3 years ago on
How To Create High Converting Landing Pages
In case if you are wondering how you guide visitors to your website, it will definitely be a landing page. The first look of your landing page says whether the visitor will remain your site or will go away.
Each penny you spend on running advertisements, or consistently you focus on composing visitor posts – every last bit of it will be a waste if you don’t convert your guests into leads or clients. In the case, if you are still not converting, the issue may be with your landing page.
You may offer brilliant content or items and your advertisements may even be producing a decent click-through rate. However, if your conversions are stale or decreasing, it is your landing page that requires more work.
What is a Landing Page?
A landing page is the main page that guests see in the wake of clicking on your standard advertisement, PPC promotions, or promotion emails. It can be a particular page on your site or a different page made only for search engines.
A landing page is intended to guide guests to make a particular move, for example, making a purchase, finishing a registration, or subscribing to your mail list.
An incredible landing page is the one that targets a particular crowd. Getting an impression from your targeted audience is done when you offer them the data they are looking for.
If you are able to provide the necessary information they are seeking when they visit first time on your page, their search will end at that point and they will be prepared to take a move. The first impression is the best impression!
In the event that you goof on the first impression, potential leads get lost in an outright flood.
Do you require a Landing Page?
If you are attempting to construct an audience or offer something on the internet, then it will be a yes!
A landing page assumes an extremely critical part of your site. It helps you to convert traffic into leads.
If you have various items or offerings, you would prefer not to confuse the guests for an excess of data. Make numerous landing pages and ensure everybody has a special reason for its own.
Key factors for a High-Converting Landing Page
High-converting landing pages do share several characteristics in common. Let’s look at the key factors needed for a high-converting landing page:
1. Striking headline
A headline is the first place that gets visitor’s interest, attention and understanding. The headline is your first and most critical action on a landing page. To accomplish that, you need to do these:
1.The headline should be catchy enough to grab the visitor’s attention
2.The headline ought to convey the client what the item or service is all about. If your headline supplements a picture that clarifies the item or service, then you are on the right track.
3.The headline should be short; never in excess than twenty words, and ideally
2. Enticing sub headline
If the headline influences the client to look, then the subheadline should influence them to remain.
1.Regularly, the enticing subheadline is situated specifically underneath the main headline.
2.The subheadline ought to have some component of inducement. Keep in mind that, you are tricking the visitors to remain on the page with the subheadline. You can take the idea of the main headline and push it somewhat further.
3.The subheadline can go into more intensity and detail than the main headline.
Our brain processes pictures 60, 000 times quicker than content. A client will be influenced by the pictures on your landing page instantly.
1.The pictures ought to be huge.
2.The pictures ought to be applicable to your item or service. In the event you are offering a physical item, it is necessary that your landing page contains a picture of the item.
3.In the event that you are offering an item, at that point, the main role of the picture ought to get consideration and exhibit the importance of the product.
4.Ensure that the pictures are of high-quality. This isn’t the place to highlight stock photos or a minute ago messed up Photoshop pictures.
4. Correct explanation
If a client doesn’t understand what is your item or services is about, you have lost them. An explanation of whatever shape it comes is urgent. The best explanations are those that are clear.
- Your explanation can be incorporated into your headline, or totally isolated.
- Your explanation may consolidate components from a few sources:
4.A separate paragraph
If taken separately, none of these components doesn’t clarify the products or items; however, as a composite, they achieve what an explanation ought to do.
- An explanation ought to be advantage-oriented. Explanations are useful; however, usefulness ought to be tilted towards the client.
5. Value Proposition/Benefits
The value proposition is characterized as a “modification, feature or a highlight proposed to make an organization or item alluring to clients.” When it goes to your landing page, this component needs pride of place. The benefits essentially answer the client’s inquiry, “How might this benefit me?”
1.Similarly ‘explanation,’ value proposition can be discovered among the different basic components.
2.Outstanding amongst other approaches to propel your value proposition is through a rundown of benefits. Usually landing pages use a basic bullet point list to clarify the benefits of their items or service.
