8 months ago on
What are the Common Services Provided by a Digital Marketing Agency?
As everyone knows, today, businesses sell more products via online. For effective online marketing, businesses need to hire a Digital Marketing Agency. They can help you with their effective online strategies and amazing services.
If you are doing any online business you should know more about the Digital Marketing agencies. Do you have any idea about the services provided by these agencies?
Having an idea about the services offered by marketing agencies helps you to choose the right agency for your business purpose. We are trying to give you an idea about the basic services provided by a Digital Marketing Agency.
Here are some of the popular services provided by them.
SEO (Search Engine Optimization)
“Google only loves you when everyone else loves you first.” – Wendy Piersall
The above quote tells you how important is SEO for your business.
Search Engine Optimization (SEO) is one of the popular services offered by all digital marketing agencies. SEO decides the popularity of your website. As you might know, SEO is a technique to improve the visibility of a website in search engines. It will drive more visitors to your website from search engines. SEO can play an important role in bringing potential leads to your site by making your site visible in search engine’s top organic results.
Usually, a digital marketing agency use top softwares available in the market to create relevant strategic keywords. Right keywords will help to build your campaign on.
A recent study by MediaPost reveals that 51% of people visit a business website via organic search, while paid and social search drives only 10% and 5% respectively. These figures will give you enough proof why SEO is important to begin a winning digital campaign.
It’s clear that selecting the right keywords is the first step to drive visitors to your site. But, at the same time you’ve to generate blogs based on these keywords to attract the right customers to your website.
Blogs can speak about the nature of your business and industry. Blogs are very useful to build a strong relationship with your customers.
According to various research on blogs, approximately there are 329 million blog readers in the world.
Many Digital Marketing Agencies use blogs as an effective tool for online marketing. In fact, blogging is the best form of content marketing. Many successful brands reveal that if you can create 15 blogs per month, there is nothing more to do to generate more leads to your brand.
Social Media Marketing
We have just discussed the importance of blogging. But blogging will give you leads only if right users read your blog. So, how will you promote your content? Here comes the relevance of Social Media Marketing.
Social media sites can act as an effective vehicle to carry your blogs to the right online business spots. That’s why digital marketing agencies offer marketing via social media in their marketing services list.
According to a recent study, 80% of business professionals get quality leads via social media sites. Another report says “Spending six hours per week on social media sites helped 66 % of marketers to increase leads to their sites”.
You May Also Like: 7 Tips to Choose a Great Digital Marketing Agency
Content Offer Creation
Now, you know about the relevance of Social Media Marketing services. But, remember you need to convert your readers into leads for better results. Content Offer Creation service will help you to do so.
Digital Marketing Services create a call-to-action at the end of each blog post. Readers have to furnish their e-mail id in order to download their free valuable content offers such as infographics, white papers, E- books, etc.
At the end of each blog post, we feature a call-to-action that invites the reader to download a free gift, in exchange for their personal information.
Lead Generation Service
Finally, marketing services utilize all the above mentioned services to change your leads into customers. For instance, after collecting email id via content offer creation service, they contact the users via deliberate emails, tele- marketing calls to convert them to customers.
It’s seen that these inbound marketing tools have helped many successful brands to gain the right customers.
Hope you get an idea about the common services offered by a digital marketing agency. So, keep in mind all these facts when you hire a Digital Marketing Agency for your business growth. Good luck!
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8 months ago on
7 Tips to Choose a Great Digital Marketing Agency
A digital marketing agency works with a lot of businesses today to help them reach the right audience. It helps businesses increase brand awareness and customer base. If you are in any business, you’d surely want to find a reputable company to help you market your brand. Since digital marketing agencies can provide great impact for your business, it’s crucial that you choose the right one.
