4 weeks ago on
How SEO Companies Can Take Advantage of Bitcoin Marketing
The Bitcoin revolution showcases the increasing relevance and power of digital money and cryptocurrencies. It’s the current industry buzzword. Just take a look at below Google trends chart to see search for Bitcoin related keywords has surged in 2017.
Arguably cryptocurrency has been the most significant development since money was invented. Combine that level of impact with the vast reach of the internet and you get a glimpse of what’s on everyone’s mind. To understand the potential of Bitcoin as a keyword we need to dive deep into the sea of questions fed through search engines. This allows us to find and pick the right keywords and conclude on a clearer picture of the buyer’s intent.
These keywords, especially the ones surrounding “bitcoin” opens a door to opportunities that can be immediately leveraged by SEO companies.
But, let’s get our facts and figures straight. This will help us better understand the impact of the Bitcoin revolution. From Dec 2017 till Feb 2018, the total market cap of the crypto market moved from $258 billion to over $437 billion.
As you can see the crypto market is growing by leaps and bounds.
Now let’s compare the value of bitcoin from mid 2016 to Feb 2018. It has taken off from $1000 to $10,211.80. That’s a tenfold increase! The returns on investment in the crypto markets are impressive and unlike anything that has come before it.
You can visit sites like CoinMarketCap to monitor going rates for every cryptocurrency. You can view the market trends for each coin in the past day, week or year. You can also see the top currencies in the crypto world as well.
So, despite the dubious reputation, Bitcoin is a popular and growing trend. Now, how is that useful to SEO companies? How can bitcoin traffic be of benefit to SEO companies?
Here’s what can be done to cash in bitcoin traffic.
1. SEO consultancy in Bitcoin Market
One of the obvious opportunities for SEO companies is to collaborate with bitcoin agencies and companies. This way SEO companies can jump in on the profit making market. An SEO company specialized in Bitcoin marketing will attract many current players in the cryptocurrency market.
The demand and sheer interest for bitcoins, generates a great deal of online traffic towards cryptocurrency exchanges. These exchanges conduct all transactions related to the buying and selling of bitcoins and cryptocurrencies through their website.
“Coinbase” is one such example of a crypto trading platform that is reputable and trustworthy. There are roughly 70 such exchanges in existence.
This is why it’s critical for them to rank high in search listings. The goal here is to drive traffic to the website. Anyone who wants to buy or sell bitcoins should get directed to client’s platform. It’s clear that having an SEO strategy for Bitcoin players is a must.
SEO companies can use the increasing search interest for Bitcoin related keywords. Given below are a list of a few Bitcoin buyer keywords to focus on:
buy Bitcoin using credit card
where to buy bitcoins
buy bitcoins instantly
buy bitcoin online
Remember that these users usually consist of bitcoin owners or prospects who want to trade in cryptocurrencies. This is traffic of risk loving affluent investors which is immensely valuable in digital marketing.
Bitcoin prices leaps up and plunges down within a short span of time. This means that the traffic is also repetitive and engaged online for trading.
For example, there instances where you buy bitcoin for 100$ and within a couple of months, it can grow by 400% or vice versa.
Of course the benefits and risks of crypto trading are up for argument and is still a hot topic of discussion. However, this only makes it an even better keyword for SEO purpose. Also, Bitcoin owners monitor their investments regularly.
Cryptocurrency exchanges are infamously unpredictable but this leads to hidden opportunities as well. This is when investors decide to comb the web for alternatives, quickly searching Google to know the latest Bitcoin prices. This is a good opportunity for SEO companies to focus on other cryptocurrency keywords such as Ripple and Etherum.
The Investors goal here is to buy bitcoins from exchanges which offer the lowest valuation and quickly resell it at exchanges that display a higher valuation. Hence, there is a goldmine of opportunity for bitcoin keyword variations with changing buyer intent
Since Bitcoin and cryptocurrencies have become somewhat competitive to focus, SEO companies can look at longtail keywords within the space. An example of one such opportunity would be all keyword variations of the search entry “What is bitcoin?”. The traffic for such a search will be people who most likely have disposable income at hand.
They are naturally drawn by the growth opportunity and flexibility offered by cryptocurrency. But they are still hesitant to invest or trade in them.
The bitcoin revolution has encouraged many people who normally don’t trade in stocks or make investments to try their hand at trading. For many, this might turn out to be an expensive learning curve. The chances of failure are high, especially when you are not aware of any basic trading principles.
Let’s not forget that folks who invest in these ventures have already decided to gamble. They are ready to try their luck with money which they can afford to lose. This means that if you do your SEO homework well, you will end up building a potent list of leads.
