4 years ago on
5 Ways to Create a Business Blog for Your Target Audience
Business blogs pull traffic and are central to your content marketing success. According to Hubspot, B2B companies that blog more than 11+ times a month attracted 3X times more traffic than those blogging once a month. The success of your best blogs only compounds over time and one successful blog can get you consistent leads for years to come.
The essential aim of creating business blogs is to grow your traffic and reach new markets. For this to happen, your blog must talk to the right market about what they are searching for. Here are five ways to help you create a business blog for your target audience.
1. Know Your Topic
It is essential that business blog writers are well versed with the products and services that you offer. A good blog gives people answers that they cannot find elsewhere and in the form that is easy to understand.
Research the content which is already available online. Study the statistics of the bigger blogs and try to break their monopoly over the audience. This can be done by giving more in-depth knowledge or presenting the same information in an easier form. In any case your blog will sound better if they are written by someone who is an expert in your industry.
Apart from knowing the company’s products it is important to know the branding and philosophy behind a business. This is because your blog is your voice online.
The most important skill to make a blog successful after understanding the topic is the ability to present it in a simple way.
2. Know Your Audience
Right marketing is all about finding the right market and fine-tuning your message to them. Before you start writing the blog always ask these four questions to yourself about the audience:
a. Who are they?
b. What do they need?
c. How much do they need?
d. When do they need it?
Firstly, who are they? This question should answer who your audience really is. Are they small business owners? Do they require information to grow their business? Are they big business owners and need solutions to organize their business?
What do they need? Will the topic you are writing about help them? The title of the blog should catch their attention. The audience should get an instant feeling of security after reading the blog title itself. They should feel “Yes, this blog is going to help me solve my problem.”
How much do they need? It is very important that you understand the main goal of your blog and provide the right amount of information. Avoid overwhelming the readers with too much information or too little information.
When do they need it? At which stage of their business would they need assistance from your blog? If their business is at an initiating phase then how can you help them? Will the same blog be able to help people who have already set up their businesses?
After answering all these questions, make a buyer persona of your audience and write the blog as if you are conversing with them. You now know what, how, why, and when they want information, you just have to provide them with the right answers.
3. Organize the Blog
Organizing the blog includes many factors such as having a strong introduction, structuring the content, breaking the paragraphs after regular intervals, and making the blog look clean.
Using images and videos is a great way to hold attention of the audience. Statistics show that blogs with images get 94% more views compared to blogs with no images.
Remember to include all the necessary information in your blog. Do not shy away from long form blogs that get to the depths of topic. Long blogs with detailed explanation are in-fact doing better in SEO results nowadays.
4. Monitor and Update Your Blogs
This simply means that you should regularly keep track of what the audience wants. Which type of blogs does the audience prefer and how can you evolve your blog into that type. Regularly update your best performing blogs to keep them relevant.
You can even create a small feedback form that your audience can fill once they have read one of your blogs. This will help you create better blogs in the future and at the same time you would be creating a data base of your readers as well.
5. Online Presence
One of the most important steps in creating a successful blog is ensuring its visibility. Visibility is essential for any blog in order to reach its target audience.
In 2017, 66% of marketers reported using blogs in their social media content. This would help you get audience from all the platforms but more importantly you will easily be able to understand how your blog is performing. You will be able to see what people are sharing, liking, re-tweeting etc.
These are some ways for creating a successful business blog. Once you understand your audience and their needs, you are on the path of success with the help of your ideas. After all, content marketing is all about giving your customers what they want.
Now that you have the pointers to create a great blog, go ahead and start writing. One last tip would be to write consistently. The more you understand your audience and write for them, the better your blog will get.
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4 years ago on
7 Ways to Improve Your Social Media Presence
Having a stellar social media presence is on every marketer’s agenda this year and there is a good reason for it. Social media drives more than 31% of all referral traffic and it has emerged as the most important traffic source after SEO. Not only does it get traffic, it gets ‘targeted’ traffic that is easier to move along your sales funnel.
But social media marketing can be frustrating for many small and medium size businesses. Founders and marketers invest time and post regularly only to see no visible results. They either struggle with increasing their followers or getting conversions. This can be disappointing and many give up on social media altogether.
