B2B businesses are excessively talking about the need for a content marketing agency today. Hiring a content marketing agency is like having a support for your in-house team. They extend your resources and help you save time to focus on other activities.
Here are some important reasons why you need to hire a B2B content marketing agency in 2018:
1. Limited Internal Resources
One of the most important reasons to look at hiring a content marketing agency is limited internal resources. Most companies have a small content marketing team, who while being highly qualified don’t have enough time to prepare and execute a comprehensive content marketing approach. The content marketing agency helps to fill these gaps.
2. Sharing Your Story
Most B2B owners know that they do not have an interesting story. But not sharing the story at all gives these B2B businesses an impersonal, boring, and functional image. A content marketing agency focuses on the story you have and shapes it into an appropriate marketing strategy. It allows you to connect with your target audience keeping their perspective in mind.
Specialists at a content marketing agency understand what communication appeals to the target audience. They explain how your services can offer solutions to make their lives simpler. With the right story and right marketing strategy, you carve your own niche and establish a relationship with the people.
3. A Team of Specialists
Words play an important role in painting a picture of your business. Even if you offer something boring, content marketing experts have the acumen to prepare it interestingly.
When you hire a content marketing agency, you work with a team of specialists who are skilled in a particular area. They are constantly involved in the task of creating content and understand the target audience’s expectations well.
4. Produce More Content
Content marketing today means constantly churning high-quality blogs and articles. Small B2B teams cannot keep up with the pace of content development required to meet industry demands.
A content marketing partner not only assists you with the preparation of a suitable strategy for your brand. It decides on the types of content you require to reach your target audience. Finally, it also produces this content for you in your voice creating a dialogue with the audience.
5. Updated with the Current Trends
When working with an agency, you are certain that the experts are aware of the latest marketing trends. Internal content marketing professionals have a knowhow of what’s happening in the industry.
Agency specialists, on the other hand, also understand what’s working in different industries with increased exposure. They work on client campaigns on a regular basis. They understand the pros and cons of every tool that is implemented and only choose to use the best.
6. Vendor Relationships
For the success of a comprehensive B2B content marketing strategy, it is vital to use different channels, software, and tools. This way campaigns produce the right results. Owing to their nature of work, content marketing agencies have ongoing relationships with different vendors.
When a company hires a content marketing agency, it can leverage from the bonds that these agencies have with third-party vendors. Establishing connections with several different types of vendors on its own can be difficult, especially for a B2B small business.
7. Cost-Effectiveness
This may sound contradictory but is true. Establishing an internal content marketing team will require employees with various skills. It will also require subscriptions for different software for campaign management.
Even if you hire the various positions at entry level, you will be spending much more than what you would with an agency. Therefore, when you compare salary costs with retainer fees, you will definitely want to pay the retainer fees.
8. Lead Generation
Last but not least, B2B content marketing agencies help to drive and track leads. They concentrate on every lead that is generated and ensure that you do not miss out any. They have the right software to measure deliverables and map the output they have reaped from different efforts.
Hiring a B2B content marketing agency is advisable for most B2B firms today. It eases out the process of creating content allowing in-house teams to focus more on sales and customer service. Firms can focus on their growth projections and improve revenue goals without hiring specialist employees for these fields.
