Lifecycle Marketing Cost Engine (Tech + Talent)

Unify User Acquisition and Customer Retention into a single automated engine. Select your domain to view the fractional roadmap.

The Unified Growth Model

Instead of spending on disjointed agencies, our system mathematically prioritizes your Customer Acquisition Engine first. If you select Paid Media, your budget dynamically scales to protect your Actual Ad Spend while covering the selected Tech & Talent overhead. If you opt for Retention only, your budget directly funds the CRM infrastructure. The calculator projects how many months of our full-funnel roadmap your budget can fund.

Adjust Your Total Campaign Budget (Lump Sum): $1,000

Acquisition Pool (85%)$850

↳ Total Ad Spend Funded$352

↳ Total Tech & Talent Config$498

Retention Pool (15%)$150

↳ Total Tech & Talent Config$149

Surplus Unallocated Budget: $1

Core Objective: Drive high-intent installs, eliminate friction using deep links, combat cart abandonment, and maximize Customer Lifetime Value (LTV).

Basic (Acquisition & Activation)

$647/mo Base Tech+Talent

Phase Timeline: 1 MonthsActual Ad Spend (Paid Media):$352 /mo

Customer Acquisition Engine Cost: $498Customer Retention Engine Cost: $149

Acquisition Options:

Organic+$199

ASO Baseline: Optimize App Store titles, subtitles, and keywords to capture organic shoppers.

Paid+$299

Boosted Posts & PPC: Beginner-friendly Meta/TikTok ads and Google Search campaigns targeting high purchase intent.

Retention Config (CRM):

Retention+$149

Include Customer Retention Engine.

Data & Event Mapping: Configure the CRM to accurately track core events (Install, View, Add to Cart, Purchase).
Welcome/Onboarding Flow: Design a multi-step automated onboarding sequence to convert first-time users.
Standard Cart Recovery: Set up a "Live Inaction" trigger to send a push notification 30 minutes after abandonment.

Partially Funded (1 of 4 Months)

Intermediate (Deep-Link & Segmentation)

$2,445/mo Base Tech+Talent

Phase Timeline: LockedActual Ad Spend (Paid Media):$2,396 (Min Req)

Customer Acquisition Engine Cost: $1,996Customer Retention Engine Cost: $449

Acquisition Options:

Organic+$499

ASA Keyword Gap Analysis: Capitalize on organic competitor search gaps to boost visibility.

Paid+$599

Remarketing & Google Shopping: Meta/Google retargeting, Display banners, and technical product feed management.

Tool / AI+$399

MMP & Deep Linking: Implement mobile tracking to protect against ad fraud and route users clicking ads directly to exact product pages.

Influencer+$499

Influencer & Affiliate Marketing: Partner with third-party creators and manage affiliate networks (e.g., ShareASale).

Retention Config (CRM):

Retention+$449

Include Customer Retention Engine.

RFM Segmentation: Run Recency, Frequency, and Monetary analysis to group users (Champions, At-Risk, Dormant).
Omnichannel Orchestration: Expand recovery flows across Push, SMS, and WhatsApp with frequency capping.
Dynamic Product Recommendations: Sync the product catalog to suggest items automatically based on past browsing.

Locked: Requires more budget to fund this phase.

Complex (Predictive AI & Incrementality)

$3,845/mo Base Tech+Talent

Phase Timeline: LockedActual Ad Spend (Paid Media):$3,995 (Min Req)

Customer Acquisition Engine Cost: $3,096Customer Retention Engine Cost: $749

Acquisition Options:

Organic+$699

Custom Product Pages (CPPs): Direct specific ad audiences to matched, customized app store listings.

Paid+$799

Programmatic & CTV Video Ads: Automated, AI-driven digital ad buying (Trade Desk) and Connected TV campaigns.

Tool / AI+$699

Predictive UA AI: Automated bid management & LTV scoring algorithms.

Influencer+$899

Macro-Influencer Partnerships: Complex contract negotiation, legal compliance, and whitelisting with high-profile creators.

Retention Config (CRM):

Retention+$749

Include Customer Retention Engine.

Predictive Churn Prevention: Utilize CRM AI to score churn risk and automatically deploy preemptive discount codes.
Agentic Send-Time Optimization: Use AI to deliver messages at the exact local time each user is most likely to buy.
Advanced Multivariate Testing: Continuously A/B test subject lines, push copy, and promotional incentives.

Locked: Requires more budget to fund this phase.

Deploy the Basic (Acquisition & Activation)

Enter your details to receive a formal proposal locking in this lifecycle marketing scope for your E-commerce & Retail brand.

Lifecycle Marketing Cost Engine (Tech + Talent)

The Unified Growth Model

Basic (Acquisition & Activation)

Intermediate (Deep-Link & Segmentation)

Complex (Predictive AI & Incrementality)

Deploy the Basic (Acquisition & Activation)

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