10 months ago on
Report Says 87% Brands are Now Opting for Digital Marketing
Social Beat, digital marketing agency released digital marketing industry report 2016 in May and June 2016 with 376 Chief Marketing Officers and marketing heads of various companies.
According to the report, 87 per cent of brands are choosing digital marketing instead of television and print medium for customer engagement and brand promotion due to increased usage of internet.
“The report highlights the rise of digital marketing services, though brands continue to use television and print medium to have a 360 degree approach. About 87 per cent of brands surveyed, leverage digital marketing,” Social Beat Co-Founder, Vikas Chawla said.
“While brand awareness and lead generation seem to be the primary goals, digital marketing is increasingly being leveraged for customer engagement and customer service too,” he said.
Social Beat Co-Founder Suneil Chawla noted that about 10 per cent of brands surveyed spend more than Rs one crore annually on digital marketing and 50 percent of them spend over Rs six lakh annually.”
Overall 20 per cent brands plan to increase their digital marketing spends by 25 per cent in next financial year, he said.
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1 year ago on
What to Look for When Hiring Social Media Marketing Services
We can’t deny that social media is a great platform for all brands. Despite the turnover, businesses, whether it is small or large scale industry, strive to be a leader in Social Media Marketing.
According to a recent study, 41.5% of businesses are investing 1-5% of their marketing budgets on social media. These figures clearly show brands are conscious of increasing their identities and hunting for expertise from top Social Media Marketing Services.
Here are some useful tips for you if you are looking to hire a social media service.
Cooperate and Work Together
If you consider the Social Media Marketing Services just as an outsourcing agency, of course, you are on the wrong path. Obviously they have the expertise to make your brand a success, but don’t forget you are the brand custodian, get involved.
Keep in mind, they know how to market via social media, but you know your brand better. They can guide you how to reach your audience, but you know the real customers. So there will be many situations where you and your marketing services have to work together. Your brand will be a success only if you and your agency work in tandem.
Be prepared to hand over your account details to a new agency if your social media was being managed by any other agency till now. Make sure that all your passwords and admin rights are deleted from the older agency. It will take a couple of weeks for the new agency to understand your social media strategies so far, so cooperate with them.
Set Goals and Missions
You should get acquainted with team members of the new agency. Try to give them a clear picture about your brand. To be precise, you are supposed to make them understand about your brand’s philosophy, legacy and the real purpose of your brand not only on social media but in all spheres of its existence.
It is good if you can exactly define what your expectation of social media marketing is, by setting short term and long term goals for your brand.
It is important that the agency team should have an idea about your office culture. You can invite their team to your company. This will help them know about the back- end working, your manufacturing style, how your employees work etc. Sometimes they might find a story from your working ambience to include in their social media campaign for your brand.
Reporting methods and accountability
Reporting methods and accountability is an important process because it helps the metrics to determine what is working and what is not. A mutual discussion between the agency and you help to make sure the reports, numbers, insights would be needed by your marketing team. You have to precisely define schedules and timelines for these reports. Ensuring the data needed on a daily, weekly and monthly basis is also important.
You might be using a social media tool earlier, if so, share your credentials with your new Social Media Marketing Service. They will use the tool and give you reports, helping your marketing team to schedule upcoming quarters. You should seek suggestions from your agency on how to make things better. Suppose there was a decrease in traffic, your agency will comment on it and suggest you measures to rectify it.
Get updated by involving
Everyday social media evolves with new ideas. For example, if an idea works today will be out- of- date in the coming month. As trends change day- by- day, your agency must be updated with the latest trends in the market. You guys both need to work in tandem to know the changes in the market.
Try to conduct brainstorming sessions in a month to place your brand in more impressing ways. Invite employees from different departments of your company to suggest their ideas. Sometimes fresh ideas will come even from people with no marketing background.
You should make your employees understand what their company is doing on social media. Conduct social media awareness sessions with the agency teams and employees from your company. Get updated with the latest features brought in by Twitter or Facebook. Also, find if there is any feature suitable for adopting by your brand.
You May Also Like: How to Decide the Ideal Social Media for Your Business
Trust your Social Media Marketing Service
When you hire a social media service, you should allow them free to work in their own style. You only need to give them guidelines and content. Allow them to communicate with whoever they want. It is good to keep an eye on the activities on social media but never command them how to operate it.
