3 years ago on
The internet has opened up a lot of options to grow business and reach your target market. Anyway, it is important that you cut through the clutter and establish yourself on the internet. Most of the companies do not have the expertise and knowledge on how to do this and hence it is a good idea to have a professional agency to take care of this.
Here are top six reasons why you should hire an online marketing agency:
1. Things are changing fast
Keeping up with the current trends across search engines, social media and platforms is a full time job. It is impossible to manage this with day to day tasks and most of the companies either have an in-house digital marketing team or outsource their works. You need to do the cost-benefit analysis of both and choose the best option. This brings us to the next point.
2. Cost Savings
A functional team for online marketing will include SEO Manager, social media manager, graphic/ visual designer and a project leader. This will not cost you anything less than INR 20,00,000 a year (average industry CTC taken). Add to this the resources and training required by this team. This cost to company can be reduced drastically by outsourcing online marketing to a professional digital marketing agency.
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3. Industry Benchmark
Hiring an external agency is also a great way to keep tabs on your industry and your competitors. Since digital marketing agencies are out there doing their job day in and day out, they probably have a good idea on your competitor’s agency and their online marketing strategy. Even if they do not have this information directly they are well aware of the industry benchmark and best practices.
It is too easy to get caught up in your own projects and miss the big picture when you work within the company. Working with an external agency infuses fresh ideas and keeps your vision broad.
5. Access to Essential Tools
Do you have access to best of web analytics software? Photo collection sites like Shutterstock and keyword research tools like Moz are must have tools for digital marketing. Premium subscription to these software can cost you anywhere upward of INR 60,000 a year. You can avoid these expenses once you assign work to a professional agency.
6. Quality Content is important
Online content is the voice of your brand on the internet. Quality content is very important today to cut through the clutter and reach your customers. The quality of your content not only affects your SEO result but also has a direct impact on your transaction potential. A research conducted by Global Lingo has revealed that bad content would make 59% of your users leave the site. A professional team will have the expertise to draft a compelling content message, devise a content marketing strategy and deliver the content to audience.
Digital marketing requires a lot of research, know-how and learning. You cannot afford to put so much time and effort into something that is neither your core business nor your key role. Hiring an online marketing agency will give you the edge of having an expert team at a significantly affordable cost.