2 weeks ago on
Is There any Such Thing as SEO for Mobile Apps
The increasing popularity of mobile apps has reshaped the world of iOS App Store and Google Play Store. The number of app downloads and the rating given by users drive the popular apps listed on these platforms to rank higher. This means that improving the visibility of your mobile app is becoming more challenging today. However, better visibility would increase popularity and number of downloads for the app.
App store optimization is the first thing that comes in one’s mind when we talk about SEO for mobile apps. But are you aware of the fact that Search Engine Optimization (SEO) can actually be used for boosting your mobile apps download? Just like SEO techniques help to improve your site’s rank on Google Search, there are also some tips and tricks that help to improve the ranking and visibility of your mobile app in the app store.
SEO tips to get Better Ranking for your Mobile App
If your app has a good Google visibility, then automatically app downloads increase. With increased number of app downloads, the app popularity increases and thereby, it achieves higher ranks on the app store. Hence, it is now a proven fact that higher the visibility on Google, higher would be your app store visibility. Below are a few tips of how you can ensure this in an organic manner:
Tip#1 – Your app name should be the brand name
The brand name should definitely come in the download page URL. You can use the brand name as the link on the page from where it can be downloaded.
Tip#2 – Provide link to download app on the home page or prominent page of your website
You should provide a link to download the app on the most prominent page of the website. These are small tips which majorly all website designers miss. You can build a page which has screenshots, tips, main features, reviews, ratings of the app highlighted. This can definitely leave an impact on the users and motivate them to download the apps.
Tip#3 –Use the brand name on the clickable link text which is used to download the app
You should not lose the opportunity of highlighting the name of your brand here. Many companies make this mistake. You should not have link text like – ‘Download iPhone app’ used for downloading the app. You should rather have link names with the brand name like ‘Download the Amazon iPhone app’. This way you can market your brand and also make it clear to the users what they are about to download.
Tip#4 – Provide QR link for app download
QR codes help to give desktop users an easy way to access the apps. Once you scan the right device with the QR code, the app download should occur. You should not forget to compress the URL length before generating the QR. If the URL length exceeds 50 characters, then the QR code that is generated is heavy and many a times scanning them becomes difficult. The best way is to use a compressed URL to generate the QR code. This concept is surely going to become very popular in the next one year. So, you should probably start experimenting on it from now.
Tip#5 –Promote your app to the browsers checking your website
The whole world is sitting for you to make the correct and suitable app search simpler for them. They want to be able to easily find the relevant apps or mobile pages. Every time any browser hits your website, you should prompt them to download the app for their device for ease.
There are several apps available today which are really good but most of them are either not very popular or not on any top lists. This is the main cause for all the owners of good apps to realize the urgency and need to optimize app pages for better ranking.
The brands with large amount of traffic, good content, and social popularity should use these digital opportunities to increase app popularity and increase ranking. App store and Play Store are new assets for mobile researchers.
So, get set go and start investing time in SEO for mobile apps, if you wish to improve your ranking and get more app downloads.
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3 weeks ago on
Is Link Building Still the Most Powerful SEO Strategy
Link building is one of the important aspects of SEO. It is the process of building links through the web that lead to your page. Google counts these links as votes to your page while ranking it. They indicate that your page is useful as a result. Without links your page would just be an island in the ocean with no roads to reach it.
Google uses metrics that tell about a page’s relevance to rank it. Search engines only want to show useful results to its searchers. Search engines have been using backlinks to rank page since the beginning. This is why any SEO effort to rank higher on search engines is incomplete without link building activity.
In fact, Backlinko did a study of 1 million search results last year and found out that links impacted search engine rankings more than any other factor.
It must be clear by now that link building has been and continues to be the most powerful SEO activity. It is also the most challenging activity for SEO. It takes unique and quality content to earn links from other sites. Also, links from just another site will not work to boost your ranking. Google looks at Domain Authorty of the site linking to you to determine backlink quality.
What is Domain Authority?
Domain Authority (DA) is the metric developed by MoZ to measure the quality of your site. The score varies from 1 to 100, 100 indicating extremely good site whereas a score of 1 indicating poor site.
