Tag Archives: SEO company

SEO company in India

10 months ago on

7 Tips for Hiring the Right SEO Company in India for your Business

If you are looking to hire an SEO company, it’s a big step for your business growth. Working with an SEO company will give you many benefits, but it can be unsuccessful if you entrust your SEO strategy into the wrong hands.

You need to learn the things to look out for before hiring an agency. We hope these seven tips will help you to hire an SEO company in India.

  1. Learn the Basics of SEO

It’s not necessary that you have to be an expert in SEO, but make sure you have a basic knowledge on Search Engine Optimization and how it is useful for your business.

If you don’t know the basics of SEO, you cannot analyze the performance of an SEO Company.

  1. Describe your SEO Strategy

As you know, SEO is done for improving the rank of your website in search engines and to ensure your online presence as well.

Be that as it may, you have to ask yourself for what reason you need a higher rank in search results. Be particular about your needs and the expected traffic for your website.

Try to prepare a profile about the nature of your customers and how you wish to introduce your brand. If you can give these details, your SEO company can work in tune with your expectations from the beginning itself.

Read Also: 6 Ways Hiring SEO Services in India is Vital for Your Success

  1. Do Research before accepting an SEO company

Make sure you don’t believe any agency blindly because of their reputation. All you need to do is to prepare a list of companies that can meet your needs.

Online sales pitch may attract you, but don’t forget to do your research before accepting an SEO company. You can seek suggestions from different businesses as well.

A keyword search will help you to ensure the rank of the agency. If they rank higher in search results, they are the best in Search Engine Optimization.

You could also do a keyword search to know the position of their clients. You can even contact these clients to know their feedback on the performance of the SEO Company.

Stay away from those agencies that send you unwanted emails offering to sell you keywords, because these are unethical practices.

  1. Feel free to ask questions

You should ask these questions before you invite an agency to offer you with a proposal.

  • You should ask them whether they know their Panda from their Penguin. You can understand from their response if they have knowledge on Google search algorithm updates.

  • It’s good if you ask them their experience with other clients doing the same business. This will help your SEO Company to get an idea about the nature of your business.

  • Inquire them what all results other clients gained from their service. Ask them whether they were able to increase traffic within the specified time and tell them to share other ROIs. Reject the agencies that hesitate to share this data.

  • Inquire about the content writers in their team. Remember, fresh and quality content is vital for effective SEO.

  1. Know the SEO proposal

It is crucial that a proposal from an SEO Company should consist of their approach, services and a cost breakdown. These four key elements should be there, at least.

  • Quality strategies on link building

  • Aspects on Social media optimization

  • Strategies on Content marketing

  • Reporting methods and tracking, with special focus on ROI

The proposal should assure that the company understands your SEO needs and will work diligently for the success of your brand.

Recommended Read: How to Choose the Right SEO Expert for Your Company

  1. Regarding the costs

You should understand the costs required and your return on investment prior to signing a contract. You will not get quality SEO from a reputed SEO Company in India so cheaply. You should understand why to invest a big amount and ensure there are no hidden charges.

SEO charges can range from $750 to $5000 a month with respect to your needs. Usually SEO fee is fixed on the basis of upfront costs and a monthly maintenance charge.

  1. Consider as a long – term relationship

Consider hiring an SEO company for your business as the dawn of a long – term relationship. Openness and trust between you will deliver massive results.

Keep them updated with what’s happening and don’t hesitate to share certain confidences. Your SEO expert should have an enthusiasm to understand more about your business and should communicate with you regularly.

It will take time and money in order to improve your search engine ranking and reputation. So, hire an agency with a proven track record. You need to make sure that they are able to provide professional services and ROI in tune with your expectations.

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12 months ago on

6 Ways Hiring SEO Services in India is Vital for Your Success

Search Engine Optimization (SEO) plays a vital role in increasing organic traffic to your website which will lead to higher sales and brand building.

SEO services includes all the things essential to optimize websites for better search engine rankings. As more and more business owners are opening online stores to offer products and services, it is important for you to promote  your business website. SEO services help in fulfilling this task through various tools and techniques. Learn why you need to hire SEO services in India for your online business website:

1.Reduces Gestation Period

Search engine optimization can help you in reducing the gestation period to great extent. Effective internet marketing strategies will assist you in promoting not only your company but also your products. These days SEO Companies have also started offering Social Media Optimization Services where your products or brand can be promoted at mass level. Apart from this, you can be benefited from organic traffic which would be coming from various search engines such as Google, Yahoo, Bing, Alta Vista etc.

Read Also: How to do SEO in 2016?

2.Website Visibility

Having a website is not sufficient, you need to make it visible on the web. Visibility of a website is enhanced when it starts appearing among the top search engine results. This is an important reason to hire SEO services so that your website follows the right track to achieve recognition. There are also activities such as forum submissions, social bookmarking, etc which can reach a different set of audience.

3.Traffic Diversion

If your website is not visited by the targeted audience, there is no use of having a website at all. In order to obtain more and more web traffic to your website, you must have your website listed among the top search results. This can be achieved faster and in a practical way by hiring SEO services in India and around the world.