Sometimes there may be situations to do things spontaneously. So, you have to believe in your social media service’s capability. They know what to do for the betterment of your brand. If they get a sign from your side that you trust them, then they can work with much confidence. This will give you incredible results.
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1 year ago on
6 Ways Hiring SEO Services in India is Vital for Your Success
Search Engine Optimization (SEO) plays a vital role in increasing organic traffic to your website which will lead to higher sales and brand building.
SEO services includes all the things essential to optimize websites for better search engine rankings. As more and more business owners are opening online stores to offer products and services, it is important for you to promote your business website. SEO services help in fulfilling this task through various tools and techniques. Learn why you need to hire SEO services in India for your online business website:
1.Reduces Gestation Period
Search engine optimization can help you in reducing the gestation period to great extent. Effective internet marketing strategies will assist you in promoting not only your company but also your products. These days SEO Companies have also started offering Social Media Optimization Services where your products or brand can be promoted at mass level. Apart from this, you can be benefited from organic traffic which would be coming from various search engines such as Google, Yahoo, Bing, Alta Vista etc.
Read Also: How to do SEO in 2016?
Having a website is not sufficient, you need to make it visible on the web. Visibility of a website is enhanced when it starts appearing among the top search engine results. This is an important reason to hire SEO services so that your website follows the right track to achieve recognition. There are also activities such as forum submissions, social bookmarking, etc which can reach a different set of audience.
If your website is not visited by the targeted audience, there is no use of having a website at all. In order to obtain more and more web traffic to your website, you must have your website listed among the top search results. This can be achieved faster and in a practical way by hiring SEO services in India and around the world.
4.Keyword Research and Utilization
Keywords are the building blocks of search engine optimization. However, you need to find the right keywords related to your niche and use them effectively to achieve search engine visibility. It may appear easy, but requires a lot of skills which only an SEO expert can offer.
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You are bound to face tough competition in your niche, as soon as you take your business online. Each of the rival website owners have the wish to appear among top search engine results. By hiring the expert search engine optimization services, you get the right platform to survive the competition.
The third reason for considering SEO Services is the availability of instant results. Once search engine optimization is done on your website, you will start seeing the results instantaneously. You can always search out for some professional SEO Service providers irrespective of the nature or type of your business.
Now a days, SEO services are essential for your online visibility. So you have to be careful while hiring an SEO Service provider. You must keep in mind that the service provider you choose must follow the guidelines provided by Google and other major search engines. Otherwise your website can get penalized for black hat tactics.
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1 year ago on
8 Social Media Marketing Benefits For Your Business
Social media is a powerful platform for marketers to reach out to prospects. They can be used for direct marketing as well as to maintain public relations. Facebook and LinkedIn are the two most leading social media platforms used for marketing. It is found that most of the users use social media for researching brand, products or services before making the decision to buy.
People were doubtful about social media marketing at first, but they were proven wrong as Facebook, Linkedin and Twitter among others became a hit among brands.
The following are 8 ways business stand to benefit from implementing social media marketing:
Helps to cut the overall marketing costs
Social networks are one of the best cost-effective methods to popularize your brand among target customers. The overhead cost for tweeting a message, promoting through Facebook or pinning a photo of the product to Pinterest is minimal when compared to billboards, TV and newspaper ads.
If you have marketing budget, social media channels will offer advanced but affordable advertising which target the audience by using keywords, interest based and demographic campaigns. Twitter, LinkedIn and Facebook offer more specific parameters for targeting.
One needs to create compelling and optimized content to make the domain seem high up on the search results page. By sharing this content through various social portals, they can capture the interest of readers who may visit, like or share content on the website and link to it from their own domains. Search engines such as Google and Bing consider these social signals to rank on the search results page.
Social media marketing is extremely useful and beneficial to discuss customer comments, concerns and questions. Customers can directly interact with owners through platforms like Facebook and Twitter. Owners can answer them in a public format so that other customers can realize the quality of company’s customer service. Quicker responses can be delivered by brands to customers through social media. This helps in building brand awareness.
