2 years ago on
8 Reasons Blogging Is Vital For Your Digital Presence
In the current internet based world, your service or product needs great online presence to reach the desired heights. It will help bring large number, of traffic to your site and stand out among your competitors.
To improve the online presence of your business, you can seek search engine optimization. SEO is highly effective in bringing your business in front of the whole world. Blogging is a vital part of an SEO strategy.
Reasons Why Blogging Is Essential For Your Digital Presence:
Higher Ranking In SERP – Making use of blog in a regular basis is a better way of adding relevant content in your site. These blogs play an important role as they are useful to your customers. It is one of the best ways to increase your search engine ranking.
Your website gets one more indexed page every time you write a new blog, increasing your chances of a higher ranking in SERP (search engine results page). Blogging can increase your web page indexing by 434%. Linked posts will get Google to index your website for high-quality keywords as well.
Read Also: 6 Essential Steps to a Successful Blog Post
Social Media Presence – Blogging also helps you to get social media presence as people can share these blogs on Social networking sites such as Facebook, LinkedIn, Twitter and many more. This results in getting new, audience to your business. If you have a blog for your website, then you don’t have to ask your social media manager to come up with new content for your brand on a frequent basis.
More Inbound Links – Blogging helps to generate 97% more inbound links. If you share relevant and quality posts, then many people will link to your blog. This will result in generating traffic to your business. Quality inbound links is another factor that can influence search engines positively.
Helps To Bring Traffic – With regular posting, your blog will generate traffic to your site on a large scale. Thus, they will come to know about your brand. In time, brand, trust would grow manifold.
Convert Traffic Into Leads – You will get more sales and high-quality traffic when people find your blog through Google. When you get such traffic, it will be easy for you to convert them to leads with strategic placements of CTAs (call to actions) placed at right places in the blog.
Builds Trust and Reputation – Blogs are where you begin to influence, persuade and move your prospects to act. It’s where they begin to know, like and trust you. Reading about genuine information will make them come back to your website and look for more relevant topics. This builds trust in their mind, leading to better reputation for your website.
Read Also: SEO Two Secret Ingredients for SEO Success
Create Conversations – Keeping your audience engaged is always a good way to build your brand. Blogs create two-way conversations with prospects, customers, and industry peers. It strengthens interaction, comments and feedback.
Knowing Your Audience Better – Blog analytics enables you to track readers, popular topics, click-through, share and comments. By analyzing such data, you will be able to learn more about your audience. Knowledge thus gained can be utilized for furthering marketing strategies.
The earlier you start blogging, the faster your business will obtain its benefits – and don’t forget to set a goal. If you think there are more benefits to blogging, please share with us in the comment section.
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2 years ago on
6 Essential Steps to a Successful Blog Post
Content marketing is always one of the top strategies of digital marketing agencies. Blogs play an important role in content marketing. When used in the right way, they can pull a lot of traffic and build exposure. They are a great way for business websites to connect with customers, thus strengthening the brand. It is also a cost-effective way to promote any business. Blogs with useful and engaging content can:
- Generate leads
- Grow your business
- Build your brand
According to HubSpot’s sixth annual report of inbound marketing and sales trends 2014-15, site organic sources such as blogging, SEO and social media are rising in importance.
These simple steps will help to get your blog post found on Google as well as other search engines.
Keep readers in mind
Always write for your readers. Always write something what they may need to know such as solving an issue or some unique insights in to the industry dealt with. Have answer for these questions before you begin a blog.
- Who your readers are?
- What is your target audience?
- How well do you know them?
- What do they want to know?
- What problems do they need addressed?
Provide informative and valuable content
Your website’s authority in the industry mainly depends on the value of the content you provide. Informative content have the power to turn readers into customers. Instead of posting monotonous posts regularly, it is ideal to post useful blog tutorials daily or on a weekly basis. Search engines like Google no longer look for specific keywords and to answer the queries of the user. Rather it looks for content and makes their own conclusions as to what your website is all about. So it is ideal to think the way your readers might search for information
Along with giving genuine information, in digital marketing agencies also recommended adding videos or infographics to increase credibility. For instance, if you are talking about SEO tactics, it is better to include a recent video about what Matt Cutts said about this topic or to include an infographics that gives clear idea about the topic.
Choose effective blogging platform
With user-friendly blogging platforms such as WordPress (WP), you can customize the design, write posts and can also easily publish videos, photos, galleries, and slideshows. With WP’s clean coding, search engines can easily read and index a site’s content. Make sure to choose better SEO plug-ins like Yoast that offers a ‘Snippet Preview’. With this option, you can find how your Meta data will appear in search engines. This plug-in will also tell you how obviously your ‘keyword’ features in the different elements of your meta data.
Use social media
A blog post, however engaging and useful, will not make any difference unless it is discovered by the audience. Social media platforms provide opportunities to drive traffic to your blog. Major sites include Facebook, Twitter, LinkedIn, MySpace and YouTube. These are powerful tools to promote blog posts as they have millions of subscribers.
Interact with readers
Your blog is a conversation. Though it begins with the information you provide, it continues with comments from readers, and with comment and criticism from other bloggers. To keep your content interactive, make sure to post questions, polls and contests for your readers. This will keep them deeply involved in the conversation.
Focus on Headlines and subheadings
Ensure that the headline you write focuses on readers and not search engines. Boring titles with expected keywords will work no longer, according to digital marketing agencies. Sub headings or H2, H3 tags should also be up to the point. The right choice of these tags helps you to create a digestible, readable and easily scannable post.
Writing great guest posts for other blogs can draw new readers to your blog. Using analytics will help digital marketers as well as bloggers to keep track of how people arrive at their blog and then use this information to improve their blogging tactics.