3 years ago on
Why Website Design Is Important For SEO
If you are under the impression that website design and search engine optimization (SEO) are two independent activities, then it is not correct.
As a business owner, you must understand that both are related and any failure in recognizing the fact could adversely affect your business.
Aesthetics should be considered when designing your website, but it important to keep in mind the fact that website design encompasses much more than that.
It has the potential to impact everything from SEO and number of visitors to conversion rates and branding.
Good Website Design Is Important
The result of a study to determine whether the content factors and different design elements had an influence on the trust of visitors coming to the websites showed that website design is more important than content.
When the people who participated in the survey were asked as to why they mistrusted websites, the comments of 94 percent of the participants towards the website design elements. Only 6 percent of them made any reference to specific content.
Content Is Important
Website design might be very important, but content relevance and quality continue to be vital. When the participants of the abovementioned survey were asked as to why they trusted a particular website, the answers given by 83 percent of them revealed that content did have a key role to play.
People like websites that are informative, relevant, clear, unbiased, and fresh. Further, they like websites much better when age-specific information is given and answers to questions that come up often are provided.
Fonts and other typographic elements are also important, but the focus should be on delivering more accurate messages to your audience.
Anyway, overdoing these elements may not do any kind of additional good to your website. Too much content can mess up your web pages and affect the conversion rates.
Website Design Has Far-Reaching Effects
Both website design and content are important and they go hand-in-hand. However, it is the quality of design that attracts visitors to your website and makes them spend time and read the content you have provides.
According to website design and internet marketing experts, it is important to design your website, keeping the needs of your entire business in view. Or else, you will find it difficult to compete in the market.
Therefore, when you design your site to make it attractive to the visitors, it should also be kept in mind that it has the potential impact the other areas of your business.
Relationship Between Website Design and SEO
When creating your website, keeping SEO in mind, it is important that you think long term. Design trends keep changing, but the presence of your brand has to last for a much longer time.
Therefore, it is not wise to focus too much on the trends. It can cause problems for you. However, you should not completely neglect the prevailing styles.
To give you an example, a trending design style may be very attractive. Users may like the design because of the convenience the style provides. As a website owner, you may like to use the style because it keeps the users engaged.
However, what is more important is to determine whether the search engines like the trending style or not. As you remove the website structure that the search engines are traditionally used to crawling, you might be inviting problems for yourself.
On the other hand, you may really want to embrace the trending responsive designs for websites. This is because, in the near future, Internet searches are likely to be done more on smartphones rather than desktops and laptops.
There is a tremendous increase in the number of smartphone users around the world. Further, the search engines have started rewarding websites that invest in creating responsive web pages.
In addition to eliminating the need to run two separate websites and the risk of paying penalties for providing duplicate content, it helps you to greatly bring down the bounce rates.
The examples given above give you a fair idea as to why it is important to connect website design and SEO. However, there are a few other factors that need to be kept in mind when designing your website.
Website Design and Branding
You need to make a distinction between website design and branding. The design of your website cannot be considered as your brand at all.
Of course, it is a brand element that can help you to build trust among your target audience. Branding is actually an investment. It grows over time and makes people say that they have trust in your products and services.
Brands are perceptions and the elements of branding such as logos, trademarks, names, taglines, and packaging, are the shortcuts to reach those perceptions.
Typically, consumers tend to lean towards trusted brands. They will buy products and services when they are able to correlate with a strong brand.
As such, from the website design perspective, it is very clear that the elements of design you choose will have a direct impact on your overall branding strategy as well as market position.
Website Design and Conversion Rates
Website design also affects the conversion rates, particularly with respect to the elements listed below:
It is very easy to understand as to how accessibility and navigation are related to the conversion rates. If your web site’s design is such that it presents challenges to the visitors, then they are likely to lose interest quickly.
On the other hand, an intuitive website structure will encourage users to remain on your site and continue browsing. Navigation assumes a lot of importance when there are several pages on your website.
Therefore, you need to include a menu that clearly shows the list of web pages or a well-labelled navigation bar. A well-developed navigation plan enables users to not only explore but also understand your website much better.
You are not required to use state-of-the-art typefaces at all. A simple and intuitive navigation arrangement makes visitors come back to your website again and again.
2. Words Used
According to experts, the words that you use in your calls-to-action statements have the potential to directly impact the conversion rates. For example, incorporating the word ‘Free’ when requesting visitors to either download something or sign up on your site often tends to increase conversions by about 4.2 perc3ent.
