6 days ago on
How Businesses Benefit from Social Media Marketing
Social media was considered to be a passing fad a few years ago. Today it is a proven platform for businesses to reach target audience and grow revenue. Businesses are taking social media seriously. Facebook reported $9.16 billion in advertising revenue in the second quarter of 2017.
Social media platforms such as Facebook, Instagram, LinkedIn and Twitter help businesses reach out to their prospects personally and develop relations. Here are some ways businesses benefit from social media marketing:
- Builds a Brand and Brand Loyalty
A brand is built by consistent messaging and presence. According to Global Web Index, people spend more than two hours on social media platforms daily. You are missing out on precious customer attention if you are not active on social media.
Source : MarketingProfs
Having a profile on social media allows you to post and interact with your target market. A Study by Convince and Convert has also shown that people who follow a brand on social media are more loyal to that brand.
A profile on these platforms ‘humanizes’ your brand. You can like and comment on your followers’ posts like a friend. This is great because people like to do business with humans and not a company without any human traits.
Social media is a necessary platform to be on and give your audience a seamless experience between the offline and online branding efforts.
- Reach more people
In traditional marketing, businesses had to spend big money to reach their target customers. Advertisements in print and television assured no guarantee that your target audience would see it despite investing huge amount.
This has changed with social media. Now you can reach the right target audience for free! Followers increase consistently with time as long as you post content regularly. What’s more, users who follow you are interested in your brand and ready to engage with you. This is much better than placing a hoarding that most people don’t even look at.
It is also an excellent platform to reach the global audience. Viral marketing can increase your followers exponentially overnight. Although there is not set recipe for a viral content you must strive to post content that connects with your audience and is something that they identify with.
- Source of Inbound traffic
Social media is an important source of traffic in inbound marketing. It is a channel for content distribution and is great to attract new visitors to your site.
Every post, infographic or video you share can lead your followers to your site. This is the reason why more than 58% of marketers who have been using social media for one year or longer see improved search engine rankings (Source: Social Media Examiner, 2015). Most of the social media platforms such as Facebook and Twitter allow you to include a link in your post.
Make sure to include a call to action in your post. This way social media will give you a steady flow of traffic to your website. This works great for your inbound sales funnel as more targeted visitors convert to leads and eventually customers.
- Get Detailed Customer Profile
Never in the history of marketing have marketers been able to gather so much data about their audience. You can know the locations, interests, like and dislikes of your followers on social media. Social media is a gold mine of data for marketers. You can know your customers and prospects intimately by the conversations they are having and concerns they are voicing.
A simple search on your industry or topic can give you large amounts of data for research.
This detailed data on your followers can help you in market research, business idea validation and customer profiling.
- Grow a Community
Social media is a two way communication platform where you can grow a community. Some companies are using it to foster brand loyalty among their current customers. This can be done by encouraging conversations between customers.
You can also share tips on product usage and lifestyle. For example, if you are a company selling bicycle you can share information on fitness and diet to encourage a healthy lifestyle among your customers. This lets the customers know that you care and increases chances of them recommending you to their friends.
Brands are also using Facebook pages for handling customer complaints, feedback and product training. In fact social media has now emerged as the top choice for customer care contact.
- Increase Conversion rate
Yes! Social media has a direct impact on your sales too. Studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing.
This is because you can get highly targeted leads from social media. Only users who are interested in your brand follow you and are more likely to visit your website. Also, a higher number of social media followers tend to improve trust and credibility in your brand which then drives higher conversions.
- Support HR and R&D
Social media has benefits beyond sales and marketing too. Human resource can use social media for recruiting, employee engagement and monitoring employee sentiment. According to Jobvite, 59% of recruiters rated candidates found through social media as “highest quality”. LinkedIn has become a major source of data on prospective candidates for HR.
Contacts and conversations on social media can also be helpful for product development and research teams. Social media is also the place for latest news and trends in the industry. Therefore all departments can benefit from having a presence in social media and being in touch with industry influencers.
With so many benefits at no extra cost, a brand must invest in social media platforms. It does take time to build your followers on social media but the opportunity of being in close touch with your market is something we must take advantage of. It is something the previous generations of businesses had no access to.
According to Hubspot, 84% of marketers found that as little as six hours of effort per week were enough to generate increased traffic. Even an hour a day can show results over the long run.
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2 months ago on
Choosing the Best Social Media Marketing Services for Small Businesses
Social Media Marketing (SMM) is an integral part of digital marketing. Platforms such as Facebook, Twitter, Instagram are used by marketers to drive traffic, distribute content and provide a customer experience. According to Social Media Examiner, 92% of marketers have increased their exposure through social media and 80% had positive results in terms traffic.