Sites such as Forbes.com or Entreprenuer.com have DA of above 90. You must try to earn links from a higher DA site. A link from 75+ DA site is great but even a few links from 50+ DA sites can do wonders for your SEO. You should have minimal links from any site with a DA of 30 or lower as these can actually pull your reputation down.
Here is what you should know before you start your link building campaign:
1) Link building must be accompanied with on page SEO, quality content and great user experience on your site. Nobody wants to link to poor quality pages that are of little value to readers.
2) As pointed above make sure to earn links from high DA websites. Low DA links can actually harm your rankings on search engines.
3) Do not put links in irrelevant places. Inserting irrelevant links will confuse your audience. Ask yourself who will appreciate this content. This will get you targeted audience that convert better and spend more time on your site. This will in turn improve your ranking.
4) Be patient, link building takes time to show results. Kristina Kledzik found that it takes up to 10 weeks for link building to start showing its magic on rankings.
What can I do to get Links?
So how can you get good DA links to your site? Strategy is the answer here. Since results take time to show, you must have a calendar and strategy that you will follow diligently nonetheless. Here are some smart strategies that winners are using:
Strategy #1 Guest blogging
Search out leading blogs in your domain and offer to write a blog as an expert for them. Insert a link to your page in that blog to drive traffic to your site. Guest blogging is a good way to get new traffic and links from a high DA site. Make your expertise and reputation known to the blog owner when you request for a guest blog.
You can also ask other experts to write on your blog and insert the link in their site. This will only work if you have decent amount of following already.
Strategy #2 Popular Format Articles
There are some types of articles which always earn high number of links. These include:
> Round ups of industry experts. This is where you can ask industry experts for their opinion on a particular topic or issue. For example: You could ask leading digital marketers ‘What is their take on importance of social media?’. You need to then compile all the answers into one blog post. This way you will earn a lot of links from digital marketing blogs as everyone wants to know what the reputed experts have to say.
> Do research in your domain and publish the results in your blog. People always need data to substantiate their opinion and keep the article interesting. You can earn tons of links if you can study on interesting topics and share the results with the world.
> Visual content is very popular nowadays. It is 3 times more likely to be shared. You can even turn a leading text post into an infographic to save the effort of developing fresh content.
Strategy #3 Manual Outreach
This is simply reaching out to popular sites via email and begging them for a link. Leading bloggers like Neil Patel have used this strategy and it works! The key here is to write a piece of content that is valuable and pitching it to lots of site owners.
This is an aggressive strategy and requires high volume of requests to succeed. If your blog is a decent read a few bloggers are sure to respond and link to you.
Strategy # 4 Self created Non-editorial Links
This is inserting links to your page via comments in others blogs or forums.
You can also do this in Quora.com. Search for a popular question in your domain and write a well rounded and expert answer on it. Insert your link in the answer to let people know about your site here. People will visit your page if your insert a bait like ‘visit my site to know the data behind this result’.
However, don’t go too aggressive on this strategy. You don’t want to come across as a spammer and spoil your reputation on these sites.
Strategy # 5 Skyscraper Technique
This technique has been used successfully by many top ranking blogs. In this you pick out the popularly linked posts , study it and then write a post better than it.
You can make your post better by adding more points or presenting it in a better visual format. For example: if you find that a blog ‘5 ways to earn more links’ is highly linked to, then you can write ‘ 21 ways to earn more links’. You can then contact the sites linking to it, tell them about your improved version of the link and request to link to you instead.
Link building requires the most effort in SEO. It also requires a lot of patience. However, once links from good sites are in place you can expect increasing flow of traffic from these sources and see your ranking climbing up steadily.
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1 month ago on
6 Website Factors That Affect Your SEO Efforts
A great website is the foundation to SEO strategy. After all, all SEO efforts are towards getting traffic to your website and converting visitors to customers.
It is also usually the end of the sales funnel where your convert your leads into paying customers. Imagine driving all the hard earned traffic to a site that does a poor job in converting those visitors. That would be a pointless effort, right?
