3 years ago on
8 Steps to Create a Strong Brand Identity
Entrepreneurs make different kinds of brand-related mistakes. Some create a false opinion about their products in the market, on the other hand, some over marketing their products, but the biggest mistake which most entrepreneurs make is poorly creating the brand identity. Brand identity highlights the image of a company which helps customers to form their first opinion.
A successful brand should be consistent in the communication – banners, prints, online ads, website, social media, and customer service. Below are the steps to create a strong brand identity:
Step 1 – Define the Mission and Vision of your Company
You clearly need to draft the reason of your existence, your target audience and what your company is passionate about. No need to start focusing on a big group of audience at the start itself. Concentrate on the target audience and as time would pass, your branding would expand.
Step 2 – Research other Brands within your Industry
You should be fully aware of what your competitors do, what they lack and what they are good at. Make sure you can convince your customers how you are different and better than others in the same industry. You must concentrate on the quality and uniqueness of your products. Hence, you have to dig deep into your research such that you are able to offer products or services which no one else is offering.
It’s a good idea to offer your customers a more authentic product or provide better support system or help in saving money over others brands.
Step 3 – Create an Attractive Logo and Tagline
The logo is one thing that would appear everywhere. It would be on your product, product packaging, ads, website and all other places you can think of. You should try to create something that is unique and extremely attractive. You must spend money wisely and develop a visual presence for your brand. Hire a professional designer to do this for you.
Step 4 – Decide the Tone of Communication
You should be sure of the tone you would like to talk to your customers in. Your tone could be friendly, formal, professional, informative, etc. Choose a brand tone which suits your product and the product marketing style.
Step 5 – Create a Good Personality for your Brand
All customers look for something different and demand extra personal attention. The personality of your brand should be such that people don’t forget it easily and also talk about it. You have to be consistent all around regarding your brands’ personality.
Be consistent with the tone in which you communicate, the description you give about your products, your success stories, your learnings, your business idea, and so on. Everything should be consistent as this helps in gaining people’s trust and interest in your brand.
Step 6 –Your Brand should be a part of every Step taken in Business
In any form of activity, you perform for your business, your brand value should reflect. Always remember, brand building is a gradual and continuous process. It never stops. If your client is walking into your office, then he should be able to feel your brand presence in your communication and also in the surroundings.
All your product packaging, visiting cards, advertisements should have the brand logo on it. Your website and social media activities should also have the logo present.
Step 7 – Think 100 Times before changing your Brand
Once you have decided the tone of communication, the logo, and the name, then you should avoid changing it. Change only if it has a relevant story behind it. By changing your branding, your customers can get confused and might lead to losing their trust on the brand.
Step 8 – Advocate your Brand
You know your brand the best and you are the best person who can advocate it in public. You must spread the word around on your brand. Also, you must train your new recruits well and imbibe in them your brand value. The whole company needs to be talking in the same brand tone.
You would definitely realize that by having a good brand, you can gain the customer’s trust. It takes quite a while to build your brand value and is an ongoing process.It is very important to build your relationship with the customer, and therefore you should be patient and consistent.
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3 years ago on
Creating Stunning Infographics Improve Brand Awareness. Learn How
Infographics are a great way to present your content visually.Research shows that our brains process images 60,000 times faster than text! In fact, 93% of all human communication is visual.
Infographics present your data and information in charts and flows with the help of interesting shapes and graphics. They convert your lengthy data into visually appealing and easily digestible bits. Capturing more of user’s attention naturally leads to a better visibility and recall value for your brand. These are the ways stunning infographics can improve your brand awareness:
- Infographics are sharable
Visual content is 40 times more likely to be shared in social media compared to other types of content. A good infographic has logical content flow and is to the point. Once you have put together a visual content that conveys your compelling message in a focused and simple manner, it is bound to get shares in social media. More shares in social media naturally mean more visibility for your brand. Do not forget to take advantage of visual social media like Pinterest, Instagram, Vine etc.
- Infographic is SEO friendly
Did you know that 55% of website visitors spend less than 15 seconds on a webpage? Infographics can not only increase the time visitors spent on your page but also the number visitors to your site. Articles with visuals get 94% more views. In short, infographics will increase number of visitors to your page, get you more shares and backlinks. Guess what this means? Higher ranking for your page in search engine results!
- Visuals stay in mind
Information recall of a visual is 65% after three days compared to 10% for auditory information. This is the most important reason why infographics are great if you want to increase your brand awareness. The user will form an image of the brand based on her interaction with the content. A compelling infographic that gives relevant information will stay in the user’s mind for sure.
- Easy to understand
Infographics are the best way to present complex concepts. You can explain multiple relations and correlations; lay down process flow or present variety at one glance. Presenting information in such simple manner displays your expertise in the subject and increases the likelihood of transactions.
- Easily changeable and embedded
Infographics can be easily changed into different formats and dimensions to suit various platforms. They are also easily embedded and can be used to direct to your site in one click.
Infographics and video are hot trends for content presentation this year. To get the maximum brand awareness from them, do keep in mind these crucial points:
- Drafting a compelling message is the first step to successful infographic. Your infographic must revolve around this central message in the focused manner.
- A shabby graphic will do your brand more harm than good. Either invest in a good designer or stick to written content.
- Source your data from reliable sources and credit the sources
- Use your logo subtly. Using logo subtly but consistently will go a long way in building your brand.
They are one of the popular types of digital content used by digital marketing agencies around the world. Whether your business be B2C, B2B, or any other type, you can definitely include infographics in your content marketing campaigns.