4 months ago on
Google has announced that it is going to change AMP display in order to find and share publishers’ direct URLs easily. The change is for the header in the AMP content and will be upgraded by early 2017.
Currently, AMP content — accelerated mobile pages — are loaded differently by Google than regular content. Clicking on regular content, generally takes people away from Google and to publishers’ sites. Clicking on AMP content keeps people at Google, with a Google URL appearing for that content.
This upgrade will be helpful for users viewing AMP content in Google search results to find and share URLs that lead directly back to publishers, rather than to Google itself.