So let’s look at 6 website factors that affect your SEO efforts:
1. On page SEO
One of the ways to drive more traffic to your website is by ranking higher in Google for keywords relevant to you. This is why it is important to optimize your website for search engines. Getting more organic traffic to your website will boost your conversions. Here are some tips on on-page SEO to rank higher:
- Tip 1: Update the page title, meta descriptions and alt tags in your website
- Tip 2: Internal link-building
- Tip 3: Make sure you target relevant keywords and have relevant content only
- Tip 4: Update your site regularly with fresh and high quality content.
You can install Yoast SEO plugin if your website is powered by WordPress. We will talk about more plugins to improve your site in the last point.
2. Site loading speed
Visitors have shrinking attention spans and expect a site page to load within 3-5 seconds. According to research by Akamai, a one second delay in page load can reduce the conversions on your site by 7%.
Tip: Go to WebpageTest to test your website’s page load speed. This site gives you a detailed report on time taken to load each file.
If your site is slow in loading it could be because of server location and size, excess coding, large image files or unnecessary redirects.
Social media is one of the top drivers of traffic in SEO. It also generates targeted visitors that are easier to convert. Website content must be easily shareable on social media to support SEO. Here are three ways to ensure this.
Tip 1: Use Visual content such as images, infographics and videos. Visual content is 3x times more likely to be shared. Facebook engagement is highest for posts with photos and videos.
Tip 2: Optimize your images and meta descriptions for social media. Check how the image looks in a social media post. Are the dimensions right? Meta description is the page title and description that shows up in the post. Tweak it to include keywords and interesting lines.
Tip 3 : Have social sharing buttons installed in your website to allow one click sharing and commenting on your content.
4. Web design
The transition for your customers who come to your site from emails, social media or paid ads must be smooth. This means that your web design must be in line with rest of SEO efforts and should give a consistent experience.
Web design is reflected in the website layout, color scheme, pathways of your site. As you may have guessed it drives user experience and branding of your site. It also determines the functionality of your site or how easily visitors can complete tasks they are on the site for.
Tip 1: Optimize your site for mobile devices. Visit Browserstack to check how your site looks on various devices
Tip 2:Use color patterns and themes that reinforce your branding
Tip 3: Keep the layout simple, intuitive and logical
This is perhaps the most important website factor that affects SEO.
Content is what attracts new visitors and keeps them coming back for more. You should offer quality content if you want to succeed in your SEO efforts.
Tip: Research deeply on what your audience wants to read and watch. Develop content that solves their needs not yours.
There are many tools that help you to enhance your website. Some of them increase ranking others help you keep an eye on your traffic. Here are some website tools you must use to support your SEO:
1. Get free analysis of your website on Ahrefs and Similar web. You can see the technical glitches, traffic sources and keywords on your website and get a detailed report
2. Install Crazy Egg to know which features on your site are working and track visitor mouse movements . You can also use OptinMonster.
3. Install Hello Bar plugin to convert visitors into leads. This pop up a form to get email IDs or sign up for offers.
4. Install Google Analytics to get key metrics on your website.
5. Install Yoast SEO to create search engine optimized content
6. Schedule your WordPress post for social media with BufferApp. This will save a lot of time and give out content consistently.
Your website is your owned asset that converts leads into customers on the internet. Use the tips shared above to make sure it does the job of supporting your SEO efforts.
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2 months ago on
How to Create a Content Marketing Strategy that Works Best for SEO
High quality content is still the king in online marketing. Most businesses are now focusing on creating more content than ever before. The major thing to note is that the content is used everywhere and influences every other type of marketing strategy; let that be emails, blogs, articles, press releases or even social media comments. A smart content marketing strategy helps to drive more organic traffic to your website.
Pushing out fresh content that keeps your audience engaged is the requirement that helps you score better in SEO. Professional SEO companies use advanced strategies to promote your brand and business.
Let us discuss some points that help you create a content marketing strategy that best describes your business goals.
Know your goals – Before you begin planning, define your goals. Think about how your content marketing should help you meet your objectives such as
- Organic traffic
- Developing brand awareness
- Generating sales leads, and more
Your audience is your asset
Determine your target audience and get to know them. Before you start suggesting topics and creating titles, you need to know exactly what your target audience is looking for.
