3 weeks ago on
How Social Media Can Help SMEs to Acquire New Customers In 2017
Today, Social media presents entrepreneurs with a pool of opportunities to expand their businesses and boost their profitability. Facebook, Twitter, LinkedIn and others are great platforms for small businesses to expand their businesses by creating conversations with prospective buyers and by serving as a medium for customer care services. Engaging with the customers via social media platforms helps understand their needs better and improve their service delivery.
A quick view on social media platforms:
Facebook: Widely used social media platform all over the world with over 2 billion active users. It helps SMEs both in brand awareness as well as lead generation.
LinkedIn: One of the main factors which SMEs can’t avoid as there is no other platform better than LinkedIn for quality leads.
Twitter: Twitter is slightly different from other social platforms as it’s mostly news based. But still, it has immense power to change the image of your brand if done right.
Instagram: Owned by Facebook and is the fastest growing social media, thanks mainly to its focus on visuals. Best medium to promote your products as there is no better way to showcase your product’s quality than through pictures.
Pinterest: Another social discovery platform that gives importance to visuals. In this, you can portray the complete story behind your product via images.
In recent times, social media has helped both SMEs and multinationals to effectively handle customer relationships.
If you have a reasonable social media presence, let your customers understand that everything is under control.
One of the main areas where small businesses have made good use of social media is in advertising and marketing. Earlier, companies had to use television, newspapers or other conventional platforms to promote their services and products globally. Many people couldn’t afford this as it was an expensive exercise.
Today, with enough effort, anyone can create a good number of Facebook fans, twitter follows or YouTube views. And you can both advertise and market your products and services at minimal costs to a global audience.
SMEs can attract new customers via social media in various ways:
You must know how to engage people on your selected social media platforms. Researchers revealed that people spend their most of the time on social media. Posting image of your products or sharing information about your products and services in a correct way can help you to reach out your targeted audience.
1. Be Flexible: Every strategy may not work for you as situation changes. You may identify that it is time to change your current strategy and try out something new and more interesting than the previous. Don’t stick to a strategy which doesn’t work for you.
Produce Quality Content That Is Genuinely Useful: People usually think many times before purchasing any product. Experts say that people wish to purchase from the one which is quite popular or they have seen many times in their everyday life. So you must be very careful while marketing your products- use images, interesting words and so on…
2. Entertain Your Fans: Always engage your fans or followers with your posts. Keep an eye on what they like and their comments in your posts, you can get to know from their comments if they get bored. You are supposed to be persistent while implementing a plan and in monitoring your results to know whether you’re on a right track which can let you achieve your goals.
3. Social Organic Search: Sharing a post several time is good for organic search as it will make the post reach to a huge audience. Search engines assume that more shares a post has, the more useful and important readers deem it.
4. Follow Branding Guidelines: You must follow the branding guidelines whenever you are promoting your brands. As if you don’t follow those guidelines it may affect your brand negatively.
5. Social Ads: Social ads provide the most flexible content promotion and are proven best to turn visitors into leads and customers. Making use of social media ads can build your brand recognition and double your organic search click-through and conversion rates!
6. By Creating Events: Social media event marketing isn’t too much time consuming and moreover social media can play a huge part in an event promotion. Consider creating a branded area for people to create good images, take photos, etc.
7. By Initiating Group Discussions: As all know, Facebook is one of the largest social networking sites, so creating and participating in Facebook groups is simply beneficial. It will help you to get noticed by others.
8. Leveraging Social Media Influencers: Influencers are really one of the big deal in social media. Leveraging the influencers enables you to access to a huge circle of influence instantly, helping you to build more audience from which you can build a long-term and stable campaign.
To get the best from social media for your small or medium enterprise, you must lay out a plan first. Do you really need to join social networking site? What is the goal? The objective may be for promotional purposes, customer relations, marketing and advertising and sales among others. The goals have to be measurable.
The most important question, however is among the many social networking sites which are fit for your business? To answer this, consider reviewing where most of your customers belong. To stay safe, use more than one, have a Facebook fan page and a Twitter account for a start.