You can easily build a list of ‘would be’ investors with disposable income who are willing to gamble on uncertainty. This is a valuable audience which most probably wishes to be informed on traditional investment options and the latest stock market trends as well.
2. Develop a Bitcoin Blog
Another way to cash in on the Bitcoin craze for SEO companies is to start their own website or blog in the space. This will not be your main business as an SEO company but it can be an innovative way to build your traffic and subscriber list. By nurturing these leads, you can even find customers for your Bitcoin marketing services.
Some Ideas to rank higher in Bitcoin Market
You can build your niche over a wide range of topics in the cryptomarket. It depends on your interest and experience over the subject matter you are involved with. You can target Bitcoin newbies who have just started learning bitcoin basics.
By educating this market you can have a niche website. You can start blogging about leanings of Bitcoin investors and even invite guest blogs. Posting relevant examples and educating the bitcoin audience in your niche will give you a steadily growing audience.
As you progress, you can move on from educating beginners, to providing valuable market insights. While it’s not mandatory, it’s always better to have someone on board with experience in cryptocurrencies. Tying up with cryptocurrency agencies is also a great idea.
You can start educating everyone who visits your websites by reviewing the various currencies that exist in the crypto world. Follow major players in the industry, keep your audience updated and any SEO company can soon have an audience of their own.
Understanding the Bitcoin traffic and search intent is key here. The ability to retain and convert your leads depends on your marketing funnel and services offered.
Make sure that a good SEO strategy gets followed up with solid content that loaded with value. If you don’t give value, people generally don’t stay. So make sure your blogs and content benefits your audience.
Earning through referral programs and affiliate marketing are also an option in case you want to monetize your blog.
Let’s Wrap it Up
Until it gains complete global acceptance, the path for cryptocurrencies are fraught with risks. However, we know that Bitcoins will continue to be the sizzling keyword in search engines.
SEO companies can take advantage of this by offering services to Bitcoin agencies and companies or building their own blogs focusing on niche content in Bitcoin space. These are some of the ways to cash in on the keyword that has taken the financial world by storm.
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1 month ago on
A Checklist to Succeed at International SEO Strategy
Back in the days, deciding to go international was a huge step in a company’s history. Businesses would enter another country only after 10 to 15 years of success in home country.
This is not the case now. Technology has shrunk the world and accelerated growth stages of a company. Today, companies are going international within a year of their business. In fact, start-ups are being launched with vision of a global presence.
Read on if you are spreading your digital presence online and want to know how your SEO efforts should change country to country.
Launching your site in a different country is more than just translating. In fact language is only one part of your site transformation. Sometimes, your site will have to change according to the region even in two English speaking regions. For example, Amazon has different sites for each country. (This is called country targeting).
Follow this checklist to launch your website successfully.
Domain Name viability
There is something that comes even before you figure out your regional hosting, target market and translation. It is your business name feasibility in other countries.
Launching popular Dublin whiskey brand “Irish Mist” was an embarrassing mistake in Germany because ‘Mist’ means manure in German!
It’s important to test your product name, brand name and domain name in another country before you think of implementing SEO strategy. P&G had to change its brand “Mr. Clean” to Flash in Ireland as the name was already taken.
In case of such legal complications and cultural misfit you may want to consider buying a different domain name altogether.
Competitor Market Research
One reason why international SEO strategies fail is because they do not adapt to the different competitive landscape of the new market.
New regions will have new players who could be more competitive or more aggressive in their ad spends.
You will have to find how search results are ranked here and tweak your SEO strategy if you want to launch in these countries.
Looking at the country’s top competitors will give you good idea of what SEO strategy is working. Use tools such as SEMRush and Google Trends to find keywords others are using for successful SEO strategy.
Keywords are crucial to your SEO strategy. Search terms and context change from country to country depending on products and services.
A search for flights will be more or less similar throughout the world. However, search terms for clothing may be completely different. Soft sport shoes are called ‘sneakers’ in the U.S. and ‘trainers’ in U.K.
This is why going into a new market may mean doing your keyword research all over again.
Never assume the same keyword will work in another country. You will also have to re-purpose your content keeping the new keywords in mind.
The next step after deciding on your keywords is to localize your content of your website.
This includes translation to language, change in currency, metric systems etc.
Translation is a major part of it although you may need to re-position your content in some cases. Remember that different audiences interpret words, messaging, and colors differently. It is advisable to involve local digital marketing firm or consultants to be sure that your brand message is coming across correctly.