Knowing your target audience needs will help you to produce more relevant and valuable content. Understand your audience clearly either using Google Analytics traffic report or with surveys. Learning to provide the right content for the right reader makes your job much easier.
There are few more tools that provide insight on your audience’s interests and requirements. Tools include
Answer the Public
The auto-suggest results provided by search engines provide insight for content marketers. When users start typing a word, Answer the Public allows them to link the keyword that relates to their product or service, the people’s queries about the concerned service, and it comes up with a number of search phrases drawn from Google, Bing and other search engines.
Twitter Audience Insights
This latest analytics tool from Twitter will provide marketers with relevant information about what kinds of people are interacting with their brand. The tool offers access to information such as key demographics, interests, lifestyle, purchasing behavior, and mobile footprint, which helps marketers know exactly what kind of people follow their brand and what sort of content attracts them to their website.
Competitor analysis, a great way to reach the right path
Grab a list of competitors, analyze them and understand what makes them different. Realizing your competitors’ strengths and weaknesses, and the opportunities and threats helps to find what exactly your customers are searching for in your industry. This analysis also can discover the most useful keywords your clients may be using to search you.
Quality, a priority
High quality, engaging posts with useful details are likely to get more shares on social media platforms. With top quality blogs and articles, even you can get attention from your competitors or even from other industry who take your company as an expert. Also make sure to choose trending topics that are relevant for your business and include a back link to the source, which helps them to know about your article.
Get familiar with content types
Once you establish goals and your target audience, try to provide content that includes informative data that is of use for your audience.
Useful content types include
- Video tutorials
- Case Studies
- Social media ads
- Email newsletters
Don’t just create content, track them too
Set a goal to publish one piece of content daily, weekly or in alternate days. Don’t just leave the content after publishing. Promote them and track the progress of your content. For instance, if you have posted a blog in Facebook, check how many people liked it, respond to the comments, provide answers if any questions were asked and write a follow-up blog with more updated information. This helps to keep your audience in track.
Editorial Calendar helps
Once you have an idea as to how great content can be created, then it’s the right time to go for an editorial calendar. This calendar, which includes social media posts, audit rates and more, helps to keep track of your content. They are extremely helpful to organize our workflow without any error.
Editorial calendar –
- Provides chance to carefully plan content creation beforehand
- Helps writers to overcome writer’s block
- Allows to keep track of every single post in social media
- Maintain the right track for publishing a well-balanced and diverse content on website
Social media is your friend
Engaging with your audiences in real conversations will bring better results and add more value to your social streams. Know your audience’s priorities as you plan. Focus on what they want to know and not what you want to tell them. Also stay up to date with latest social media changes.
Learn ways to distribute your content
Ways you choose to promote your content is also important. A detailed plan will help. Few suggested ways include
- Using paid ads on social media platforms like Facebook
- Preparing a list of sites and bloggers whom you need to contact, which helps in getting a steady traffic and fresh leads
- Sending Emails and following up them using tools such as Yesware and Mixmax.
Creating a content marketing strategy may be time-consuming, but provide fruitful results for SEO. If you are not that familiar with SEO or content, consider choosing an experienced SEO firm that can work as an extension to your company.
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3 months ago on
How Unlimited Web Hosting Works Wonders on SEO [Infographic]
Often stories have come out in the past regarding the pain staking ordeal people have gone through with their web hosting services. However, things have changed now. Since technology is progressing exponentially web hosting services are also in the same path. They have now become reliable, efficient as well as cost-effective.
It is indeed true that not all unlimited web hosting companies are reliable. But the key is to choose the right one.
This infographic representation will give you can idea about how an unlimited web hosting will work on SEO of your website.
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6 months ago on
10 Ways Indian Startups Can Compete with Giants Using SEO
The importance of SEO needs no introduction. Every entrepreneur knows its potential and return on investment. But getting ahead of giants who have been producing great content for couple of years may seem a herculean task.
There is no need to sweat though. There are ways to get past this and stay ahead in the competition.
