4 years ago on
How to Attract More Shoppers to Your Website
In the competitive world today, a new strategy is being introduced every now and then with the focus on attracting customers to your website. However, the fundamental key to getting people to open your website and reach out to you is the content on your page.
Ways to Get More Customers to Your Website
1. Make your website attractive and captivating
Basically, one should understand the basic fundamentals and principles needed to uplift sales, whether it is online or offline. A major attraction for the customer to buy from your website is the captions you add to your page and how attractive you make it for the customer.
You should regularly add new variety to the stock on your page so that a customer finds something different every time he opens your page. Also, the user should look forward to seeing your page because he has an attraction to find something new.
2. Customer engagement
Remember to take general information such as phone number, address and other details from your customers so that you can update them about the promotions you are offering.
Another way of making your website popular is by hiring a digital media expert to advertise your page. They have the knack of bringing your page up and increasing the visibility of your page.
Another way of attracting more customers to your website is by creating an amazing blog that can attract people by delivering useful and interesting information about your page and products as well. In your blog, you can mention all about your product and can also highlight the product so that it attracts the customer.
Give a very attractive headline to your blog. Give examples and ask your customers to share their e-mails so that you can get in touch with them. Ask them to subscribe to your page so that they will become your permanent customers and will look into your page each time they turn on their computers.
4. Free Giveaways and Events
Another important way of attracting people is by hosting a party. This party does not necessarily need a dance floor but it needs to have food for free or promotional gifts. Even if you are not doing a party yourself but sponsoring an event, people appreciate the sponsorship and visit your page to also see your products.
5. Innovative Branding
A very innovative and successful method of marketing your website is by branding. This can be done by decorating the exteriors of your vehicle with good graphics and displaying information about your website on both sides of the vehicle. People around will see your website; the more your vehicle moves, the faster will be your publicity.
6. Advertising and Promotions
One way customers can know about your business is through advertising in new online directories. You can also share your ideas and plans through local yellow pages and advertising magazines that are circulated in colonies. These advertisements are totally free and also profitable.
7. Video Marketing
Video marketing is also an effective strategy to attract customers to your website. You can create a series of video posts with solutions to problems in harmony with the kind of services or products you offer. Use YouTube to reach out to more individuals and establish an authority in the industry.
Each of the activities mentioned above takes time and therefore, it is not advisable for you to expect overnight results. Remain constant in your efforts and gradually, you will notice an increase in the number of visitors on your website. Once traffic has been generated, use attractive offers, and product ranges with eye-catching captions and CTAs to generate conversions.
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4 years ago on
Top 7 Benefits of Blogging on Your Website
Most small business owners are confused whether to include blogging in their content marketing strategy. This is primarily because they do not know how they can regularly create high-quality content and the skills required for the same.
However, the fact is that investing in a content publication strategy can be extremely fruitful, leading to improvement in search visibility, leads, and conversions. Start your content strategy with a company blog and get ready to experience the top 7 benefits of blogging on your website:
- Enhances search engine traffic
Blogging is just like fishing – when you have more hooks in the water, chances to catch a fish are higher. Adding content to your website increases the number of pages indexed by search engines. Every new blog on your website gives you the opportunity to rank higher for keywords relevant in your industry. This further helps to enhance web traffic organically.
- Adds a voice and personality
Your home page or about page sticks to information about your business and the services you offer. A blog post, on the other hand, allows you touch on issues that are of interest to your prospects. It enables you to voice your opinions. It adds a human approach to your brand giving you a unique personality that clicks better with the target audience. The likeability quotient of the brand also improves.
- Assists with social media activities
Maintaining a social media presence requires a continuous generation of content. Most of the time, small business owners resort to sharing other people’s content on their own pages. While this is an effective strategy, it won’t take you far. You need to redirect people to your own website in order to be able to directly pull customers for your products and services. Sharing your own blog posts on your social media pages comes in handy here.
Additionally, blog posts help in creating email newsletters. Simply compile the blogs of last week or list the top 10 and shoot a newsletter to all your readers.
- Establish Authority
With a blog, you can position yourself as an expert in the industry. You can share information and insights related to the current trends and build trust among the target audience. A brand that has established authority through its content tends to familiarize with prospects and remains in their top-of-mind recall, thereby generating more queries and leads.
- Pulls up conversion rates
A blog with content updated actively shows that the business is alive, updated and loved. This is why just having a blog is not enough. The blog needs to be updated with high-quality content regularly to establish brand loyalty. Customers see the expertise and innovation the brand brings to the table through their blog and helps to improve conversion rates.