There are various ways to structure your international website. Here is a video of terms you must be familiar with before you consider your options:
Here are some additional terms to know for international SEO:
- Country code top level domain (ccTLD) – these are country specific such as ‘.fr’ for France in ‘www.example.fr’
- Sub-Directory- It is simply a folder on the site. ‘fr’ in ‘www.example.com/fr’
- Sub Domain – A unique subset of the domain name. It appears just before the domain name. ‘www’ in ‘www.example.com’
As of 2018 the international SEO consultants recommend that you use Sub-directories to differentiate country specific sites. This is because Google does not treat this as a separate site and uses your root domain name authority to rank page.
Google also provides webmasters with various tools to help it rank the right localized page for the intended audience. Here are some tools and signals that your web developer / web master must optimize targeting:
1. Hreflangs – This is an attribute (‘just a part of site code’) which tells Google how different versions of your site are related and which page is meant to be shown in a country / language search.
2. Geo-targeting Settings– You can also set your target country in the country targeting tool in Google Search Console. Select this for site versions that you want to restrict to one country only. Do not set this if you want to target multiple countries with the same site.
3. Backlinks – It would benefit your Germany targeted website if most of its backlinks came from German sites. Backlinks from all over the world could confuse the geo-targeting signals.
4. Server Locations– A server closer to your audience is a signal for targeting the region. This means using a server located in Germany will help to target a Germany target site.
We are lucky to live in an era where the whole world is open to businesses old and new. Launching your websites across the globe requires some thought and planning. Checking everything off this list will take your international SEO strategy closer to success.
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1 month ago on
How AI and Machine Learning Will Shape the Future of SEO
Since the inception of Search Engine Optimisation (SEO), it has been going through various transformations. It is evident that Artificial Intelligence (AI) and machine learning is going to change SEO soon.
AI is a system which is constantly evolving and changing. Nowadays, SEO prioritizes more on content, links and user experiences.
It is a form of artificial intelligence. Machine learning gives the opportunity to computers to learn without being programmed.
That means software programs will be able to change and grow accordingly when exposed to new data. This will make computers more adaptable to new data.
Machine learning is not a new concept. Even in 1990s, basic machine learning algorithms existed but with minimal usage of applying it.
From recently only, Google started making use of it in its searches and we started seeing rapid changes whenever there are new major updates.
RankBrain is Google’s new game changing algorithm introduced in conjunction with Hummingbird. It was introduced to help in identifying and interpreting the intent of the content and showing result pages which don’t include the words users searched for; but contains information related to the category or idea of the query.
RankBrain is designed in such a way to continuously determine and integrate new features on its own. Even though, you may not have noticed any major changes in searching; RankBrain is definitely doing an outstanding job.
On the billions of searches Google process everyday, 15% of those enquiries had never been processed before. From 2016, Google uses RankBrain to process each of them; where its resources are used to learn how to investigate all kind of queries including the rare ones.
To analyze how AI and machine learning will shape the future of SEO, we need to study about the history and current scenarios of SEO. Let’s take a look at those:
How SEO evolved?
When SEO started, it was very easy to rank top in a search engine as the results were based on keywords used. If you wanted a top position in search results, all you needed to do was use the phrase suitable for your title and the content and you are done! You were guaranteed one of the top most positions in search results.
The basic idea was that the number of times the keyword used was more on your page; your ranking will be higher.
But this also paved ways for some unethical search engine optimisation practices by various companies such as hiding keywords in the background of websites or putting keywords off screen.
Different types of tactics were developed for ranking high on search engine which led Google to change the algorithms used.
As Google had enough with the unethical SEO practices, Penguin 1.0 was introduced by Google on April 2012. It was developed to block various web spam tacticssuch as duplicate contents, stuffing of keywords, link schemes and also unwanted redirects.
Based on Google’s quality guidelines, Penguin decreased those sites’ ranking where it felt has violated the guidelines.
Current scenario of SEO
Various algorithms used by Google have helped a lot in kicking out spam filled sites. Also this scenario forced marketers to create high quality contents to get into search results.
In the past, if the SEO techniques were based on keywords; at present, it’s based on technical SEO, link building and speed of the page.
In the past, technical SEO only makes sure whether you use suitable keyword, but now it also focuses more on creating greater user experiences.
Now it includes various factors such as user behaviour, page speed and responsiveness of mobile pages.
Now Google focuses more on quality content rather than keyword stuffed contents. Engaging on high quality content will always decrease the ranking of low quality content even if it has high keyword density.
Future of SEO
The future of SEO will mostly rely on artificial intelligence rather than relying on a formula to create organic search result listing.