Goals– As with any marketing campaign or business idea, you must have clear goals and objectives. And you must make sure your agency is aware of them before you begin. By doing this, you will be able to find out whether your chosen agency can offer the expertise you need and deliver what you want. Go traditional– One way to find a good company is to ask for recommendations. Find out what agency has been working for a friend or a colleague. Ask about their experiences with the agency. Learn how the agency has helped them and if the results were satisfactory. Check out for awards– One way to find out if an agency is good is to check for industry awards. Good companies have been awarded with certifications for their astonishing works. Reliable contact– As online marketing can be long-lasting and difficult, you should hire an agency which can provide you a consonant project manager. Several agencies will provide you upper-level managers to give pitch, so just ask them that who will work for you and when you can meet them. Best technology– Always select a digital agency which can provide you the best technology so that you can maintain competing advantage and adhere to security standards. For a single project, there are many solutions available, so it is better to ask your agency about what technology they are going to use for your project and why they are using that particular one among others. If they fail to give proper answer then choose another agency. You May Also Like: 6 Benefits of Digital Marketing for Small Businesses Expertise– Digital marketing has a lot of aspects, and different agencies can provide several services for you. Some services are inbound marketing, social media marketing, content marketing, etc. So when you are aiming for inbound marketing, find the digital marketing agency that specializes in it; the same goes for the other services. Results– This is one factor that you need to focus on. You need to find out if the agency has provided good results for other businesses. You need to make sure that they were able to help businesses achieve their goals in terms of marketing. If your research shows that the agency was able to help the business increase its sales, its customer base, and its market share, then you’ve got a winner. With these above few tips, you can choose the digital marketing agency meeting your needs.
Goals– As with any marketing campaign or business idea, you must have clear goals and objectives. And you must make sure your agency is aware of them before you begin. By doing this, you will be able to find out whether your chosen agency can offer the expertise you need and deliver what you want.
Go traditional– One way to find a good company is to ask for recommendations. Find out what agency has been working for a friend or a colleague. Ask about their experiences with the agency. Learn how the agency has helped them and if the results were satisfactory.
Check out for awards– One way to find out if an agency is good is to check for industry awards. Good companies have been awarded with certifications for their astonishing works.
Reliable contact– As online marketing can be long-lasting and difficult, you should hire an agency which can provide you a consonant project manager. Several agencies will provide you upper-level managers to give pitch, so just ask them that who will work for you and when you can meet them.
Best technology– Always select a digital agency which can provide you the best technology so that you can maintain competing advantage and adhere to security standards. For a single project, there are many solutions available, so it is better to ask your agency about what technology they are going to use for your project and why they are using that particular one among others. If they fail to give proper answer then choose another agency.
You May Also Like: 6 Benefits of Digital Marketing for Small Businesses
Expertise– Digital marketing has a lot of aspects, and different agencies can provide several services for you. Some services are inbound marketing, social media marketing, content marketing, etc. So when you are aiming for inbound marketing, find the digital marketing agency that specializes in it; the same goes for the other services.
Results– This is one factor that you need to focus on. You need to find out if the agency has provided good results for other businesses. You need to make sure that they were able to help businesses achieve their goals in terms of marketing. If your research shows that the agency was able to help the business increase its sales, its customer base, and its market share, then you’ve got a winner.
With these above few tips, you can choose the digital marketing agency meeting your needs.
Contact us for a free quote
8 months ago on
Report Says 87% Brands are Now Opting for Digital Marketing
Social Beat, digital marketing agency released digital marketing industry report 2016 in May and June 2016 with 376 Chief Marketing Officers and marketing heads of various companies.
According to the report, 87 per cent of brands are choosing digital marketing instead of television and print medium for customer engagement and brand promotion due to increased usage of internet.
“The report highlights the rise of digital marketing services, though brands continue to use television and print medium to have a 360 degree approach. About 87 per cent of brands surveyed, leverage digital marketing,” Social Beat Co-Founder, Vikas Chawla said.
“While brand awareness and lead generation seem to be the primary goals, digital marketing is increasingly being leveraged for customer engagement and customer service too,” he said.
Social Beat Co-Founder Suneil Chawla noted that about 10 per cent of brands surveyed spend more than Rs one crore annually on digital marketing and 50 percent of them spend over Rs six lakh annually.”
Overall 20 per cent brands plan to increase their digital marketing spends by 25 per cent in next financial year, he said.
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8 months ago on
9 Signs of Good Content Writing Services
Content writing is considered as an important aspect of any internet marketing campaign. Without content, a digital marketing company can’t attract search engines. If you are having any content related requirements, then you should consider hiring a good content writing service.
“Better content means better business”
Here are 9 signs of good content writing services that you should know before hiring:
It’s important to remember that a high quality writer understands basic business principles. And for them, having a website means getting off the freelance sites, stopping the endless hours of scouring craigslist, and instead, focusing on building web presence. More exposure they get, more customers they can find.
