Tag Archives: Infographics

6 Tips to Create Kickass Infographics

1 year ago on

6 Tips to Create Kickass Infographics

 

Do you have to convince your audience about topics which are complicated and confusing; which are important but boring? Every digital marketing agency is faced with this problem. Infographics is the best solution for effectively expressing complicated information.

It lets you pack information in less space intelligently. Often, a digital marketing agency will have to create efficient information presentations focusing on a lot of facts and figures. Over the years, comparing things like prices or representing a long list of serial data has seldom been practical that you had to put them into written content. With infographics, you can distribute data in a visually appealing way.

Read Also: Role of Visual Content in Digital World

Let us look at some tips that will help you create kickass infographics.

1. Catchy Headline

Your infographics headline is extremely important. It is the backbone of your presentation. Since the amount of content in an infographics is ideally kept to the possible minimum, the attention

Your infographics headline is extremely important. It is the backbone of your presentation. Since the amount of content in an infographics is ideally kept to the possible minimum, the attention

2. Include Visual Representations for Your Data

Infographics as the name suggests, lets you represent information visually. The info that is represented should be clear-cut and accurate because discrepancies are bound to get noticed faster when you represent data visually. There should be a balance maintained between the written content and graphical data that goes into your infographics.

Though visual elements are important, do not overload it with too much designs or flashy colors. Limit the number of different colors used to three. Use appropriate images, charts and diagrams. Whenyou want to represent lengthy data, use line graphs and when you want to represent proportional data, use pie charts. Use compact and standardized designs for more serious topics.

3. Keep it Simple and Focused

The main reason infographics is widely adopted is due the simplicity with which data could be represented compared to the written content. Overloaded data and design complexity can create confusion and it will get misinterpreted by the viewers. To get a simple design, you should concentrate on things such as limiting the number of colors and font sizes used, readability of font types selected etc. Also use simple understandable language and appropriate charts.

Another important thing that you need to focus on is the ‘focus’ itself i.e., the idea represented in the infographics should be focused. Do not drift away from the subject under discussion. Cut elaborations and unwanted references. When you have a lot of data to put into your infographics, divide them into sub-headings and put them in separate infographics that focus on each individual idea.

You May also Like: Ways Digital Marketing Will Change In 2016

4. Create a Natural Flow

When presenting the information in an infographics, it is best advised to be arranged in a sequential format. Do not dump the ideas together or throw them randomly without any connection between them. Ideas should be integrated and should flow from one to another in an ordered fashion.

5. White Spaces are Important

Spacing the content is important for readability and cognition of the data. The right arrangement should have the perfect balance between used space and unused space in the infographics. Overly packed graphics could repel the viewer from reading through the content, and too much negative spacing will generate the opinion in the reader’s mind that the infographics is not worth reading.

6. Check your Facts and Figures

It is important that you always double check the facts and figures. An infographics reader could pinpoint contradictions and errors more accurately since there is more readability of the facts and figures. Once viewers find a single inaccuracy, they will resort to thinking that the whole information presented can probably be wrong. Keeping a close check on these tips is crucial for the success of infographics created by your digital marketing agency.

VN:F [1.9.16_1159]
Rating: 5.0/5 (1 vote cast)

Contact us for a free quote

2 years ago on

Role of Visual Content in Digital World

People are connected as never before in the digital era. Internet has revolutionized marketing with digital methods. The rise of social media has further strengthened the prospects of digital marketing.

Gone are the days of limited dreams, digital marketing gives you wings to fly high, sky is not the limit. Digital marketing is a process of building and maintaining customer relationship. A major factor in this form of market is visual content.

What do you mean by visual content?

When you visit a website, it is the first impression created by the visuals that makes to stay or leave the website. Visuals would include a website’s design, videos, images, Infographics, illustrations, etc.

Why is it important?

Visual content helps to grab targeted audience without fail. Visual content has gone forth as one of the hottest digital marketing trends these days. Visual content attracts people and makes the complex messages clearer, consuming less time and effort. They leave a lasting impression on the customer compared to long pages of text.

Due to the busy life schedule, people find it difficult and monotonous to read massive content. On the other hand, visual content requires minimum time and would be exciting if done right. It can increase brand awareness and your SERP results gets benefited as well.

Types of Visual Content

Photos

A picture is worth thousand words. But visual marketing content is not simply about communicating a message, but it should be retained within the reader as well. Mere text based content cannot stay attractive. With a good and compelling visual, website viewers tend to stay longer and understand the accurate message the content is trying to deliver. It’s not about the image but the story the image carries that matters.

Videos

Video sites are full of viewers, ready to devour new ideas. Entertain the audience with a video; the chances of getting noticed are really very high. Human mind requires emotional input to make decisions. Emotional bonds, without doubt influences a person’s choice as well as actions. Videos can create this emotional bond by building trust and credibility effectively. And moreover, they are loved by search engines.

Presentations

Presentations make things clear and to the point. Various aspects of a topic are presented simply and effectively after deep research about the topic. This helps audience to easily to understand complex ideas. Presentations can help sell both the idea and the product.

Infographics

Information graphics or infographics is a graphic presentation of information which is intended to present complex information quickly and effectively in a very precise manner. A well designed infographics can turn boring and complicated topics into interesting and captive discussions. Like a capsule that functions multiple use, infographics serves multiple purpose very efficiently. High quality infographics are 30 times more likely to be read than text articles.

GIF

GIF, Graphic interchange format is a recent development that has created far reaching effects on digital marketing. They possess comparatively small file sizes; this implies that they can be used easily online as they can load quicker and still maintain quality. GIF helps to display a professional touch. GIF can express emotions and movement which a still image may not be able to. GIF is more than an image but less than a video. It’s really short but is still effective.

Beneficial Facts about Visual Content

  • Visuals are processed 60,000X faster in the brain than text , and 90% of information transmitted to the brain is visual
  • 40% people respond better to visual information than text .
  • Compared to plain text posts, posts with videos attract inbound links 3 times more.
  • 93%of all human communication is practically non-verbal.
  • 70% of all sensory receptors humans have are all concentrated inside a person’s eye out of which 50% of this visual information is processed by brain.
  • 94% views a topic if something compelling visual elements and graphics are available
  • According to studies, certain colors and color combinations can arouse certain emotions in humans; it can also influence how a particular viewer will take action, such as influencing their decision of purchase.
  • Use of visual content in Facebook campaigns generated 65% more engagement just after only a month’s practice.
  • 95% people are of the opinion that visual content is really very important for capturing attention.
  • 89% is already using or planning to use visual content in social media
  • 2 million blog posts are written every day, think how many of these contains visual content.

Even press releases published with photos generate more audience than normal articles.

Future of Visual Content

Since the introduction of Visual Content, it has entertained as well as educated people, making complex things simple and effective. All social networking sites have made use of visual content and have promoted its use because of the impact created in people.

Know your audience and deliver more than what they expect and future is secure. More companies are switching their focus from boring content to visually engaging content presentation. The lovers of visual content will only increase by time. The future of digital marketing itself is tangled with visual content which serves both purposes – development of the company as well as the entertainment based education of the audience. Future of visual content is immense and promising.

VN:F [1.9.16_1159]
Rating: 0.0/5 (0 votes cast)

Contact us for a free quote