Tag Archives: SEO

Important Tags For SEO

3 weeks ago on

6 Important Tags For SEO in 2018

Building links inside the content is still a relevant idea, but you cannot ignore SEO in the times of customized search. The relevance of your content, its structure and the general experience of the user also determine the way your website attracts search engine results.

Debates have been going on across the cyber world regarding the use of tags in SEO customization. SEO tags had an evident say in the ranking of websites, but they have gone controversial as on page SEO.

In this scenario, it becomes increasingly important to understand the role of various tags and analyze their impact on SEO performance.

With search engines coming up with smarter ways for reading the interpretation of online data, manipulative use of tags in an old manner is virtually out of the game.

However, more efficiently combined tags coupled with some other SEO customization can do wonders for your website.

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1. Meta description tags

Meta description tag usually refer to some unique stats mentioned differently as compared with other texts and contain a title and relevant URL.

They are used to more eager users to dig deep into a particular subject. It has a significant impact on the user experience and imparts more prosperous expertise and positivity in the mind of users.

However, a mindless addition of Meta description tags may have quite the opposite impact on the user as you might expect. Meta descriptions affect the number of clicks user gives on your page and decreases the look away rates.

There are specific ways too for placing Meta description tags in the content. They should be inviting and related to the topic. The preferred material should also be quality work and should  not give a feeling of betrayal.

It should be realistic and customized in the way a user would perceive.You should provide a unique and unique Meta description tag for your page, which reflects the subjects your page carries. Most significant keywords should be included. However, overuse should be avoided.

2. Title tags

It refers to the particular part of the page which reflects the title of the page. It looks like a clickable headline and also a part of the heading which appears on social media platforms and in browsers.

It gives users a general overview of what the page is meant to explain. Though it is no longer a solution to every problem, it still exists as a relevant thing a searcher would find.

It is the tag, which mostly tempts the user to decide whether the page will contain the content or not that he tends to search.You should provide an accurate and precise title for your page which gives a sense of assurance that he would get the content of his desire.

Make sure that your heading does not exceed 50-60 words. Use keywords naturally and place important ones ahead of others.

3. Italian and bold tags

For adding particular emphasis to certain words and imparting individual highlights for some parts, bold and Italian tags are used.

Though they do not comprise of essential metatags to utilize, they do add readability and improve the user experience. Use these tags only for those parts which are necessary. Avoid overuse of these tags.

4. Image alt keywords

These tags are used for highlighting the contents of an image. They do own significance for on-page optimization since they provide attributes to the pictures and materials.

As search engines cannot see the photos, they only are responsible for attracting search engine results and abstract visibility for the page.

5. Heading tags

This point to the labels, which are used to separate headings and subheadings from the other content. H1 to H6 comprises of the hierarchy for heading tags. UnlikeMetatags, they are visible to users and the most significant metatag, giving a glimpse of what the page acknowledges.

Their usage though has been a subject of debates in recent times, but proper utilization of H1 heading tags has been emphasized in many studies. Awkward usage of heading tags can keep a majority of traffic away and decrease the search engine ranking.

Search engines prefer to look for organized and well-structured content rather than crawling through the unorganized content.Headings help users navigate through the material and digest it.

These small details add up to significant SEO optimization and enhance the visibility of the page. Use H2-H6 is necessary. Add H1 tags with keywords and use secondary keywords within the paragraph.

6. Schema markup

It is a shared markup, which has been identified by search engines to organize data logically. It refers to meaningful tags where the shift seems to take from backlinks and keywords only to the relation between concepts and contents of the page.

Adding schema tags to the page enhances user experience and imparts significance to the SERP.

Bounce rates and user experience factors like CTR add up to the results search engines gives for your page. For proper utilization of schema tags, study the available tags and create a map plan how to use them during the content. Use structured data markup and make sure that they are not misleading and ineffective.


If you desire to boost your SEO for your website, make sure you don’t ignore the little tags available for your page. Not all tags are equally important. Some have more significance than others while some are must ones.

However, using tags at proper places and according to the content can significantly change the search engine results for your page in a positive way. Use the tags wisely and see the magic.

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Successful Digital Marketing Team

4 weeks ago on

The Ideal Composition for a Successful Digital Marketing Team

Digital promotion is a crucial aspect of marketing strategies in every modern firm. If you are a business owner, you have two choices – either to hire a digital marketing agency or to build one in-house. Either way, you have to work closely with the team, and for that you need to understand the anatomy of a digital marketing team.

A Digital marketing team is a unique combination of individuals with varied skills. There are designers, creative heads, strategists, optimizers and marketers, although one person can wear many hats.

Let’s take a look at each role closely and understand why each of them is paramount for team functioning.


A website is the first step to having a digital presence. So let’s start from the skilled resources required for building and maintaining a website.

The Web Designer (UI/UX):

Role: An expert who head starts the process of website creation by carving out the blue print of the landing pages. The skeletal framework of the website also known as the wireframe marks the genesis of website development. The designer then creates a design mockup to illustrate the alignment of text and images.

The whole idea as projected by the designer is presented to the client or the stakeholders for approval.

The UI/UX designer could also be an expert in HTML, CSS and java script and capable of rapidly generating website prototypes.

The designer should fabricate the website bearing in mind the target audience and website objective.

Traits required: Confidence, Creativity, Colour Sense, User Psychology, Curiosity, Proactivity, attention to detail, good communication skills.

 Technical Skills Required: UI/UX Knowledge, HTML, CSS, Javascript and jQuery

Marketing skills: Knowledge of Google Analytics, Customer behavior

Web Developer

A web developer creates the websites from a blue print to a viable virtual function.

Developing website involves transcribing the UI/UX wireframes created by the designer to visual elements.

A developer is a pro in coding languages and would know how to work with one or more development frameworks.

In addition, he manages the hosting environment and makes changes in the functional websites as requested by . He also implements software testing and observes the ongoing progress of the website.

Furthermore an adequate knowledge of security principles and their application in E-commerce applications enhances the scope.

The web developer studies the back-end data and employs the information to improve and refine the specifications of the website.

He is expected to be flexible towards the demands of the clients and open to suggestions of the designer and the strategist.

Traits required: creativity, love for learning, analytical mindset, curiosity, pragmatism, proactivity, attention to detail, good communication skills.

 Technical Skills Required: Photoshop, Coding, HTML, CSS, jQuery, PHP, web user Interface design, object oriented design, software testing, SEO.


Ideally, research should happen as the first step. But most startups end up doing it at the later stages.

Market researcher/strategist

Technically these are two different roles, but as specified earlier in small firms, one person can wear many hats.

The analyst performs audits of various campaigning and promotional activities across platforms. The resultant audit figures are transcribed into attractive images to help the team assimilate how effectively their efforts are reciprocating.

On grounds of the conclusions drawn from the audit he provides suggestions for feasible utilization of resources and helps the team to tweak their efforts and avoid waste of time on ineffective strategies.

One of the significant activities carried out by the analyst is to scheme a calendar pre meditating the approximate time taken by each task at each stage. He follows up with the team to get the work done within the pre-decided time frame.

The strategist game plans the whole idea of the content, keeping in mind the aim of the website and target personas.

He provides writers with insights of what exactly the content should communicate to the audience.

He devises promotional strategies and decides the social platforms and channels to be used for content promotion. As a part of commercial marketing strategy new product launches, hike in market share and acquisitions are a few ideas schemed by the strategist.