So if they have a site for their content writing services, they just might get “it.” Check out their website and see how professional it is. Is it just slapped together? Is it hosted on their own domain?
Judge them based on the same criteria you would judge any business website.
Apparently, this is going to be one of your major considerations when operating online. It’s easy to outsource writing work across the globe with the technology the internet provides. The problem is, you can’t look over the writer’s shoulder to make sure everything is being done right and on time. This is why it’s extremely important to work with a service which has a good track record.
Work with a company you trust, and don’t take risks on a web content provider you’re not sure about just to save a few bucks.
“The key ingredient to better content is separating the single from the steam.”
Do they offer articles in a specific niche? While most writers consider writing on any subject as long as it isn’t so narrow that it’s impossible for a non-professional to research, good writers sometimes can charge the prices they do because they know their subjects inside and out.
They’ve focused really hard on a small handful of them, and it has become a breeze to write even high volumes of articles quickly because they already know the subject.
You’re using an article writer to increase the speed of your online business growth. If they are consistently missing the agreed-upon deadlines, that’s going to slow you down. You need to find a service that can deliver work back to you within a reasonable time frame, without letting the quality slip. Many writers try to sell themselves with quick turnaround times, but then deliver substandard work.
Content is king on the web-don’t let anyone tell you anything else. But in order to be at the top, it’s not enough for you to have lots of content. You have to have good content. What’s more, if you want to use article marketing promotions, you have to make sure that those articles are also of good quality.
Make sure the article writing service you hire can deliver high quality, well-researched articles that actually deliver real value to your readers. This will help to raise the overall conversion rates of your business, as more potential customers view the information you offer in a positive light.
Knowledge of the Industry
Of course, it’s hugely important that the writing service you use is made up of writers who actually understand how online businesses operate. This provides the extra insight required to create articles meeting your requirements.
A thorough knowledge of how to write for search engine optimization purposes is also important. Never hire a freelance writer to write for a website if they don’t keep up to date on the latest news about search engine optimization.
“Every piece of your content should be excellent, enough that customers are compelled to share it.”
Sublime Language Abilities
Are they a native-English speaker? Sometimes it can be hard to determine. Make sure the samples they sent you are really representative of their English, and pass a couple emails back and forth to see if they start making mistakes under pressure.
A quick Skype chat can settle things if you’re really in doubt, and they may even be willing to get on the mic and talk to you, which would of course let you know for certain.
People who hire content writing service always look for a long term commitment. As it make your content sound alike if it is written by the same author meeting your requirements.
So before hiring a good content writing service, check that the service you hire give you proper reply and remembers your request for next time. As it will save your time in revision and editing.
An expert content writer can create content with new perspective by generating new ideas. Making your content creative is a way to engage clients and potential customers.
But ensure that your content should always be fresh and exciting.
Use these nine factors as signs of good content writing services before hiring any article writing service you come across. These should form a minimum standard when it comes to outsourcing article writing – don’t accept anything less.
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8 months ago on
Should SEO Services in India Concentrate More on Content?
You might know that quality content is the backbone of successful online businesses. Right SEO strategy is the key to success for every business. Well researched content shows the credibility of SEO services. However, it depends on the creative skills of your content writers as well.
We can see that many of the SEO services in India uses blogging as a successful tool for content marketing. Truth to be told, most of the blogs are not up to the mark. Some of them are dull and uninteresting, lacks any informative element and not at all readable.
It’s true that all can’t write as interestingly as Hemingway does. But if you can make an attempt to get your audience engaged, it’s enough.
In this blog, we are trying to point out some of the reasons why should SEO services in India focus more on creating high – quality content.
Convey your Idea Exactly
You may generate blogs for various purposes such as to make people aware of your services, to entertain or to make people visit your site. But what happens if your content is poorly structured? Will it work? No, obviously it won’t work.
If you can’t convey your message to your audience, there is no point in creating pages of content.
Every blog is meant for some sort of productive purpose (informative, inspiring or entertaining). It reveals what you want to say to your audience. For instance, a blog on your website tells people about the characteristics of your services or products or describe the benefits of your services either.
People do not understand your purpose or thought if your texts are carelessly written or structured. Do you have ever shown interest in a carelessly written piece of news or story? Of course, not. If you can’t understand the reader psychology better publish no blogs. Your blog should be the product of a fruitful thought. It should be free from spelling errors and comprehensible as well.