Here are 10 ways startups can compete with giants using SEO:
- Go Niche
Fighting for piece of the same pie will drain your time and energy. Instead, you could specialize in an area which have been explored not much. There are always pockets in the market which are not recognized by other players. Even if they are recognized, they are too small for the giants to focus on. This could be a good entry point for your page.
Talk about topics and aspects that the giants are not talking about. This strategy can be applied to your products, service, delivery channel, marketing channel and online content.
Most of the startups want to tap in on the immediate locality. This is even true if you are selling a physical product. Why not specialize in just that? No giant will think about connecting with the audience based on localities.
You can rank number one for a locality by writing and promoting your content to location specific audience using Facebook. You can also participate in local community events or sponsor events that have a good online presence.
As a small business you must take advantage of more customer service available per customer. Huge customer base prevents big giants from having a one on one personal relation with their audience.
As start up on the other hand, you can have a close relation with the smaller base of customers. This can be deeply satisfying for many in the world of automation and machines. Use your small size to your advantage and engage in personalized conversation with your customers across various platforms.
- Great content
Fortunately not everything is about size and big money. Quality content is about getting into your audience’s mind and answering relevant questions consistently. Create more visual content in infographics and videos.
Keep up to date with the latest trends and deliver what the readers want. It may take some time to beat the competition but it is better to start sooner than later. You don’t want to be in the same search engine ranking three years down the line.
- Long tailed keywords
This goes with the strategy to go niche. Long tail keywords consist of keyword phrases that are much more specific than common keyword. For example- ‘Beach facing property in north Goa’ versus ‘Property in Goa’.
It is essentially a trade-off between volume and relevance. Long tail keywords will have lesser search hits but will be specific to what you are selling and mostly untouched by the big players.
Use tools like Google Keyword Planner or Webmaster Tools to find the right balance between volume and specialization.
- Develop an online personality
Just like humans, good websites and blogs also have a unique personality. What is your tone and mood? Maybe you want to come across as funny or authoritative? Witty or buoyant? Decide your personality and make it different from what your competitors have. As a start up you have more room to play around with and find your voice. So go ahead. Be different!
- Build a Reputation
Building a strong reputation and credibility will earn you a lot of backlinks and trust. Maybe you did a survey of your market that was never done before. You can also have industry experts as guest blogger on your page. Give data and information or any other content that is your forte.
- Be a step ahead
There is no easy way out here. You have to be sharp when you are competing with the best. Be smarter and faster. Study more of what your customers want and continuously keep improving on how you deliver that content.
- Take advantage of your size
Small is not always weak. Having small teams means less hierarchy which ultimately translates into faster action. It is a well known fact that close knit informal teams produce innovative ideas compared to a formal process driven teams. The startup culture has its own advantages and you must use these to fight in SEO war too!
- Market Intelligence
Do you know your competitor’s digital strategy? Where are they getting their traffic from? In the world of internet all the competitor’s moves are open to you. You can check the keywords they are targeting and the source of their traffic and following. Involving a digital and content marketing agency will give you deeper insights and infuse fresh ideas as well.
You can build considerable brand recognition, lead prospects, reputation, and sales conversions through SEO campaigns. Many multinational companies do not give focus on SEO as they want faster results by spending billions of dollars in marketing and promotional campaigns. You can use this to your advantage by investing more time in developing SEO strategies that give you sure success in the long term.
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1 year ago on
7 Reasons Why You Should Hire a Digital Marketing Agency in India
Today, it’s a known fact that much of the business is via online marketing. Unfortunately many of the businesses are still not using the full potential of digital marketing. Since the ways of marketing are constantly changing, you may find it difficult to keep up with the latest trends.
Hiring a Digital Marketing Agency in India can make a difference to your business strategy. Their inbound marketing strategies will help your business reach incredible heights.
Here are some reasons to hire a Digital Marketing Agency in India.
Since a Digital Marketing Agency has a vast expertise on dealing with various businesses they will guide you to follow the best practices for online marketing. A team of professionals is there to help you with social media marketing, Search Engine Optimization, e-mail marketing, content marketing, App Store Optimization, web designing etc.