Recommended Read: 100% Growth in Social Media Usage in Rural India
Provides an opportunity to associate with other businesses
Through social media, a company can not only interact with consumers, but also with entrepreneurs and owners of other businesses. They help to have a real conversation with important personalities who may not otherwise be accessible socially or globally in the real world.
By allowing customers to directly interact with company, they are able to get the best customer service. Each and every response of customers is seen by the public. Hence if one of the customers appreciates the service of the company, it will directly show in the good online reputation of the company.
Helps to gain competitive advantage
Social media marketing helps to cope with competition by connecting with current and prospective customers in an organic way across the web. It can help boost search rankings, connect with new business partners, offer better customer service, and thus create a better online personality.
So, if you haven’t started marketing on Facebook, Twitter, Linkedin or Pinterest among others, you might be missing some real opportunities. So, start now! Better late than never.
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1 year ago on
Email Marketing: Still Far from Over
The status of email marketing is a popular topic for debate in every Digital Marketing Agency. Is it dead or alive as of now? Well, email marketing is something that will never ever leave its place in the world of digital marketing. Its importance and presence can never be ignored. Email marketing is not dead, definitely not, and neither will it die anytime in the near future.
A simple statistic will prove the importance of emails in our everyday lives: Over 200 million emails are sent out in a single minute every day. So, you see how heavily email is used as a communication platform for brands, marketers, and even consumers.
There are even more numbers to prove this fact. Over 72% of the adults in USA have stated that they prefer the companies to communicate with them through email rather than any other platform. 91% said they would love to receive promotional emails from the companies that they do business with. As far as the companies are concerned, 72% of them have said that they use email marketing as an integral part of their business and marketing efforts. 25% of the companies consider email as the top most priority and channel for an advantageous return on investment.
If you are still not convinced and doubtful about the existence of email marketing, here you have three major reasons why email marketing is not going anywhere. Go through them and decide for yourself.
- The advantages of social marketing
Social media has a lot of fancy and exciting options to it. This is why there are several rumours that it is slowly killing email marketing which is more of old school. Well, even though social marketing may seem to be more effective in certain case, this one marketing medium is not able to do anything alone by its own. This is one point you need to keep in mind. Vanity metrics and other hollow impressions usually give the marketers a sense of false satisfaction about social marketing. There are simply distracting you.
There are a number of marketers who try their best to gather attention through slightly spammy tactics on social media like filling out Twitter feeds with automated tweets all round the clock, blasting their pages on Facebook with completely irrelevant posts and updates, sending direct messages that are nothing but automated, and also using a huge number of cat memes and circulating them. They do not understand how annoying these techniques can be. Spamming only reduces your followers. They tempt the users to click the unfollow button, and you do more harm than good.
Email marketing, on the other hand, provides useful and relevant content to the audience. This audience consists of people who have willingly subscribed to receive newsletters and other informative emails and would love to learn more. As per data collected in 2012, nearly 90 percent of the internet users have an email account while a smaller number of just 70 percent have an account on any of the social media networking websites. This proves that email is still reigning as the top most form of communication. If you want to reach a majority of the audience and increase your reach, then email is definitely what you need as it is the most effective method in this case.
- It is evolving at a higher rate
With emails, brands could get the power to drive customer engagement by monitoring, testing, measuring, and tweaking the emails sent out as newsletters or targeted offerings. The whole game of email marketing has now changed and evolved to a greater extent. Slowly, it is ceasing to be a medium purely for communication purposes to a complete platform that could help the different brands deliver their experiences across various channels.
Here are some of the key email trends that have been explored by Liga Bizune in a recent article that illustrate how emails are slowly evolving to become more than just a channel for communication:
- Wearable technologies are evolving. This will slowly change the way brands communicate with the email subscribers.
- A new technique of email marketing will surface, which will be hyper-targeted and also location based. The credits for this goes to the integration of proximity and geo-location applications into emails.
- Behavioural email marketing will start to get driven by predictive analysis.
- As emails are transitioning to mobiles, it has become more necessary than ever to develop better and more creative content. This is the only way to capture the attention of the audience and keep them hooked on.
- Videos have started to evolve and find their own place in the world of marketing. They will start playing an even bigger role in email marketing. A bigger emphasis needs to be put into this aspect.