This blog is for you if you have your own business page and want to improve returns from social media marketing. Social media marketing includes all the activities done online to market your product or service. SMM can lead to more following, increased traffic to your website and customer relationship building.
Whether you are considering hiring a digital marketing agency or buying SMM software to manage on your own, following is the information you must know to choose the best SMM service for your small business:
- Have a Documented Strategy
Has your marketing agency developed a written documented Social Media Marketing Strategy? Not having a formalized plan will only lead to ineffective posting on social media platforms. Here is what you can do to document a formal strategy:
1. Know your audience Think of the profile of followers you want to generate on social media. Quality of traffic is as important as quantity. Develop buyer personas and document the needs of your target audience.
2. Develop content to address those needs. Content creation must fit into the broad content plan that you have developed.
3. Make a content calendar to plan when you will share your content. This will ensure consistency in your posting.
4. Also share interesting content by other players in your industry. This could be industry reports, studies and news. Post polls to engage users.
- Use Social Media Marketing Tools
There are many tools that allow you to manage all your social media accounts at one place. Platforms like HooteSuite, SproutSocial and Buffer are well known. Using these tools will allow you to schedule posts, track user engagement and monitor your growth on social media.
According to eMarketer, 60% of small business owners say they are not able to track ROI from their social media activities. Tools like Kissmetrics allow you to measure the ROI for each platform and track traffic and conversions coming from Facebook, Twitter, LinkedIn etc. It also tracks multiple site visits to give the long lifecycle return from a visitor.
- SMM must be tailored to your business
The goals of each small business will be different on social media. Define your ultimate goal clearly. Do you want to drive social media traffic to your site or just want to increase brand awareness in the audience?
As a small business you may also have some budget constraints. Here’s the good news. You do not need a huge budget to market on social media. High level of targeting allows you to reach your relevant audience and convert them.
- Visual Content
According to Buffer, visual content is 40 times more likely to be shared on social media. Many of the social media platforms like Instagram and Pinterest are visual platforms. For this reason, any SMM service that you choose must have experience in producing infographics, images and videos for each channel.
- Paid Marketing
All social media platforms have paid marketing tools that make your posts and ads visible to target audience. In fact, major social media networks are focusing on paid channels to monetize their platforms.
It has become difficult for business pages on Facebook to be visible without running an ad campaign. Instagram has introduced carousel ads and ‘shop now’ buttons to its ads.
As per above graph 92% of marketing professionals are using Facebook to advertise. You can start on Facebook with a small budget. The platform is sure to give you returns by micro targeting your audience based on age, location, interests and much more.
Although social media is only one part of digital marketing, it is by far emerging as the biggest and most influential part of it. According to Hubspot’s marketing statistics, more than half of marketers who’ve been using social media for at least two years report it helped them improve sales.
SMM failed for the others because succeeding at social media requires keeping up to date with the latest algorithm changes and new features. You can take help of a digital marketing expert who will take care of all the above points mentioned.
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3 months ago on
15 Best Social Media Monitoring Tools You Can Use in 2017
Social Media and its evolution into an effective digital marketing medium have changed the face of marketing big time.
At present social media marketing is not just confined to posting and sharing content out there. There are a variety of tools which helps users to retrieve data of their choice from the internet and assist them in creating effective marketing strategies and campaigns.
But what was the reason behind the invention of such tools?
Listening to the audience is crucial for any marketing business. It became impossible at a point of time owing to the vastness of the internet. As a result, there was a desperate need for an innovation. Thus, social media monitoring tools were born.
Also called social media listening tools, they have great potential if used correctly. They can be the driving force and lucky charm behind your decision making in business.
Modern tools are much more advanced and integrated than it used to be. They can incorporate insight as well as analytics to come up with promising marketing strategies.
People often get confused while choosing a social media monitoring tool as there are plenty of them.
Even though monitoring tools like, HootSuite, Keyhole, Google Alert, Klout etc. are famous nowadays. There are others which are considered as effective by many.
Let’s go through an infographic to know about the most effective tools in the market.
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3 months ago on
How Social Media Can Help SMEs to Acquire New Customers In 2017
Today, Social media presents entrepreneurs with a pool of opportunities to expand their businesses and boost their profitability. Facebook, Twitter, LinkedIn and others are great platforms for small businesses to expand their businesses by creating conversations with prospective buyers and by serving as a medium for customer care services. Engaging with the customers via social media platforms helps understand their needs better and improve their service delivery.