AI will be relying on machine learning, big data and user experience. Using AI and machine learning, search engines can learn from user behaviours and will be able to provide a list of contents users will most likely search for.
The following are the trends that are more likely to shape the future of SEO:
In 2015, Google has introduced RankBrain into its search algorithm. As said before, it has made keyword phrases irrelevant.
RankBrain is the third most important ranking factor in their search algorithms.
- Understanding user intent
It will play an important part in ranking as major part of search results are based on artificial intelligence. Now, when marketers are thinking of creating content for their website, they need to think more than just keywords to hit the ranking on the search engine results page.
They also need to think what users will hope to find on your web page when they click from the results on search engines.
Marketers should be vigilant to get clues from search intent from their queries. There are four types of queries based on the user intent:
- Navigational: A user looking for a specific information on a specific website
- Informational: A user trying to get some information to read
- Transactional: User trying to pay a bill, creating a new account or even trying to subscribe newsletters
- Commercial: A user wishes to purchase or trying to get information to purchase later
- Schema Markups
It is code or semantic vocabulary that you create on your webpage which helps the search engines to have a better understanding of your content.
This in turn enables search engines to give informative and accurate results for the users. It looks like Google will be making use of new schema markup supports for carousels, data feeds, job listings etc.
Impact of AI and machine learning in the future of SEO
Emergence of machine learning and artificial intelligence will definitely bright up the future of search engine optimization. In favour of SEO, AI not only delivers useful content to users but also makes sure of what fits to user’s need.
Rather than sending users to a page that has more likely content, machine learning AI system will send users to the page that not only answer their initial queries but also can answer follow up queries.
It is very evident that AI and machine learning are definitely going to revolutionize SEO in delivering a greater user experience.
So don’t even think of compromising the quality of content on your website because no one wants to get listed last on the search engine ranking.
If you are not sure in creating content that will hit the top rankings in SEO, you can definitely outsource them. Our team is happy to help you with. Learn more about our products and services.
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2 months ago on
6 Remarkable Ways to Build a Great SEO Team
A great SEO team is essential for successful digital marketing. Their job is to get more views on a webpage. This needs skills such as understanding audience behaviour, cracking the reader’s patterns and AI Algorithms.
A recent study shows that 93% of online experiences begin with search engines. This number should be good enough to encourage any business to hire and build a great SEO team. This blog will provide you some tips on how you can do that.
1. Hire a complete Team
The first step in building an SEO team is to hire the right people. This hiring has to be done by keeping the positions and work responsibilities in mind. The following experts are required to build a quality team:
Manager: Like every team in a company, SEO team also needs an effective manager. The manager must understand the roles of SEO employees in his team.
A varied experience in web development, content creation, social media marketing and other areas of digital marketing is beneficial as right SEO strategy requires knowledge of many areas of digital marketing. Your manager will also be responsible for making an SEO strategy so a strategic thinking will be an add on.
Data analyst: The job of a data analyst is to conduct research on keywords, studying the webpage traffic and giving meaningful insights after number crunching.
Web development: This is an important role in an SEO team as web developers have to take care of page loading time, internal navigation, and indexing. Their job can also require them to design the pages. Sometimes web developers are shared with other teams.
Content writer: To appear on search engines a blog/web page requires lots of content, it requires good content. Without good, creative and innovative content the web page will not show up in the top links of search engine.
Link building: SEO takes into consideration the quality of links pointing to your content to validate the authenticity of your content. Hence it is advised to designate this work to an expert who understands when and where the internal or external links should be provided. Sometimes this role is merged with a content writer’s role.
2. Keep them updated
Search engines keep on updating their crawling algorithms from time to time. Google is a search engine which keeps SEO experts on their toes. Some of their major updates include Google Panda, Google Penguin, Google Hummingbird. These updates mainly depend on the development of Machine Learning. (ML).
To understand how to get more views on a page, SEO teams must be up-to-date with the ever changing algorithms. To ensure that your employees are on the same page as the latest SEO trends, your team must be continuously learning. In fact, research should be a part of their daily activity.
Good research brings good results. Information related to latest ML developments can be found on many websites and online journals as well. Some examples are: Moz, Search Engine Journal, and Google SEO Guidelines. Subscribing to journals and blogs can help the team in predicting the upcoming SEO trends.
3. Train employees
You may not be able to hire the best SEO specialist in the world. But nothing stops you from training them to achieve world class success in SEO. A good SEO team should comprise of employees who are ready to learn new things. SEO is all about understanding content and what the audience likes to read/watch.