Hiring in- house marketers will not give you targeted results as they don’t have as much knowledge a digital marketing agency does.
Consistency is a notable quality of digital marketing agencies. As they strive 24/7 accomplishing online marketing campaigns their focus will be on fulfilling the client’s requirements. Since in – house marketers do not get enough time to handle all the campaigns as a digital marketing agency does, the latter is many times more effective than the former.
As a digital marketing agency, we, Jointviews have an exact track record of things we deliver. Our team work passionately to consistently deliver value across digital properties of our clients.
We believe in quality and make sure to include all the essential aspects to give an incredible digital experience for our clients.
Strategy – Matching Latest Market Trends
If you are an entrepreneur, sometimes you get puzzled thinking what works best in digital marketing business. Don’t worry; digital marketing agencies are there to help you. They know what best strategy to apply to your business matching current market trends. This is because they have a wide experience of dealing with clients doing different businesses.
Some aspects on tools and technologies
A lot of tools are available to increase productivity and efficiency. It’s not possible for you to afford these expensive tools if you run a small or medium sized business.
Since marketing agencies are equipped with these amazing tools, you will get the targeted output.
Like any other Digital Marketing Agency in India, Jointviews also use some brilliant tools and technologies. Some of the tools we use are Aweber, LeadConnectio and also many other useful analytical CRM software. In addition to these adapted tools we have an efficient team in charge of developing new tools to give better results for our clients.
Search Engine Optimization for Better Results
If your brand doesn’t have a strong online presence better forget online marketing. You have to optimize your website for better search results in all major search engines. It’s common that people depend on search engines for all their queries.
A digital marketing agency can help you to make sure your website stays ahead among your competitors in search results. They adopt several Search Engine Optimization techniques to give your site a better visibility.
Recommended Read: Role of Digital Marketing in e-commerce
Proficiency in community building
Unless you have a fixed plan and know how to attract customers, you can never increase your brand’s popularity. You cannot build the community you focus by simply posting online. This is where digital marketing agency can help you by building micro communities.
For instance, at Jointviews we manage many content communities, brand based communities, etc. to help your brand succeed. We always try to promote content to a larger audience and then build communities; this may help small businesses which don’t have enough money to invest.
Hiring a digital marketing agency can offer you technical assistance as well. Many of these agencies keep skilled web development experts in their team. As you have direct access to these experts, they will take care of your website related issues.
We hope all these 7 reasons will give you an idea about hiring a Digital Marketing Agency in India. Keep in mind all these aspects, we wish you good luck!
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2 years ago on
Most Popular FAQs on WordPress SEO
Even someone with no programming knowledge can set up a blog or website in a matter of minutes. A lot of third-party plug-ins and themes are also available to be embedded with the regular wordpress platform to boost its functionality and appearance.
In this blog, we will discuss some of the most frequently asked questions about doing search engine optimization for wordpress.
WordPress is the most popular blogging platform and CMs used by over one quarter of the world’s popular websites. The most loved feature that makes wordpress popular is its simplicity of use.
Q.1. Does WordPress come Search Engine Optimized?
No, it doesn’t. There are only search engine friendly content management systems, not search engine optimized ones. WordPress is a search engine friendly CMS. Still, there are a lot of manual SEO processes required to be able to rank your website or blog on Google’s top list.
Most CMS sellers publicize as though these platforms come with an inbuilt fully automatic SEO system that manages all the necessary SEO activities and all you need to do is a one-time install. Sadly, this is too far from what’s reality.
SEO doesn’t just happen automatically. You have to assign this job to a specialist or a digital marketing agency where a team of committed, qualified SEO professionals constantly monitor and devise plans and procedures that will raise your website/blog ranking from among the pile of other party websites.
Q.2. Where should I install WordPress actually? —On a New Domain, Sub-domain or Subfolder?
Great! You have finally decided to choose wordpress over other available CMSs. Now, you have to take yet another important decision regarding the best installation domain for wordpress- a new domain, a sub-domain or a subfolder. Well, all these three options are viable. But it is recommended that make your decisions based on the actual purpose behind your CMS installation.