A quick view on social media platforms:
Facebook: Widely used social media platform all over the world with over 2 billion active users. It helps SMEs both in brand awareness as well as lead generation.
LinkedIn: One of the main factors which SMEs can’t avoid as there is no other platform better than LinkedIn for quality leads.
Twitter: Twitter is slightly different from other social platforms as it’s mostly news based. But still, it has immense power to change the image of your brand if done right.
Instagram: Owned by Facebook and is the fastest growing social media, thanks mainly to its focus on visuals. Best medium to promote your products as there is no better way to showcase your product’s quality than through pictures.
Pinterest: Another social discovery platform that gives importance to visuals. In this, you can portray the complete story behind your product via images.
In recent times, social media has helped both SMEs and multinationals to effectively handle customer relationships.
If you have a reasonable social media presence, let your customers understand that everything is under control.
One of the main areas where small businesses have made good use of social media is in advertising and marketing. Earlier, companies had to use television, newspapers or other conventional platforms to promote their services and products globally. Many people couldn’t afford this as it was an expensive exercise.
Today, with enough effort, anyone can create a good number of Facebook fans, twitter follows or YouTube views. And you can both advertise and market your products and services at minimal costs to a global audience.
SMEs can attract new customers via social media in various ways:
You must know how to engage people on your selected social media platforms. Researchers revealed that people spend their most of the time on social media. Posting image of your products or sharing information about your products and services in a correct way can help you to reach out your targeted audience.
1. Be Flexible: Every strategy may not work for you as situation changes. You may identify that it is time to change your current strategy and try out something new and more interesting than the previous. Don’t stick to a strategy which doesn’t work for you.
Produce Quality Content That Is Genuinely Useful: People usually think many times before purchasing any product. Experts say that people wish to purchase from the one which is quite popular or they have seen many times in their everyday life. So you must be very careful while marketing your products- use images, interesting words and so on…
2. Entertain Your Fans: Always engage your fans or followers with your posts. Keep an eye on what they like and their comments in your posts, you can get to know from their comments if they get bored. You are supposed to be persistent while implementing a plan and in monitoring your results to know whether you’re on a right track which can let you achieve your goals.
3. Social Organic Search: Sharing a post several time is good for organic search as it will make the post reach to a huge audience. Search engines assume that more shares a post has, the more useful and important readers deem it.
4. Follow Branding Guidelines: You must follow the branding guidelines whenever you are promoting your brands. As if you don’t follow those guidelines it may affect your brand negatively.
5. Social Ads: Social ads provide the most flexible content promotion and are proven best to turn visitors into leads and customers. Making use of social media ads can build your brand recognition and double your organic search click-through and conversion rates!
6. By Creating Events: Social media event marketing isn’t too much time consuming and moreover social media can play a huge part in an event promotion. Consider creating a branded area for people to create good images, take photos, etc.
7. By Initiating Group Discussions: As all know, Facebook is one of the largest social networking sites, so creating and participating in Facebook groups is simply beneficial. It will help you to get noticed by others.
8. Leveraging Social Media Influencers: Influencers are really one of the big deal in social media. Leveraging the influencers enables you to access to a huge circle of influence instantly, helping you to build more audience from which you can build a long-term and stable campaign.
To get the best from social media for your small or medium enterprise, you must lay out a plan first. Do you really need to join social networking site? What is the goal? The objective may be for promotional purposes, customer relations, marketing and advertising and sales among others. The goals have to be measurable.
The most important question, however is among the many social networking sites which are fit for your business? To answer this, consider reviewing where most of your customers belong. To stay safe, use more than one, have a Facebook fan page and a Twitter account for a start.
Social media tools that no “SME” should be without:
Social media can be the most powerful method of gaining exposure for SME globally as having a social media presence creates a close connection between the brand and its followers. Following are 4 tools which no SME can avoid.
Evernote: A free platform helping users to share their ideas and with this, you can also compile content.
Google Analytics: Provides free and enterprise tools so as to measure online & offline data to gain customer insights.
MailChimp: An online email marketing solution to send email, manage subscribers and track results.
Statusbrew: Allowing users to schedule posts and manage audiences on Instagram, Facebook, Twitter, LinkedIn and Google Plus.
Social media is an effective and adorable way for SME to attract their target audience all over the world.
If you’re an SME and not on social media, then you’re missing all the fun…
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4 months ago on
10 Reasons Why Businesses Need Social Media Optimization
Social media optimization (SMO) can be called as a viral publicity created through social media outlets and communities. The main intention of an SMO is to generate and increase the awareness of any product, brand or event.