He is responsible for creation, advertisement and administration of content that justifies company’s goals and values.

In case of small start ups, there is a need to boost the credibility and validate presence in the market. Guest posting, like popular websites helps to leverage their popularity to grow market and audience.

Traits required: Fluent English, writing skills, presentation skills.

Technical Skills Required: Proficiency with content management systems, SEO/SEM, Google Analytics, Google Adwords and social platforms, web design, html, URL architecting, email marketing.

Marketing skills: Content marketing, crisis management, guest posting, link building, digital campaign optimization, Influencer marketing.

 Content Creation

Content creators

The creative section of the team manifests the idea of the brand into words and images.

These include content writers, Graphic designers and animators.

The perception and central theme of the desired content is interpreted to the writers and graphics team by the strategist.

The writers then compose content relevant to the website or the brand.

Writers can be of different types.

Article writers research and write on various topics depending on the projects they receive and the website they work for.

Copywriters work for brands and e-commerce websites and write product descriptions, taglines while maintaining the credibility.

Similarly different kinds of content require different styles.

News writing demands AP style which has journalistic standards of spelling, grammar and punctuation.

Blogging is catchy, friendly and assertive.

Traits required: Adaptability, researching, Fluent English, presentation skill, Time management

Technical Skills Required: SEO, impeccable Editing, Microsoft word, Google docs,

Marketing skills: Online marketing, lead generation

Graphic designers and animators

The content written by the writer is loaded with images and videos by the graphics designers and the animators. It makes the content look vivacious.

The basic function of the designer is to create compelling images, charts and infographics.

Infographic designers create a visually attractive representation of the data. They design captivating flow charts for blogs and articles big time.

An Ad creator convincingly picturizes the value of articles, taglines and designs convertible images. They are involved in organic promotion which includes the social media jazz, as well as inorganic campaigns or paid promotion where in the brand or content is pushed or advertised on another website.

It is always a plus point to have a designer with the knowledge of headline writing and copywriting.

Traits required: creativity flair, versatility, visual ability, originality

 Technical Skills Required: Photoshop, CoralDRAW, illustrator, InDesign, 3D Aftereffects


The editor proofreads the content created by the creative team. Though the content is written by different writers the editor sees to it that the content quality and style is uniform throughout.

It is important that the content resonates with audience.

The web editor is also responsible for creating the editorial schedule depending on deadlines. Furthermore, he co-ordinates with content providers to close the activities as and when planned. Again due to the overlapping functions between various roles, this task can be carried out by the strategist.

Evaluation of content based on site objectives and building team focus on consistently providing valuable content are the major goals of the editor.

Editing is an intricate affair which requires good researching skill and strong attention to detail.

Traits required: Organizational skills, collaborative spirit, time management, detail oriented, critical thinking and problem solving skills.

Technical Skills Required: HTML, MS office, CMS, Analytical skills, calculation of ROI, Social media, SEO

Marketing Skills: Conversant with calculation of ROI and written collateral


Bang the keys but the right ones! That is what SEOs do.

Once the content is finalized by the editor, it moves to the publishing team which consists of the SEOs.

The SEOs strive to modify the content created by the creators and elevate the quality in a manner that it comes under the lens of the search engine every time a search is carried out.

Predominantly involved in keyword research, understanding meta tags and page description, SEO specialist analyses the webpage structure and elements to recommend improvement in the design.

SEO works in close proximity with the content strategist to expand the traffic and deliver quality content to the audience.

Once the content has all the essential ingredients, SEO specialist hits the publish button.

Content writers essentially need to have the knowledge of SEO tools such as keyword analysis, as it would help them write a search engine friendly content. This would also cut down the efforts of the SEO specialist and help him dedicate more time to execute content expansion strategies.

Moreover it is important for the SEO to stay updated with latest analytics and keyword tools. The SEO should maintain strong media relations with mainstream and print publications and online media.

Traits required:   creative, proactive, information management, interpersonal skills, Enthusiastic.

Technical Skills Required:  HTML, CMS, site auditing, content migration.

Marketing Skills: Social media campaigns, content marketing and optimization.


Once published, we need maximum people to see what our website or brand has to offer. So it is important to promote it over various social media and email platforms.

The distributor pans the content across various media and channels to attract more visitors to the website.

It is important that the person understands the basic practices over channels and ensures proper distribution of content across respective channels.

The content posted on various platforms should have attractive and entertaining captions to easily catch the eye of your target audience.

The distributor integrates the research of the analyst and strategist to come up with effective marketing approaches.

Latest distribution techniques such as PPC (Pay per click) and other paid promotional techniques are used in addition to organic means to attract traffic.

He regularly monitors the promotion to enhance the reach of the content.

Major platforms for promotion include social media websites such as Facebook, twitter, Instagram and email marketing.

It is important that the distributor channelizes his efforts to maximize marketing and promotion effectively and fosters highly effective relationships with stakeholders.

Attracting visitors through email marketing is a tedious business as most audience does not view promotional emails. If the write up does not captivate the audience within first five seconds of reading, you have already dropped the ball there. The writers and distributors can slave over this together for a better output.

Traits required:  Well developed business operational, organizational, and administrative skills, Multi tasking

Technical Skills Required:   CMS, Analytical skills, Knowledge of tech and digital lifestyle, SEM, SEO.

Marketing Skills:  Mobile marketing, Deal making ability, project management, executing marketing strategies, aligning company’s goals with web content strategy.


The story does not end here. The website is ready, content is published and advertisement is being carried out. But how will we know if the content is being seen by the people? Or if the brand is attracting audience and making the desired profits?

This is where the analyst comes into play again.

He consistently monitors the traffic over the website in real time and over other time periods through analytics tools. Apps like Google analytics help you track the performance of your website and fine tune efforts of your team in the right direction.

Analysts are required to have this insatiable instinct to explore the figures perceive actionable areas.

The analyst should have expertise in building inbound organic search traffic and improving SERPs.

He should be familiar with the best tools of the times and knowledge of current, past and projected trends in the SEO industry.

Furthermore, comprehending which channel has led to most sales and acknowledging that channel as per its role in the sales cycle, is also the responsibility of the analyst.

Traits required: Creativity, curiosity, strategic perspective, statistical and technical expertise.

Technical Skills Required:  Advanced excel, Google Analytics, Keyword tool, SEO, Site catalyst, Google Adwords, Coremetrics etc.

Marketing Skills: PPC, mobile marketing, organic promotion, ROI analysis, interpreting trends, multi-channel attribution, analyzing online user behavior.

Check out this video to know more about content marketing methodology.

Tying It All Together

This is how the content is typically relayed in digital marketing business.

It starts with the client approaching the web designer with a proposal to build a website which is thematically relevant to his brand or business.

The designer and developers together fabricate the space over which content writers and graphic designers convey to the audience the features and credibility of the client’s services. Before publishing the content is scrutinized by the editor and enhanced by the SEO.

The analyst and strategist together find means to channelize the labour in the right direction. The promotion of the website over various channels ensures expansion of business domain.

Even though the website is ready, it doesn’t mean the task has ended there. In fact it has just begun. The website needs constant modification and maintenance based on insights provided by the strategist and the analyst with frequent updates in the appearance and themes.

The trick is to keep digging your creativity kit and employ new tools of innovation.

Your suggestions and insights are always welcome in comments. Please feel free to share.