4.Keyword Research and Utilization

Keywords are the building blocks of search engine optimization. However, you need to find the right keywords related to your niche and use them effectively to achieve search engine visibility. It may appear easy, but requires a lot of skills which only an SEO expert can offer.

You May Also Like: Role of SEO in Brand Awareness

5.Overcoming Competition

You are bound to face tough competition in your niche, as soon as you take your business online. Each of the rival website owners have the wish to appear among top search engine results. By hiring the expert search engine optimization services, you get the right platform to survive the competition.

6.Instant Results

The third reason for considering SEO Services is the availability of instant results. Once search engine optimization is done on your website, you will start seeing the results instantaneously. You can always search out for some professional SEO Service providers irrespective of the nature or type of your business.

Now a days, SEO services are essential for your online visibility. So you have to be careful while hiring an SEO Service provider. You must keep in mind that the service provider you choose must follow the guidelines provided by Google and other major search engines. Otherwise your website can get penalized for black hat tactics.

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How to do SEO in 2016? [Guide]

1 year ago on

How to do SEO in 2016? [Guide]

 

As usual, more and more SEO changes will hit us in 2016. People still search online for what they want and now more increasingly search is done from mobile phones. Google’s algorithm undergoes dozens of significant changes each year. 2016 will not be different. Let us check the SEO trends that are set to rule search marketing next year. Professional assistance from a digital marketing agency in your area can help you with these changes.

Certain Predictions

• Mobile searches will surpass desktop in 2016 – As already seen the trend is shifting now. Mobile traffic is becoming more and more crucial for ROI.
• Video Content will overtake – Video content could also provide greater ROI than written content in terms of reach, engagement, effectiveness, for brands and industries in the B2C category.
• Greater indexing of social media content – Social media content will get indexed more, as you can already see when you do mobile search for some news item on Google and tweets appear in the search results. Social posts will carry a value and a consideration similar to any independent web page, and the separation of “web” and “social media” will begin to blur even further from an SEO perspective.

Read Also: How to Choose the Right SEO Expert for Your Company

• Aggregated content changes the content marketing game – Twitter Moments is bringing aggregated social media and news content into the picture, which narrows the content marketing field but provides new opportunities as well. News articles must be automatically sourced by Twitter to be visible. Users, whom you target, themselves become content creators and become firsthand witnesses of current events.
• Local search will be given greater specificity – Local search is set to get even more specific, thanks to Google’s local indexes getting even more localized and the arrival of wearable technology such as the Apple Watch. It won’t be long before rankings could be generated in terms of neighborhood rather than city or state.

SEO tactics you need to focus on to continue performing strongly on search engines.

• Keyword Research – Keywords and phrases are still crucial as prospects are using them to find out business, service and products. Keyword research tools such as SEMrush, Keyword Planner from Google, Keyword Analysis Tool for searching the most effective keyword trends in 2016. Also analyzing your own website to check that which keywords are generating more traffic and which are getting more popular. You can use this analysis to find the new related keywords or you can use the same keywords to generate the new content. Reputable digital marketing agencies provide service from experienced SEO analysts who can choose and optimize appropriate keywords based on client’s service.
• On-Page SEO –There has hardly been any changes in the on-page SEO elements over the past couple of years. But, the major goal should be to produce content that is unique and of high-quality. This way, it can meet the needs and expectations of your audience. And like before, it is still crucial to have your keywords in your URL, Title tag, heading tags, Alt image tags and content (3 or 4 times minimum).

Recommended Read: Role of SEO in Brand Awareness

• Mobile SEO – Web designers have already determined that a website needs to load in less than 3 seconds in order to hold the attention of its visitors. For faster accessibility, it is crucial to optimize all the websites for mobile. Mobile search will take reign over desktop in 2016. Google, the search engine giant has put out its own guidebook for brands ready to create a usable and attractive mobile site.
• Link Building – Manual link building cannot be replaced with other marketing strategies. Links have always been an important ranking signal. Quality links can be achieved by asking for backlinks from trust worthy sources, building relationships. Creating testimonials provide a great opportunity to get a backlink and potential traffic from the other site and it usually has a much higher approval rate than your standard link request e-mails. Google Webmaster Tools will help to find out if your link profile could be negatively impacted by low-quality or bad links.
• Content Marketing – Unique, quality content is still crucial. An Online marketing agency with professional content writers can help. Focus on your top keywords while creating content. Blog posts, videos, whitepapers, research report and webinars give people something to link to. In addition, the content you create can rank by itself in the search engines. For example, if you write a blog post on “How to Pick an SEO Company,” there is a possibility it will rank for some of the keywords you use in the title and in the body post, especially if the post gets linked to from other websites or shared a lot on social media. It also helps if your website as a whole already has significant high-quality links.

Adapting changing market trends can be time-consuming for busy professionals. It will be ideal to choose a digital market agency with relevant experience in performing SEO for various industries.

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