don’t know the basics of SEO, you cannot analyze the performance of an SEO Company.
Describe your SEO Strategy
As you know, SEO is done for improving the rank of your website in search engines and to ensure your online presence as well.
Be that as it may, you have to ask yourself for what reason you need a higher rank in search results. Be particular about your needs and the expected traffic for your website.
Try to prepare a profile about the nature of your customers and how you wish to introduce your brand. If you can give these details, your SEO company can work in tune with your expectations from the beginning itself.
Do Research before accepting an SEO company
Make sure you don’t believe any agency blindly because of their reputation. All you need to do is to prepare a list of companies that can meet your needs.
Online sales pitch may attract you, but don’t forget to do your research before accepting an SEO company. You can seek suggestions from different businesses as well.
A keyword search will help you to ensure the rank of the agency. If they rank higher in search results, they are the best in Search Engine Optimization.
You could also do a keyword search to know the position of their clients. You can even contact these clients to know their feedback on the performance of the SEO Company.
Stay away from those agencies that send you unwanted emails offering to sell you keywords, because these are unethical practices.
Feel free to ask questions
You should ask these questions before you invite an agency to offer you with a proposal.
You should ask them whether they know their Panda from their Penguin. You can understand from their response if they have knowledge on Google search algorithm updates.
It’s good if you ask them their experience with other clients doing the same business. This will help your SEO Company to get an idea about the nature of your business.
Inquire them what all results other clients gained from their service. Ask them whether they were able to increase traffic within the specified time and tell them to share other ROIs. Reject the agencies that hesitate to share this data.
Inquire about the content writers in their team. Remember, fresh and quality content is vital for effective SEO.
Know the SEO proposal
It is crucial that a proposal from an SEO Company should consist of their approach, services and a cost breakdown. These four key elements should be there, at least.
Quality strategies on link building
Aspects on Social media optimization
Strategies on Content marketing
Reporting methods and tracking, with special focus on ROI
The proposal should assure that the company understands your SEO needs and will work diligently for the success of your brand.
Recommended Read: How to Choose the Right SEO Expert for Your Company
Regarding the costs
You should understand the costs required and your return on investment prior to signing a contract. You will not get quality SEO from a reputed SEO Company in India so cheaply. You should understand why to invest a big amount and ensure there are no hidden charges.
SEO charges can range from $750 to $5000 a month with respect to your needs. Usually SEO fee is fixed on the basis of upfront costs and a monthly maintenance charge.
Consider as a long – term relationship
Consider hiring an SEO company for your business as the dawn of a long – term relationship. Openness and trust between you will deliver massive results.
Keep them updated with what’s happening and don’t hesitate to share certain confidences. Your SEO expert should have an enthusiasm to understand more about your business and should communicate with you regularly.
It will take time and money in order to improve your search engine ranking and reputation. So, hire an agency with a proven track record. You need to make sure that they are able to provide professional services and ROI in tune with your expectations.