3 years ago on
15 Social Media Trends You Should Focus in 2018
Long gone was the time when social media is used only to share your pictures of vacation or honeymoon.
Even though, that trend still remains, nowadays, social media is used by many brands to promote their items.
Brands have chosen social media as a channel to promote and endorse their products because people 24*7 check on portable devices such as mobile to browse and more time is spent on social media.
If people have any frustrations or dissatisfaction with any of the brands, they express their emotions on social media.
Mostly people search on social media to get ideas about new brands.
More brands are using social media to build relationships with their customers which will help them to create loyalty towards their brands.
Let’s take a look at the social media trends you should focus in 2018.
1. Ephemeral Content
The phenomenon of Ephemeral content is introduced by Snapchat. Wondering about what exactly is that?
The content which user has created vanishes after 24 hours and followers only have that limited time period to view that content.
Snapchat pioneered this phenomenon but Instagram copied that idea and introduced it as Instagram Stories.
Each month more than 200 million people are using Instagram Stories; which is more than 50 million of Snapchat users.
If it’s continuing by this rate, by the end of 2018, more than half of Instagram users will be using Stories.
Since launching the Instagram Stories, the average time per day spent by users on Instagram has increased to 28 minutes.
This is definitely 7-13 minutes more time spent before introducing Stories.
Each month, stories feature is actively used by more than 1 million advertisers.
The advantage of using stories for brands is that any Instagram user can see your brand stories even if they are not following you.
2. Influencer Marketing
Influencer marketing is one of the best ways for the companies to get connected with next generation audiences.
World famous companies such as Rolex, The North Face, and HubSpot have made huge profits by making use of influencer marketing .
On the other hand, companies who have used traditional marketing strategies struggled to get connected to social media users.
This clearly indicates that 2018 is definitely a year for influencer marketing to bloom.
3. Understand Learning Styles
When you are trying to build and enhance personalized experience and categories for your targeted customers, you need to take an extra care in understanding learning styles.
Learning styles indicates the pattern how each people learn and process information is different.
The way you handle different learning styles on social media must be different.
4. Generation Z or Gen Z
This is one important area to focus more in 2018. Generation Z or Gen Z is more valuable to brand owners because this group is influenced more by the social media than they are by other sales and discounts.
Gen Z is also known as Post-Millennials, iGeneration, or Homeland Generation which includes freshly passouts from colleges who will enter corporate life or have already entered.
As they enter into workforce, their buying capacity also increases.
More than 80% of Gen Z says that they spend at least one hour in watching videos. This in turn will make more influencers move towards the brands.
Influencer marketing is an instant hit among Gen Z as they deliver 11 times Return On Investment (ROI) over other usual digital media channels.
5. Live Streaming
Live streaming was one of 2017’s top marketing trends and it will continue the same in 2018 as well.
Videos are always preferred over photos. In comparison with photos, Facebook videos get more than 135% of views.
Brands stream live videos on social media platforms which helps them dramatically to increase user engagement and followers.
Facebook, Instagram, Twitter and other platforms offer in-app live video streaming which help them in creating more user engagement.
Chatbots is a software application which is used to interact with customers; usually it adopts texual conversations with users.
Already, Facebook messenger have more than 100,000 active bots on a monthly basis. These chatbots have helped in increasing prodictivity of the organization up to 3.5 times.
More than 60% of Millenials says that they have already used chatbots in their business and other 71% wants to try hands in experiencing chatbots used by brands.
Don’t mistake chatbots to be robots. Using machine learning technology, chatbots are programmed to speak like human agents.
Brands are able to customize their bots in such a way they perfectly reflects personality of the brands and also send personalized messages to its users.
7. Messaging Platforms
More than 2.5 billion people use various messaging platforms such as Facebook Messenger, Whatsapp and, Kik to communicate with companies.
Instead of simply posting marketing content into profiles and feeds, companies should take an extra care to make it simple for customers to start one-to-one conversations.
It is more suitable to integrate chatbots and voice assistants into messaging platforms to create a unique and personalized experience for users.
Engaging more number of users through these platforms will contribute a huge difference in taking your business into new levels of success.
8. Social Listening
Social listening is the science of tracking conversations of the users which involves certain phrases, brands or words.
Then you can make use of these phrases/words together in finding new opportunities to create content suitable for your users.
Social listening tools help brands in synthesizing their customer’s digital footprint.
Using social listening, brands are able to track brand health in social media, develop marketing campaigns suitable for customers and therefore able to provide excellent brand experiences.
9. AI Marketing
Wondered when you search for something in internet and has seen related ads on pages you visit?
It’s because social media marketing has collaborated with Artificial Intelligence (AI) that enables corresponding ads to appear.