Get them to read all about SEO and conduct SEO related workshops. You could even create courses to train the employees. Make sure your SEO team is working closely with market research to understand their target audience and what they want.
4. Encourage with Awards
Acknowledging the efforts of employees motivates them to work harder. It makes them believe that their efforts have a positive effect on the business and hence it boosts the self esteem of the employees.
Incentives can be provided on a quarterly basis in the form of bonus or it can be given yearly in the form of promotion or raise. Regular recognition of their quality work in the form of awards and titles also works to motivate your team.
5. Create a healthy environment
There is no doubt that a healthy workplace should be provided to employees of every department but the work of SEO operations requires focused attention and sometimes working for long hours. Data crunching, meeting content calendar deadlines and continuous learning can be stressful too.
Breaks for other activities such as games, debates, discussions, art, etc reduce stress as well as build stronger relations. The employees should have good relationship with one another as well. This way they can work as a team together. This would also make them open towards receiving others suggestions as well as giving them.
6. Interact with other SEO experts
Certain exclusive knowledge can be only learnt with experience. Not everything is found online. Make sure your team learns from those who have spent years in the industry. Encourage them to attend conferences, discussions and workshops about SEO operation.
In all these events employees will get tips from the experts, they will witness ideas in the process of being made and most of all these events will inspire them. Seminars are a great way of meeting other SEO teams in your industry and other big influential companies. You team will also pick up new strategies that help them to think out of their daily work.
For years businesses have focused on advertisement to attract more customers and in today’s internet age, appearing on the first page of search engines is the perfect advertisement. Try out these tips and prepare yourself to see your business grow.
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2 months ago on
90 Link Building Strategies to Use in 2018 [Infographic]
Higher search engine rankings are based on the authority of webpages. As you probably know, quality links can increase your site’s authority as well as improves its SEO value. Link building helps you to increase the flow of high-quality links pointing to your website. It‘s a proven marketing strategy by many businesses for improving their brand awareness.
Google considers quality links to your site while ranking. Links indicate that whether your page is useful as a result. Search engines only want to show useful results to its users. So, all your SEO efforts for higher rankings are imperfect without link building strategies.
Do you want increase your domain authority through link building? Here is an infographic illustrating 90 linking building strategies that you can include in your SEO strategy in 2018.
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4 months ago on
Top 12 E-commerce SEO Strategies to Grow Your Business
The E-commerce industry has significantly grown in the last one decade. In fact, both small and medium-sized businesses are looking for E-commerce SEO strategies that help them boost the brand and improve the bottom line.
According to Statista, e-commerce sales were estimated at USD 1.92 trillion in 2016 and are expected to reach a USD 2.35 trillion by the end of 2018.
But just having an E-commerce business and believing in these stats is not going to give you success. What else do you need? Read on to get insights into 12 E-commerce SEO strategies that you need to follow if you want guaranteed growth through E-commerce:
1. Simple Categories
A lot of E-commerce portals forget to label and categorize their products carefully. This confuses the consumer as he/she is not able to find the product they need. Remember to keep categories that are easy-to-understand with logical labels, and filters. Your conversion rates will automatically be promoted.
2. Unique Product Description
This is one of the SEO tricks that will help to break through the competition. It will improve your SEO rankings and drive more traffic to your website. Product descriptions must be unique, not more than 250 words with relevant keywords in the product title and synonyms in the description. Identify high-search traffic keywords in your category before you give your product a title.
3. Attractive Images
Since E-commerce stores take away the touch-and-feel aspect, images play a major role in influencing purchase decisions. You may have a high-quality product but if your image is blurred, consumers will not be attracted to it. Product photos can communicate what copy cannot. Good photos can improve SEO, market your brand and establish an image and also be shared on Social Media for increased sales.
4. Clear URLs
Website addresses should not be complicated. For instance, a www.mystore.com/girls-dresses is more convenient to navigate than www.mystore.com/shop/cat-1245. Have relevant keywords in the URL with every category separated by hyphens.
5. Social Media & Blogging
Sharing quality content on your social media platforms helps to keep the target audience engaged. Inform them about your activities – sales, offers, new product launches, season collections and other details via social media. Maintain two-way communication with your customers, even if it is in the form of a negative feedback.
6. Offer Incentives
This is one of the most important E-commerce SEO strategies. Your customers must feel incentivized from time to time. Such an approach not only increases conversions but also generates loyalty customers. Bonus items, discount codes, and free delivery options over a particular price increases order size.