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- Correct execution makes it most effective
Emails need to be used properly and effectively to make it more than just a passé. The biggest challenge you face in case of newsletters is that only a small part of the subscribers actually care to open and read the email newsletters you send out to them. This does not, in any way, imply that email is dead or dying. It just points to the fact that your newsletters are not able to make the mark among the audience. They either fail to create the interest in them or your calls to action are not effective enough. Ask yourself a few questions to get your answers:
- How is the tone of your content? Is it purely promotional and impersonal, or is it helpful and friendly?
- Are you making an effective and meaningful one on one engagement through your content?
- Are you striking up a conversation with the reader, or are you just talking at them to get your job done?
These questions will help you understand where you are going wrong. Understand the effectiveness of email marketing to be able to use it in the best way possible.
One thing you need to remember is that email marketing is not going anywhere. Each and every Digital Marketing Agency makes sure to emphasise this point. If you even believe that emails are dying and there is no point in marketing via emails, you will surely start missing out on the wide range of opportunities that this platform has got to offer you. Do not make this mistake, and keep your place in the digital world.
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2 years ago on
Snapdeal on Its Way to Create Digital Commerce Ecosystem
Snapdeal is planning to build a discovery platform and associated tools for brands as well as for its sellers on the marketplace.
This platform would leverage artificial intelligence, real-time data and other tools, delivering high return on investment for advertising campaigns.
It is being built by an engineering team led by technology entrepreneur Ali, which has customers across UK, US and India.
Speaking about this acquisition, Rohit Bansal, Co-founder, Snapdeal, said, “At Snapdeal, we are always on the lookout for talented people, who come with specialized skills that augment our capabilities. Ali comes with 17 years of rich experience in building web scale technologies, Product Management and building highly specialized teams focused on a data platform and ad tech products. We are confident that Ali and his team will further strengthen our technological capabilities.”
Snapdeal has the widest assortment of 15 million products in more than 500 categories.
Ali joins a growing battalion of successful entrepreneurs and technology leaders who are joining Snapdeal to build most impactful digital commerce platform in India.
As a part of this vision, Snapdeal has partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, and Ratan Tata amongst others
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2 years ago on
Website Localization – The Future of Digital Marketing?
You may have a well optimized website with good search engine rankings and increased user visits. But the increasing competition makes it vital to ensure your digital marketing efforts are also focused locally. Consider website localization. Reports state that web users are more likely to purchase from a company that communicates in their own language.
Localizing a website will provide fruitful results such as-
- Add value to your brand
- Increase in site visitors
- Increase the number of customers
- increase the number of visitors returning to your website
Localization process of a website involves numerous technical and linguistic stages: preparation, cultural adaptation, translation, multilingual adaptation, integration of multilingual content, functional and linguistic validation, quality control, final validation and the final process of going online.
Read Also: Ways Digital Marketing Will Change In 2016
Is it enough to translate your original website content?
A common mistake with localized websites is considering the translated content to be just another version of the pages in the original language. Translation isn’t everything. Of course, for the user it’s all about the content. The user will check whether the content is relevant and understandable and in line with the user’s cultural context. Therefore, winning consumers in these new highly competitive business markets will require companies to scale their global marketing initiatives and manage cultural diversity at a whole new level.
Localizing a website is an important business decision that will have a great impact on how well you achieve your business goals in certain markets. Before localizing any content, make sure to partner up with a digital marketing agency. This helps to better understand the target audience, and check whether your product meets local standards and is in line with the core cultural values of the audience. Understanding the basic differences in customs and practices between nations is important.
Translating a website (especially a complex one) can be a challenge. You need to decide on your core markets first and then choose the language version accordingly. Decision should be made earlier whether to display a language version based on the user’s IP address or on the browser’s settings. To be more effective in emerging markets, global brands must ensure that their content not only speaks to the culture of the audience but also reflects the intended brand message consistently from one region to the next.
