4 years ago on
Top 12 E-commerce SEO Strategies to Grow Your Business
The E-commerce industry has significantly grown in the last one decade. In fact, both small and medium-sized businesses are looking for E-commerce SEO strategies that help them boost the brand and improve the bottom line.
According to Statista, e-commerce sales were estimated at USD 1.92 trillion in 2016 and are expected to reach a USD 2.35 trillion by the end of 2018.
But just having an E-commerce business and believing in these stats is not going to give you success. What else do you need? Read on to get insights into 12 E-commerce SEO strategies that you need to follow if you want guaranteed growth through E-commerce:
1. Simple Categories
A lot of E-commerce portals forget to label and categorize their products carefully. This confuses the consumer as he/she is not able to find the product they need. Remember to keep categories that are easy-to-understand with logical labels, and filters. Your conversion rates will automatically be promoted.
2. Unique Product Description
This is one of the SEO tricks that will help to break through the competition. It will improve your SEO rankings and drive more traffic to your website. Product descriptions must be unique, not more than 250 words with relevant keywords in the product title and synonyms in the description. Identify high-search traffic keywords in your category before you give your product a title.
3. Attractive Images
Since E-commerce stores take away the touch-and-feel aspect, images play a major role in influencing purchase decisions. You may have a high-quality product but if your image is blurred, consumers will not be attracted to it. Product photos can communicate what copy cannot. Good photos can improve SEO, market your brand and establish an image and also be shared on Social Media for increased sales.
4. Clear URLs
Website addresses should not be complicated. For instance, a www.mystore.com/girls-dresses is more convenient to navigate than www.mystore.com/shop/cat-1245. Have relevant keywords in the URL with every category separated by hyphens.
5. Social Media & Blogging
Sharing quality content on your social media platforms helps to keep the target audience engaged. Inform them about your activities – sales, offers, new product launches, season collections and other details via social media. Maintain two-way communication with your customers, even if it is in the form of a negative feedback.
6. Offer Incentives
This is one of the most important E-commerce SEO strategies. Your customers must feel incentivized from time to time. Such an approach not only increases conversions but also generates loyalty customers. Bonus items, discount codes, and free delivery options over a particular price increases order size.
7. Reminder Cart Emails
A lot of customers search for products, add them to the cart and then abandon the purchase. Sending reminder emails to inform them of their incomplete order is extremely helpful in getting the customer back on your website. Adding a creative copy or discount update in such emails comes in handy too.
8. Focused Re-marketing
This has emerged as one of the most popular strategies to give the customer a hammer effect. Remarketing through Facebook, or Google Search advertising helps to engage all those consumers who abandoned their shopping carts without completing the checkout process. However, do remember that time here is of immense importance. Customers have several E-commerce players to choose from and if you don’t act fast, they would make the purchase elsewhere.
9. Customer Reviews
A lot of customers like a product but are iffy to buy it. Majority of such users scroll down to find the reviews given by previous customers and you must by all means flash all the positive reviews that you have received. Positive customer reviews boost confidence and make a significant impact on your conversion rate. Moreover, reviews help to improve SEO rankings with your product title and some original content posted by other users.
10. Direct Call-to-Action
Calls-to-action actually drive the sales. This must be clear with a single message that does not confuse the consumer. A button that says a little more than ‘buy now’ adds a little bit of urgency to the product greatly convincing the customer to make the purchase.
11. Instant Checkout Process
Most customers hate signing up and leaving in their details leading to cart abandonment. Keep your checkout process optimized with simple instructions to ensure sales success. However, this does not mean that you sacrifice on the security. Assure your customers that their confidential information is safe and secure.
12. Suggested and Recommended Products
It is an art to increase the order size with relevant suggestions at the checkout page. Make sure what you offer as a recommendation is actually suitable and attractive, and does serve the purpose of upgrades.