Social media optimization is wider today. It includes using RSS feeds, social news and bookmarking sites, as well as social media sites, and video and blogging sites. You may wonder why businesses need the support of social media marketing for their growth. Well, here’s why:
Increase brand image and recognition through social media optimization. When people connect the brand with their life, it eventually promotes the brand image and its recognition among the crowd instantly.
Social media optimization can create brand awareness within a short period. Unlike other marketing strategies it is done by connecting the brand with each customer directly. Also, search engine optimization helps to build a brand equity by creating a high value for the brand in the customer’s perception.
Gives you a genuine and sometimes worthy suggestions for your business, which promotes the growth of the brand and company. It even helps the management to take a smarter business decision with real-time information.
Social media increase the customer retention and sales through regular interactions and timely customer services. Customer retention is a big challenge faced by every industry today and so, SMO makes it simple, for you and your business.
SMO helps to develop a relationship of trust among the buyers. The intention to buy a product mainly depends on trust and its usefulness, and so, SMO is largely involved in this process.
SMO creates targeting and retargeting of your brand among the buyers. It means that SMO gives you the extra wings to target the crowd which you are intended to and even can relink with those customers by installing a social app in your company pages.
SMO enables you to generate more attention and publicity towards the events that the business sponsors, which in turn can increase the credibility and image of the brand.
It even reaches to the customers whom you weren’t so aware of or you couldn’t point out through the regular means of advertisement or marketing.
SMO acts as a vehicle to increase traffic to your website. It helps to increase the number of people visiting your website, extend their duration of stay in it and even encourage them to visit frequently.
Ultimately, the social media also focuses to create a humanisation of brand through regular interaction with the person rather than a robot or any other machine. So, you can make informed decisions with your historical data that you receive through your humanised approach towards your customer.
According to recent studies, about 90% of marketers believe that social media generates enormous exposure for their company and brand. Social networks have now become an inevitable part of every business marketing strategy and the benefits of using social media are really great. If there is anyone who is not implementing this cost-effective resource is clearly missing out on a remarkable marketing opportunity for their business.
If you haven’t still tasted the fruit of social media optimisation, it is a good time to create an appropriate profile for your company by filling all the essential data and get set to gain the followers. A great marketing strategy will lead to an excellent social media optimisation for your brand. Every product or brand that is presented in the Internet is viewed 30% based on its title, 30% based on its presentation and the rest of the 40% is for the quality of content.
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6 months ago on
Best Social Media Posting Timings for Different Industries in 2017
Social networking sites such as Facebook, Twitter, LinkedIn and others can be your marketing weapons. But, only if you know how to optimize your content in a good way for your audience. From facebook posts to tweets, general information to personal experiences and stories, there are few factors that matter to the social media audience.
- Do they actually see the content? (Post timings)
- How relevant is the content to them?
- Is the content attention grabbing and share-worthy?
All three questions deserve attention and require research. Unless a post gets all three of these right at least to some extent, it will get lost among the massive social media noise.
Here, we deal with Social Media post timings for different Industries in India. We have arrived at these timings looking at popular posts in popular pages, some of which are cited as examples.
Timing is the key factor of promotions of your service or product.
Your audience might prefer using social media sites during precise hours. It means if you share your content at the time when your audiences are on these networking channels, you will be able to gain more followers resulting in the increase of traffic.
Here are few information about when, what and why to post in social networks for various industries.
The entertainment sector is quite huge. And they have found a special liking for social media.
Ideal Social Media Platform– Facebook, Twitter, YouTube
Reason-As Facebook itself is an entertaining factor, most people wish to see content related to entertainment in this platform. It is a perfect platform to promote entertainment related content.
In twitter you can see lots of entertainment content. It’s a news based social media. If you can creatively add content, your next 15 seconds of fame might be round the corner.
Time– Doing postings after 7 pm might show good results in your Facebook page as most of the people become free form their busy schedules at this time. Also, you should share posts after any type of events, even if it’s not part of your original social media plan. In Twitter, you can add tweets as soon as something new happens. It’s like breaking news. For example, the review of an anticipated movie just after it is premiered for the first time. Twitteratti is always online. So, anytime is a good time. Mentions and matter more than just time.
Youtube is really a good platform for promoting content relating entertainment. People usually like to see videos rather than reading a long content.
Type of posts– Events, offers, posters relating to your site in Facebook and quick short breaking news type or creative content in twitter.
Examples of good Entertainment pages– Zee Entertainment, Sun TV Network
Ideal Social Media Platforms– Facebook, Twitter, Instagram, LinkedIn
Reason– These social media platforms are perfect to start a real estate digital profile as it allows to interact with the buyers of past, present and future.