Social media tools that no “SME” should be without:
Social media can be the most powerful method of gaining exposure for SME globally as having a social media presence creates a close connection between the brand and its followers. Following are 4 tools which no SME can avoid.
Evernote: A free platform helping users to share their ideas and with this, you can also compile content.
Google Analytics: Provides free and enterprise tools so as to measure online & offline data to gain customer insights.
MailChimp: An online email marketing solution to send email, manage subscribers and track results.
Statusbrew: Allowing users to schedule posts and manage audiences on Instagram, Facebook, Twitter, LinkedIn and Google Plus.
Social media is an effective and adorable way for SME to attract their target audience all over the world.
If you’re an SME and not on social media, then you’re missing all the fun…
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1 month ago on
How does Social Media Support Content Marketing?
Content is at the centre of all digital marketing efforts. But how do you ensure that your content reaches your readers once it is ready ?
There are many channels to make sure your content is read by the right audience. Email, SEO, Social media, PR, Paid advertisements and videos are some of them. Social media is one of the most important platforms to promote your content. According to CMI 93% of B2B marketers list social media as one of the top five content marketing tactics.
Here is the breakdown of social media platforms used by marketers.
Content marketing and social media go hand in hand. Good content has no value without being promoted on social media. And social media marketing will fail without good content strategy.
Social media should always be a part of the overall content marketing strategy. It is important to ask following questions before developing content:
- Who are we writing content for? Who is our audience
- What social media do they use?
- How much time do they spend on each platform?
- What are the most popular formats for each platform?
Social media is a way to reach your target audience. It is the vehicle which is fueled by good content. This is how social media can support your content marketing:
1. Reach out to the world
Great content is no good if it does not reach people. Social media is one platform where you can promote your content to reach maximum number of users.
Social media has more than 2 billion users currently. Facebook users alone generate around 3.2 billion likes and comments everyday! It is undoubtedly the best platform to reach to large audiences and engage with them. Sharing your content on social media will help you to get more traffic and higher conversions for your website.
2. Let users do the marketing
The beauty of social media is that the users themselves will market content for you. Content that is relevant and timely will be shared multiple times by users. A positive word about your brand on Facebook is seen by other members and builds trust in your brand.
You can also encourage influencers to share your media. Influencers are users with large following and good engagement on social media platforms. Influencer marketing is one of the top content marketing strategies for 2017 and has been successfully used by big companies like Adidas as well as small start ups.
3. Get Real -time feedback
Social media is also a good way to listen to your audience. Many companies use Facebook platform for customer support, feedback and online community of customers.
It opens up two way communication between your business and its users. You can use this platform to generate new content ideas that your readers want. You can also create polls in Facebook to know what your readers want to read about.This will keep your content relevant and responsive.
4. Build a loyal community
Social media also allows you to build a loyal online community that is invested in your business. These community members identify with your brand and share a common purpose with your business (which is why they follow you). You can build a sense of community amongst these users with the right kind of engagement. These are your loyal base of customers who will spread your message in the digital world.
5. Drive traffic
Facebook shares, re-tweets and instagram impressions can get you huge traffic. Social media drives more than 35% of traffic and is the top driver of website referral traffic.
Your shares and posts act as baits to lead to your website and leadpages. Make sure that your blogs and content are socially sharable. You can follow following best practices to maximize the use of social media to drive traffic and conversions.
How to make Social Media work for you
Follow the best practices below to make sure that your social media presence supports your content marketing strategy. Once you get this right a lot of your content marketing and content delivery will be done by your loyal followers automatically.
- Choose the right platform
As mentioned above you must ask yourselves what is the purpose of your content and who are you writing for. Once this is clear you must choose which platforms you must be present on. A B2B business must have a presence on LinkedIn and Slideshare while Vine may not be so important. There is no hard and fast rule however. Figure out your brand personality and your buyer’s behaviors. Different platforms can also be used to portray different sides of your brand personality.