That’s it! Practice these interesting E-commerce SEO strategies and watch how effectively and efficiently your sales will grow. See how more and more customers start to engage with your brand.
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4 years ago on
How Artificial Intelligence is Transforming the Customer Experience in Ecommerce
Have you noticed the relevant product recommendations by Amazon or the interesting movie suggestions by Netflix ? This is not a coincidence but the work of Artificial Intelligence systems supporting ecommerce sites.
Artificial Intelligence or AI is being put to use by tech giants as well as by smaller players across all industries. AI application is changing everything from gaming experience to security systems.
Ecommerce is also undergoing transformation as AI is enriching customers’ experience while shopping online. In fact, a study by Business Insider estimated that as much as 85% of the customer interactions will be managed without a human by 2020.
This is made possible because of the big data collected on customers from various sources. Combining high processing capability and machine learning by computers allows AI to learn about customers and give a human touch to shopping online. AI can take on the roles of salesperson, inventory manager, marketing and store manager!
AI is bringing back the experience of a salesperson helping you out in a brick and mortar store. Human like virtual assistant can recommend products based on your past purchases and your customer profile. A detailed database gathered about each user allows assistants to give hyper personalized experience.
Virtual assistants can also suggest on the right clothing based on your location, weather or suggest a suitable phone according to your day–to-day usage. For example, a virtual assistant may help you to choose the right type of boot for your dress.
This is done by searching the web for information on fashion and boots. The assistant visits fashion blogs, looks at Pinterest images and gathers data on similar shoppers to suggest the best pair of boots. Your assistant will continuously learn about you and your interest to come up with relevant product recommendations.
Companies are also working on voice recognizing assistants that can have a conversation with shoppers. Soon it would be possible to tell your personal AI powered assistant what you want rather than searching for the right keyword for your product. Natural language programming enabled AI systems will be intuitive and understand the context of interaction like a human.
Ecommerce stores have had to choose their layout, branding and product assortment that would appeal to their target until now. This will soon change as machines learn about you to give you a personalized store altogether.
People of different countries may prefer a different layout and feel of the store. Similarly, different age demographics may have different expectation from ecommerce sites. Baby boomers may be more likely to buy a product bought by their friends whereas millennials may prefer to wait until prices drop.
AI allows online stores to change their layout, offers, and branding to fit the customer. This is done by customizing smart banners, smart pages and smart elements that adapt to the customer visiting your site. This is like walking into a store custom built for you.
Artificial Intelligence will also help to identify counterfeit and duplicate products. Chicago based start-up 3PM Marketplace Solution is working on an algorithm that identifies counterfeit products. The algorithm uses pointers such as fake reviews, customer reviews and data from other marketplaces to spot a duplicate product.
Removing deceiving third party sellers will build trust and credibility for sites using AI.
According to Conversica, one third of the leads are never followed up with. AI can reduce missed leads by automating follow up messages and remarketing to visitors who browsed for considerable amount of time.
AI can be used for pre-sales marketing too. This is already done by many sites by remarketing the products that a customer abandoned in shopping cart. AI can target a customer who visited and follow them in all social media channels to show the exact same ad. For example, searching for mobile phones will trigger the AI powered remarketing to show your smartphone advertisements on all social media channels and display ads.
Using machines to learn and improve also allows a lot of marketing work to be automated. Companies are currently automating marketing tasks such as mailing, lead conversion and answering objections of prospects.
AI is also helping at the back end of ecommerce stores. The usual business intelligence systems fall short in inventory management and assortment management in today’s dynamic marketplace. AI can forecast demand trends based on predictive analysis in these cases.
Many factors such as competitors pricing, velocity of orders, supply and demand, seasonal popularity affect the demand of a product. By using AI to estimate stock required the store can avoid being out of stock or over-stoking on products that won’t sell in future.
After Sales Service
The role of marketing does not end at sale. After-sales service is important to get repeat business. AI is helping personalize after-sales service by automated feedback forms, timely mailers and renewal/replacement alerts.