More than 50% of marketers already make use of AI in their businesses.
With the advancements in technology, the growth of AI is expected to reach around 53% in coming years.
10. Sentimental Analytics
In 2018, social media marketers will be concentrating more in analyzing emotions and feelings of customers towards brands rather than looking just into Likes, Views, Shares and Clicks which are great.
Social media marketers will be analyzing the following questions:
- What is the customer sentiment towards the brand?
- How social media can change that sentiment?
- What’s the strength of our Brand Health Index?
- Does our brand have high Net Promoter Score?
- Do people think about our brand frequently?
The answers to these questions do matter as these answers can help you in analyzing what people feel about your brand and how you can improve the image of your brand.
11. Augmented Reality / Virtual Reality
Most brands are not aware of the marketing possibilities Augmented Reality(AR) / Virtual Reality (VR) possess and still thinking it’s expensive and take years to adapt to it.
AR/VR are able to drastically enhance content marketing, media relations and customer service.
AR/VR is expected to give whole new dimensions to SEO, social media, public relations and enhance better experiences to audiences.
12. Visual Content
Visual content gives brands a major opportunity to grow in 2018. As tons of contents are cluttering the social media, people don’t pay attention to these contents as they scroll very fast through the social media pages.
This trend can be avoided by videos (pre-recorded or live stream) as they stand out in between the junk contents.
So, visual contents are going to be a stand out trend in 2018.
13. Support Key Influencers
Another important social media trend to focus in 2018 is to support key influencers related to your industry.
It is important because by providing data, ideas, products and support to people who can easily connect large groups of followers to your business brand is a major trend to be focused.
Definitely a key influencer can outreach your marketing strategies by their influence in the followers.
They can do so much for your products, services and brand but you have to make sure that they also receive equal value for the relationship they have with your brand.
14. Video Ads
Video was one of the hit trends for 2017 and it still continues to be same in 2018 as the need for videos are only increasing.
43% of users prefer to see more video content from marketers.
Social media ads is the area where brands can capitalize more on social media in 2018.
As social media ads are already trending and expected to continue the same throughout the year.
It’s clear that video ads can influence people greater, because 95% of the message conveyed through the video stays in minds of people compared to 10% while reading content texts.
Last but not least, LinkedIn. You will be thinking why LinkedIn not any other platforms?
It is because LinkedIn is a mix of culture, business, life insights and lot more. LinkedIn doesn’t have any limiting algorithms like other platforms to bind its activity.
Content can be published by anyone and also can be seen by anyone; this makes the platform as an open source for its users.
While other platforms need someone to follow to even see their published content.
As it is an open source, there is more chance for achieving success. This makes LinkedIn one of the hottest social media trends in 2018.
Why You Should Care About Social Media Trends?
Social media trends are definitely the ice breakers in gaining large number of customers.
To achieve success in your business, not only you should take care of social media trends but also in keeping up trust and transparency for your customers.
As you now know the top social media trends to be focused in 2018, we hope that this will definitely help you in achieving heights of success.
Please let us know if you have any questions or queries.
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3 years ago on
How Visual Content Enhances Your Social Media Marketing
Are you struggling with social media marketing for your business?
In this blog we will show you how visual content can help you get you more likes, shares and comments for your business on social media. We will also give some tips on how to use visual content to boost engagement.
Reaching your followers without paid marketing can be difficult and frustrating at times. That means marketers have to find ways to reach target audience organically. Visual content is a better way to spice up boring content and increase your shareability.
Visual content includes pictures, graphics, memes and videos. According to Viraltag, visuals get 94% more views than plain text content. Posts with visuals grab attention easily. This is why Facebook has introduced the coloured status background for text only posts.
The popularity for visual content is proved by the tremendous growth of visual social media platforms such as Instagram and Pinterest. Instagram users number has grown from 200 million in 2014 to 800 million in just three years.
Marketers know that visuals are a must -have rather than a good-to-have component of content strategy. In 2016, 53% of marketers stated that over 90% of content they produced contained visuals.
Here is how visual content will enhance your social media marketing
Posts with visuals get more likes, comments and shares on social media. According to Hubspot, Facebook posts with images get 2.3 times more engagement than those without images. Visual content is also 40 times more likely to be shared on social media than any other type of content.
However, social media feed is overloaded with images today and there is something you can do to stand out among that. Your brand needs something more with their image to stand out. There are many strategies that successful marketers follow to increase their chances of going viral.
Check out this post by EA Sports:Madden 25. They have successfully used a call to action to drive user engagement.
Adding a clear call to action in your images will drive up engagement on your posts. Some of the other strategies that marketers use are sharing DIY photos, entertaining or funny memes, optical illusions and images that evoke emotions.