- 4-1-1 Strategy
This is a strategy recommended by Andrew Davis, author of Brandscaping. It recommends that out of every 6 pieces of content shared,
-4 should be popular or interesting content by other influencers
-1 piece should be your own and educational
-1 piece should be sales-related
Again, this is not a hard and fast rule and should be tweaked according to your industry. However, the important point here is to share a lot of good content by other influences. This keeps you social and also gets influencers to notice and remember you.
- Visual Content
Keep your content visual to get maximum shares on social media. According to Kissmetrics photos get 53% more likes and 84% more click-throughs on links than text-based posts. Use infographics, videos and compelling pictures to get to your point quickly. Nobody likes to click on lengthy text on social media. Optimize your photos so that they do now appear cropped or odd on social media.
- Add social media sharing buttons
Use social media sharing buttons on your blogs and sites. You can also insert tweet text in your blog. Use plug-ins to add these to your site. Ease of sharing will make a big difference to your share number as 51% of users access web on their phones.
- Current topics
Use tools like Google Trends and Buzzsumo to find out topics of conversation on social media. Keep your topics relevant and fresh. You can use industry events, sports tournaments or political elections to spike interests in your posts. Keep your posts focused rather than generalized for most part.
- Listen to your audience
Keep a close eye on your social media accounts. Closely monitor the likes, comments and feedback. What are the posts that are doing well? Which platform drives maximum engagements and why? Learn from your experience and continuously improve your content marketing strategy accordingly.
Social media is where you promote your content. It is an important part of a content marketing process and cannot be separated from it. In fact, introducing your content before your target audience would be difficult without depending social media platforms.
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2 years ago on
How to Decide the Ideal Social Media for Your Business
Social media is an inevitable platform when you come to marketing. An efficient social media strategy helps you boost your brand and business. The main idea here is to select the best social media that is apt for your requirements. Approaching a Digital Marketing Agency solves this issue for you.
A large number of social media platforms are available these days. You need to go through them and select the one that offers you the highest potential to reach out to your ideal audience. You need to broadcast the type of content you need to market your company. It is not possible to be the best on every platform. It is better to concentrate on a few of them and try to make your best.
An online marketing agency will be able to choose out the best for your company. The professionals help you build an amazing online profile to make your mark among the target audience. Here are the most common social media that your social media expert would suggest you:
Pinterest is a simple content sharing service. Members are able to pin or post their videos, videos, and other such content on their boards. Such media are shared among others.
Pinterest is known to have a majority of female users. As such, it will be highly effective for businesses where visual imagery plays an important role. This platform is apt for businesses involving travel destinations, fashion or foods, wedding planning, interior decorating, and so on. A great deal can be marketed about your products by using videos and photos on Pinterest.
Pinterest has generally got a niche market. It serves this purpose really well. You have the option to share posts, comment on posts or boards, and also click to go to the web page from where a particular image came. You could “pin” something on to your board if you like it. The boards are attached to every user’s profile. This helps people see the person or company from where a particular video or photo came.
LinkedIn is a very popular networking site. It mainly aims at creating contacts in the world of business. You connect to people or companies, and you could utilize this network to build up your profile.
LinkedIn helps you create professional networks. This way you could connect to people and be there for them when they require your services. There are groups and discussions where you can actively participate to get noted. Politely discussing your interests, showing your transparency, impressing others with your expertise, asking and answering questions, and interacting with others does the trick here. This is not a visual medium, and you get to talk about yourself, and what your business does. Service providers are a majority in here as compared to retailers.
This visually driven media is a much more powerful tool than you think. It has got high potential if you utilize it well enough. Homemade and company made videos are found in abundance. People keep posting videos on it hoping them to get viral and earn popularity. If you feature your business in an efficient manner, you can make it big. The user base of this medium is really high, and you get a huge audience. Make it exciting and you will achieve what you want.
