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5 years ago on

Why Marketers Should Have a Content Plan for Social Media

Do you have a social media strategy prepared?

Do you know what to tweet, share on Facebook and write as your blog posts?

If you answered a yes, great! You are on the right track. If you answered a no, you’re just like the others in the market.

Marketers understand the importance of social media but don’t generally know how successful their campaigns are. They don’t focus on the content and cannot figure out what must be posted when.

If you’re also sailing in the same boat, here are a few questions that you need to ask yourself:

  • Do I have my existing and prospective customers here with me?
  • Is my post of any benefit to the consumers?

There are some other questions to ask as well but if you didn’t have the right answers to the above questions, you need a content plan.

Let us go through some of the key reasons to understand why creating a content plan for social media is so important:

1. Gives you a direction

Writing, posting, sharing – these actions become redundant if you don’t have a content plan in place. You must have clearly defined goals along with pre-decided metrics for success. You must know how and where you need to communicate with your target audience and what is it that they are expecting from you. A content plan adds a sense of purpose to your business and at the same time gives you a blueprint for the journey to your final destination.

2. Have a better sense of the target audience’s needs

If you have a content plan, you will know how to target the right audience with the right services. In the absence of a plan, customer demand for online services can be incorrectly evaluated.

3. Develops Opportunities for Conversations

A content plan helps you measure the success of your conversations. You know what works and what doesn’t with your audience. Social media platforms help you engage with the end consumer and if you are doing correctly with an appropriate content plan, you will notice an increased social media ROI.

4. Helps with Integration

A social media content plan enables everyone in the team and organization to remain integrated. All employees know what communication must be made with the target audience and there are clearly defined goals for everything.

5. Scope of New Strategies

If you are aware of your content plan and its ROI in terms of the metrics you set, you have the option of tweaking it to make it work. Without a concrete plan, knowing what works and what doesn’t is challenging.

Social media changes regularly. This means that you must also change with it. However, this change must be planned according to the current strategy. You must adapt to the changes introduced by the different social media platforms.

6. Identify your Audience’s language

If you keep tweeting without a specific content plan, you would be talking about anything and everything without knowing what your audience is searching for. It is important that you have a well-defined voice and use it when you are sharing content.

7. Eliminate the Guess Work

Once your content plan is ready, you know where your efforts need to be invested. You know how your content functions and are not wasting any time finding what you need to post. Social media platforms are time sensitive and if you are ready in advance, you are ready to make the most of this marketing tool.

8. Increased traffic

Website traffic is an important KPI for every business organization. Well planned and well placed social media updates attract more engagement, thereby generating higher click-through rates and leads for conversions.

9. Better Engaged Visitors

There are options to buy followers and traffic on social media. However, with a solid content plan, you can engage with your target audience realistically. The quantity of followers, clicks, and traffic does matter but the quality must be your focus.

10. Improved Customer Retention

Your bounce rate will start to lessen if your social media campaigns are being executed effectively. This means that you are reaching out to the right audience with the right information, and they are appreciative of the content you are providing.

Remember, social media does not have any magic formula. You need to understand what works for your business and what does not and this can only be done by devising a social media strategy and content plan.

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