“Design is the silent ambassador of your brand”
A lot of business owners do not pay much attention to their website design. They don’t consider a good website as a pre-requisite for conversion and sales. But, while it’s not important to have a fancy website, having a design that is both user-friendly as well as conversion-friendly plays an important role in your online success.
All other aspects of marketing aim at attracting people’s attention. But, it is web design that really decides the future of a business. About 75% people decide whether to trust a brand depending on the design of the website. Therefore, a poor web design can cause a business to lose its customers.
“Website promotes you 24/7. No employee will do that.” – Paul Cookson
So, wouldn’t it be an advantage if your website is at its presentable best?
Web Design in Digital Marketing
You could market all you want – PPC, Content Marketing, etc.. But if your website design is not search engine/user-friendly then all your efforts won’t give you the desired results.
A great website design is not simply eye-candy. It would be user-friendly, optimized for search engines and conversion. The colours would be strategically used to generate certain emotions in the user.
The areas that are affected by a website design include:
Ingredients for a great Web Design
We understand the science behind the art. Our experience in building a number of websites has taught us about what works and what doesn’t work online.
“Design is not just what it looks like and feels like. Design is how it works” – Steve Jobs
Lead by experienced digital marketers, we are a bunch of creatives who constantly strive towards perfection. There are talented designers, writers, strategists, developers, SEOs and analysts who use their unique talents to churn out websites that convince and convert.
“If you think good design is expensive, you should look at the cost of bad design” – Ralf Speth
A web designer or developer will not be able to provide this multitude of talents and perceptions. They might be able to produce good looking websites that simply work. But they will not be able to create an experience that can turn visitors to customers
So, what are you waiting for?