3.Benefits ought to be plainly centered around the client. Mainly consider the client and how he or she will benefit from your item.
6. Logical Flow
The logical flow of a landing page is similarly as vital as the content you have on the landing page.
A really interested client will be mentally engaged with the landing page. They will read the content and pursue the point of view. Along these lines, you should lead them through a process of reasoning that is intelligent and convincing.
1.Begin with your explanation, proceed with your benefits, incorporate your testimonials, and end with your Call-To-Action (CTA). This is the most evident and enticing technique for organizing a landing page.
2.CTA position is a basic part of the landing page flow. You can use various CTAs on a single landing page, placing every one toward the end of each discrete segment of the landing page.
3.Enable your design to divide areas. Truth to be told, in the event that you enhance the logical flow with relating design flow highlights, at that point, you will enhance the process with visual or emotional consistency.
4.Use enticing components all through. Try not to limit influence to a single area. Enticing highlights ought to be available in each area of the landing page.
5.Keep in mind, a lengthy landing page is very powerful. Try not to be hesitant to make a landing page extremely long.
7. Reliable Testimonials
The testimonials on a landing page are one of its most vital trust signals. A client needs to realize that they can confide in the items or services. If they see a dependable testimonial, this goes far in developing the client’s trust.
1.Utilize testimonials from genuine individuals. Celebrities and experts are extraordinary, yet you needn’t bother with testimonials from these individuals. Pick testimonials from individuals who are most significant to your targeted audience.
2.Ensure that you utilize pictures. Pictures are the foundation of the trust in testimonials. It’s vital that each highlighted testimonial is followed by a photograph of a genuine individual.
8. Means of contact
The most convincing pages have numerous methods for contact – a telephone number, an email address, a physical address, or a contact form. Some pages even have popups where a customer service executive inquires as to whether they can be an assistance.
These go far to help to reinforce the trust in the organization and to wipe out any problems in the conversion pipeline.
9. Provide Guarantee
Clients adore guarantees. Despite how it is or what it is introduced, a guarantee can enable individuals to feel relieved while on your landing page. Essentially the word itself enhances the probability of a conversion.
1.Guarantees can take numerous forms. Pick a kind of guarantee that suits your business, and express this guarantee on your landing page. There is no compelling reason to dive into the authorities of it. The fact of the matter is that you have a guarantee and the client knows it.
2.Position your guarantee near the CTA. This nearness will enable the client to get a last piece of information and to be prepared for a changeover.
10. Social sharing buttons
These buttons allow the guests to share the content of your page to their network or systems via social media platforms.
A landing page is where all your efforts work out as expected. This is where clients click, purchase, and you make income.
You will make an effective and high-converting landing page by executing all of the above-listed factors. Also, once you are done, run some A/B testing and continue moving forward. The way towards making a landing page never gets wrapped up.
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3 years ago on
How to Host Webinars to Increase Conversions
Deciding on the format of content is one of the key aspects of content marketing. There are many formats that your content can take.
This includes blog posts, podcasts, video, e-book, webinars, etc. How do you know which one is best suited for you?
Well the best format depends on your target audience and the stage of buyer’s journey they are in. Webinar is known to give great results in converting leads to customers.
According to Content Marketing Institute, over 60% of marketers are using webinars as a part of their content marketing programs. In this blog we will talk about webinars and how you can use them to convert more customers
What is a Webinar?
Webinar is just like a seminar event except that it is conducted online. It is a presentation that is done live for the people who sign up for it.
Presenter and attendees are also able to communicate through live chat.
What makes a webinar unique is:
- It gives a personal touch
- It gives you more focused attention as it is live
- It gives you more time. A typical webinar is between 45 mins to 2 hours
- t gives you a chance to resolve objections in real time
- It builds relation through a two way communication
- You can reach anyone across the globeYou can see that a webinar keeps your audience more involved than a blog or video post. It is the closest to meeting to your leads face to face.