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SEO and PPC Work Together

1 month ago on

If SEO & PPC Work Together What Will Happen!

Any internet marketing professional might know that Pay- per – click (PPC) campaigns and Search Engine Optimization is two different techniques used for successful lead generation.

But, both these techniques are placed pretty far away from one another in the advertising spectrum. SEO generates organic traffic whereas PPC involves paying for the ads to be placed on different search engines.

Generally, these two techniques are used separately. However, it should be realized that all the while when an organization focuses on only one of these strategies, potential traffic that could have come in through the other strategy is being lost.

This article discusses how the many ways of integrating these two very different techniques which will serve to improve the competitiveness of any website over the longer term.

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1. More Conversions with SEO & PPC

The basic SEO + PPC will increase chances of your website dominating search results. Basically, improving the website by applying the SEO technique will better the chances of it making it appear at the top of search engine results for at least one or even more keywords.

Additionally, if you decide to buy PPC ads for that same keyword, then this ad will appear at the top of the page every time someone else searches for the keyword. This is done to make sure that your website/brand dominates search engine listings. This will, in the long run, create more traffic and subsequent conversions.

2. SEO & PPC Helps Lower Ranking Websites To Perform Better

You may be thinking that if your website is already at the top of the search engine listings (organic ranking) for a specific keyword, then it is not necessary to purchase PPC ads for the same keyword..

However, certain studies have pointed to the fact that when the search ads for a specific keyword were paused, almost 90 per cent of the traffic that was generated by such ads was not replaced by the SEO-based rankings.

This actually meant that if you stopped PPC ads in between, there was a good chance that the traffic had a negative impact even with high-ranking sites.

Therefore, PPC helps to retain the clicks and interest from prospects that may have been missed if they were not there. This is of more significance to those websites that are not ranking #1.

In such cases, PPC will help to draw the interest of those who are looking for your specific product/services for the small amount of money that you pay for these ads instead of losing them.

3. SEO + PPC Help to Check Volume of AdWords

Some Internet data experts have observed that PPC is effective when it is used to target those keywords that do not have a high organic ranking through SEO.

Thus, it is possible to collect data on many keywords and provide it to the SEO campaign. This exercise will bring out more keywords that actually drive the revenue through organic searches.

On the other hand, organic impressions and click data can both be used to check the monthly volume figures of AdWords. This will result in more clarity as far as keyword priorities are concerned.

4. Helps the Business To Stay Ahead in the Race

It is a well-known fact that recently, long-tailed keywords have been given a lot of attention in SEO campaigns. Internet analysts believe that about 40 per cent of all the searches come from the many long-tailed keywords that have even less than 50 searches in a single month. Thus it is clear that most people search the Internet for information using only long-tailed keywords.

Contrarily, PPC campaigns typically use 1 or 2 or 3 keywords that are supposed to bring in heavy traffic. Combining both PPC and SEO strategies thus ensures that those keywords ignored in the PPC campaigns can be used to stay ahead of the competition.

At the same time, the long-tailed keywords are already bringing in a sufficient amount of quality organic traffic through the SEO campaign. Both these together can work to your advantage.

5. Businesses Can Get the Bang for Their Buck

In many industries, it is not worthwhile to have a PPC running for expensive keywords. In case such keywords are picked out and handed over to the SEO team, they can set work priorities to make your website rank high for these keywords. The budget that has been set aside for PPC campaigns can be used more cost-effectively.

6. SEO & PPC Work to Improve Keyword Clarity

SEO takes up more time, research and money. When you want to target a specific keyword and want to use it for SEO purposes, you may not be sure whether it will worth the time and money. The best way to test such a keyword’s viability is through PPC.

Running a PPC campaign is the best way to determine what works on the test pages and what does not. This is because the results are instantaneous.

If the performance is good, it means that the website should be optimized for the keyword. If it is the other way around, it is a good idea to avoid SEO efforts for that specific keyword.

All these subsequently lead to the information as to which ad copy results in the maximum number of conversions. This helps to provide information on the different page attributes and their mix that forms the winning combination: title tags, meta descriptions, content in the page, etc., that will help the website to rank high in organic searches.

PPC is not expensive and is the best way in which you can test the waters by spending the least amount of time and money.

7. Content-Driven SEO & PPC Work TO Enhance Conversions

It is necessary to publish top-of-the-line quality content to be visible amongst the millions of pieces of content that is being put out on the Internet every day.

This is a challenging task as well as an overwhelming one. If the content is ineffective it leads to the fact that there would be no traffic and hence no conversions.

A small budget that is directed for AdWords helps in promotion of your content. Now with the right type of content, which helps the audience to increase their knowledge about a specific topic, it is guaranteed that conversion rate can be upped resulting in higher sales.

8. SEO & PPC Provides Effective Retargeting

SEO is important in the context that it produces organic traffic some of which converts. According to statistics, conversions among those who used e-commerce sites dipped slightly in the recent past.

However, if you draw a retargeting campaign, it is possible to draw the organic traffic back the second time to the website in order for the sales to increase.

Visitors may take a while to make up their minds to purchase from your site. Retargeting campaigns helps to spot last-time/past visitors to the website and show them ads at a later point of time in such a way to remind them to come back to your website and buy.

9. SEO & PPC Data Collection Can Be Put to Good Use

Both SEO and PPC are sources for a large amount of data. The data from PPC and SEO are obtained separately. This amount of data that is collected becomes helpful when decision-making situations arise.

Some of the metrics that you can get hold of and analyse both from SEO and PPC campaigns are click-through rate, bounce rates, exit rates, time spent by the prospect on the website, and conversion rate.

These figures give an idea as to which keyword leads to the most number of conversions and which keywords lead to the least. This can help you to redirect your marketing efforts in the right direction. It will also guide you to make the correct changes to your website in the future.

10. SEO & PPC Serve Selectively To Increase Traffic

SEO and PPC campaigns collect data on the audience and then serve what they want. The difference between the two campaigns is only about what is served. A social media PPC campaign can give all demographic insights about your audience.

The Audience Insights tool of Facebook provides details such as the location, income levels, interests, browsing history, etc., to the PPC campaign.

All this data becomes useful to tweak the content marketing strategies and serve content specific to the demographic. This increases the chances that they will share the content with like-minded friends.

When the content circulates more across the Internet, there will be more people that would visit your website. Naturally, your SEO potential starts to improve.

11. SEO & PPC Gets More To View Content

The diversity of PPC campaigns is very interesting. PPC campaigns can target a broad base of customers over social media, SERPs, etc. PPC campaigns need not be restricted to landing pages alone but can be directed to infographics, written content, etc.

This eventually helps to boost your SEO because more people are getting to view your content. Social media backlinks lead the viewers to your web pages. Analysis has shown that PPC campaigns used for content promotion give very high ROI.

The Bottom Line

The above points have shown how PPC works and it is true that it shares many similarities with SEO: both rely on keywords, SERP visibility and demographics to bring in more conversions.

Combining PPC and SEO campaigns can be turned into one entity to save money and time. Building your brand using digital marketing means is a very important aspect for the future of your online endeavour.

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Best Off-page SEO Techniques to Try In 2018

1 month ago on

Best Off-page SEO Techniques to Try In 2018

The vast world of SEO has two major divisions- on-page and off-page SEO. While on-page SEO includes the direct optimization steps revolving around publishing content, off-page SEO focuses on techniques that gather backlinks and popularity from external resources.