- Helps with long-tail keyword rankings
If a website does not have a blog, ranking well for long-tail search queries will be a challenge. Regular industry-specific keywords can be easily taken care of; however, when it comes to targeted keywords with special search queries, content is vital. It is the only tool that helps you rank for the less commonly searched queries.
- Facilitates two-way communication
Blogging allows two-way communication. It gives users the opportunity to comment and interact with the brand on industry updates, company updates, and launch announcements. Any feedback from the customers can be recorded through the blog and getting an insight into the customers’ perspective is essential for the marketing team. Your next marketing initiatives can also be planned on the basis of the inputs you have received from your customers.
Blogging on your website is an important way to differentiate your business from that of the competitors. Sharing such content allows you to express your own words, your own thoughts and insights building a trust factor and connect with the target audience. This further impacts the search traffic and ultimately sales positively.
Blogging is more crucial for small business owners as it gives them the opportunity to compete with the big brands without spending much. Blogging is cost effective and you don’t have to set aside a large marketing budget to execute a content strategy.
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4 years ago on
6 Website Factors That Affect Your SEO Efforts
A great website is the foundation to SEO strategy. After all, all SEO efforts are towards getting traffic to your website and converting visitors to customers.
It is also usually the end of the sales funnel where your convert your leads into paying customers. Imagine driving all the hard earned traffic to a site that does a poor job in converting those visitors. That would be a pointless effort, right?
So let’s look at 6 website factors that affect your SEO efforts:
1. On page SEO
One of the ways to drive more traffic to your website is by ranking higher in Google for keywords relevant to you. This is why it is important to optimize your website for search engines. Getting more organic traffic to your website will boost your conversions. Here are some tips on on-page SEO to rank higher:
- Tip 1: Update the page title, meta descriptions and alt tags in your website
- Tip 2: Internal link-building
- Tip 3: Make sure you target relevant keywords and have relevant content only
- Tip 4: Update your site regularly with fresh and high quality content.
You can install Yoast SEO plugin if your website is powered by WordPress. We will talk about more plugins to improve your site in the last point.
2. Site loading speed
Visitors have shrinking attention spans and expect a site page to load within 3-5 seconds. According to research by Akamai, a one second delay in page load can reduce the conversions on your site by 7%.
Tip: Go to WebpageTest to test your website’s page load speed. This site gives you a detailed report on time taken to load each file.
If your site is slow in loading it could be because of server location and size, excess coding, large image files or unnecessary redirects.
Social media is one of the top drivers of traffic in SEO. It also generates targeted visitors that are easier to convert. Website content must be easily shareable on social media to support SEO. Here are three ways to ensure this.
Tip 1: Use Visual content such as images, infographics and videos. Visual content is 3x times more likely to be shared. Facebook engagement is highest for posts with photos and videos.
Tip 2: Optimize your images and meta descriptions for social media. Check how the image looks in a social media post. Are the dimensions right? Meta description is the page title and description that shows up in the post. Tweak it to include keywords and interesting lines.
Tip 3 : Have social sharing buttons installed in your website to allow one click sharing and commenting on your content.
4. Web design
The transition for your customers who come to your site from emails, social media or paid ads must be smooth. This means that your web design must be in line with rest of SEO efforts and should give a consistent experience.
Web design is reflected in the website layout, color scheme, pathways of your site. As you may have guessed it drives user experience and branding of your site. It also determines the functionality of your site or how easily visitors can complete tasks they are on the site for.
Tip 1: Optimize your site for mobile devices. Visit Browserstack to check how your site looks on various devices
Tip 2:Use color patterns and themes that reinforce your branding
Tip 3: Keep the layout simple, intuitive and logical
This is perhaps the most important website factor that affects SEO.
Content is what attracts new visitors and keeps them coming back for more. You should offer quality content if you want to succeed in your SEO efforts.
Tip: Research deeply on what your audience wants to read and watch. Develop content that solves their needs not yours.
There are many tools that help you to enhance your website. Some of them increase ranking others help you keep an eye on your traffic. Here are some website tools you must use to support your SEO:
1. Get free analysis of your website on Ahrefs and Similar web. You can see the technical glitches, traffic sources and keywords on your website and get a detailed report
2. Install Crazy Egg to know which features on your site are working and track visitor mouse movements . You can also use OptinMonster.
3. Install Hello Bar plugin to convert visitors into leads. This pop up a form to get email IDs or sign up for offers.
4. Install Google Analytics to get key metrics on your website.
5. Install Yoast SEO to create search engine optimized content
6. Schedule your WordPress post for social media with BufferApp. This will save a lot of time and give out content consistently.
Your website is your owned asset that converts leads into customers on the internet. Use the tips shared above to make sure it does the job of supporting your SEO efforts.