7 years ago on
Human are visual creatures. We believe what we see. To sell any idea, marketers should get consumers to visualize an idea. That’s where video content marketing comes to the scene. Imagine the effect movies, music videos and TV ads have on our psyche. Now, redirect that effect to your business. A digital marketing agency can finish the intimidating task of making videos with ease.
The Emotional Quotient
The video of a silly dog running around a laughing infant has million views in YouTube. Why? The video has no logic or purpose, but it strikes an emotional chord with the viewer. The audience find the video amusing to watch. That’s the strategy. Any valuable product sold with an emotional touch will make all the difference in the revenue.
The videos need not be all about the product. The focus should be on gaining customer loyalty. Make videos of your work culture, the non profit organisations you work with, the brand’s values, team events, etc. When it gets emotional, it gets personal.
Keep It Short
The videos should not lag. The shorter a video, the greater it’s reception. That’s why TV ads are more powerful than full length movies. The tiny-videos put the spotlight on its message before the audience gets distracted. It is the little things that a digital marketing agency does that matters.
Create short Q&A sessions with customer queries as videos for your online site. It will show the customers that you care. Ask your buyers to share their picture with your products and create small montage videos with that.
Video content marketing should never be boring. The visuals should be attractive, well shot and funny. People never forget a famous movie dialogue or a catchy song chorus. It’s because of their entertainment values. Anything wrapped in humour will bring positivity all around. Customers will feel at ease when they see the glamorous or goofy side of your business.
Make funny videos with your workers or share funny stories. Film highlights of the year or show your audience the perks of using your products. Add some catchy tunes to it. There you go! These are some simple equations to videos which one cannot forget.
Boost the value of your products with video content marketing. Watching a video makes a person understand better than reading a book. A digital marketing agency’s videos provide much information about the products in short amounts of time. It’s creative, effortless and efficient.
Make instructional manuals in video formats and upload those to your site. It helps your customers to get the most out of your products. Give a virtual tour of your site to enhance the user interface. Document how your products are made and show them to your customers.
The huge advantage of video content marketing over others is that it’s attractive. But, a shabby video will backfire. It’s important to put in efforts to make catchy videos. The length, visual aesthetics, the concept and everything matters. A digital marketing agency can help you with a dedicated video team.
Every single thing that comes on screen is essential and must be given attention. When there are millions of options available, a customer will never waste time on a bad video.
Do follow your competitors’ activities to stay updated with your video content marketing. You learn more by watching videos than reading about videos. It also avoids the same videos being made again.
With many advantages to its side, Video content marketing is a powerful digital marketing tool. By focusing on making quality videos, you help, entertain and guide your customers. When made to feel included, your targets always stay loyal!