No matter how strong your on-page SEO is, it is impossible to gain authority and win top rankings without consistent and well-directed off-page SEO strategies.

Every year, new trends take place of the old ones in the SEO world. There are a few techniques of off-page optimization that have been performing better than others. This article will show you all those off-page SEO techniques, which you can try to boost ranking in 2018.

Blog commenting

Blog commenting is not a new concept in the world of SEO. However, this year has shown a growth in this trend. The fact that this technique brings highly targeted traffic to a site has made this process highly popular among the practitioners.

You manually search for blogs that are relevant to your business and site. Searching SERPs with a few core keywords related to your business or niche can help you find the right blogs to start commenting.

Experts suggest reading the selected blogs to make your comments valuable. The idea is to give additional information to the readers. It should also seem useful to the blog owner, so they allow your comments in their comment section.

Think long-term when using this tactic. Start by just adding information without any links that refer to your site. This will help in building a relationship with the blog owner.

Eventually, you can lead to adding URLs or headlines of relevant articles on your site. This will bring more interested traffic directly to your site. Plus, you will attain chances of winning backlinks in future.

Article marketing or submission

If you have enough time to invest in article marketing, it can bring hundreds of backlinks and upgrade your domain authority. There are different approaches that SEO experts suggest when creating articles and submitting them to different online platforms.

One approach is to create a parent article and produce various baby articles associated with the same topic. These baby articles don’t have a low word count.

In fact, they contain different versions of the parent article that you create. After developing different versions of the same article, you can start submitting them to various blog networks and article directories.

Another approach incorporates posting articles on forums that invite unique content. Such forums allow you to obtain credible backlinks that bring traffic to your site and helps in improving rankings as well.

However, this approach requires high-quality articles. Hence, you need expert writers who understand your business. Or, you can write on your own if your marketing scale is low.

Directory submission

This technique is very popular among site owners to win backlinks. However, you have to constantly keep an eye on the new directories that appear in the picture.

You look for general directories, reciprocal directories, paid directories and others. Among all of them, niche directories are considered most effective, as they help you win relevant backlinks.

The art of winning links from directories revolves around your ability to create appealing description and relevant anchor text. Always include your main keyword in the title, which becomes the anchor text for the link.

Write descriptions with the aim to influence people to visit your website. Keep it short and crisp, but don’t give a vague idea. Choose simple words that clearly explain your web pages.

There are tools out there to help you count the number of backlinks you attain. Such tools are effective in planning your ongoing directory submission approach.

Forum posting

Answering questions on forums is also a great way to drive traffic. You can link your relevant web page with an appropriate answer.

First of all, you have to find the right forums that are suitable for your niche or business. Then, understand the rules and regulations that are followed in a forum. After that, you can begin answering posts along with your profile or signature link.

Most forums provide a list of unanswered questions. Also, you can promote your new content on such forums and develop traffic, backlinks, and rankings.

You can start by posting answers and posts in 5 to 10 forums. Make sure that these forums come under your niche. Eventually, you will gain backlinks and get more forum options to market your website.

Guest blogging

Guest blogging requires an analytical approach to success. You can’t pick any random blog and approach for guest blogging. There are several factors that make a blog suitable for guest posting.

First of all, you should find out the readership level of a blog. Many sites offer guest blogging opportunities in their initial stages. Your job is to find well-established blogs that are relevant to your niche.

The writing part is simple. You have to focus on the core writing values to create an information piece of content. However, the linking process changes a little bit. You need to make sure that the topic presents opportunities to link guest posts with your web pages.

To find guest posting opportunities in your market, you can follow this example:

Core keyword + guest posting

Replace the “core keyword” section with the keyword your niche belongs to.

Few tips when preparing content for guest posting:

  • Make sure that your content can offer value to the prospect website.
  • Follow a disciplined optimization guideline to help the site owner.
  • Use meaningful images along with alt tags and descriptive filenames.

These tips will enhance your chances of getting posts approved. However, the job doesn’t end there. You need to follow all the questions that people ask on that forum. Answering the comments will grow your authority and help to improve the brand power in the digital market.

Using Q&A platforms

There are forums such as Quora and Yahoo where people simply add their questions. These platforms are perfect to build quality backlinks and win traffic. You can promote your content on your own by attaching a reference link to your web pages along with your answers.

It is important to give value to the answer seekers. Don’t just try to lead them to your site. Find relevant questions and genuinely help with your expertise.

Most platforms have regulations regarding link attachments. Being too aggressive can lead to getting banned from posting answers. Hence, it would be better to use two separate accounts and don’t overdo the backlink process.

Answer more and link to a few answers only. Eventually, you will build a strong reputation of your profile and win traffic for your site.

Social bookmarking

Social bookmarking is one of the fastest ways to build backlinks. This simple off-page SEO technique requires very little effort. But you have to give time to attain visibility on the bookmarking site you join.

Starting this approach requires only joining. Then, you can just add a link of your web page and let other people vote for your content. Social bookmarking sites are working in all kinds of niches. You can use your core keyword along with “bookmarking” to find relevant sites.

This technique is really valuable to win quick backlinks. Plus, you start getting traffic as people start taking interest in your content. It is important to include proper tags if a site asks. Such tags will make your links visible to readers who are interested in your niche.

YouTube Marketing

YouTube has become a great platform to win a wide audience and market your site or business. Depending on the purpose of marketing, you can use YouTube for different off-page SEO goals.

For instance, you can create videos related to sales. An appealing headline and clear call-to-action are the basics for any video.

Plus, you have to provide informative content in the video, so that, people see, like and share your video content. Such videos also become a promotional element on forums, bookmarking sites and other platforms. You can use paid marketing approach to get more visibility for sales videos.

Many site owners create informative content in video medium and promote it via YouTube. Thanks to modern video creation tools, you just need to spend a few minutes to make a video on your site-related topic. You can provide a strong description and link your official web page along with it.

Social media networking

This might be the most effective and most difficult off-page SEO technique. Almost every site uses social media profiles for online reputation and branding.

Platforms such as Twitter, Facebook, Snapchat, Pinterest, LinkedIn, and others have become a valuable space where business can tap into community interactions.

A successful social media reputation requires time and a well-directed approach. Every platform is unique, so you have to change your marketing approach.

The first step is obviously to create SEO optimized profiles on each platform that are most relevant to your niche. Include links to your site while creating social media profiles and complete all the information required.

Consistently post content that engages audiences. You can use relevant keywords and attach site and web page links whenever relevant in a post.

The idea is to provide information and create curiosity to achieve link clicks at the same time. With time, you gain followers who help in promoting your content all over the social network.

Data-driven Infographics

The boost in the popularity of data has given rise to infographic marketing approach. Infographics are generally a visual demonstration of data. This data can include valuable numbers, research, surveys or even informational text.

Graphical representation of information makes it interesting and more engaging. This is why it attracts influencers who share and link back to your infographics.

There are many platforms nowadays providing free as well as paid versions of infographic creation tools. You can get your subscription and create promotional content for an enhanced exposure.

Many SEO professionals provide exclusive infographic content pieces. So, you can hire professionals if your marketing scale is high enough.

Data-driven infographics immediately get attention. You can use such content pieces on your web pages, social media platforms, forum posting and even when answering questions on a Q&A site.

This will bring traffic from all directions to your site. Plus, search engines give importance to web pages with infographics while ranking.