Time– It will be better to do promotions on page after 6 pm as it might be the time when your targeted audience wants to check out new commercials or updates about real estate.
Type of posts– Images of property, posts highlighting features of home such as front porch, hall, fireplace, interviews with architects, etc
Examples of good Real Estate pages– Indiabulls Real, Prestige Estate
Ideal Social Media Platforms– Facebook, Instagram, Pinterest, Twitter
Reason– These platforms are must-have factors of a great customer acquisition strategy. All the given social media have effective ad tools and significant reach.
Time– Morning before 11 am and evening after 6 pm will be good to reach your audience in general. But, try to experiment with your timings as people will definitely respond differently to each retail product.
Type of posts– Products with eye-catching descriptions, engagement posts asking them to share their experience. Videos showcasing their unique features, product review videos, etc.
Examples of good Retail pages– Trent, Shoppers Stop
Ideal Social Media Platforms– Facebook
Reason– Facebook pages are really an important resource for students, parents and educational professionals to share and get experiences and ideas about today’s education.
Time– Posting after 1 pm will be good as students, tutors and parents would be busy with plenty of work in the morning.
Type of posts – Online education tools, good study materials, education news and engagement posts asking them to solve puzzle or quiz.
Examples of good Education related pages– Educomp Solutions Limited, McGraw-Hill Education India
Ideal Social Media Platforms – Instagram, Facebook
Reason– Both social media have lots of focus on photo/video posts and the audience is there for informal engagement.
Time –Just before 1 pm is a good time to post as during lunch hours most of the people login into social media networks and might make plans.
Type of posts – Special dishes of the day, images of well decorated food, recipes, engagement posts asking audience to share their recipes, experience, food coupons or offers, etc
Examples of good Restaurant pages – Indian Accent, Peshawri
Ideal Social Media Platforms– Twitter, Facebook, Instagram
Reason– Fashion again depends a lot on the visual aspects. This makes Facebook and Instagram ideal platforms as both social media focus significantly on visual content. On the other hand, twitter helps spread fashion related news in quick time, and also encourages conversations between fashion experts, wannabes and followers
Time– Evening is the best time to post. After 4pm, people tend to look for entertainment and Fashion related content.
Type of posts– Dresses of modern trends, costume depending on the occasion that too with the suitable hairstyle if possible.
Examples of good Fashion pages– Digjam, Alps Industries
Ideal Social Media Platforms– Facebook, Twitter, Instagram, YouTube
Reason– Buying a new automobile is a big decision for any consumer. They would be looking all over the web and checking with their friends circle to arrive at the final decision. Facebook is a medium where they can get a lot of validation for specific products. It is a personal space where people would share their experiences and opinions with friends in different ways. Because of this, it can be a very powerful medium for automobile advertisements. It sparks general consumer conversations as well.
Twitter on the other hand is great because it sparks conversations among automobile experts and between experts & common consumers. So, automobile brands should be on Twitter to influence the influencers.
Instagram is the hip thing right now, and why not? People love gorgeous pictures. So, serve some unique, glam shots of your product and get noticed.
YouTube is where all the automobile lovers look for reviews, tests, upcoming vehicle launches, etc.
Time– Posting after 5 pm is better to promote your brand. It might receive higher interaction rates as compared to other times.
Type of posts– Images, product reviews, unique selling points.
Examples of good automotive pages– Tata Motors, Mahindra & Mahindra Ltd
Ideal Social Media Platforms– Twitter, LinkedIn
Reason– Twitter can establish your presence socially and can build trust and engagement with customers. It’s a worthy tool to improve customer service and to identify and respond to customer queries.
LinkedIn on the other hand is a professional network and ideally suited for advertising anything banking related.
Time– Evening is the best time to post on Twitter. For LinkedIn, morning is better. These are timings when people usually search for new content on these platforms.
Type of posts– Questions to Fans, Promotions, and Contests, informative posts.
Examples of good Banking pages– Industrial and Commercial Bank of China, HSBC Holdings
Ideal Social Media Platforms– Facebook, LinkedIn, YouTube
Reason– Facebook is one of the best choices for promoting healthcare brands. Your targeted audience might be looking for healthy living ideas such as exercise and diet.
On the other hand, LinkedIn also plays a significant role in the healthcare field as several healthcare professionals use this platform for sharing their ideas and to do discussions.
Like Facebook and LinkedIn, Youtube plays a significant role in the healthcare industry as normally people prefer to see health related videos as it makes them clear what , when and how to do.
Time– Evening after 6 pm is good for sharing posts, ideas, and content regarding your services. As it is the time when you can see the highest interaction rates in the health related pages.