YouTube is based on visuals. You could see millions and millions of videos here which have been watched numerous times. Check out the videos that have generated maximum hits to get an idea of what will work out for you. Demonstrating your product, teaching people to do something, and introducing something new are cool ideas to start with.
You may also like: Video Marketing and Its Impact On Your Business
Twitter is another popular social media platform that is an ongoing conversation. Twitter is more of a real time thing that is based on “in the moment” concept. Users can choose what to view and whether to respond.
Using twitter, you could reach out to the public and wait for them to respond. Breaking news, questions, updates, opinions, and other such things can be shared via twitter. You “tweet” whatever you feel like. This reaches out to the public. You directly interact with the people here.
At this point of time, Facebook is the most popular social media in the world. It is a must for online marketing. The size of Facebook is enough to realise its importance. It is safe to assume that every person is on Facebook.
Businesses have the option to build their profile and show the image they prefer to show out to the public. People get to directly interact by commenting, asking questions, and expressing views. Facebook is more of a long-term commitment.
The main purpose of Facebook is to show out your face to the public. It does not deal with selling alone. You portray your business in a way that users are able to relate to you. By using this platform to its full capacity, you can generate a large number of fans and become popular.
Being active on all platforms is hard and not at all practical. An effective online marketing strategy is to select the three that suit your requirements aptly. Hire a Digital Marketing Agency to choose the best ideas and monitor your online activities. Stay involved on social media and see the difference it can bring out in your business!
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2 years ago on
Instagram Tops Twitter, Hits Over 400 Million Users
“Instagram has just dealt a significant blow to its rivals”
Instagram has more than 400 million users, with over 80 million pictures shared via this platform.
Most of the latest subscribers are European or Asian, with the likes of Brazil, Japan and Indonesia standing out with significant surges in subscribers.
Instagram was created and launched by Mr Systrom and Mike Krieger in October 2010. It gained popularity quickly and had attained over 100 million active users by April 2012.
“When Instagram launched nearly five years ago, 400 million seemed like a distant dream,” said the company in a blog post.
“Now, we continue to strive to improve Instagram – helping you experience the world through images and connect with others through shared passions.”
The company introduced a new app, Layout from Instagram. With this users can select and combine three photos into a single image that too in several layouts.
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2 years ago on
Social Media Sites and Applications to Be Exempted From the Encryption’s Domain Policy
New Delhi: Shortly after a debate emitted over government’s proposal to explore each message send by an individual by WhatsApp, SMS, or Google Hangouts, the Department of Electronics and Information Technology cleared up in a draft that online networking sites and applications will be exempted from the Encryption’s domain Policy.
The draft posted by Deity indicates that there are classifications of encryption products that will be excused from the draft’s domain national encryption policy.
Encryption products, which are as of now being utilized in web applications, social media sites, and social media applications such as WhatsApp, Facebook, and Twitter etc are excluded from the purview of the draft National Encryption Policy, confirmed a proposed addendum to the policy posted on the department’s website.
Encryption items utilized as a part of Internet banking and payment gateways, and for e-commerce and password-based transactions will be exempted as well.
Earlier Deity had proposed that all the messages which are sent through encrypted messaging services like WhatsApp (Android version supports encryption), Google Hangouts or Apple’s iMessage, must be stored safe for 90 days. Privacy concerns triggered heated debate.
The draft of New Encryption Policy proposes that upon demand users of encrypted messaging service must reproduce same text, transacted during a communication before law enforcement agencies. It should be in a plain format. Failing to do so may result in imprisonment of the user as per the provisions.
The proposed policy of the Department of Electronics and Information Technology will be made applicable for everyone including government departments, academic institutions, normal citizens and for all kind of communications.
All the modern messaging services like WhatsApp, Viber, Line, Google Chat, yahoo messenger etc, has high level of encryption and many times security offices think that it is difficult to catch these messages.
“All information shall be stored by the concerned B/C entity for 90 days from the date of transaction and made available to Law Enforcement Agencies as and when demanded in line with the provisions of the laws of the country,” the draft said.