Unfortunately , most people are not aware that there are some tactics without which you cannot succeed at social media. Hard work with no smart work can be tiring. In this blog we will tell you how to do that.
But, first things first. You need to understand that social media growth takes time. Just six hours a week on social media can start showing you results in three to four months. However these six hours must be well planned. Work smartly with the following seven tips to improve your social media presence.
1. Get Social
You must use the social networks in social media to your advantage. Invest time in building relations with peers and industry leaders. There is a lot that can be done in collaboration with influencers and communities on social media.
Neil Patel ran a campaign on social media where models with large following were paid to promote ‘#whoisneilpatel’. As a result the hastag #whoisneilpatel was used 11,000 times and Google searches for ‘Neil Patel’ went up by 71%.
You do not have to spend hefty amounts on Influencer campaigns. A free gift or a percentage of revenue generated by their followers is also good offer to make.
Participate in communities and groups that are relevant to your industry. Answer queries and comment on blogs posted on groups other than yours. Don’t be salesy and avoid talking about how great your product is. The point is to add value to other users. If they see you as a subject matter expert they will follow you.
2. Include your followers
Social media channels are a two way communication street. Just posting interesting content with no conversations is a disengaging and boring way to exist on social media. Instead, make your followers an active part of your page or profile. Here are some ways to do it
- Start a trivia game. Pick a topic that is close to your follower’s heart and related to your brand.
- Ask your followers to post how their life has changed after using your product.
- Use Facebook Polls to understand their interests.
- Word your posts to get more comments and responses. For example, a fitness apparel brand can post asking followers of ‘their favorite fitness activity and what they like about it’
3. Promote Everywhere
Let all your customers know that you are on social media. Mention your twitter handle and facebook page on all company merchandise, marketing material, PR and advertising copies, blogs and product packaging.
You can get decent traction even if all your current customers and employees promote your page among their friends. Make sure you are creating interesting content. This way they would be happy to share without feeling spammy.
4. Use your website
You can optimize your website to drive more traffic to your social media profiles. Make it easy for your visitors to share at the click of a mouse button.
Install Click to tweet plugin that allows you to convert blog text into tweetable text.
Use social media icons on your website pages. However, be sure to insert them only where they are relevant. Putting social share icons on your home page or contact page is useless as nobody is going to share these pages.
Instead, place the icons on pages with content that is funny, informative and valuable. Make sure your icons scroll down the page with your visitors. Use Add this plug-in to add scrollable icons and make your images shareable on Pinterest at a click.
5. Be human
It helps to show your soft side on social media as people want to connect with real humans and not a faceless brand. Feel free to share behind the scene photos or founder’s story.
Not every social site is fit for all types of content. Always keep in the mind the mood of the social media platform you share on.
Instagram is great for lifestyle promotion; feel free to share glamorous photos here. LinkedIn is professional and suitable to share your expert take on your client’s industry. Facebook has a friendly mood and you can show your personal side here.
The rules of great conversation also apply to social media interactions. Make the conversation more about your followers than about your brand.
It’s good to post content that is not directly related to your products but connects with your audience. Use the 80:20 rules. 80% of your posts should be non-promotional and only 20% should be promotional.
6. Have a Plan
You already know the result if you have been posting on social media sites without a formal plan. It gets you nowhere.
You must have a goal and a content strategy that chalks out how you are going to get there. It does not have to be a super complicated document. Just a structured content calendar that lists what you are going to share everyday will be good to go.
You must decide what platforms are best suited for your brand based on where your target market spends their time. Also make sure your goals are specific, measurable, realistic and time-based.
A structured plan will serve two goals. First it will make sure you post regularly. Second, you will get the content ready beforehand since you know what you have to post. This removes haphazard posting.
7. Live Videos
Live videos have made a mark as the most exciting marketing tool this year. Internet celebrities like Gary Vaynerchuk have used it successfully to grow their following on social media.
According to Livestream.com , 82% of brand audience would prefer a live video rather than social post. Individuals and brands are using it to give more immersive feel of their life to their followers. It has become the new reality TV in every person’s hand.
Live videos are not yet fully exploited which is why social media sites are pushing the feature. Facebook and Instagram send users a notification every time any of their contact starts a live video.
Following these seven practices consistently will increase your social media presence. What are some other tactics that have worked for you to increase social media presence? Let us know in the comments below.