Some brands are even connecting to intelligent appliances and send service alerts or fix problems remotely. For example, AI powered service system at Bosch can detect service issues with its dryers and washers and notify customers.
Being in continuous contact with customers ensure share of mind and brand loyalty.
AI enabled ecommerce sites are able to process data that is impossible for a human to comprehend. This gives the opportunity to gather data on the bigger picture for strategic decisions and yet act on a granular level to give a personalized experience to customers. AI is changing how customers browse, shop and experience ecommerce for the better.
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4 years ago on
How Blogging Helps Ecommerce Businesses in the Long Run
Is blogging helpful for an ecommerce website? The answer is a resounding ‘Yes’.
Take the case of Marcus Sheridan owner of River Pools and Spas. His blog post on fiberglass pool costing led to sales worth more than $1.7 million for his swimming pool company.
While it is rare for a single blog post to lead to such huge amount in sales, there are numerous small businesses that have seen substantial increase in their conversion over the long term. According to a study by Hubspot, businesses that blog get 55% more visitors and 97% more inbound links.
Here is how blogging can help your ecommerce site in the long run:
- Blogging improves SEO
Blogging regularly leads to better ranking on search engines such as Google and Bing. More blog posts mean more indexed pages for Google to crawl. An average company that blogs has 434% more indexed pages compared to one that does not blog. This translates to better ranking on Google.
Search engines also prefer sites that are updated regularly with fresh content. This is why adding new blog posts regularly will boost your rankings.
Blogging will also give you an opportunity to rank for keywords that do not fit into your product pages. For example an ecommerce website selling bicycles cannot target popular keyword ‘best bicycles for mountain trails’ unless they write a blog about it. Blogging will also increase keyword density of important keywords in your site and drive up your rankings.
Lastly blogging allows other bloggers or businesses to link to your informative post and earn you precious back links. Blogs are also sharable and this helps to optimize your site for search engines.
- Helps in Branding
All successful businesses are great storytellers. Nobody wants to visit a site with just a list of products. Blogging is an effective way to tell your brand story.
Blog lends a personality and voice to your website. Visitors can know more about your business and product philosophy through blogs. Blogs can be used to connect with your visitors and build a relation with them.
An informative blog that addresses reader’s pain points will keep them coming back for more. Educating your readers with what they are passionate about will build a certain brand authority in their mind. They will turn to you for any query in your industry. This helps to establish a loyal online community that values your brand.
- Increases Conversions
Yes, blogging has a direct impact on your sales conversions too. In fact, businesses that prioritize blogging experience 13 times increase in ROI according to Hubspot. This is because of the continuous stream of traffic that blogs drive to your website. The marketing ‘rule of 7’ says that most of your prospects won’t buy from you unless they have seen your brand at least seven times.
A quality blog will keep your audience coming back and make sure that you are on top of their mind when they think of purchase in your industry.
- Supports Content Marketing and Inbound Sales
Blogging provides a continuous stream of content to drive your content marketing. Sharing others content can build audience, but how do you make sure your following becomes your traffic to ecommerce site?
Blogs are an integral part of inbound methodology to convert visitors into leads. This can be done by inserting a call to action in your blog itself. This could be a discount coupon, free guidebooks or free shipping in lieu of their email id.
Sharing your own quality content will build your brand authority, drive traffic and also convert it to customers in your ecommerce business.
- Customer Touch point
Blogs are also a great way to be in touch with your prospects and customers. Encourage your readers to comment on your post to have a dialogue with them. This drives up user engagement and gives your readers a sense on involvement in the business. Blog comments can also be used to choose the next topic for your blog. Many of the successful blogs just answer the most pressing questions that customers in their industry have. Encouraging a two way communication on your blogs will drive user engagement, conversion and feedback.
The importance of a blog for an ecommerce site must be clear after reading this. So have you started on your blogging journey yet?