The ‘B category’ in the draft is defined as all statutory organizations, executive bodies, business and commercial establishments, including all Public Sector Undertakings, Academic institutions.
The draft has defined ‘C category’ as all citizens including personnel of government and business performing non-official or personal functions.
The user should provide the readable plain text along with the corresponding encrypted information if they communicate with foreigner or entity abroad.
As per the draft, all service providers located inside or outside India which uses encryption technology for providing any type of services in India should register themselves with the government.
Recommended Read: Facebook to Finally Introduce “Dislike” Button
The New Encryption Policy is introduced under section 84 A of Information Technology Act 2000, as proposed by the draft. Through amendment in 2008, this section was introduced. Sub-section 84 C introduced through the amendment has provision of imprisonment for violation of the act.
“Encryption products may be exported but with prior intimation to the designated agency of Government of India. Users in India are allowed to use only the products registered in India. Government, reserves the right to take appropriate action as per Law of the country for any violation of this Policy,” the draft said.
October 16, 2015 is the last date for public to comment on the draft.
“Having a draft on issue is a welcome step. It looks at everything with prism of law enforcement. It will create a license raj. There is very much concern around privacy of citizen. The policy wants messages to be given on demand. If my private information is sought by government, it should be done through courts,” Arun Sukumar,Head Cyber Initiative, said.
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2 years ago on
Facebook to Finally Introduce “Dislike” Button
As per popular opinion, Facebook “Dislike” button has long been overdue. The company finally seems to be listening. During a town hall meeting at the company’s California headquarters, CEO Mark Zuckerberg has said the feature would be coming soon.
He also said that the “Dislike” button would not “downvote” posts, but instead let users express other emotions.
“People have asked about the ‘dislike’ button for many years, and probably hundreds of people have asked about this, and today is a special day because today is the day that I actually get to say we are working on it, and are very close to shipping a test of it,” said Zuckerberg
Whatever the intentions, the public might have a different opinion.
Also, Facebook is where news publishers manage to get a majority of their traffic to their websites these days. So a “dislike” button might influence the traffic inflow. In that case, brands would have to change their content strategy and approach.
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2 years ago on
Effective Social Media Marketing Tricks for 2015
Any digital marketer will know the importance of Social Media Marketing, be it for promoting their brand or for increasing sales. Social media is a vast medium which is constantly changing. So, as a marketer, unless you stay up-to-date with the current social media marketing trends, you might not be able to make any significant difference. With hordes of businesses flocking the social media market, you have to use every trick up your sleeve to get that edge. To make your job easy, we give you some effective social media marketing strategies that will improve your online presence.
- Relook & Revamp Your Social Media Profiles: You might already have created your social media profiles or might be working on profiles that someone set for you. But, that doesn’t mean you should not go back and review the profiles. There are umpteen reasons to do that. Polish your profiles – personalize them. Social networks often keep updating their features to improve user experience. You should also do the same. Keep checking for updates and take advantage of the latest features introduced. Update your profile with the latest photos. Professional background graphics or images make a huge difference.
- Don’t Shy Away From Multimedia: They say “A picture is worth a thousand words” and rightly so. Give your customer the inside perspective of the product or service you sell. Use professional pictures and videos of the products extensively, so that the customer gets the look and feel of the product. This will make the customers come back to your profile everytime they want any details of the product. Don’t just stick to images or videos about your businesses. Customers like to relate to the brand. So, go ahead and highlight your corporate events that you participated or some in-house events that occurred.
- Invest in Integrated Social Media Strategy: To achieve optimal results, it is essential to integrate your social activities. So, devise a strategy that is flexible and that will meet the ever-changing needs of social media. Make a calendar with all the upcoming events or any other promotion that you plan to do. Use social share buttons wherever possible to make your content shareable.