Press release

Press releases also help in gaining valuable backlinks. This approach allows you to win links and promote your site at the same time. Also, the linked pages get an immediate traffic boom. You can diverse that traffic to other pages on your site via internal linking.

You can search for platforms that offer press release opportunities for free. One Google search will lead you straight to a perfect press release site. But this is the easy part.

Creating valuable press release is much harder than people realize. You have to follow a correct format of such content and focus on benefits instead of the features of your content idea.

The format of a high-quality press release:

  • Headline
  • Release date and location
  • Introduction (answer what, why, when, who and where)
  • Content body
  • Boilerplate
  • Contact information

If you have a business, it would be better to hire professional copywriters to write press releases for your business.

Web 2.0

Every online business and site owner is leveraging this off-page SEO technique.

Platforms such as Blogger and WordPress have high reputation and domain authority in the digital world. You can use such platforms to build links and attain higher rankings. The best part is that you attain complete control over the backlinks that you create.

The process requires creating a well-optimized blog for content and creates links to your official site.

Tying It All Together

Hopefully, you have understood these actionable techniques that are working in 2018. However, it is important to remember that the success of any off-page SEO technique depends on your ability to implement. Make sure you follow the tips and guidelines that make every tactic successful.

Consult an SEO professional to know more about how to win backlinks and improve domain authority.

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SEO Content Writer vs Normal Content Writer

1 month ago on

SEO Content Writer Vs Normal Content Writer

Over the years, content writing has emerged as one of the most lucrative and promising careers in the field of digital media. One of the most important aspects which make content writing such a lucrative option for the people is the fact that the payout is pretty good and the career growth can be very promising as well.

Content writing is one of the most crucial aspects of any form of business. Any venture requires content for marketing and letting people know about it. Content writing is thus a profession which is quite stable and a good career option for people who are creative.

Diversity in content writing makes it yet another extremely lucrative option. The two most prominent types of content writers rooted in the industry are SEO content writers and normal content writers.

There are a few factors which differentiate a conventional content writer from that of an SEO content writer. It is time to take a look at such factors.

Contact Jointviews

1. An insight into the differences

Regular content writing is entirely different from that of SEO content writing. SEO stands for Search Engine Optimization which is mainly associated with the promotion of web pages on the Google Search Index. The content which is orchestrated by SEO has a set of factors which tend to differentiate it from that of average content.

Among all the factors, keywords are the most crucial ones. The keywords are extremely important because they play a dominant role in optimizing the content for search engines rankings. Keyword density is yet another factor that SEO contents must oblige.

The leading search engines have their own set of protocols which tend to differentiate from one another. It is the reason as to why contents need to be optimized carefully while following each set of guidelines independently.

Ordinary content writers, on the other hand, do not need to take heed of such factors. Standard content, in general, can be of many types. They can be categorized into blogs, informative articles, web articles, web content, infographics, creative content, press releases and much more.

While conventional content writing ensures diversity, unlike its counterpart it does not involve a complex structure which is meant for search engine optimization.

To summarize the differences, the following points can help

  • Conventional content writing is more diverse than that of SEO content writing
  • SEO content writing can have a complex structure associated with it. At the same time, it can also involve a series of complicated instructions and rules that need to be followed for optimum results.
  • Conventional content writing does not require keyword optimization in every case, but SEO content writing needs for keyword optimization for better search engine visibility.
  • SEO content writing isn’t mainly categorized into subparts, but conventional content writing can be categorized into blog writing, article writing, creative writing and much more.

Thus one can say that conventional content writers have greater diversity at their disposal when compared to SEO content writers. However, it would fair to envision the fact that it takes more effort to incubate SEO content owing to its set of guidelines and complexity in general. Thus the quotient of difficulty can be a tinge more for SEO content writers.

2. The importance of SEO content writing

SEO content writing is among the core fundamentals of “Search Engine Optimization.” It is associated with ensuring a better ranking. As SEO content is the fundamental form of information available to the public, it works as the forerunner of the entire business promotional campaign.

SEO content writing helps to promote the service associated with the designated keyword. These keywords can be derived from the niche of the business or its typology. Either way, the SEO content enhances search engine visibility to a considerable extent.

The Google (the largest search engine in the world) algorithm is always on the lookout for keyword phrases across dedicated sections of the content. With proper formatting, the SEO content can help grab the attention of Google algorithms and bring forth the desired results.

The content is also an essential part of marketing any venture. It needs to be of the highest quality and thoroughly optimized for the search engine algorithms.

SEO content in general needs to be of the first order since engaging SEO content ought to yield the best of results. However, if the content is not appealing, then all probable SEO benefits are lost, and the entire effort might go into vain.

As a part of an effective content marketing strategy, SEO content has a pivotal role to play. It promotes search engine rankings, provides for efficient and prudent backlinks, enhances audience engagement and helps to support social media campaigning.

This type of content ensures social validation which is among the most critical credentials sought after by the Google algorithm.

3. Job opportunities for SEO content writer

Search Engine Optimization has transcended into an absolute must for any aspiring or upcoming business venture. Be it a simple blogger, or any MNC entrepreneur, everybody wants to make their online presence known to the world. It makes SEO as the right tool to make this happen.

It has brought forth the digital media industry onto the threshold of a revolution. The SEO industry has independently shown exponential growth in the previous decade and has been following the same pattern ever since.

The revenue collected overall is in millions of dollars, and the number of associates has been steadily on the rise.

There are enormous prospects for SEO content writers as both freelancers and full-time workers in this industry. The median salary can stretch from anywhere between 25,000$ annually to as much as 225,000$ for the professional full-time content specialists.

The freelancing wing of this industry, in general, is extremely lucrative. There are millions of freelancers across the world with some of them making as much as ten times of what they made during the hours of their regular day jobs.

A Final Thought

With the current trend on board, it is highly possible that this industry will flourish even more in the coming years. The exponential growth pattern isn’t bound to show any signs of slowing down within the coming years.

It brings forth the inception of brighter prospects for SEO content writers who aspire to a steady career with long-term growth and dependability.

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Common SEO Errors that Hurt Your Rankings

2 months ago on

How to Avoid Common SEO Errors that Hurt Your Rankings

Everyone talks about how you can increase your ranking in Google. But people rarely tell you the mistakes to avoid.

Entrepreneurs usually have to make the mistake to find out what they have to avoid.

In this post we will tell you the most common SEO errors that you must avoid to rank well in Google and other search engines. So let’s get started!

Low word count

Word count indirectly affects your SEO as a value adding post will be at least 500 words long. In fact, posts with word counts between 2000 to 3000 words are ranking at top of Google.

A study by SerpIQ found that word count of around 2500 was ideal.

SEO Errors that Hurt Your Rankings

Word count of below 500 will not do much for your ranking and hence should be avoided. People will not gain much from such a post and low time spent on your page is considered bad signal by Google.

Long Title

Title tags are important for your SEO because they appear as the clickable link in search result and are the first thing a user sees and judges your site on. Long titles that are above 65 characters will exceed display limit and hurt your click-through rate.

An attractive title that fits in the results space is important to rank on first page. The idea is to strike a balance between a long tailed title and the optimal length of 60-65 characters. Use tools such as To The Web to get a snapshot of how your page will appear in Google search results.

