4 years ago on
How Content Marketing Will Help Your Small Business to Excel
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis, Author of Brandscaping
Marketing your new business requires lots of effort. Being a startup, your major requirement now is to get the attention of potential customers. You might have created a well-designed and optimized website that highlights your products and services.
But is that enough?
Let us see what role content marketing plays in successfully running your business.
Several statistics prove that content marketing is the best brand marketing tool. According to a report from eMarketer, 60% of marketers create at least one piece of content daily.
This form of digital marketing is not only affordable, but it is also an effective form of marketing for reaching both your primary and secondary target audience—including everyday consumers and B2B customers.
Content marketing has a positive impact on small businesses, as it
- Increases SEO rankings
- Improves brand awareness
- Creates an identity
- Builds reputation as a reliable firm
- Provides value to your target audience
- Keeps your website informative
- Improves social engagement
- Distinguishes you from your competition
With significant changes in the digital landscape, content marketing has changed as well. Now the trend is that your content succeeds only if it provides something that your consumer is looking for. A reliable content marketing agency in India will provide services of experienced writers who can provide diverse types of content, including: Blog posts published on business blog, infographics, newsletters, white papers, e-books, podcasts, videos, downloadable workbooks or templates.
Consider these Ideas to Improve Your Content Marketing Campaign
Provide What Your Audience Needs
Only relevant information adds value, leading to increase in your company’s exposure. Perform a quality research and find out what your targeted audience is exactly looking for and provide answers to their queries in the form of a content format. For instance, if they are concerned about your business process, better explain it clearly with an infographic content. A valuable content will make them feel the time they spent on it was a good investment. If you get them to think so, they might share this information with others; establishing your credibility and thus building trust with your customers as well as the online community.
Creative Video Content
High quality video content works. Live videos play a crucial role in digital marketing. According to recent study by Cisco, it has been predicted that by 2019, 80% of the world’s internet traffic will be video and online video will be responsible for four-fifths of global internet traffic. Also the news shared by HubSpot highlights that embedding videos in landing pages can increase conversion rates by 80%. 90% of customers report that product videos help them make purchasing decisions. Video marketing provides value as readers show more interest in watching an informative video than taking the effort to read a blog or an article.
Make Content Social
Social media plays a vital role in everyone’s livesthese days. Social media strategies offered by a digital content marketing agency in India helps business to target the right audience and drive more web traffic. With millions and billions of users, social networking sites such as Facebook, Twitter, YouTube, Digg, Pinterest, Reddit, and more offers excellent opportunities for sharing your brand content.
These platforms are now offering more options for publishing content. Facebook has recently introduced instant articles for publishers to get more of their content in the news feed and thus capture the attention of more users. Such options can be incorporated into your content marketing strategy to create something that engages the customer.
Try E-books as Well
Use Ebooks as lead generation tools. Though time-consuming and expensive to produce, they offer many potential benefits for companies. Typically longer and more in-depth, they can be published less frequently than blog posts to attract visitors to a website. Make sure to link them from an interesting blog post. After reading the blog, visitors might require more content from an eBook to learn more valuable information for their business.
Also, consider infographics that can organize and visualize data in a more compelling way than words alone. Small businesses must be very careful in choosing an content marketing company. Make sure that the chosen content marketing services agency in India provides services of experienced content developers and content marketers.