Type of posts– Benefits of using your services, engagements posts allowing the audience to ask their queries, health tip videos, etc…
Examples of good healthcare pages– Wockhardt Ltd, Apollo Hospitals
Ideal Social Media Platforms– Facebook, Twitter, LinkedIn, Instagram
Reason– Posting content on facebook consistently is a way to ensure that you’re staying top-of-the-mind in your fans and followers. Likewise, posting unique and special images and videos on Instagram will help grab attention instantly.
LinkedIn helps to share status and experiences with their preferred industry. But twitter, a real- time fast-paced social network allows you to target a completely different audience and customers for your gym.
Time– Evening and night are the best time to post. After 4 pm till morning 5 am, people tend to look for fitness related ideas.
Type of posts– Engaging question, photo, link, or article.
Examples of good fitness pages– Talwalkars Gym, Fitness First
Don’t take this as final— just test the above data once for your respective industry. You’ll be shocked with the results as this might increase the social media traffic by up to 40-50 %. So, good luck and get social today!
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7 months ago on
Why Videos are so Popular in Social Media Marketing Campaigns
It is said that what you say is as important as how you say it. Marketers are always finding better ways to reach out to their targets and engage them in a meaningful way. The Cisco Visual Networking Index has forecasted that video will account for almost 70% of consumer internet traffic by 2017. Videos are more likely to be shared in social media as compared to a written article. According to Nielsen 64% of marketers expect video to dominate their strategies in coming years. This is why social media marketing services are also emphasizing on creating more video content for their clients.
Here are the reasons why videos are gaining popularity in social media and are one of the best ways to connect with your audience:
Do you remember the colorful pictures in your textbooks disappearing as you graduated to higher grades? Didn’t the books look scarier and less appealing each year?
There are four primary learning styles: visual, read-write, auditory and kinesthetic. Each person has a predominant style but using more of these means that the learner, or in our case the audience, finds it more enjoyable to consume, learn and understand content. Videos can use all of the four styles together and give a richer experience to the users. It is because they engage more of the senses that they are so appealing to social media users.
Ease of Absorption
The human brain always searches for the shortest way to do a task. Generally speaking, our brain has to do many processes to take in the meaning of a written content. In contrast to this, videos give us easily digestible visuals, audios and mind maps to take in. Videos are simply more effective way of getting the meaning of a message compared to a written article. They are also more useful to communicate complex concepts by including animation, simple relation- charts and diagrams.
Reducing Attention Span
The attention span of readers is decreasing day by day as it is proved by the popularity of sites like Instagram, Vine and Twitter. Although the rate of hearing in humans is less than the rate of reading ( 250 words/ min for reading vs 150 words/ min for hearing), a video packs in more content in a shorter span of time. This is because a lot of information on product/concept is given simultaneously in a frame which would otherwise have required a lengthy written description.
Social media users are hence more drawn to videos and are more likely to share it with their friends who are equally hard-pressed for time in this world of information overload. Many social media marketing services run analytics to understand the attention span of users and determining factors on what content is shared.
Humans are social animals and we are wired to interact with others. In fact, our brains reward us with happy hormones on interacting with others and lack of interaction leads to depression. Videos are closer to reality by enabling users to see the people, their expression and actual demonstrations of tasks being performed. Videos also fulfill our need to know more people and are hence, a more rewarding way of information consumption.
So, when you conduct social media marketing campaign for your client make sure to invest more time and money on creating engaging videos. These videos can surely attract your target audience, generate leads, and thereby leading to conversions.
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1 year ago on
What to Look for When Hiring Social Media Marketing Services
We can’t deny that social media is a great platform for all brands. Despite the turnover, businesses, whether it is small or large scale industry, strive to be a leader in Social Media Marketing.
According to a recent study, 41.5% of businesses are investing 1-5% of their marketing budgets on social media. These figures clearly show brands are conscious of increasing their identities and hunting for expertise from top Social Media Marketing Services.
Here are some useful tips for you if you are looking to hire a social media service.
Cooperate and Work Together
If you consider the Social Media Marketing Services just as an outsourcing agency, of course, you are on the wrong path. Obviously they have the expertise to make your brand a success, but don’t forget you are the brand custodian, get involved.
Keep in mind, they know how to market via social media, but you know your brand better. They can guide you how to reach your audience, but you know the real customers. So there will be many situations where you and your marketing services have to work together. Your brand will be a success only if you and your agency work in tandem.
Be prepared to hand over your account details to a new agency if your social media was being managed by any other agency till now. Make sure that all your passwords and admin rights are deleted from the older agency. It will take a couple of weeks for the new agency to understand your social media strategies so far, so cooperate with them.