Duplication of Content

Duplication of page content confuses web crawlers as to which page they should rank. This also directs your traffic to two different pages and divides your page authority. You can use Google Tag Assistant to check for any duplication.

Also use canonical tags on your pages. They tell Google which pages to rank in case of identical or duplicate content

Missing Description

Description is the content that appears just below your title in search results. It is the second thing that a user reads after your title and hence is important to get them on your page. Pages missing this critical description will hurt your SEO efforts. As pages on your site increases the possibility of missing description also increases.

Use tools like SEO MozPro to check this regularly and update your meta descriptions.

Server Errors

A server error is a response by your server indicating that it is unable to load the page. Too many server errors can pull down your ranking within a matter of hours. This error could be:

Code 500 – internal server erros

Code 503 service unavailable

Both the errors will close access to your site by humans as well as Google crawlers leading to a significant drop in rankings. A study by Search Engine Land found out that ranking for keywords dropped as server errors increase for a site.

SEO Errors that Hurt Your Rankings

Image Courtesy : https://searchengineland.com/super-fresh-google-index-server-errors-rankings-impacts-230975

Insecure Pages

HTTPS is a protocol that allows secure exchange of user data with the site server. Not having a secure page negatively affects SEO. Two of the most common problem with insecure pages seen on the web are-

-Mixed Content, i.e. having both HTTP and HTTPS content on one page

-HTTPS pages linking to insecure HTTP page.

Your page must not have any insecure content or link to any insecure resource.

Low Quality Links

You must be aware that the quality of link that point to your site affect your ranking. But did you know that the sites you point to are also important. Linking to spammy websites and insecure pages will negatively affect your rankings. Therefore be sure to link to sites with good reputation and domain authority.

Loading Speed

Loading speed directly affects your SEO metrics. Every fraction of second is crucial when it comes to page loading.  You can take some measures to decrease your page load time if it is more than 1.5 seconds. Consider browser caching, faster server response time, compressing images and content for faster site experience.


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Bitcoin SEO Company

5 months ago on

How SEO Companies Can Take Advantage of Bitcoin Marketing

The Bitcoin revolution showcases the increasing relevance and power of digital money and cryptocurrencies. It’s the current industry buzzword. Just take a look at below Google trends chart to see search for Bitcoin related keywords has surged in 2017.

Bitcoin Marketing

Arguably cryptocurrency has been the most significant development since money was invented. Combine that level of impact with the vast reach of the internet and you get a glimpse of what’s on everyone’s mind. To understand the potential of Bitcoin as a keyword we need to dive deep into the sea of questions fed through search engines. This allows us to find and pick the right keywords and conclude on a clearer picture of the buyer’s intent.

These keywords, especially the ones surrounding “bitcoin” opens a door to opportunities that can be immediately leveraged by SEO companies.

But, let’s get our facts and figures straight. This will help us better understand the impact of the Bitcoin revolution. From Dec 2017 till Feb 2018, the total market cap of the crypto market moved from $258 billion to over $437 billion.

Bitcoin Marketing

As you can see the crypto market is growing by leaps and bounds.
Now let’s compare the value of bitcoin from mid 2016 to Feb 2018. It has taken off from $1000 to $10,211.80. That’s a tenfold increase! The returns on investment in the crypto markets are impressive and unlike anything that has come before it.

You can visit sites like CoinMarketCap to monitor going rates for every cryptocurrency. You can view the market trends for each coin in the past day, week or year. You can also see the top currencies in the crypto world as well.

So, despite the dubious reputation, Bitcoin is a popular and growing trend. Now, how is that useful to SEO companies? How can bitcoin traffic be of benefit to SEO companies?
Here’s what can be done to cash in bitcoin traffic.

1. SEO consultancy in Bitcoin Market

One of the obvious opportunities for SEO companies is to collaborate with bitcoin agencies and companies. This way SEO companies can jump in on the profit making market. An SEO company specialized in Bitcoin marketing will attract many current players in the cryptocurrency market.

The demand and sheer interest for bitcoins, generates a great deal of online traffic towards cryptocurrency exchanges. These exchanges conduct all transactions related to the buying and selling of bitcoins and cryptocurrencies through their website.

“Coinbase” is one such example of a crypto trading platform that is reputable and trustworthy. There are roughly 70 such exchanges in existence.

This is why it’s critical for them to rank high in search listings. The goal here is to drive traffic to the website. Anyone who wants to buy or sell bitcoins should get directed to client’s platform. It’s clear that having an SEO strategy for Bitcoin players is a must.

SEO companies can use the increasing search interest for Bitcoin related keywords. Given below are a list of a few Bitcoin buyer keywords to focus on:

buy Bitcoin
buy Bitcoins
buy Bitcoin using credit card
bitcoin buy
where to buy bitcoins
buy bitcoins instantly
buy bitcoin online

Remember that these users usually consist of bitcoin owners or prospects who want to trade in cryptocurrencies. This is traffic of risk loving affluent investors which is immensely valuable in digital marketing.

Bitcoin prices leaps up and plunges down within a short span of time. This means that the traffic is also repetitive and engaged online for trading.

For example, there instances where you buy bitcoin for 100$ and within a couple of months, it can grow by 400% or vice versa.

Of course the benefits and risks of crypto trading are up for argument and is still a hot topic of discussion. However, this only makes it an even better keyword for SEO purpose. Also, Bitcoin owners monitor their investments regularly.

Cryptocurrency exchanges are infamously unpredictable but this leads to hidden opportunities as well. This is when investors decide to comb the web for alternatives, quickly searching Google to know the latest Bitcoin prices. This is a good opportunity for SEO companies to focus on other cryptocurrency keywords such as Ripple and Etherum.

The Investors goal here is to buy bitcoins from exchanges which offer the lowest valuation and quickly resell it at exchanges that display a higher valuation. Hence, there is a goldmine of opportunity for bitcoin keyword variations with changing buyer intent

Niche Opportunities

Since Bitcoin and cryptocurrencies have become somewhat competitive to focus, SEO companies can look at longtail keywords within the space. An example of one such opportunity would be all keyword variations of the search entry “What is bitcoin?”. The traffic for such a search will be people who most likely have disposable income at hand.

They are naturally drawn by the growth opportunity and flexibility offered by cryptocurrency. But they are still hesitant to invest or trade in them.

The bitcoin revolution has encouraged many people who normally don’t trade in stocks or make investments to try their hand at trading. For many, this might turn out to be an expensive learning curve. The chances of failure are high, especially when you are not aware of any basic trading principles.

Let’s not forget that folks who invest in these ventures have already decided to gamble. They are ready to try their luck with money which they can afford to lose. This means that if you do your SEO homework well, you will end up building a potent list of leads.

You can easily build a list of ‘would be’ investors with disposable income who are willing to gamble on uncertainty. This is a valuable audience which most probably wishes to be informed on traditional investment options and the latest stock market trends as well.

2. Develop a Bitcoin Blog

Another way to cash in on the Bitcoin craze for SEO companies is to start their own website or blog in the space. This will not be your main business as an SEO company but it can be an innovative way to build your traffic and subscriber list. By nurturing these leads, you can even find customers for your Bitcoin marketing services.

Some Ideas to rank higher in Bitcoin Market

You can build your niche over a wide range of topics in the cryptomarket. It depends on your interest and experience over the subject matter you are involved with. You can target Bitcoin newbies who have just started learning bitcoin basics.