Create Brand Personality
Visuals communicate much more than words ever can. Images and videos evoke emotions and connect with the audience instantly. You can communicate all that your brand stands for in less than two seconds (which is great considering the fact that human attention span have fallen to eight seconds).
For example, RedBull Facebook page regularly posts videos on adventure and sports. This connects with their audiences who are adventurous and identify with the brand for ‘pushing the limits’.
Images are also more memorable and increase your brand recall. According to Lifelearn, people retain 65% of information when content is paired with relevant image compared to only 10% retention when that information is heard.
Posting images with consistent theme, font and logo increases brand recognition and builds a place in the minds of audience.
Visual media can directly increase your traffic and conversions. Visuals are great to if you are a product company. In fact, there are many small businesses which have grown big supported only by Instagram sales. Marketers are now giving due place to visual platformssuch as Instragram, Snapchat and Pinterest in their digital marketing strategy.
Instagram has over 1 million advertisers since the introduction of its ad services only four years ago.
Both Facebook and Instagram have introduced carousel ads (pictures that you can scroll sideways) to make their ads more visual. All social media platforms prefer visual content in their organic as well as paid feed for the simple reason that it converts better.
Tips for creating visuals for social media
Whether you are just starting out with visual content or want better strategy for your visual content marketing, following tips will help you:
> Recreate your best text posts in visuals. You do not need to create fresh content every time. Go back to your best performing posts and blogs and redo them in a visual infographic.
> Know your type of visuals. There are so many things you can dowith visuals. You can use photos, quote covers, comics, infograhics, memes, videos, live videos. Understand your audience and analyse their response to different type of visuals. Also keep in mind your brand personality. A funny meme on Donald Trump is not a good idea if you are a professional and serious B2B brand.
> Optimize images for each platform. Keep your posts in line with the overall mood of the social media platform. For example, Instagram is great for a lifestyle and fashion product whereas LinkedIn would be a better place for a B2B software company. Also keep in mind that the dimension and photo quality requirement may differ slightly in each platform.
> Managing too many platforms can get overwhelming. Limit to three platforms to start off with. Choose platforms based on where your target audience is.
> Keep a good variety of content. Some options that are popular are – DIY graphics, educational infographics, funny comics or memes, entertaining videos, GIFs, etc. Be creative and play around with what sits well within your brand voice.
> Use live videos to show the human side of your brand or to give behind the scene updates. Live videos are not yet very popular but they are very engaging. It’s the perfect time to jump on the rising trend that will be common in coming future.
> Use contests and user generated images to engage your users.
We are naturally inclined to prefer visuals to text. The amount of visual content is only growing on social media platforms. Brands must stand out with their creative use of visuals to enhance their social media marketing. Using images, videos and creative graphics will increase user engagement, build your brand voice and ultimately lead to conversions.
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6 years ago on
Video Content Marketing Trends 2015
Human are visual creatures. We believe what we see. To sell any idea, marketers should get consumers to visualize an idea. That’s where video content marketing comes to the scene. Imagine the effect movies, music videos and TV ads have on our psyche. Now, redirect that effect to your business. A digital marketing agency can finish the intimidating task of making videos with ease.
The Emotional Quotient
The video of a silly dog running around a laughing infant has million views in YouTube. Why? The video has no logic or purpose, but it strikes an emotional chord with the viewer. The audience find the video amusing to watch. That’s the strategy. Any valuable product sold with an emotional touch will make all the difference in the revenue.
The videos need not be all about the product. The focus should be on gaining customer loyalty. Make videos of your work culture, the non profit organisations you work with, the brand’s values, team events, etc. When it gets emotional, it gets personal.
Keep It Short
The videos should not lag. The shorter a video, the greater it’s reception. That’s why TV ads are more powerful than full length movies. The tiny-videos put the spotlight on its message before the audience gets distracted. It is the little things that a digital marketing agency does that matters.
Create short Q&A sessions with customer queries as videos for your online site. It will show the customers that you care. Ask your buyers to share their picture with your products and create small montage videos with that.
Video content marketing should never be boring. The visuals should be attractive, well shot and funny. People never forget a famous movie dialogue or a catchy song chorus. It’s because of their entertainment values. Anything wrapped in humour will bring positivity all around. Customers will feel at ease when they see the glamorous or goofy side of your business.
Make funny videos with your workers or share funny stories. Film highlights of the year or show your audience the perks of using your products. Add some catchy tunes to it. There you go! These are some simple equations to videos which one cannot forget.
Boost the value of your products with video content marketing. Watching a video makes a person understand better than reading a book. A digital marketing agency’s videos provide much information about the products in short amounts of time. It’s creative, effortless and efficient.