When you have a temporary web marketing requirement it can be a wise idea to choose a new domain for wordpress. But when you want to host a new blog, although you can use new domains and sub-domains, it is always a better option to install wordpress in a subfolder of your website. This will give you the best SEO results.
Q.3. I am planning to install a Wordpress SEO Plug-in. That Means I don’t need any further follow-up with SEO, Right?
After creating your blog or website for the first time, you might have focused on ways that could take it to the front line and thought it was a good idea to install an SEO plug-in to suite all your websites/blogs SEO needs. But is it really enough? This is a very good question to ask when you are done with the preliminary steps.
Recommended read:How to do SEO in 2016?
As told earlier SEO is not a one-time setup and it will manage itself procedure. It is not a piece of cake as so many would think. SEO is a continuous, run all year round process. No plug-in comes loaded with every functional elements needed for SEO. You are only taking your first step when you install your plug-in.
Constant status checking and updating the tools, procedures and methods used are one of the most important aspects when considering your SEO success. That is why you should consult a professionally qualified person who can understand what’s best for your website or blog to come up. The primary focus of any digital marketing agency will be on making a search engine friendly product.
Q.4. There are a lot of free WordPress themes available. Will it harm my blogs visibility if I use them?
Well, sometimes they do. Sometimes they don’t. It all depends on the particular theme that you’ve got installed. You can get thousands of free themes for your wordpress powered websites and blogs. It’s tempting and anybody would like to give it a try. And your users are going to appreciate it. But there is always the risk of posing SEO problems. When considering theme revision, check the following details:
- Your theme is updated and there is no security threats posed.
- The theme is reputed.
- It adheres to Google’s quality guidelines.
- There is no link spam associated with the theme.
- The coding is written well and it follows all standards
Q.5. Does using/not using a user’s native language have any effect on SEO?
Directly, there is no dependency for your SEO on the language you use on WordPress. But the language you use can indirectly affect SEO. Using the visitor’s native language can increase the user experience, which in turn benefits SEO. WordPress is already available in many languages. It is also important that the extra plug-ins and themes used should be translated to the same language.
The most expected feature of a website or a blog is that they are search engine friendly. Although there are a number of other CMS and development platforms available, when you want to create a blog or a simple website, it is always recommended that you use wordpress. With the help of a good digital marketing agency, you can always get your website/blog top the search results.
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2 years ago on
How to Choose the Right SEO Expert for Your Company
Getting top rankings on Google search engine results pages (SERPs) were quite easy in the past. But now, the terms and policies are changing. You have to be aware of a number of criteria to show up in results. The Google Page Rank system determines the most applicable websites for every keyword. An SEO expert or a professional digital marketing agency can help your page show up higher in SERPs.
An online marketing agency will guide you on the right path. The trick here is to find the one that is worth investing in. You can find hundreds of SEO agencies who claim to be experts. But only the best can help you achieve the results you expect. Trusting someone with your whole website and online image is a risky task. As such, it must be done with utmost care.
Read Also: Ways Digital Marketing Will Change In 2016
Choose the Right SEO Expert
Here are a few points you need to keep in mind while choosing an SEO expert for your firm:
- Search Intelligently
On checking out Google, you will find a large number of SEO companies. The top ranked companies may be the best, but they even charge too high. Here, the question you need to ask yourself is”Will it be worth it?” A small business will not require a huge and mighty firm for business.
The best way to search will be to ask your vendors and peers. People in the same field will be able to give you honest and reliable suggestions. Stay away from spammers and hire only trustworthy employers for your job.
Finding an SEO firm in your own locality is a good idea as it helps develop interpersonal relations as well. Find out the history of the company and their market record also before you commit to a deal.
You need to have a basic idea about how much is your budget and how much you can afford to spend on online marketing. This should be the basis of your interactions with any Digital Marketing Agency. Fees will keep varying, so you must keep a clear cut idea.
There are some freelancers that charge really low, making it a viable method rather than approaching large firms. But, you must never go for cheap labour, as it may affect the quality of the output as well.