Interesting Content Reduces Bounce Rate
Well researched and carefully structured blogs draw the attention of many readers. If you are able to create such kind of well written content, more visitors will spend your website for a long period. More visitors spending more time on your site means, there is low bounce rate. Search engines will give you higher rankings owing to low bounce rate.
Keep in mind, low bounce rate enhances Search Engine Optimization.
Assure More Reliability (via sensible content)
As we all know, quality content shows the reliability of a website.
“Quality content brings you quality leads”.
After all, gaining the trust of your readers is important. If your content is readable and looks more professional, undoubtedly people will trust you. If people trust your blog, definitely they will show interest in your products as well. So try to converse with your audience more friendly via blogs. This will give results in the long run.
You May Also Like: 7 Tips for Hiring the Right SEO Company in India for your Business
More Leads (via social media)
Just think what make you share a piece of information on social media. You share a post on social media only if you are convinced. So try to create sensible and convincing content.
Understand the psychology of users of these social media sites. People never share poorly written content on their timeline on Twitter or Facebook. It’s because they have lost interest in your post reading halfway. So, publish posts which are engaging.
We hope that these reasons are enough for SEO services in India to create incredible content. Always keep in mind, awesome content results higher conversions on your website in the long run. So, focus on publishing attractive texts .Good luck!
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9 months ago on
11 Ways to Grow Your Email Marketing List 
The demand for Email Marketing Services is increasing day by day. Unfortunately, many of the marketers are unaware of the ABC of email marketing.
If you’re a marketer, you should know the fact that your email marketing database is getting corrupted by about 22.5% every year.
It is not unusual that email addresses of your contacts’ vary as they move from one company to another or sometimes when they unsubscribe your email list. Change of their old AOL address which is used to fill in forms on sites can also affect your email list.
Adding fresh contacts to your email marketing campaigns in a regular manner helps you to have an upper hand in your business. (Make sure you never enhance your email marketing by purchasing email lists.)
You May Also Like: 14 Smart Tips to Get Your Email Subscriber’s Attention
Here are 11 amazing ways to grow your email list, if you’ve run out of ideas to do so.
Some simple ways to build your Email Marketing List
Create incredible email content
Why should you create remarkable content? It’s simply because people stay subscribed and forward your email to their friends and colleagues only if your content is interesting. Remember, these friends and colleagues will be new to your email list.
Push your existing email subscribers
Try to include social sharing buttons, “Email to a Friend “button in your marketing emails. This will drive your existing email subscribers to share and forward your emails to friends and colleagues. Sometimes these friends and colleagues might sign up for your email list and you will get access to fresh networks.
Online contest rewards you
Promoting an online contest will attract online users. New members begin to sign up using their email address (Make sure you promote your content on social!)
Make use of multiple email subscription types
It’s quite natural that email recipients click through emails that have been targeting them. So, if you can create multiple email types, the visitors might get attracted to any one of them and there is a chance for subscription.
- Refresh unnoticed email list
If you have an ineffective older email list try to refresh it with an opt-in campaign. Think about sending an engaging opt-in message to your older list in order to bring back interested contacts.
Make sure you remove all contacts who don’t respond. It may sound unreasonable to remove people from your email records as a move to improve your email list. Keep in mind, emailing only active contacts can improve your deliverability.
- Linking employees’ email signature
If you can add a link, directing people to your mailing list it will benefit you in the long run. Consider adding that link to your employees’ email signatures, so that people will be tempted to sign up for your mailing list.
With Fresh Content
- Try lead generating offers
Lead generating offers like free ebook, whitepaper etc. can attract visitors. Create such lead generating offers and allow visitors to download it by simply submitting their email address.
- Via free online tools or resources
As people always search for online tools, you can offer a free online tool in order to improve your mailing list. Let the visitors use the tool for free, by just providing their email address.
With Social Media
- Promote a lead generating offer via Twitter
Promote an ebook via a Twitter campaign, so that your followers can access it by submitting their email address.
- Promote one of your top offers via Facebook page
Obviously, promoting offers via Facebook page will attract a huge audience. Make sure you add enough social sharing buttons to encourage your audience to share your offers that requires an email address.