Set Goals and Missions
You should get acquainted with team members of the new agency. Try to give them a clear picture about your brand. To be precise, you are supposed to make them understand about your brand’s philosophy, legacy and the real purpose of your brand not only on social media but in all spheres of its existence.
It is good if you can exactly define what your expectation of social media marketing is, by setting short term and long term goals for your brand.
It is important that the agency team should have an idea about your office culture. You can invite their team to your company. This will help them know about the back- end working, your manufacturing style, how your employees work etc. Sometimes they might find a story from your working ambience to include in their social media campaign for your brand.
Reporting methods and accountability
Reporting methods and accountability is an important process because it helps the metrics to determine what is working and what is not. A mutual discussion between the agency and you help to make sure the reports, numbers, insights would be needed by your marketing team. You have to precisely define schedules and timelines for these reports. Ensuring the data needed on a daily, weekly and monthly basis is also important.
You might be using a social media tool earlier, if so, share your credentials with your new Social Media Marketing Service. They will use the tool and give you reports, helping your marketing team to schedule upcoming quarters. You should seek suggestions from your agency on how to make things better. Suppose there was a decrease in traffic, your agency will comment on it and suggest you measures to rectify it.
Get updated by involving
Everyday social media evolves with new ideas. For example, if an idea works today will be out- of- date in the coming month. As trends change day- by- day, your agency must be updated with the latest trends in the market. You guys both need to work in tandem to know the changes in the market.
Try to conduct brainstorming sessions in a month to place your brand in more impressing ways. Invite employees from different departments of your company to suggest their ideas. Sometimes fresh ideas will come even from people with no marketing background.
You should make your employees understand what their company is doing on social media. Conduct social media awareness sessions with the agency teams and employees from your company. Get updated with the latest features brought in by Twitter or Facebook. Also, find if there is any feature suitable for adopting by your brand.
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Trust your Social Media Marketing Service
When you hire a social media service, you should allow them free to work in their own style. You only need to give them guidelines and content. Allow them to communicate with whoever they want. It is good to keep an eye on the activities on social media but never command them how to operate it.
Sometimes there may be situations to do things spontaneously. So, you have to believe in your social media service’s capability. They know what to do for the betterment of your brand. If they get a sign from your side that you trust them, then they can work with much confidence. This will give you incredible results.
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2 years ago on
8 Social Media Marketing Benefits For Your Business
Social media is a powerful platform for marketers to reach out to prospects. They can be used for direct marketing as well as to maintain public relations. Facebook and LinkedIn are the two most leading social media platforms used for marketing. It is found that most of the users use social media for researching brand, products or services before making the decision to buy.
People were doubtful about social media marketing at first, but they were proven wrong as Facebook, Linkedin and Twitter among others became a hit among brands.
The following are 8 ways business stand to benefit from implementing social media marketing:
Helps to cut the overall marketing costs
Social networks are one of the best cost-effective methods to popularize your brand among target customers. The overhead cost for tweeting a message, promoting through Facebook or pinning a photo of the product to Pinterest is minimal when compared to billboards, TV and newspaper ads.
If you have marketing budget, social media channels will offer advanced but affordable advertising which target the audience by using keywords, interest based and demographic campaigns. Twitter, LinkedIn and Facebook offer more specific parameters for targeting.
One needs to create compelling and optimized content to make the domain seem high up on the search results page. By sharing this content through various social portals, they can capture the interest of readers who may visit, like or share content on the website and link to it from their own domains. Search engines such as Google and Bing consider these social signals to rank on the search results page.
Social media marketing is extremely useful and beneficial to discuss customer comments, concerns and questions. Customers can directly interact with owners through platforms like Facebook and Twitter. Owners can answer them in a public format so that other customers can realize the quality of company’s customer service. Quicker responses can be delivered by brands to customers through social media. This helps in building brand awareness.
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Provides an opportunity to associate with other businesses
Through social media, a company can not only interact with consumers, but also with entrepreneurs and owners of other businesses. They help to have a real conversation with important personalities who may not otherwise be accessible socially or globally in the real world.
By allowing customers to directly interact with company, they are able to get the best customer service. Each and every response of customers is seen by the public. Hence if one of the customers appreciates the service of the company, it will directly show in the good online reputation of the company.
Helps to gain competitive advantage
Social media marketing helps to cope with competition by connecting with current and prospective customers in an organic way across the web. It can help boost search rankings, connect with new business partners, offer better customer service, and thus create a better online personality.