What surveys indicate:
A survey conducted by Lionbridge earlier in 2015 revealed that
- Many companies don’t have a localization strategy. Nearly 40 percent of respondents say they do not currently have a web content localization strategy and 13 percent of respondents handle localization requests on an ad hoc basis
- When asked about the most important aspects of website localization, a majority (56 percent) of respondents identified quality and accuracy as the top answer, followed by customer experience (34 percent)
You may also like: 6 Benefits of Digital Marketing for Small Businesses
Businesses will need to radically change their mindset about localization, as well as their translation processes and allocation of resources. It is very important for companies to focus on building a localization strategy to ensure the process is streamlined, consistent, and, most importantly, effective. By addressing the regular cadence of localization needs in a centralized manner, companies can ensure that translation quality and brand consistency are maintained across a number of channels, languages, and projects.
Few elements that you should keep in mind while localizing a website are – branding, culture-specific design and simple forms, lines, text and composition. An experienced digital marketing agency can provide comprehensive website localization services that can ensure that all content is addressed in an efficient and effective manner. It helps brands to stay engaged with customers and offer the best customer experience possible across all markets.
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2 years ago on
Ways Digital Marketing Will Change In 2016
Marketing and sales have come a long way from how they used to work in earlier days. The buyers have changed and their behaviour has seen drastic changes. Following the traditional marketing methods do not work anymore. As such, many businesses are failing these days. There was a time when a little amount of advertising and cold calling was able to get you a whole lot of appointments. But, this is not the case anymore.
A major change is that the buyers have control over the sales process these days. Every piece of information is available on the internet. If you need it, you get it! Earlier, sellers were able to control the sales process. The buyers had to interact with the sales people for all requirements. But now, they have every bit of information readily available. All you need is your phone or laptop. In such a situation, the buyers engage with the salespeople only when they are ready.
Adapt to the Changes
Every company now needs the help of a digital marketing agency to take up the job of marketing and promotions. With drastic changes in the buying process, businesses have been forced to change and adapt to these changes. You need to make strategic buying decisions and use marketing to match the all new buying techniques. The changes in marketing have also brought some new opportunities.
Buyers have now started to become more knowledgeable. As such, marketing has turned out to be lesser of a single sided endeavour. The customers now place a whole lot of emphasis on building good relations with companies. This has led to the two most important concepts in marketing – Responsiveness and Personalization. Marketing now has to be become more of a dynamic creature that could incorporate all kinds of technologies to help efficient communication between the business and the buyer.
It has been found that about 25% of all the marketing dollars in the US are now spent on custom and branded content. This is a great step with the fact that content marketing had just started baby steps one decade ago. With the advancements in this field, the demand for a good and efficient digital marketing agency has increased considerably.
These days, organizations are investing heavily on digital content and marketing. From white papers to custom videos, there are numerous options in front of you. This is a field that is changing rapidly. Every company is now used to send visually stimulating emails about the various deals and offer, and also has its own blog. If you do not put in much effort into your organization’s online content management, you are sure to be in for a loss.
Expectations for 2016
Based on the latest trends and changes in the market, here are a few ways in which the market could be expected to change in the year 2016. A look at these points would help your organization go a long way ahead:
- SEO will move way ahead from being just Search Engines
It is not always possible to find everything you search for on the usual search engines like Google, Yahoo, or Bing. There are over 30 trillion pages on the web, and no matter how much the algorithms improve, accommodating all of them to show you the best results is not always accurately possible. You do not always get what you want.
The consumers these days have become more social as far as purchases are concerned. It is seen that about 88% of the consumers decide on a purchase based on comments and reviews. They rely on others’ experiences before buying. As such, you can see an increased search for products on YouTube and Pinterest.
The brands that are sharp and smart enough will start the move from pure search engine based efforts to social media networks. They will invest both time and money into making their mark in social media. Building strategies for more social and interactive ways to get your customers is advised.
- Competition will become even more Fierce
At the current stage, content marketing is the second largest component of digital marketing budgets. It falls just behind mobile marketing, which includes optimizing websites for the mobile version. The amount spent on content creation and management is tremendous for SMBs and enterprises. For extremely talented content makers who have a good track record, the competition is really high.
This is some unfortunate news for beginners and amateurs. For individuals who have niche specialities and can drive really good results, things will get worse. In the coming year, the following competencies could turn out to be the most sought after by the content departments in organizations:
- Visual email marketing specialists
- Workflow content specialists
- Data-driven content creators
- Sales/case study experts
The shortage of entry-level creators would never turn out to be a problem now. Individuals who have high creativity and knowledge of technology would be in greater demand.
