Tag Archives: success

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2 years ago on

10 Competent Strategies for Enterprise SEO Success

Enterprise SEO, in particular, focuses on implementing the best SEO strategies on every page of your website. This is not easy since you have several stakeholders as well as the constraints of budget, time, technology etc. to deal with. If you wish to be successful at enterprise SEO, you need to be prepared to handle internal hierarchies, inter-departmental chaos and the tendency of professionals to disagree with what they have not done before.

Here are 10 Enterprise SEO strategies compiled by experts from major SEO companies that are recommended for success:

  1. Educate

The tech people, marketing and sales people, the management and the product people may not understand SEO well. Take every opportunity to educate them about the practice. Conduct in-house workshops, include topics in internal newsletters and share links that can be used for the further study on enterprise SEO. Also, share case studies of how SEO efforts have helped other companies gain leads and earn more revenue.

  1. Influence

Read about the SEO practices of other companies and keep case studies ready with you. Discuss these whenever you get an opportunity with the right examples and right output at the right time. You could attend internal meetings of departments you think should contribute to your approach and let them know how SEO can benefit in accomplishing their goals. Also, have informal conversations with key stakeholders during lunch or tea breaks.

  1. Be data-relevant

Spend time collecting data and analysis that is relevant to your domain. Prepare dashboards that you can instantly access when questions arise. Be alert so that you are on top of everything whenever an SEO issue emerges in your organization.

  1. Focus on the KPIs

While having case studies and data is important, you must establish clear ways of evaluation to understand how success will be measured. These KPIs are not just for your own benefit but also include the targets that need to be achieved by other stakeholders. Discuss the KPIs with your senior management and get into an agreement on how these will be achieved in the future.

  1. Develop relationships

This is one of the most important strategies. SEO professionals tend to be too technical and do not generally interact or be social with other colleagues. The fact is that in order to get more approvals on your ideas and proposals, you need to be liked. Make sure you leave your monitor every now and then and talk to people about how SEO can change the dynamics of the organization’s business objectives.

  1. Have technical knowledge

SEO people often need to communicate with developers and if you want to become the indispensable SEO expert in your company, you need to be technical yourself. Only when you understand the challenges of your developer will they empathize with the changes you want them to implement. They will be more open to your recommendations if you are able to speak to them in the technical language they understand.

  1. Communicate

It’s obvious that only the SEO people recognize the need of this marketing strategy. However, if you go on selling your ideas telling people how it can be beneficial for the enterprise, you would get ignored. You must be equally willing to listen to the individuals of the other departments, understand their goals and thereby suggest the actions that need to be taken. You must craft your recommendations in a manner that they are a win-win for both you and others.

  1. Dynamic content

A website can have several pages. The content you develop for these pages must be such that it is leveraged to your benefit. Every domain understands that they need to have relevant, in-depth content about their service. However, you also receive a lot of region-specific searches. This means that you must have unique content for different geographic locations so that there are appropriate answers for every searcher.

  1. Content Consolidation

It is generally observed that large-scale websites are split into sub-domains or completely separate websites. However, if enterprises want to maintain their market position, they must adopt content consolidation as an effective strategy. Different pages and domains can be used to support each other giving a more consolidated image of the enterprise.

  1. SEO Site Health Monitoring

Minor alterations and technical glitches on the website could drastically reduce the traffic you would have otherwise received on your website. Therefore, it is important to constantly monitor and evaluate the health of your website from an SEO perspective and any issues identified must be addressed immediately.

When you utilize the above-mentioned enterprise SEO strategies, chances that you succeed at your efforts and drive more organic traffic to your website are higher.

2 years ago on

How Anchor Content Defines Content Marketing Success

Every marketer is jumping into content marketing to succeed in digital marketing. But why is that out of millions of blogs published every day only few become popular. It is rare that a blog becomes popular on social media and attracts tons of traffic.

Yet, there are some sites that do it day after day. What is it that sets their content apart? The answer is anchor content or anchor text. In this blog we will look at anchor content and why it is the foundation of content marketing success. We will also share tips to create anchor content for your business.

What is Anchor Content?

Anchor content is a piece of content that drives huge amount of traffic because of its uniqueness. It is often a comprehensive guide on a problem that your target audience is looking for. It is well researched and offers an in-depth perspective that no one on the internet is offering.

It attracts lots of visitors because it solves real questions that readers have. It is a piece of quality content that can drive more traffic than hundreds of sub-par blog posts. In this essence it is the cornerstone of successful content marketing.

Why Anchor Content is Important?

Ranking high on Google is difficult enough. This is especially true if you are targeting a competitive keyword. Going head to head with bigger companies that have been posting for ten years is only going to waste your resources. You will need thousands of links to your content before you show even close to top results. Anchor content is the way that can ensure you a place over your competitors.

Getting shares and external links for your content is another task that most marketers fail at.

Moz and Buzzsumo conducted a study of 1 million articles and found that 75% of articles had 0 shares and insignificant number of external links. It is indeed hard to grab attention on the internet where millions of blog posts are published every day.

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Your content marketing requires the momentum of anchor content for it to stand out. Anchor content differentiates you among the overload of information that search engines throw up. It earns backlinks as a useful resource and establishes your authority online.

Here are some examples and ideas for anchor content that work for businesses.

Tips to Develop Anchor Content

Type of Content

Certain type of posts gets more attention than others. Step by step how-to posts are great for large number of audience looking for solutions.

People want to quote experts in their industry. Hence, industry experts’ round up interview are other type that gets lots of backlinks.

Statistics and research results are another type that qualifies as anchor content. If you can conduct studies in your industry and publish results, you will have unique content that everyone wants to link to. If that is not possible currently you can always bring all important industry statistics in one post that will be extremely valuable.

For example, we often link to Hubspot’s Marketing Statistics as it is a valuable resource in content marketing industry.

You can also play around with visual media such as videos, infographics and listographics to give a unique twist to your content.

Word Limit

A 2016 study by Backlinko found that the average word count of Google first page result was 1,890 words.

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This is especially true for anchor content as it is in-depth information that touches every part of the topic. In general, long form posts do better.

Remember; do not worry about the word count as long as the topic is being covered in best possible way. The value of content is most important.

Fresh Perspective

It is essential to differentiate your anchor content by giving it your own voice. Find a fresh perspective and new angle to the same information that everyone is talking about. Look for an angle to the topic that is not showing up in top results and then write a data backed, long , in-depth post on it.

This is especially true for anchor content as it is in-depth information that touches every part of the topic. In general, long form posts do better.

Remember; do not worry about the word count as long as the topic is being covered in best possible way. The value of content is most important.

Do not be afraid to go against the popular opinions. Opinionated content builds authoritative reputation and are more likely to be shared.

Collaboration

Anchor content cannot be written in two days. It usually requires years of industry expertise and a thorough research of articles currently out there.

In case you do not have an industry expert with required experience (or they are just be too busy to put in the hours) , you can always collaborate with guest bloggers or industry specific content writers. This will also give you the support of their followers and earn links to others blogs.

Similarly, you can contribute to others blogs with your expert content, linking it back to your anchor content.

Conclusion

You can start off with analyzing your current posts to find opportunities for anchor content. What are the posts that get maximum traffic? Which is your most shared blog post?

After putting in so much effort on anchor content, do invest some time in sharing it on social media and running back-linking campaigns for it.  Once the post starts getting momentum you will see your domain authority rise and even other content on your site getting more traffic.