What are the conversion rates for Webinars?
For this reason webinars also have a high conversion rate. Whereas email marketing has a conversion rate of 3-5%, most webinars convert between 10- 20% of attendees down the line..
Companies like Adobe, Buzzsumo and KISSmetrics have confirmed above 20% conversion rates through webinars.
How to Use Webinars in Your Marketing Funnel?
Webinars can be used at two stages in a digital marketing funnel. Firstly, they can be used to connect with your visitors.
Webinars can even be used as lead magnets to convert visitors into leads.
Secondly, they are especially effective in the conversion stage, the last stage of marketing funnel.
Someone attending your webinar has set aside an hour for you, which means that they trust you to deliver value.
Most of the webinar attendees are hence qualified leads that are ready to buy.
How do I host a Webinar?
Hosting a webinar is not difficult. There are many webinar software that are user friendly and intuitive.
Here are the steps to follow to host a webinar:
1. Decide on the Topic and Presenter- Pick a burning question that your readers have or a pain point they face in their lives. A headline that speaks out to the visitor is half the job done.
2. Make your presentation – Make you presentation ready. A BIG mistake for any marketer would be treat your webinar as a sales pitch. A webinar is first and foremost a valuable training session for your attendees.
Remember they signed up to learn what you promised in the title, not to buy your products and service. Make sure you are giving tons of value in return of one hour that they have allotted to you.
3. Choose webinar software – There are many options to host your webinar like Webinars on Air by Google, Go to Webinar, Cisco WebX, Mega Meeting etc.
Go to Webinar is the most popular one with impressive features and reasonable pricing. It has a free 7 day trial and a monthly fee of $79 after that.
The software is easy to use with intuitive design. They allow you to share your screen with attendees, set up email notifications and reminders, take polls and surveys, chat with attendees and view webinar dashboard.
Practice a mock presentation a few times for successful live webinar.
4. Promote Webinar- Start promoting your webinar on social media, web-site pop-ups, email lists and any other channels you may have to reach your audience.
Make sure your topic matches your audience’s requirement. For example, a high school student is more likely to sign up than an undergrad for a webinar on ‘How to prepare for SAT Entrance’.
5. Host Webinar and Follow up- Use the tips shared below to host your webinar. Most of the attendees don’t sign up immediately but do end up buying up from you eventually.
Add the attendees to your email marketing list and follow up with your offer within 48 hours. Nurture these leads over time by sending webinar recording and other valuable content.
Tips to Host a Successful Webinar
- Be well rehearsed
If you are a B2B company share your company story along with your personal story too.
Learn all the functions of webinar software and make sure you know how to get over technical setbacks even if they occur. Being well rehearsed will also make you sound confident.
- Arrive before time
Arrive at least half an hour before the scheduled time. This will give you time to check if everything is working.
It is also a good opportunity to strike up a conversation with people have arrived early and are eager to start. Ask them about their expectation from the webinar.
- Keep it interactive
The beauty of a webinar is that you can get direct live feedback from your attendees. Keep your webinar interactive by asking questions and also receiving questions.
Keep moderators on your team who will answer questions in chats and keep everyone engaged. Take names of people who are responding, mention geographies from where people are logged in. All this will make attendees feel connected and part of a live event.
- Bring your personality
An event is way to know each other personally. So share your story and connect with your audience.
Tell them how you landed up here and highlight the similarities between you and your audience.
If you are a B2B company share your company story along with your personal story too.
- Keep it Light
One hour is a long time to ask for focused attention from your audience. If your presentation is long and boring they will either exit or drift off.
So keep your webinar light and entertaining. Use a lot of stories, short videos, jokes and real life examples.
There will be parts where you will be giving heavy information, but make sure you prepare your audience and spread out the heavy material throughout the presentation.
The rule of thumb is to keep no more than three slides of heavy concepts.
Hosting your first webinar may seem like a difficult job. However, it is easy once you get used to it. With a conversion rate of 20% you are sure to do more of them once you get started.