- Personalize Your Approach: Each of your media post relating to your business can be plain boring. Social media is the platform where people come to communicate and engage with others. You have to understand that audience needs to be felt included, and the best way to do that is to personalize your approach. Humour is a great way to reach out to your audience. Conduct simple polls, post on your clients pages to publicly thank them for their business, ask questions based on the current topics and most important of all, respond. Don’t let it be one sided, respond to the tweets and posts of others. Comment, like, retweet, say a simple Thank You for their comments or apologize for some error that occurred.
- Work on Social Login: Registering on websites can be an annoying process and most often will dissuade the customer from doing so. People think twice before adding a new username and password to their already long list. You have to adapt the simpler method to improve your website visitors’ experience and to improve your registration conversions. And the best way to do it is through social logins. Give your customers the choice to login using their social media profiles. This way you are minimizing the registration process, while getting the chance to import their photographs, personal details and their addresses.Another advantage is that you will be reducing spam as well.
- Be Punctual: To get the maximum results, timeliness is a crucial factor. Respond timely; don’t wait for hours to respond. Craft your message around the most happening issue on social media. If you take your own sweet time to respond, you’ll lose out on the chance of having your message heard. Timely response, matched with a crafty slogan and a hard-hitting image will give you the right boost.
Recommended Read: 10 E-mail Marketing Hacks That Every Marketer Should Know
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2 years ago on
This is Why Marketers will love Facebook’s New Sign-Up Ads
Businesses are in constant search for e-mail addresses to find prospective customers. But to sign up for a newsletter or to request a sales call by typing in the e-mail address is a tough task, especially using a mobile phone. Therefore, Internet users generally refuse to do that.
However, with Facebook’s new sign-up ads, it’s going to be easier. Your e-mail address, phone number and other details can be filled in automatically just by tapping twice. Facebook is still testing these “lead-ads” with small business groups for their credibility.
With Facebook ads, information such as Full Name, E-mail, Street Address, Phone, Zip, City, State, Country, Company Name, Job Title etc. can be filled in.
Facebook ads do care about user privacy and therefore, the information will be handed over only when the call-to-action buttons like “Subscribe” and “Submit” are clicked. Users can also edit the information according to their convenience. Also, it’s up to the user to choose to give away their data to marketers or not.
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2 years ago on
Facebook Partners With Kaspersky Labs to Get Rid of Malicious Software
Facebook had announced on Tuesday that they have been recently using a new security tool in order to identify and remove malicious software to make the usage of the site easier for people.
Facebook has joined hands with Kaspersky Labs to develop a program along with other security firms like ESET, F-Secure and Trend Micro.
Trevor Pottinger, a Facebook security engineer, said, “Thanks to the collaboration with these companies, in the past three months we have helped clean up more than two million people’s computers that we detected were infected with malware when they connected to Facebook. In these cases, we present a cleanup tool that runs in the background while you continue using Facebook, and you get a notification when the scan is done to show you what it found.”
The program is said to use “a combination of signals to help find infections and get the malware off of your computer for good, even if the malware isn’t actively spreading spam or harmful links.”
According to Kaspersky Lab’s Kate Kochetkova, Facebook users are often prone to various online fraudulent schemes like “phishing,” where faked e-mails are sent to the users to download malware. “Facebook is a major aim for phishers: one in five phishing scams targets Facebook notifications. So be vigilant when you receive emails appearing to be from Facebook: as they can be fake. There are lots of Trojans targeting Facebook users as well,” she said.
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2 years ago on
Twitter to Enhance E-Shopping Experience with New Product Pages
Twitter is finally transforming from being just a social media website to a good marketing platform.
The social media platform has introduced new product page and another page that the company called “Collections” where information about a specific product or places are given. Also, customers can buy products from there.
A product page in twitter consists of things like tweets about the product, user reviews, pricing and sometimes, a buy button. However, Collections page is a bit different. It contains more of recommended products and places selected by a brand or a high-profile curator.
Though Twitter has tried various shopping experiments before, this time they are at a much advanced level. Twitter already has a user base from which they can collect information about different products to be features in product and collectible pages. They can use the information to educate the potential buyers. Also, the website is going to collect a huge revenue with these pages.