- Adding call- to- action button
A call- to- action button on your Facebook business page gives you room to improve your email list. Create a link to the call-to-action button in such a way that requires an email address for access.
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9 months ago on
7 Ways To Provide Great Social Media Customer Service
Social media has become a major part of our marketing landscape and is a remarkable way to engage with your customers’ while building your brand and your brand’s reputation in the industry.
However, along with this wonderful new way to engage with your customers comes a whole new set of problems, many of which most companies don’t know how to properly address. I’m talking about social media customer service. That’s why I’m going to give you seven tips that will help you effectively address your social media customer service without alienating your followers in the process.
1. Proper Online Verbiage Matters
Just because you are communicating online doesn’t mean your voice isn’t being heard. It’s just as important to use proper verbal communication online as it is offline, such as using online best practices like:
Not typing in all caps
Use proper grammar, capitalization and make sure your responses aren’t littered with misspelled words, etc.
You have to remember that every online conversation will be seen by thousands of people year after year, so how you present yourself and how you handle issues will directly reflect on your brand and how your potential customers will perceive your brand for years to come.
2. Appropriate Online Customer Interactions
Even though you are responding on social media your online customers should not be responded to like you would with a friend on your personal social media pages. Your customers should never be treated as friends. What I mean by that is you should avoid using emojis, internet slang, too-casual language and meaningless banter, etc. Keep it professional yet friendly and your social media interactions will reflect positively on your business.
3. Implement a Strict 24 Hour Response Policy
The easiest thing to let go by the wayside is social media customer service because social media has always been a secondary thought for most businesses. However, that’s no longer the case and it’s imperative that you respond to all social media requests, comments and complaints within 24 hours, if not sooner. If you don’t, just one nasty, unfounded comment or complaint could be seen by thousands of people before you’ve even had a chance to address it or comment on your end of the issue. And viewers who have seen those complaints might never look back at your page again to see how you responded and you will have lost a potential customer forever.
4. Develop an Effective Follow-Up Schedule
Online customer service follow-up is just as important as your quick response to the customer’s initial inquiry. You must make it a policy to follow-up with all resolved and unresolved customer service issues within 24 hours; otherwise, you might as well not have even bothered contacting them at all. Because if you don’t follow-up in a timely manner, your customer’s will view that as if you don’t care and this will reflect poorly on your brand.
5. Hire the Right Attitude
Customer service can’t be trained, customer service has to be hired. What I mean by that is you can’t hire a person who doesn’t have the right personality for delivering exceptional customer service and think you can just train them and expect them to deliver. It won’t happen. You have to hire the right attitude. There are certain personalities that have the proper temperament, attitude and common sense to deliver customer service with an empathetic, nurturing demeanor that comes across as sincere and positive. And that goes for your online customer service hires as well.
6. Strive To Resolve Issues Offline
Everything you do online will be there for everyone to see forever. Therefore, it’s best, whenever possible, to try and take your customer service issues offline. This will give you the opportunity to talk with your customers face to face and address their issues on a more personal level. This will also help keep your dirty laundry off the world wide web for all to see.
7. Empower Your Customer Service Team
There’s nothing more frustrating than dealing with a company whose customer service team has absolutely no authority to resolve issues. When this happens, your customers problems won’t be handled immediately causing them to wait. It also gives them more time to be angry about the situation. It also gives them the opportunity to post a rant on your social media pages about how you were not willing to help them, etc. Even if their request is pending a supervisor’s approval. You should provide your customer team with a certain amount of authority to resolve customer service issues on the spot.
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Do you know where most people spend their time online?
On their mobile devices. That’s why it’s so important that your customer service team be proficient in handling themselves properly whether they are delivering text messages or social media customer service.
Your online customer service goes way beyond a few social media pages. Your team will be texting, blogging, commenting, mobile marketing and a myriad of other tasks that all reflect on your brand.
If you would like more information about how to skyrocket your online marketing efforts without breaking the bank, please contact us today and let us show you what we can do for you.
Sophorn is the marketing guy at Trumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms. As an innovator in two-way SMS/MMS marketing, Trumpia’s mission is to empower brands and public figures with interactive access to their audiences, reaching targeted affinity groups in a personal way. Trumpia delivers world-class content such as video, ticketing, polling, products sales, contests and giveaways.
Jumpstart your business by grabbing your free copy of his powerful Mobile Marketing Success Kit.
Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.