7. Reminder Cart Emails
A lot of customers search for products, add them to the cart and then abandon the purchase. Sending reminder emails to inform them of their incomplete order is extremely helpful in getting the customer back on your website. Adding a creative copy or discount update in such emails comes in handy too.
8. Focused Re-marketing
This has emerged as one of the most popular strategies to give the customer a hammer effect. Remarketing through Facebook, or Google Search advertising helps to engage all those consumers who abandoned their shopping carts without completing the checkout process. However, do remember that time here is of immense importance. Customers have several E-commerce players to choose from and if you don’t act fast, they would make the purchase elsewhere.
9. Customer Reviews
A lot of customers like a product but are iffy to buy it. Majority of such users scroll down to find the reviews given by previous customers and you must by all means flash all the positive reviews that you have received. Positive customer reviews boost confidence and make a significant impact on your conversion rate. Moreover, reviews help to improve SEO rankings with your product title and some original content posted by other users.
10. Direct Call-to-Action
Calls-to-action actually drive the sales. This must be clear with a single message that does not confuse the consumer. A button that says a little more than ‘buy now’ adds a little bit of urgency to the product greatly convincing the customer to make the purchase.
11. Instant Checkout Process
Most customers hate signing up and leaving in their details leading to cart abandonment. Keep your checkout process optimized with simple instructions to ensure sales success. However, this does not mean that you sacrifice on the security. Assure your customers that their confidential information is safe and secure.
12. Suggested and Recommended Products
It is an art to increase the order size with relevant suggestions at the checkout page. Make sure what you offer as a recommendation is actually suitable and attractive, and does serve the purpose of upgrades.
That’s it! Practice these interesting E-commerce SEO strategies and watch how effectively and efficiently your sales will grow. See how more and more customers start to engage with your brand.
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5 months ago on
11 Technical SEO Tips to Boost Your Site’s Rankings [Infographic]
Technical SEO might be a challenging aspect for even the most seasoned SEO experts. Technical SEO just refers to any optimization work that is done aside from the content. Essentially, it’s laying a strong foundation to give your website the best chance it can have to rank for relevant search queries and avoid being the bad kid on the block in Google’s eyes. Analysing and fixing technical issues at an early stage will really make a difference to your website rankings. Here’s an infographic illustrating 11 technical SEO tips to boost your site’s rankings.
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6 months ago on
Is There any Such Thing as SEO for Mobile Apps
The increasing popularity of mobile apps has reshaped the world of iOS App Store and Google Play Store. The number of app downloads and the rating given by users drive the popular apps listed on these platforms to rank higher. This means that improving the visibility of your mobile app is becoming more challenging today. However, better visibility would increase popularity and number of downloads for the app.
App store optimization is the first thing that comes in one’s mind when we talk about SEO for mobile apps. But are you aware of the fact that Search Engine Optimization (SEO) can actually be used for boosting your mobile apps download? Just like SEO techniques help to improve your site’s rank on Google Search, there are also some tips and tricks that help to improve the ranking and visibility of your mobile app in the app store.
SEO tips to get Better Ranking for your Mobile App
If your app has a good Google visibility, then automatically app downloads increase. With increased number of app downloads, the app popularity increases and thereby, it achieves higher ranks on the app store. Hence, it is now a proven fact that higher the visibility on Google, higher would be your app store visibility. Below are a few tips of how you can ensure this in an organic manner:
Tip#1 – Your app name should be the brand name
The brand name should definitely come in the download page URL. You can use the brand name as the link on the page from where it can be downloaded.
Tip#2 – Provide link to download app on the home page or prominent page of your website
You should provide a link to download the app on the most prominent page of the website. These are small tips which majorly all website designers miss. You can build a page which has screenshots, tips, main features, reviews, ratings of the app highlighted. This can definitely leave an impact on the users and motivate them to download the apps.
Tip#3 –Use the brand name on the clickable link text which is used to download the app
You should not lose the opportunity of highlighting the name of your brand here. Many companies make this mistake. You should not have link text like – ‘Download iPhone app’ used for downloading the app. You should rather have link names with the brand name like ‘Download the Amazon iPhone app’. This way you can market your brand and also make it clear to the users what they are about to download.
Tip#4 – Provide QR link for app download
QR codes help to give desktop users an easy way to access the apps. Once you scan the right device with the QR code, the app download should occur. You should not forget to compress the URL length before generating the QR. If the URL length exceeds 50 characters, then the QR code that is generated is heavy and many a times scanning them becomes difficult. The best way is to use a compressed URL to generate the QR code. This concept is surely going to become very popular in the next one year. So, you should probably start experimenting on it from now.