Colours do have a role to play in improving conversions. Research studies show that big, bold red colour is best suited for headlines. Navy blue colour helps to improve the feeling of trustworthiness when you use it in your call-to-action buttons.
In conclusion, it is important that you have a clear understanding of the impact of your website’s design on SEO. It is just not a simple matter of preference or making a minor choice. Your website’s design has the potential to make or break your online business.
It has to actually make a difference as to how your target audience perceives your business or brand and the visitors to your website need to be converted into your customers.
All said and done, using a design that provides an impressive and easy to navigate user interface will go a long way in enhancing your conversion rates, contributing to improving the bottom line of your business.
In today’s digital world, more and more businesses have started developing responsive websites to stay ahead of their competitors. So, the earlier you act the better for you.
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3 years ago on
12 Website Design Strategies To Improve Your Business
Technology is constantly changing and businesses have been constantly evolving to take in these changes. From traffic to content, conversion rates and branding, there are many aspects of a website’s design that affects the presence of the business on the Internet.
It is a true fact that very few business owners realize the importance of building a well-designed website. Many business owners, big and small see the entire effort as more of a chore.
What they fail to realize is that a website is a fully separate channel that will bring in the leads for your organization. What is better is that it takes less effort to set up a well-designed website than train an entire sales team.
On the other end of the spectrum are those entrepreneurs that invest thousands or even millions of dollars on website design/redesign. Web design, though important from the aesthetic point of view, is much more than just being attractive.
This article chooses to explore why web design matters at all and what impacts it has on different aspects of an online business.
1. Trustworthiness and basic design elements
In some of the studies that were conducted one startling fact that was revealed was that respondents labelled a website as being trustworthy or otherwise more on the basis of the design elements present than its content.
The ratio was 94:6.
Websites that have small prints, those that displayed pop-up ads, complex website layout, all contributed to mistrust from the respondents.
Another aspect that was revealed was that whereas some colours were good when used for specific businesses, it would not suit certain others.
In case the business already has a logo or a colour scheme, it pays to use the same on the website for easy recognition and relatability.
Use of similar colours and similar fonts as the logo is important. Use highlighted text sparingly. Go for a simpler logo than a complex one if you are designing a new one.
2. Navigation should be easy and consistent
Site-wide navigation that is the same on every page is appealing for a website. Your visitors should know at any point in time as to where to start.
Display of a search box in direct view of the user always is recommended. If your website ends up challenging the visitors, there is a high chance that they will lose interest and quit browsing further.
Avoid displays that clutter up and provide the visitor with information without any interruptions.
3. Faster websites sell more
The speed with which a website loads is an important factor in satisfying the customer. Almost half the respondents in a survey said that they expected that the website would load in about 2 seconds’ time.
Any additional delay of a second in the loading time of a website is costly for the business and there is also a substantial reduction in the customer satisfaction.
It is important to give that experience to the customer which they will be happy to remember. If your website’s loading speed is good, they are likely to talk about it to their peers.
4. Make the Call-to-Action visible
Place the call-to-action button on every page of the website. Ensure that it is visible and the visitor does not have to scroll down to see it. More importantly, add a benefit to the call-to-action.
That is more than likely to get you more conversions. One research showed that use of the word ‘free’ along with the call-to-action button increased conversions by about 4.2 percent.
Other phrases which were seen as appealing ones included, “Buy now”, “Start the two-week trial”, etc., among others.
5. Make video stories
Include storytelling videos on your website. Studies have indicated that videos dramatically increase conversions in websites.
Great video ideas include those that tell the visitor what is happening behind the scene video that shows how your product is created and what work has gone into it, product tours and case studies about a specific problem that a customer encountered, the solution and the end result accompanied by a simple attractive script.
Testimonial videos are known to do their bit for your website. Allow people to announce how happy they are after using your product or service.
6. Improve the trust by displaying badges
Incorporate badges as part of your website. It is indeed a design element that can bring in more trust from your website visitors. They can be categorized into:
- Trust badges: Procure and display trust badges from review sites. TripAdvisor and Trustpilot are popular badges.
- Security badges: Companies such a McAfee show to the visitors that the link to your website is encrypted and allows for safe transactions to be sent through the website’s landing page by the visitor.
- Award badges: Display industry’s best awards if you have any. Do not fail to announce the awards, if any have been won by the designers and developers of your website.
7. No distractions, please
To increase conversions, it should be easy for the customers to make decisions. Do not make the website journey a confusing one for our visitors. Offers, pop-ups and too much of movement are likely to confuse the visitor.