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10 months ago on
What Kim Kardashian Can Teach You About Social Media Marketing
If you’re a Netizen, Kim Kardashian needs no special introduction. As you know, she is the star of popular reality show “Keeping Up with the Kadarshians”. She runs a clothing line shop popularly known as DASH store. She even published a successful app on her name.
She has taught the online world how selfies work as a promotional tool for any brand. She even published a book on selfies describing her success.
Last year, a silly photo of her kissing her husband managed to get 2.4 million likes via Instagram. It sounds interesting, no?
What magic she is doing with social media? Why other popular brands and celebrities fail to achieve such kind of success? Should social media marketing services have something to learn from this hot online superstar?
Here are five social media lessons businesses can learn from the sexy online enchantress Kim Kardashian:
Get involved in social media passionately
If you analyze Kim’s career you can find she never misses an opportunity to praise social media as a fuel for her success. Kim teaches you, love social media and do every activity passionately, meaning, get involved in social media sites by sharing intimate details of your life with your friends and followers. This will really shake the minds of people.
In fact, Kim allows people the possibility to interact with her in a platform both she and her followers loved. She deliberately tries to involve her audience into her personal life. For instance, she always seeks the opinion of groups on petty things like which face cream to buy, yada yada yada. This will make her followers feel that she treats them as a part of her life.
Always keep in touch
There might be good days and bad days for you. Sometimes you don’t want to engage with people and love to remain into your shells. But Kim never does this. She loves to interact with people irrespective of her mood changes and keeps the conversation going. Literally, it is hard to show such kind of commitment, but it will reward you in the long run for sure.
Empower women (crossing international boundaries)
If she’s pregnant and beautiful or pregnant and complaining, with make-up or without make-up, whatever it is, despite of her state, Kim Kardashian can motivate and instill confidence in the minds of women from all over the planet to believe in themselves and take delight in work, interests, family time.
Stick to some healthy values
As far as Kim is concerned, she gives primary importance to her family. People all over the world give importance to moral values. When you look for a role model, you appreciate their consistency and healthy values. Like that, Kim has evolved as a successful online marketer because of her consistency and values.
Businesses and social media marketing services have to learn a lot from her. There is nothing wrong if Kim is the role model for their business tactics.
Social media: A catalyst for your brand
Social media do not create personal brands very often, but you can use it as a vehicle for popularizing your brand. Truth to be told, Kim didn’t become a celebrity because of social media sites. Her personal brand makes her a celebrity. She used social media as an efficient tool to promote her brand.
In fact, she wants to convert her brand a well-defined one. She made more people addicted to her brand by conversing with her fans with this efficient communication channel.
You May Also Like: 8 Social Media Marketing Benefits For Your Business
It’s seen that many brands sending their social media marketing team to study how to engage with their followers. Actually, it’s a sheer waste of money. You guys just think how Kim Kardashian did marketing via social media; it’s nothing but common sense. So love your followers, don’t hesitate to share your details with them and yeah, keep the conversation going!
Contact us for a free quote
10 months ago on
Why Successful Content Writing is not as Easy as its Assumed to be
The demand for content marketing services is at an all time high. With most of the global as well as local brands jumping into the digital/content marketing wagon, it comes as no surprise. In fact,
“just like water is the elixir of life, content is the elixir of online success”
But people unfamiliar with content marketing services seem to assume that successful content writing is quite an easy job. But is that so?
To understand that, we need to know what makes content writing successful. A lot of digital marketers assume that writing huge articles to gain search engine visibility makes content successful. Another section of marketers might think that well researched articles make your content successful.
But take a look at the content produced by brands such as Buzzfeed, Coca Cola, Mcdonalds that has been the most successful. One realizes that the above mentioned traits are not necessary for succesful content.
So, what are the core traits of successful content?
Marketers would probably say a lot of things – a good headline, ideal length, user-friendliness, etc. But when stripped to the bones, only three things matter. They are:
Is it Engageable?
Does it have Shareability?
Can it Convert?
If your content makes them think its share-worthy and gets enough conversion, then you have successful content.
Now, lets go back to our initial question
Why is successful content writing not easy?
you need to ensure that each and every piece of your content can engage your audience and make them share; all the while, having conversion as the final goal.
It doesn’t matter how many blogs say that you just need to write the most researched and valuable content, that is not going to be true. You need content that is interesting and talks to you. Informs you. Enlightens you.