Make instructional manuals in video formats and upload those to your site. It helps your customers to get the most out of your products. Give a virtual tour of your site to enhance the user interface. Document how your products are made and show them to your customers.
The huge advantage of video content marketing over others is that it’s attractive. But, a shabby video will backfire. It’s important to put in efforts to make catchy videos. The length, visual aesthetics, the concept and everything matters. A digital marketing agency can help you with a dedicated video team.
Every single thing that comes on screen is essential and must be given attention. When there are millions of options available, a customer will never waste time on a bad video.
Do follow your competitors’ activities to stay updated with your video content marketing. You learn more by watching videos than reading about videos. It also avoids the same videos being made again.
With many advantages to its side, Video content marketing is a powerful digital marketing tool. By focusing on making quality videos, you help, entertain and guide your customers. When made to feel included, your targets always stay loyal!
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6 years ago on
Role of Visual Content in Digital World
People are connected as never before in the digital era. Internet has revolutionized marketing with digital methods. The rise of social media has further strengthened the prospects of digital marketing.
Gone are the days of limited dreams, digital marketing gives you wings to fly high, sky is not the limit. Digital marketing is a process of building and maintaining customer relationship. A major factor in this form of market is visual content.
What do you mean by visual content?
When you visit a website, it is the first impression created by the visuals that makes to stay or leave the website. Visuals would include a website’s design, videos, images, Infographics, illustrations, etc.
Why is it important?
Visual content helps to grab targeted audience without fail. Visual content has gone forth as one of the hottest digital marketing trends these days. Visual content attracts people and makes the complex messages clearer, consuming less time and effort. They leave a lasting impression on the customer compared to long pages of text.
Due to the busy life schedule, people find it difficult and monotonous to read massive content. On the other hand, visual content requires minimum time and would be exciting if done right. It can increase brand awareness and your SERP results gets benefited as well.
Types of Visual Content
A picture is worth thousand words. But visual marketing content is not simply about communicating a message, but it should be retained within the reader as well. Mere text based content cannot stay attractive. With a good and compelling visual, website viewers tend to stay longer and understand the accurate message the content is trying to deliver. It’s not about the image but the story the image carries that matters.
Video sites are full of viewers, ready to devour new ideas. Entertain the audience with a video; the chances of getting noticed are really very high. Human mind requires emotional input to make decisions. Emotional bonds, without doubt influences a person’s choice as well as actions. Videos can create this emotional bond by building trust and credibility effectively. And moreover, they are loved by search engines.
Presentations make things clear and to the point. Various aspects of a topic are presented simply and effectively after deep research about the topic. This helps audience to easily to understand complex ideas. Presentations can help sell both the idea and the product.
Information graphics or infographics is a graphic presentation of information which is intended to present complex information quickly and effectively in a very precise manner. A well designed infographics can turn boring and complicated topics into interesting and captive discussions. Like a capsule that functions multiple use, infographics serves multiple purpose very efficiently. High quality infographics are 30 times more likely to be read than text articles.
GIF, Graphic interchange format is a recent development that has created far reaching effects on digital marketing. They possess comparatively small file sizes; this implies that they can be used easily online as they can load quicker and still maintain quality. GIF helps to display a professional touch. GIF can express emotions and movement which a still image may not be able to. GIF is more than an image but less than a video. It’s really short but is still effective.
Beneficial Facts about Visual Content
- Visuals are processed 60,000X faster in the brain than text , and 90% of information transmitted to the brain is visual
- 40% people respond better to visual information than text .
- Compared to plain text posts, posts with videos attract inbound links 3 times more.
- 93%of all human communication is practically non-verbal.
- 70% of all sensory receptors humans have are all concentrated inside a person’s eye out of which 50% of this visual information is processed by brain.
- 94% views a topic if something compelling visual elements and graphics are available
- According to studies, certain colors and color combinations can arouse certain emotions in humans; it can also influence how a particular viewer will take action, such as influencing their decision of purchase.
- Use of visual content in Facebook campaigns generated 65% more engagement just after only a month’s practice.
- 95% people are of the opinion that visual content is really very important for capturing attention.
- 89% is already using or planning to use visual content in social media
- 2 million blog posts are written every day, think how many of these contains visual content.
Even press releases published with photos generate more audience than normal articles.
Future of Visual Content
Since the introduction of Visual Content, it has entertained as well as educated people, making complex things simple and effective. All social networking sites have made use of visual content and have promoted its use because of the impact created in people.
Know your audience and deliver more than what they expect and future is secure. More companies are switching their focus from boring content to visually engaging content presentation. The lovers of visual content will only increase by time. The future of digital marketing itself is tangled with visual content which serves both purposes – development of the company as well as the entertainment based education of the audience. Future of visual content is immense and promising.