Tip#5 –Promote your app to the browsers checking your website
The whole world is sitting for you to make the correct and suitable app search simpler for them. They want to be able to easily find the relevant apps or mobile pages. Every time any browser hits your website, you should prompt them to download the app for their device for ease.
There are several apps available today which are really good but most of them are either not very popular or not on any top lists. This is the main cause for all the owners of good apps to realize the urgency and need to optimize app pages for better ranking.
The brands with large amount of traffic, good content, and social popularity should use these digital opportunities to increase app popularity and increase ranking. App store and Play Store are new assets for mobile researchers.
So, get set go and start investing time in SEO for mobile apps, if you wish to improve your ranking and get more app downloads.
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6 months ago on
Is Link Building Still the Most Powerful SEO Strategy
Link building is one of the important aspects of SEO. It is the process of building links through the web that lead to your page. Google counts these links as votes to your page while ranking it. They indicate that your page is useful as a result. Without links your page would just be an island in the ocean with no roads to reach it.
Google uses metrics that tell about a page’s relevance to rank it. Search engines only want to show useful results to its searchers. Search engines have been using backlinks to rank page since the beginning. This is why any SEO effort to rank higher on search engines is incomplete without link building activity.
In fact, Backlinko did a study of 1 million search results last year and found out that links impacted search engine rankings more than any other factor.
It must be clear by now that link building has been and continues to be the most powerful SEO activity. It is also the most challenging activity for SEO. It takes unique and quality content to earn links from other sites. Also, links from just another site will not work to boost your ranking. Google looks at Domain Authorty of the site linking to you to determine backlink quality.
What is Domain Authority?
Domain Authority (DA) is the metric developed by MoZ to measure the quality of your site. The score varies from 1 to 100, 100 indicating extremely good site whereas a score of 1 indicating poor site.
Sites such as Forbes.com or Entreprenuer.com have DA of above 90. You must try to earn links from a higher DA site. A link from 75+ DA site is great but even a few links from 50+ DA sites can do wonders for your SEO. You should have minimal links from any site with a DA of 30 or lower as these can actually pull your reputation down.
Here is what you should know before you start your link building campaign:
1) Link building must be accompanied with on page SEO, quality content and great user experience on your site. Nobody wants to link to poor quality pages that are of little value to readers.
2) As pointed above make sure to earn links from high DA websites. Low DA links can actually harm your rankings on search engines.
3) Do not put links in irrelevant places. Inserting irrelevant links will confuse your audience. Ask yourself who will appreciate this content. This will get you targeted audience that convert better and spend more time on your site. This will in turn improve your ranking.
4) Be patient, link building takes time to show results. Kristina Kledzik found that it takes up to 10 weeks for link building to start showing its magic on rankings.
What can I do to get Links?
So how can you get good DA links to your site? Strategy is the answer here. Since results take time to show, you must have a calendar and strategy that you will follow diligently nonetheless. Here are some smart strategies that winners are using:
Strategy #1 Guest blogging
Search out leading blogs in your domain and offer to write a blog as an expert for them. Insert a link to your page in that blog to drive traffic to your site. Guest blogging is a good way to get new traffic and links from a high DA site. Make your expertise and reputation known to the blog owner when you request for a guest blog.
You can also ask other experts to write on your blog and insert the link in their site. This will only work if you have decent amount of following already.
Strategy #2 Popular Format Articles
There are some types of articles which always earn high number of links. These include:
> Round ups of industry experts. This is where you can ask industry experts for their opinion on a particular topic or issue. For example: You could ask leading digital marketers ‘What is their take on importance of social media?’. You need to then compile all the answers into one blog post. This way you will earn a lot of links from digital marketing blogs as everyone wants to know what the reputed experts have to say.
> Do research in your domain and publish the results in your blog. People always need data to substantiate their opinion and keep the article interesting. You can earn tons of links if you can study on interesting topics and share the results with the world.
> Visual content is very popular nowadays. It is 3 times more likely to be shared. You can even turn a leading text post into an infographic to save the effort of developing fresh content.
Strategy #3 Manual Outreach
This is simply reaching out to popular sites via email and begging them for a link. Leading bloggers like Neil Patel have used this strategy and it works! The key here is to write a piece of content that is valuable and pitching it to lots of site owners.
This is an aggressive strategy and requires high volume of requests to succeed. If your blog is a decent read a few bloggers are sure to respond and link to you.
Strategy # 4 Self created Non-editorial Links
This is inserting links to your page via comments in others blogs or forums.
