5 years ago on
Effective Social Media Marketing Tricks for 2015
Any digital marketer will know the importance of Social Media Marketing, be it for promoting their brand or for increasing sales. Social media is a vast medium which is constantly changing. So, as a marketer, unless you stay up-to-date with the current social media marketing trends, you might not be able to make any significant difference. With hordes of businesses flocking the social media market, you have to use every trick up your sleeve to get that edge. To make your job easy, we give you some effective social media marketing strategies that will improve your online presence.
- Relook & Revamp Your Social Media Profiles: You might already have created your social media profiles or might be working on profiles that someone set for you. But, that doesn’t mean you should not go back and review the profiles. There are umpteen reasons to do that. Polish your profiles – personalize them. Social networks often keep updating their features to improve user experience. You should also do the same. Keep checking for updates and take advantage of the latest features introduced. Update your profile with the latest photos. Professional background graphics or images make a huge difference.
- Don’t Shy Away From Multimedia: They say “A picture is worth a thousand words” and rightly so. Give your customer the inside perspective of the product or service you sell. Use professional pictures and videos of the products extensively, so that the customer gets the look and feel of the product. This will make the customers come back to your profile everytime they want any details of the product. Don’t just stick to images or videos about your businesses. Customers like to relate to the brand. So, go ahead and highlight your corporate events that you participated or some in-house events that occurred.
- Invest in Integrated Social Media Strategy: To achieve optimal results, it is essential to integrate your social activities. So, devise a strategy that is flexible and that will meet the ever-changing needs of social media. Make a calendar with all the upcoming events or any other promotion that you plan to do. Use social share buttons wherever possible to make your content shareable.
- Personalize Your Approach: Each of your media post relating to your business can be plain boring. Social media is the platform where people come to communicate and engage with others. You have to understand that audience needs to be felt included, and the best way to do that is to personalize your approach. Humour is a great way to reach out to your audience. Conduct simple polls, post on your clients pages to publicly thank them for their business, ask questions based on the current topics and most important of all, respond. Don’t let it be one sided, respond to the tweets and posts of others. Comment, like, retweet, say a simple Thank You for their comments or apologize for some error that occurred.
- Work on Social Login: Registering on websites can be an annoying process and most often will dissuade the customer from doing so. People think twice before adding a new username and password to their already long list. You have to adapt the simpler method to improve your website visitors’ experience and to improve your registration conversions. And the best way to do it is through social logins. Give your customers the choice to login using their social media profiles. This way you are minimizing the registration process, while getting the chance to import their photographs, personal details and their addresses.Another advantage is that you will be reducing spam as well.
- Be Punctual: To get the maximum results, timeliness is a crucial factor. Respond timely; don’t wait for hours to respond. Craft your message around the most happening issue on social media. If you take your own sweet time to respond, you’ll lose out on the chance of having your message heard. Timely response, matched with a crafty slogan and a hard-hitting image will give you the right boost.
Recommended Read: 10 E-mail Marketing Hacks That Every Marketer Should Know
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6 years ago on
Building long-term relationships with customers using digital media
“ There is only one boss. The customer. And he can fire everybody in the company from the Chairman on down, simply by spending his money somewhere else” – Sam Walton
When someone wants you to hear a story of their recent customer experience, it usually turns out to be a story with sad ending. But it doesn’t mean that good service is less likely to be seen. After all, providing customer satisfaction is the key part in enhancing the overall outlook of a company. Am I making sense? Yes. And that is what compelled me to appreciate and value the importance of satisfying customers and building a long-term relationship with them. Before I provide some insights on this 21 st century hot topic, I want you to really appreciate the value of gratifying customers through the following example.
Enriching people’s lives
“ We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives” – Tim Cook
Yes, the example is about Apple! The following story went viral after Apple launched iPad 2. A man bought iPad 2 online but was forced to return the product immediately. He attached a note in front of the device saying, “Wife said no”. The incident ultimately reached some Apple VPs. Guess what? Apple refunded it and returned the product to the customer attaching a Post-It that simply read, “Apple said yes.”!
Amazing!! Isn’t it? It would have been a nice surprise for the customer. And that too for free! So, this is what I am trying to communicate.
The emotional value of a product out shadows the monetary value of a company when it is achieved by creating a long-term relationship with the customer. In order to build that relationship, you need to adopt new ways of marketing. The power of digital media to enhance your relationship with customers is not to be neglected in this highly competitive world. So there you are…Thinking of the possibilities of strengthening your customer base through the power of digital media!
You have marketed your product quiet well and people bought it. They are satisfied with your product and are happy. You thank them and reward them in some cases. So, is your job done? No. Understanding the needs and perceptions of your customers is as important as delivering quality products. For that, you need to collect data regarding customer requirements. But how? Let me share some ideas.
You can choose appropriate questions and create an e-mail survey using websites or software which offers e-mail survey programs. Gathering data from customers about your product or service is an effective way of analyzing your customers’ preferences. Being a part of social media marketing, e-mail surveys help you to conduct market research in a cost-effective manner.
Building relevant data
You can learn more about your customers at key buyer stages by building relevant data regarding the buyer behavior. This not only helps you to understand the behavior of customers at the purchasing stage but also helps in analyzing the post-purchase behavior of customers. You can collect data from customers using tools which support you in customer-sourcing.
- Feedback gathering
Knowing how happy or sad your customer is after buying your product helps you make necessary changes based on their needs. So, it’s very important to gather customer feedback to achieve customer satisfaction. Tools that help in gathering feedback from customers are becoming popular nowadays and it helps you to improve your business in an effective manner.
You need to be connected with your customers and should keep them connected with each other as long as emphasizing the value of your brand is essential for the survival of your business. So what can you do? You can let your customers connect and share ideas about your product or service. Platforms can also be created for like-minded customers to share insights and views regarding the product or service of your company. Maintaining a social media presence would help advance the brand building efforts of your business drastically in the long run. After all, social media marketing is one of the powerful tools of digital marketing in this century.
Channels + Content + Marketing
Be it social networks, search engines or e-mail marketing , your efforts to reach your customers need to be clear and powerful. Integrating proper channels, valuable content and unique marketing strategies will help enhance your customer relationship management activities in exceptional ways. Integrated digital marketing has gained wide acclaim where diverse channels are used to strengthen the brand communication efforts. So in order to attract and retain your customers, you need to produce relevant and quality content.
Unfortunately, creating high quality content alone won’t make you successful. The selection of right marketing channels should be done after carefully considering your business’ long term perspectives. Just because your competitor achieved success through a particular strategy doesn’t mean that your business is expected to follow that. Every business is unique and so are their digital marketing strategies.
After all, what you really need is a mass of customers who rely on your product and value your business. You need to be careful while implementing your promotional plans. It is not necessary for all your plans to hit the market. Choose the right digital marketing channel, produce relevant content and strategize your marketing activity if you really want to build a long-term relationship with your customers!