8 years ago on
E-mail marketing plays a vital role in digital marketing campaigns these days. But most of their process lacks proper structure. So, they fail to achieve expected success with their campaigns. With 81 new mails reaching inboxes at an average, 84% of them being spam, you need something to make your mails stand out.
Before you can access your click-through rates, revenue generation or any other business growth metrics, your prospects need to open your e-mails. For this, your mails need to be special, the kind that generates curiosity in the reader’s mind. Here are some ways digital marketing companies can improve those e-mails and get great customer response and better revenue generation.
1. Create a Short, Intriguing Subject Line
The difference between your e-mails being opened or reaching the trash is the awesomeness of your subject line. Avoid those dumb, boring clichés and go for something that can generate curiosity, subconsciously forcing the reader to want to know more. Try to keep them as short as possible for better open rates, but not too short that the reader doesn’t understand what it is.
Don’t say more, but just enough to invoke curiosity. So are your subject lines really good to get you those valuable open rates?
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2. Make the message a personal one
Adding a personal touch to your e-mails can take you a long way. Using your client’s, company’s or the industry’s name in your subject line is good method of creating response. A person’s awareness heightens when hearing his/her name, which makes them feel unique and special. This will help your mails standout and that is good for business.
3. Resend E-mails
The client’s inbox may have thousands of mails and yours can easily be overlooked. So feel free to resend relevant content to those clients in case they have missed the first one. This second chance is often appreciated by the clients and you can drastically improve your overall open rate.
4. Being Provocative Can Help
Tests by A/B and Promise Media have found that subject lines with a little personality and flavour can help you get the attention that you desire from your mails. This includes controversy and humour, which are far better than most ordinary topics. But remember there is a fine line between being provocative and being offensive, so choose wisely.
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5. Know What Your Audience Wants
Create emails in a way that the readers want it. According to Science of Emails 2014 64% of the readers preferred HTML based emails rather that plain text. Studying more about the audiences you want to focus on will help you a lot. It was found that 63% of the people between age group of 18-29 use automatic email filters in their inboxes. So, choose your candidates accordingly.
6. Timing is of Utmost Importance
When to send an email is as important as to whom you send the email. People go through mails during business hours and commuting hours rather than over lunch or dinner time. Moreover be aware of the time zones and cultural tendencies in relation to time.
7. Use Active Verbs
Strong verbs can help convey action, excitement, and intrigue. Using active verbs in subject lines and if possible throughout email copy can excite your readers and engage their interest.
8. Use a Proofreader
You might think that your emails are perfect, but there is no harm in hiring an extra pair of eyes. This has proved to be an asset more often than not and makes your emails as perfect and error free as possible.
9. Emails Coordinated With Buyer-facing Messaging
Consistency in the experience across all your platforms is essential for getting satisfactory customers. This can be the message that you are trying to deliver through all your blogs, tweets, posts, emails, offers or sales calls.
10. Go Past Open and Click Rates
The executive team may not care about opens or clicks. For them revenue is what is important. Find ways to connect your email marketing campaigns with leads transferred to sales to deals closed and revenue earned. This can be good for both your company and your career.
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