By educating this market you can have a niche website. You can start blogging about leanings of Bitcoin investors and even invite guest blogs. Posting relevant examples and educating the bitcoin audience in your niche will give you a steadily growing audience.

As you progress, you can move on from educating beginners, to providing valuable market insights. While it’s not mandatory, it’s always better to have someone on board with experience in cryptocurrencies. Tying up with cryptocurrency agencies is also a great idea.

You can start educating everyone who visits your websites by reviewing the various currencies that exist in the crypto world. Follow major players in the industry, keep your audience updated and any SEO company can soon have an audience of their own.

Understanding the Bitcoin traffic and search intent is key here. The ability to retain and convert your leads depends on your marketing funnel and services offered.

Make sure that a good SEO strategy gets followed up with solid content that loaded with value. If you don’t give value, people generally don’t stay. So make sure your blogs and content benefits your audience.

Earning through referral programs and affiliate marketing are also an option in case you want to monetize your blog.

Let’s Wrap it Up

Until it gains complete global acceptance, the path for cryptocurrencies are fraught with risks. However, we know that Bitcoins will continue to be the sizzling keyword in search engines.

SEO companies can take advantage of this by offering services to Bitcoin agencies and companies or building their own blogs focusing on niche content in Bitcoin space. These are some of the ways to cash in on the keyword that has taken the financial world by storm.

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A Checklist to Succeed at International SEO Strategy

5 months ago on

A Checklist to Succeed at International SEO Strategy

Back in the days, deciding to go international was a huge step in a company’s history. Businesses would enter another country only after 10 to 15 years of success in home country.

This is not the case now. Technology has shrunk the world and accelerated growth stages of a company. Today, companies are going international within a year of their business. In fact, start-ups are being launched with vision of a global presence.

Read on if you are spreading your digital presence online and want to know how your SEO efforts should change country to country.

Launching your site in a different country is more than just translating. In fact language is only one part of your site transformation. Sometimes, your site will have to change according to the region even in two English speaking regions. For example, Amazon has different sites for each country. (This is called country targeting).

A Checklist to Succeed at International SEO Strategy

Follow this checklist to launch your website successfully.

Domain Name viability

There is something that comes even before you figure out your regional hosting, target market and translation. It is your business name feasibility in other countries.

Launching popular Dublin whiskey brand “Irish Mist” was an embarrassing mistake in Germany because ‘Mist’ means manure in German!

It’s important to test your product name, brand name and domain name in another country before you think of implementing SEO strategy. P&G had to change its brand “Mr. Clean” to Flash in Ireland as the name was already taken.

In case of such legal complications and cultural misfit you may want to consider buying a different domain name altogether.

Competitor Market Research

One reason why international SEO strategies fail is because they do not adapt to the different competitive landscape of the new market.

New regions will have new players who could be more competitive or more aggressive in their ad spends.

Besides, Google is not the primary search engine in some countries. China has ‘Baidu’ and Russia has ‘Yandex’ as the most popular search engines.

You will have to find how search results are ranked here and tweak your SEO strategy if you want to launch in these countries.

Looking at the country’s top competitors will give you good idea of what SEO strategy is working. Use tools such as SEMRush and Google Trends to find keywords others are using for successful SEO strategy.

Keyword Research

Keywords are crucial to your SEO strategy. Search terms and context change from country to country depending on products and services.

A search for flights will be more or less similar throughout the world. However, search terms for clothing may be completely different. Soft sport shoes are called ‘sneakers’ in the U.S. and ‘trainers’ in U.K.

This is why going into a new market may mean doing your keyword research all over again.
Never assume the same keyword will work in another country. You will also have to re-purpose your content keeping the new keywords in mind.

Localize Content

The next step after deciding on your keywords is to localize your content of your website.
This includes translation to language, change in currency, metric systems etc.

Translation is a major part of it although you may need to re-position your content in some cases. Remember that different audiences interpret words, messaging, and colors differently. It is advisable to involve local digital marketing firm or consultants to be sure that your brand message is coming across correctly.

Website Structuring

There are various ways to structure your international website. Here is a video of terms you must be familiar with before you consider your options:

Here are some additional terms to know for international SEO:

  • Country code top level domain (ccTLD) – these are country specific such as ‘.fr’ for France in ‘www.example.fr’
  • Sub-Directory- It is simply a folder on the site. ‘fr’ in ‘www.example.com/fr’
  • Sub Domain – A unique subset of the domain name. It appears just before the domain name. ‘www’ in ‘www.example.com’

As of 2018 the international SEO consultants recommend that you use Sub-directories to differentiate country specific sites. This is because Google does not treat this as a separate site and uses your root domain name authority to rank page.

Localization Signals

Google also provides webmasters with various tools to help it rank the right localized page for the intended audience. Here are some tools and signals that your web developer / web master must optimize targeting:

1. Hreflangs – This is an attribute (‘just a part of site code’) which tells Google how different versions of your site are related and which page is meant to be shown in a country / language search.

2. Geo-targeting Settings– You can also set your target country in the country targeting tool in Google Search Console. Select this for site versions that you want to restrict to one country only. Do not set this if you want to target multiple countries with the same site.

3. Backlinks – It would benefit your Germany targeted website if most of its backlinks came from German sites. Backlinks from all over the world could confuse the geo-targeting signals.

4. Server Locations– A server closer to your audience is a signal for targeting the region. This means using a server located in Germany will help to target a Germany target site.

Final Thoughts

We are lucky to live in an era where the whole world is open to businesses old and new. Launching your websites across the globe requires some thought and planning. Checking everything off this list will take your international SEO strategy closer to success.

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AI and Machine Learning Will Shape the Future of SEO

5 months ago on

How AI and Machine Learning Will Shape the Future of SEO

Since the inception of Search Engine Optimisation (SEO), it has been going through various transformations. It is evident that Artificial Intelligence (AI) and machine learning is going to change SEO soon.

AI is a system which is constantly evolving and changing. Nowadays, SEO prioritizes more on content, links and user experiences.

Machine learning

It is a form of artificial intelligence. Machine learning gives the opportunity to computers to learn without being programmed.

That means software programs will be able to change and grow accordingly when exposed to new data. This will make computers more adaptable to new data.

Machine learning is not a new concept. Even in 1990s, basic machine learning algorithms existed but with minimal usage of applying it.

From recently only, Google started making use of it in its searches and we started seeing rapid changes whenever there are new major updates.


RankBrain is Google’s new game changing algorithm introduced in conjunction with Hummingbird. It was introduced to help in identifying and interpreting the intent of the content and showing result pages which don’t include the words users searched for; but contains information related to the category or idea of the query.

RankBrain is designed in such a way to continuously determine and integrate new features on its own. Even though, you may not have noticed any major changes in searching; RankBrain is definitely doing an outstanding job.

On the billions of searches Google process everyday, 15% of those enquiries had never been processed before. From 2016, Google uses RankBrain to process each of them; where its resources are used to learn how to investigate all kind of queries including the rare ones.

To analyze how AI and machine learning will shape the future of SEO, we need to study about the history and current scenarios of SEO. Let’s take a look at those:

How SEO evolved?

When SEO started, it was very easy to rank top in a search engine as the results were based on keywords used. If you wanted a top position in search results, all you needed to do was use the phrase suitable for your title and the content and you are done! You were guaranteed one of the top most positions in search results.

The basic idea was that the number of times the keyword used was more on your page; your ranking will be higher.