This makes successful content writing a skill that requires practise and perseverence.
It is a blend of reader psychology, subject knowledge and good language.
Does experience have a role in this?
Writers need to have a certain level of experience before they can write such quality content. Experience not in terms of time, but in terms of actually creating and experimenting with content.
As a writer, not every type of content would suit you. You might be a blogger, an article writer, a script writer, a social media specialist, a copy writer, technical writer, a long form specialist or a content marketing services writer with all of these skills. But you need to identify your strengths, weaknesses and develop your own voice. It is a continuous process.
“Learning never ends for a content writer.”
This is exactly why most digital marketing services cannot replicate the content marketing success of bigger brands. There is an acute shortage of quality writers who understand the essence of content writing and its ultimate goal.
Digital marketers working with SMBs either hire a freelance writer or take in inexperienced writers inhouse.
Either way, they are not utilizing the full potential of content.
As more brands are jumping into digital content marketing, the volume of content created everyday is huge. To get the attention of readers among such competition, the quality of content needs to be really good. With writers who doesn’t produce compelling content, you are just adding to the volume.
With time, search engines, including Google are focusing on content that the user wants. If your content has the traits of successful content, you wouldn’t have to worry about getting visitors. All you will need is an initial exposure to kickstart the activity. The well-formulated content will take care of the rest.
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10 months ago on
Why is Blogging the Best Form of Content Marketing?
Content marketing is the mantra for modern marketers. But without interesting content, marketing via content is toothless. People follow brands on social media owing to interesting content (you might already know this)
You might be thinking about the best medium to publish attractive content. Here are some facts that may give you an answer. You know, Blogs have some 329 million readers globally. In fact, blogs are approximately 240 million in number. This is why millions of brands rely on Content Marketing Services for blogging.
Social Media Reach is Waning
You might know that Google has changed their algorithm over the past year. This makes troubles for even Content Marketing Services to keep up.
Facebook and Twitter also changed their algorithm following Google. So, social media strategies of businesses do not work anymore.International Business Times reported that Facebook’s organic reach has declined from 16% to 2% because of the new algorithm change.
Ads Is Useful, But Not Much
So, what’s next, if social media reach is declining. Will it be good to depend on banner ads? A recent study reveals that clickthrough rates are only 0.1% and 50% of clickthroughs are accidental.
The ads, via print media are not that useful, as it doesn’t provide engagement.
Additionally, you may get surprised knowing that 70% people learn about a brand via blogs.
Compelling images increase blog readership
It’s good if you can add attractive images to your blog content. A research by the MDG advertising company shows, 94% blogs are get noticed owing to their content with compelling images. Also, keep in mind; search engines prefer images with text. It gives you room to highlight your keywords on images.
Blog promotion with videos, and vice versa
A research by Content Marketing Institute says “Blog promotion via video was a popular online marketing strategy over the past 2 years”. Since online videos have more popularity, you can use videos to promote your blog and vice versa. Customer testimonials, quick tips etc can be demonstrated via videos.
Post your videos on social media in such a way that links back to your blog.
More information to start blogging
If you are not confident enough to start blogging, we are going to tell you some more aspects of blogging.
Reputed brands reveal that if you can generate 15 blogs per month, you might get 1,200 leads, at least. Companies create blogs in order to improve their SEO.The interesting factor is that blogging can improve inbound links by 97%. Google checks inbound links while ranking.
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Some more aspects to start blogging
Be a smart leader:Blogs are the best medium to start an interactive relationship with your customers. It will help you to show your customers that you care about their needs and trying to provide quality products and services. You can remain as a trusted resource by sharing your expertise via blogs. Communication with your customers via hashtags and reply to feedback will increase the reliability of your brand.
Know your audience:You can judge the interests of your audience using blog analytics. Like analytics you can rely on other tools to gather information about your website, blogs and social media channels.
Improve your skills:To gain customer loyalty, you should stay live in the competition. Blogging is the medium to stay live in content marketing, because you constantly search for trends and news to attract your audience. When you write blogs for your business, you focus on more aspects to improve your business strategy.
There’s no further explanation needed for blogging. The advantages of blogging are indisputable. It’s time to generate more leads for your brand. So, what are you waiting for! Start blogging today with the help of Content Marketing Services