So, if you haven’t started marketing on Facebook, Twitter, Linkedin or Pinterest among others, you might be missing some real opportunities. So, start now! Better late than never.
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2 years ago on
Email Marketing: Still Far from Over
The status of email marketing is a popular topic for debate in every Digital Marketing Agency. Is it dead or alive as of now? Well, email marketing is something that will never ever leave its place in the world of digital marketing. Its importance and presence can never be ignored. Email marketing is not dead, definitely not, and neither will it die anytime in the near future.
A simple statistic will prove the importance of emails in our everyday lives: Over 200 million emails are sent out in a single minute every day. So, you see how heavily email is used as a communication platform for brands, marketers, and even consumers.
There are even more numbers to prove this fact. Over 72% of the adults in USA have stated that they prefer the companies to communicate with them through email rather than any other platform. 91% said they would love to receive promotional emails from the companies that they do business with. As far as the companies are concerned, 72% of them have said that they use email marketing as an integral part of their business and marketing efforts. 25% of the companies consider email as the top most priority and channel for an advantageous return on investment.
If you are still not convinced and doubtful about the existence of email marketing, here you have three major reasons why email marketing is not going anywhere. Go through them and decide for yourself.
- The advantages of social marketing
Social media has a lot of fancy and exciting options to it. This is why there are several rumours that it is slowly killing email marketing which is more of old school. Well, even though social marketing may seem to be more effective in certain case, this one marketing medium is not able to do anything alone by its own. This is one point you need to keep in mind. Vanity metrics and other hollow impressions usually give the marketers a sense of false satisfaction about social marketing. There are simply distracting you.
There are a number of marketers who try their best to gather attention through slightly spammy tactics on social media like filling out Twitter feeds with automated tweets all round the clock, blasting their pages on Facebook with completely irrelevant posts and updates, sending direct messages that are nothing but automated, and also using a huge number of cat memes and circulating them. They do not understand how annoying these techniques can be. Spamming only reduces your followers. They tempt the users to click the unfollow button, and you do more harm than good.
Email marketing, on the other hand, provides useful and relevant content to the audience. This audience consists of people who have willingly subscribed to receive newsletters and other informative emails and would love to learn more. As per data collected in 2012, nearly 90 percent of the internet users have an email account while a smaller number of just 70 percent have an account on any of the social media networking websites. This proves that email is still reigning as the top most form of communication. If you want to reach a majority of the audience and increase your reach, then email is definitely what you need as it is the most effective method in this case.
- It is evolving at a higher rate
With emails, brands could get the power to drive customer engagement by monitoring, testing, measuring, and tweaking the emails sent out as newsletters or targeted offerings. The whole game of email marketing has now changed and evolved to a greater extent. Slowly, it is ceasing to be a medium purely for communication purposes to a complete platform that could help the different brands deliver their experiences across various channels.
Here are some of the key email trends that have been explored by Liga Bizune in a recent article that illustrate how emails are slowly evolving to become more than just a channel for communication:
- Wearable technologies are evolving. This will slowly change the way brands communicate with the email subscribers.
- A new technique of email marketing will surface, which will be hyper-targeted and also location based. The credits for this goes to the integration of proximity and geo-location applications into emails.
- Behavioural email marketing will start to get driven by predictive analysis.
- As emails are transitioning to mobiles, it has become more necessary than ever to develop better and more creative content. This is the only way to capture the attention of the audience and keep them hooked on.
- Videos have started to evolve and find their own place in the world of marketing. They will start playing an even bigger role in email marketing. A bigger emphasis needs to be put into this aspect.
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- Correct execution makes it most effective
Emails need to be used properly and effectively to make it more than just a passé. The biggest challenge you face in case of newsletters is that only a small part of the subscribers actually care to open and read the email newsletters you send out to them. This does not, in any way, imply that email is dead or dying. It just points to the fact that your newsletters are not able to make the mark among the audience. They either fail to create the interest in them or your calls to action are not effective enough. Ask yourself a few questions to get your answers:
- How is the tone of your content? Is it purely promotional and impersonal, or is it helpful and friendly?
- Are you making an effective and meaningful one on one engagement through your content?
- Are you striking up a conversation with the reader, or are you just talking at them to get your job done?
These questions will help you understand where you are going wrong. Understand the effectiveness of email marketing to be able to use it in the best way possible.
One thing you need to remember is that email marketing is not going anywhere. Each and every Digital Marketing Agency makes sure to emphasise this point. If you even believe that emails are dying and there is no point in marketing via emails, you will surely start missing out on the wide range of opportunities that this platform has got to offer you. Do not make this mistake, and keep your place in the digital world.