But this also paved ways for some unethical search engine optimisation practices by various companies such as hiding keywords in the background of websites or putting keywords off screen.

Different types of tactics were developed for ranking high on search engine which led Google to change the algorithms used.

As Google had enough with the unethical SEO practices, Penguin 1.0 was introduced by Google on April 2012. It was developed to block various web spam tacticssuch as duplicate contents, stuffing of keywords, link schemes and also unwanted redirects.

Based on Google’s quality guidelines, Penguin decreased those sites’ ranking where it felt has violated the guidelines.

Current scenario of SEO

Various algorithms used by Google have helped a lot in kicking out spam filled sites. Also this scenario forced marketers to create high quality contents to get into search results.

In the past, if the SEO techniques were based on keywords; at present, it’s based on technical SEO, link building and speed of the page.

In the past, technical SEO only makes sure whether you use suitable keyword, but now it also focuses more on creating greater user experiences.

Now it includes various factors such as user behaviour, page speed and responsiveness of mobile pages.

Now Google focuses more on quality content rather than keyword stuffed contents. Engaging on high quality content will always decrease the ranking of low quality content even if it has high keyword density.

Future of SEO

The future of SEO will mostly rely on artificial intelligence rather than relying on a formula to create organic search result listing.

AI will be relying on machine learning, big data and user experience. Using AI and machine learning, search engines can learn from user behaviours and will be able to provide a list of contents users will most likely search for.

The following are the trends that are more likely to shape the future of SEO:

In 2015, Google has introduced RankBrain into its search algorithm. As said before, it has made keyword phrases irrelevant.

RankBrain is the third most important ranking factor in their search algorithms.

  • Understanding user intent

It will play an important part in ranking as major part of search results are based on artificial intelligence. Now, when marketers are thinking of creating content for their website, they need to think more than just keywords to hit the ranking on the search engine results page.

They also need to think what users will hope to find on your web page when they click from the results on search engines.

Marketers should be vigilant to get clues from search intent from their queries. There are four types of queries based on the user intent:

  • Navigational: A user looking for a specific information on a specific website
  • Informational: A user trying to get some information to read
  • Transactional: User trying to pay a bill, creating a new account or even trying to subscribe newsletters
  • Commercial: A user wishes to purchase or trying to get information to purchase later
  • Schema Markups

It is code or semantic vocabulary that you create on your webpage which helps the search engines to have a better understanding of your content.

This in turn enables search engines to give informative and accurate results for the users. It looks like Google will be making use of new schema markup supports for carousels, data feeds, job listings etc.

Impact of AI and machine learning in the future of SEO

Emergence of machine learning and artificial intelligence will definitely bright up the future of search engine optimization. In favour of SEO, AI not only delivers useful content to users but also makes sure of what fits to user’s need.

Rather than sending users to a page that has more likely content, machine learning AI system will send users to the page that not only answer their initial queries but also can answer follow up queries.

It is very evident that AI and machine learning are definitely going to revolutionize SEO in delivering a greater user experience.

So don’t even think of compromising the quality of content on your website because no one wants to get listed last on the search engine ranking.

If you are not sure in creating content that will hit the top rankings in SEO, you can definitely outsource them. Our team is happy to help you with. Learn more about our products and services.

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build seo team featured image

6 months ago on

6 Remarkable Ways to Build a Great SEO Team

A great SEO team is essential for successful digital marketing. Their job is to get more views on a webpage. This needs skills such as understanding audience behaviour, cracking the reader’s patterns and AI Algorithms.

A recent study shows that 93% of online experiences begin with search engines. This number should be good enough to encourage any business to hire and build a great SEO team. This blog will provide you some tips on how you can do that.

1. Hire a complete Team

 The first step in building an SEO team is to hire the right people. This hiring has to be done by keeping the positions and work responsibilities in mind. The following experts are required to build a quality team:

Manager: Like every team in a company, SEO team also needs an effective manager. The manager must understand the roles of SEO employees in his team.

A varied experience in web development, content creation, social media marketing and other areas of digital marketing is beneficial as right SEO strategy requires knowledge of many areas of digital marketing. Your manager will also be responsible for making an SEO strategy so a strategic thinking will be an add on.

Data analyst: The job of a data analyst is to conduct research on keywords, studying the webpage traffic and giving meaningful insights after number crunching.

Web development: This is an important role in an SEO team as web developers have to take care of page loading time, internal navigation, and indexing. Their job can also require them to design the pages. Sometimes web developers are shared with other teams.

Content writer: To appear on search engines a blog/web page requires lots of content, it requires good content. Without good, creative and innovative content the web page will not show up in the top links of search engine.

Link building: SEO takes into consideration the quality of links pointing to your content to validate the authenticity of your content. Hence it is advised to designate this work to an expert who understands when and where the internal or external links should be provided. Sometimes this role is merged with a content writer’s role.

2. Keep them updated

Search engines keep on updating their crawling algorithms from time to time. Google is a search engine which keeps SEO experts on their toes. Some of their major updates include Google Panda, Google Penguin, Google Hummingbird. These updates mainly depend on the development of Machine Learning. (ML).

To understand how to get more views on a page, SEO teams must be up-to-date with the ever changing algorithms. To ensure that your employees are on the same page as the latest SEO trends, your team must be continuously learning. In fact, research should be a part of their daily activity.

Good research brings good results. Information related to latest ML developments can be found on many websites and online journals as well. Some examples are: Moz, Search Engine Journal, and Google SEO Guidelines. Subscribing to journals and blogs can help the team in predicting the upcoming SEO trends.

3. Train employees

You may not be able to hire the best SEO specialist in the world.  But nothing stops you from training them to achieve world class success in SEO. A good SEO team should comprise of employees who are ready to learn new things. SEO is all about understanding content and what the audience likes to read/watch.

Get them to read all about SEO and conduct SEO related workshops. You could even create courses to train the employees. Make sure your SEO team is working closely with market research to understand their target audience and what they want.

4. Encourage with Awards

Acknowledging the efforts of employees motivates them to work harder. It makes them believe that their efforts have a positive effect on the business and hence it boosts the self esteem of the employees.

Incentives can be provided on a quarterly basis in the form of bonus or it can be given yearly in the form of promotion or raise. Regular recognition of their quality work in the form of awards and titles also works to motivate your team.

5. Create a healthy environment

There is no doubt that a healthy workplace should be provided to employees of every department but the work of SEO operations requires focused attention and sometimes working for long hours. Data crunching, meeting content calendar deadlines and continuous learning can be stressful too.

Breaks for other activities such as games, debates, discussions, art, etc reduce stress as well as build stronger relations. The employees should have good relationship with one another as well. This way they can work as a team together. This would also make them open towards receiving others suggestions as well as giving them.

6. Interact with other SEO experts

Certain exclusive knowledge can be only learnt with experience. Not everything is found online. Make sure your team learns from those who have spent years in the industry. Encourage them to attend conferences, discussions and workshops about SEO operation.

In all these events employees will get tips from the experts, they will witness ideas in the process of being made and most of all these events will inspire them. Seminars are a great way of meeting other SEO teams in your industry and other big influential companies. You team will also pick up new strategies that help them to think out of their daily work.

Final Thoughts

For years businesses have focused on advertisement to attract more customers and in today’s internet age, appearing on the first page of search engines is the perfect advertisement. Try out these tips and prepare yourself to see your business grow.

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