- Touch screen/Interactive Content will see a Rise
Mobile optimization is of utmost importance in this era of smartphones and other gadgets. Every digital marketer could understand how important it is to keep up with the rising demand for mobile optimization of all websites and content. Using the tablet or smartphone to perform the various actions online will only increase your prospects for the better. Here are a few actions that you need to focus on:
- Listen to music and watch videos
- Read and write text messages and emails
- Research and navigate local business listings
- Use the various social media networks
- Consume news, entertainment, or other types of content that are relevant professionally
- Use the different apps or media to send messages to friends, family, and colleagues
- Research products and make purchases online
- Consume or complete product reviews
Making your website mobile responsive is very important. It must be designed such that it appears well on any kind of screen size. Creating content that is optimized specifically for touch screens is the main aim of the sharpest digital marketers.
Most people are likely to prefer to shop on a mobile app rather than taking pains to surf on the mobile website in the Smartphone. In every aspect, the mobile app is well optimised and comfortable. Creating mobile apps is now much easier for organizations, even if they have on-staff mobile developers for the different smartphone platforms.
In case you need time to optimise your concept of a branded app and create the related content, you could delay the release of your app. As such, you could think of the following ideas for creating mobile-only content:
- Discounts codes, deals, or coupons specifically for smartphones
- Emails or landing pages that are mobile-only
- Social media content designed for smaller screens
- Budgetary Control will Change
Till now, budgetary control has always rested in the hands of CFOs and sometimes the CIOs. As per predictions, this practice will slightly change and the control of budget will shift to the CMOs.
Extreme flexibility is required for good and proper content. “Agile SEO” and “Agile Inbound Marketing” have started to become buzzwords. The brands that are able to pivot, respond, and also create proper and relevant work in real time will turn out to the best content brands in the world.
For content marketing teams, the traditional budgetary approval processes could never work out. Navigating through the usual processes like filling out forms and waiting for signatures from the management are difficult and time consuming, especially in an agile environment. As such, the average CMO will need to have much more control over the budget and monetary autonomy than before. Companies that have a strong leadership and strategic marketers will surely get benefits by following this step.
- Bigger Digital Content
Recently, the CMO Council’s Annual Survey has revealed that digital marketing will soon overtake television ads. Though expected by the year 2018, the world has slowly started to move in that direction. This is exciting news for all digital marketing companies given the fact that creating television ads is actually so expensive and time consuming. You need to have a good budget set up if you want a great commercial.
Enterprise organizations would soon shift from expensive TV commercials to strategies involving web marketing. The quality of the content created exclusively for mobile devices, tablets, and computers will increase considerably. This will offer high-quality games and apps, amazing web interfaces, and an exciting experience online. With fewer television commercials and better content for the web, the consumers are sure to be happy.
Recommended Read: What Is Content Curation? How Is It Relevant To Digital Marketing
- Virtual Reality
A number of virtual reality devices are set to release in the coming years. This will increase the emphasis on virtual reality especially for applications like video games and others used on a general basis. The Oculus Rift is the most hyped device based on Virtual Reality which is slated for release by the first quarter of 2016. An entirely new medium of online advertising will open up with these devices storming the market. Integration to the popular social media platforms, the video channels, and even messaging services will be an additional feature.
- Wearable Technology and the Internet of Things
Wearable Smart Devices will start getting more focus by the year 2016. The Apple Watch was unveiled in 2015 as the first generation smart watch. Come next year, we could expect a lot more smart watches and other wearable technology in the market to change the face of marketing completely. This will immensely blur the line between online marketing and real marketing.
The above trends are the most significant ones among the many that would make an impact in the year 2016. The way these trends will manifest and how they will impact the customer-client relation is something that you will have to wait and watch. Since most of them are driven by customer adoption, you could place a safe bet on trying them out to see positive results.
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2 years ago on
Video Marketing and Its Impact On Your Business
When it comes to digital or online marketing, the use of videos is gaining in popularity. The reason for this is the impact they provide. It is far greater than mere words as text and even static images. Research by top digital marketing agencies says that on Facebook, videos are clicked more often than mere pictures or text. And we know that Facebook‘s move to auto play videos is only going to increase video viewership.