Too many offers will end up becoming counterproductive. When there are too many, the visitor will be confused as to which one to pick.
The website visitor has to be safely guided through the sales funnel and get them to make a purchase. The golden rule is to keep distractions to a minimum.
8. Website-SEO relationship is important
SEO is a good method to make your website more visible to the search engines and customers at large. Getting a top slot in the search engine listings gets you your prospective customers’ attention.
This translated to a higher amount of traffic and consequently more conversions. The first step of SEO is good website design. With a great website design, you have already announced your arrival.
The rule of the thumb is do not neglect traditional website design structures that search engines look for while crawling in favour of modern trends. Have a healthy mix of the two.
9. Become Mobile Friendly
Most buying decisions of today are made with the mobile. With most people using the web on mobile phones and tablets, you can lose out if your business website is not optimized for a mobile device.
If you want your website to be seen on a computer as well as a mobile device, then you should have only very little media that is attached to the website design.
This may not work out the way you want all the time. However, it is better to have a mobile-optimized version of your business website. The website should contain all the relevant information that the customer needs to see.
10. Keep your website design contemporary
The bounce rates are going t be higher if you have an outdated website design. Old-fashioned websites are likely to be a turn-off. If they feel that you are not up-to-date, in either your content or design, they are going to bounce off your pages.
It is a good idea to review your website once in a couple of years or every year and freshen it up to reflect the latest trends.
11. Content is still king
While website design is important, content is still the king. Websites that presented lucid, no-nonsense and unbiased information were liked by most users. Other popular designs included FAQ’s and sites giving information to specific age groups.
12. Website design is one of the most important of your brand elements
The design of a website does not equate to your brand. However, website design by itself is an important brand element that helps your customer to place trust in you.
Branding is that invisible factor, or a perception, that grows over time and gets your client to trust your product/service no matter what. Other brand elements can be logos, taglines, packaging, trademarks etc.
The dozen points discussed above are basic ideas that can get your web design on track and make a difference to your customers. How your website looks and functions are key factors that would influence the outcomes of your business decisions.
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6 years ago on
Why Your Website’s Design Is Too Important To Be Left To Web Designers
Your company website looks outdated, whereas rival websites are looking fantastic. So you hire a designer or a designing agency to give your company’s website a new start.
But does a believable, compelling website design really matter?
Yes, it does. But, the important thing is that it should not be just good looking. It should also be user and search engine friendly. Your best bet is a digital marketing agency, unless you yourself are a digital marketing expert.
The following is a list of 5 key components, which an online marketing agency keeps in mind while designing a website:
The navigation of a website is very important as it can make or break a website. It is especially true for websites with several pages. Website navigation normally includes a list of labels or navigation bar which organizes its pages for easy access. Web designers sometimes get carried away with fancy typefaces and designs while designing navigation. Good navigation must be simple to find and understand, making for quick and easy travel through the entire website.
Read Also: Design 2015: Changing Trends In Web Design
If your firm has a logo which is being used often in print materials (i.e. Pamphlets, business cards, letterheads, etc.), the logo/brand colors, logo, brand messaging and imagery utilized in print should be carried over into the website design.
It is significant for your clients to be capable enough to identify your brand in all forms of communication so that they can associate your promise and brand position with your business.
When the visual communication gets changed to a brand, it can make the clientele feel uncomfortable, which leads them to make a negative association with your firm. At the same time, a smart digital marketing agency will be able to enhance your relationship with the customer through clever usage of branding elements.
Reading Patterns and SEO
Many folks are comfortable in reading the whole website the same way they read a book. Web designers keep this in mind while designing a website. Most of the designers make sure to place the vital info on the upper left-hand column. This will aid you to get the message worldwide more efficient from the visitors who could be potential or current clientele.
Recommended Read: 6 Benefits of Digital Marketing for Small Businesses
The content in your website is essential. Mainly because it communicates your company’s brand promise and brand position directly to your customers. There are other very essential elements which are taken into consideration when a copywriter writes the content and the designer designs the corresponding visual environment related to the content.
Making and maintaining trust amid your clientele is really essential, but it will not happen till you really get to know about them and their values. Marketing methods can help you find more about your probable customer’s requires.
Website design is much more than a fancy, eye-candy layout. It is an ideal way to make a user-friendly environment where folks come for necessary tips. A properly designed and managed website can see clients continuously returning to your website and doing business with your firm.