You can also do this in Quora.com. Search for a popular question in your domain and write a well rounded and expert answer on it. Insert your link in the answer to let people know about your site here. People will visit your page if your insert a bait like ‘visit my site to know the data behind this result’.
However, don’t go too aggressive on this strategy. You don’t want to come across as a spammer and spoil your reputation on these sites.
Strategy # 5 Skyscraper Technique
This technique has been used successfully by many top ranking blogs. In this you pick out the popularly linked posts , study it and then write a post better than it.
You can make your post better by adding more points or presenting it in a better visual format. For example: if you find that a blog ‘5 ways to earn more links’ is highly linked to, then you can write ‘ 21 ways to earn more links’. You can then contact the sites linking to it, tell them about your improved version of the link and request to link to you instead.
Link building requires the most effort in SEO. It also requires a lot of patience. However, once links from good sites are in place you can expect increasing flow of traffic from these sources and see your ranking climbing up steadily.
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6 months ago on
6 Website Factors That Affect Your SEO Efforts
A great website is the foundation to SEO strategy. After all, all SEO efforts are towards getting traffic to your website and converting visitors to customers.
It is also usually the end of the sales funnel where your convert your leads into paying customers. Imagine driving all the hard earned traffic to a site that does a poor job in converting those visitors. That would be a pointless effort, right?
So let’s look at 6 website factors that affect your SEO efforts:
1. On page SEO
One of the ways to drive more traffic to your website is by ranking higher in Google for keywords relevant to you. This is why it is important to optimize your website for search engines. Getting more organic traffic to your website will boost your conversions. Here are some tips on on-page SEO to rank higher:
- Tip 1: Update the page title, meta descriptions and alt tags in your website
- Tip 2: Internal link-building
- Tip 3: Make sure you target relevant keywords and have relevant content only
- Tip 4: Update your site regularly with fresh and high quality content.
You can install Yoast SEO plugin if your website is powered by WordPress. We will talk about more plugins to improve your site in the last point.
2. Site loading speed
Visitors have shrinking attention spans and expect a site page to load within 3-5 seconds. According to research by Akamai, a one second delay in page load can reduce the conversions on your site by 7%.
Tip: Go to WebpageTest to test your website’s page load speed. This site gives you a detailed report on time taken to load each file.
If your site is slow in loading it could be because of server location and size, excess coding, large image files or unnecessary redirects.
Social media is one of the top drivers of traffic in SEO. It also generates targeted visitors that are easier to convert. Website content must be easily shareable on social media to support SEO. Here are three ways to ensure this.
Tip 1: Use Visual content such as images, infographics and videos. Visual content is 3x times more likely to be shared. Facebook engagement is highest for posts with photos and videos.
Tip 2: Optimize your images and meta descriptions for social media. Check how the image looks in a social media post. Are the dimensions right? Meta description is the page title and description that shows up in the post. Tweak it to include keywords and interesting lines.
Tip 3 : Have social sharing buttons installed in your website to allow one click sharing and commenting on your content.
4. Web design
The transition for your customers who come to your site from emails, social media or paid ads must be smooth. This means that your web design must be in line with rest of SEO efforts and should give a consistent experience.
Web design is reflected in the website layout, color scheme, pathways of your site. As you may have guessed it drives user experience and branding of your site. It also determines the functionality of your site or how easily visitors can complete tasks they are on the site for.
Tip 1: Optimize your site for mobile devices. Visit Browserstack to check how your site looks on various devices
Tip 2:Use color patterns and themes that reinforce your branding
Tip 3: Keep the layout simple, intuitive and logical
This is perhaps the most important website factor that affects SEO.
Content is what attracts new visitors and keeps them coming back for more. You should offer quality content if you want to succeed in your SEO efforts.
Tip: Research deeply on what your audience wants to read and watch. Develop content that solves their needs not yours.
There are many tools that help you to enhance your website. Some of them increase ranking others help you keep an eye on your traffic. Here are some website tools you must use to support your SEO:
1. Get free analysis of your website on Ahrefs and Similar web. You can see the technical glitches, traffic sources and keywords on your website and get a detailed report
2. Install Crazy Egg to know which features on your site are working and track visitor mouse movements . You can also use OptinMonster.
3. Install Hello Bar plugin to convert visitors into leads. This pop up a form to get email IDs or sign up for offers.
4. Install Google Analytics to get key metrics on your website.
5. Install Yoast SEO to create search engine optimized content
6. Schedule your WordPress post for social media with BufferApp. This will save a lot of time and give out content consistently.
Your website is your owned asset that converts leads into customers on the internet. Use the tips shared above to make sure it does the job of supporting your SEO efforts.