Sharing of videos through social media has become the recent trend and statistics has shown that sharing of videos is 267% more when compared to posts.
Recommended Read: Video Content Marketing Trends 2015
What videos have achieved is not a big secret, but what has led to this boom in video marketing is something to be analyzed. So, what is so special about videos?
- The engagement power of a video is very high. While a reader may leave a post mid way, a video is capable of holding him onto his seat, simply because it has the capability to tell a story.
- A video can easily convey an emotion to the viewer when compared to a reading an article or any other content.
- Time is an important factor. A thousand words article may take some time to read, whereas the same article can be explained elaborately through a video. 1.8 Million Words = 1 minute video is something to keep in mind.
- An average user of the internet sees 32.2 videos in a month and 16 minutes and 49 sec is the time he spends on watching online videos in a month.
- A 2010 survey showed that the advent of videos increased the click through rate by 96%.
- Moreover videos can also increase brand association by up to 139%.
How to Make Videos that Can Make an Impact?
While it is true that videos can make the impact that can push your products online, one should be really careful about the videos that they make. A bad video can be as viral as a good one. If not made properly, a video can do more damage to your business and you may not even realize it. So how to make videos that can boost your business?
- Knowing what the audience wants is the key. When marketing a product online using a video, it should target the audience to whom the product or service is intended for. The viewer should easily relate to the video and understand what it is.
- What is the product, how it works, how it helps the user, how can the viewer get the product, are the common question that the video must answer.
- Remember, the idea of making a video is to free the viewer from reading a lengthy description page and hence save his time. Therefore making a 5 minute video can be suicide. The video should be short and simple.
- Videos that are 15 sec or shorter are shared 37% or more than those between 30 sec to 1 minute.
- The video should be engaging right from the beginning. If not, viewers may choose to skip them midway. 8 seconds is the amount of time within which the video must grab the attention of the viewer. VisibleMeasures, a popular consumer behaviour research team found in their research that 20% of viewers click away after 8 sec or fewer.
- The video must be visually appealing to the audience and there should be clarity in the idea presented.
- It was also found that 16% of YouTube videos that are liked or shared are on Tuesdays between 11 am and 1 pm. Hence, care should be given about when and where to post a video.
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The importance of videos is clear. But one should also keep in mind that video alone cannot help boost your product or services. Giving importance only to videos may also affect your online marketing strategies.
When combining videos with full page ads, it can boost engagement by up to 22% as compared to using them individually. It is noted that while 80% of the visitors go for videos, the remaining 20% prefers text. Even though it is a smaller percentage, it is an important one. A comprehensive technique is vital for online marketing.
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2 years ago on
Why Is Segmentation Important In Email Marketing?
When we talk about email marketing, the success of your effort is mainly affected by the nature of your email segmentation. By knowing how to segment your email audience properly, you can create more effective email campaigns for enterprise level marketing and can achieve your goal efficiently.
When we discuss the significance of this type of email list separation, you must know exactly why segmentation is important in email marketing? It’s quite simple:
- All Your Customers are Not the Same. Generally businesses serve more than one type of clients. Even if you deal with only single product or service, there are various types of clients that should be treated independently, with a specific end goal to get their attention in the most effective way.
- You’ll Create Your Fame. It could be excessive, but here it’s one more of a chance: If you send focused, significant emails with luring content to your potential client base, you will come to be more fascinating and captivating to your customers. This will result in finding increased number of subscribers.
- You Need More and More Leads. The more you speak to your different customers about the value of your services, the probability of them purchasing from you is also higher. If you furnish content that speaks and relates to your clients, you will develop a bond with them. This bond creates an interest your emails, and they will come to see it! What’s more, with such a relationship, you will be the main priority when they want to buy a product.
Once you have segmented your lists, no matter to what extent, it’s vital to keep the categories up-to-date. Segmenting your lists can be tedious. This can be helpful when you have both prospects and buyers on the list. When someone becomes a customer, they can easily be moved from one segment to another without any kind of subscription process.
So, it’s necessary as it helps you to comply with applicable laws and send the right messages to your contacts. And you can expect immediate positive responses from your customers once you’ve gone through the process.