The payment may be hourly, project-wise, or by the web page. Different companies have different policies. One more thing you need to keep in mind is that SEO will be required even after the changes are done. Maintenance is also an important task. You must confirm the rates for maintenance as well.
- Effective Communication and Reporting
Once the rates are decided, you need to make clear about the Return on Investment, and how you could expect to track it. Regular updates and reports must be provided for you to understand the progress. If not, then you may be in for great trouble!
You need to discuss the techniques the online marketing agency plans to implement. Stay clear of all black hat techniques, or else your website could even be banned. Have a clear communication plan in mind before moving forward.
- Background Check
It is important to have an idea about the past background of the company. First-hand information from previous customers would be really helpful. You could ask them for at least three names from whom you could get an honest opinion.
These clients will be able to tell you how long it took for them to see positive changes, how it impacted their business, how the firm was able to keep up to their commitments, their satisfaction level, and so on.
On Googling the name of the firm, you may even hit on reviews and experiences by customers. Not all companies have their own website, so you may not have much luck in that route.
Recommended Read: Website Localization – The Future of Digital Marketing?
A good SEO company must be able to put forward an intelligent strategy in front of you. Page rank, keyword optimization, and linking strategy are most important. Give them a chance to demonstrate their capabilities and give you a basic idea about their style of work to understand them better. Moreover, they must also be able to cater to your website irrespective of the size.
For your business to succeed and reach the top ranks, it is essential to make full use of the online marketing opportunities in front of you. An apt online marketing agency will be able to offer you all the results you expect and even more. So, stay alert, be on your guard, and choose wisely. The future of your firm depends on your decision. You cannot afford to make mistakes.
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2 years ago on
Effective Social Media Marketing Tricks for 2015
Any digital marketer will know the importance of Social Media Marketing, be it for promoting their brand or for increasing sales. Social media is a vast medium which is constantly changing. So, as a marketer, unless you stay up-to-date with the current social media marketing trends, you might not be able to make any significant difference. With hordes of businesses flocking the social media market, you have to use every trick up your sleeve to get that edge. To make your job easy, we give you some effective social media marketing strategies that will improve your online presence.
- Relook & Revamp Your Social Media Profiles: You might already have created your social media profiles or might be working on profiles that someone set for you. But, that doesn’t mean you should not go back and review the profiles. There are umpteen reasons to do that. Polish your profiles – personalize them. Social networks often keep updating their features to improve user experience. You should also do the same. Keep checking for updates and take advantage of the latest features introduced. Update your profile with the latest photos. Professional background graphics or images make a huge difference.
- Don’t Shy Away From Multimedia: They say “A picture is worth a thousand words” and rightly so. Give your customer the inside perspective of the product or service you sell. Use professional pictures and videos of the products extensively, so that the customer gets the look and feel of the product. This will make the customers come back to your profile everytime they want any details of the product. Don’t just stick to images or videos about your businesses. Customers like to relate to the brand. So, go ahead and highlight your corporate events that you participated or some in-house events that occurred.
- Invest in Integrated Social Media Strategy: To achieve optimal results, it is essential to integrate your social activities. So, devise a strategy that is flexible and that will meet the ever-changing needs of social media. Make a calendar with all the upcoming events or any other promotion that you plan to do. Use social share buttons wherever possible to make your content shareable.
- Personalize Your Approach: Each of your media post relating to your business can be plain boring. Social media is the platform where people come to communicate and engage with others. You have to understand that audience needs to be felt included, and the best way to do that is to personalize your approach. Humour is a great way to reach out to your audience. Conduct simple polls, post on your clients pages to publicly thank them for their business, ask questions based on the current topics and most important of all, respond. Don’t let it be one sided, respond to the tweets and posts of others. Comment, like, retweet, say a simple Thank You for their comments or apologize for some error that occurred.
- Work on Social Login: Registering on websites can be an annoying process and most often will dissuade the customer from doing so. People think twice before adding a new username and password to their already long list. You have to adapt the simpler method to improve your website visitors’ experience and to improve your registration conversions. And the best way to do it is through social logins. Give your customers the choice to login using their social media profiles. This way you are minimizing the registration process, while getting the chance to import their photographs, personal details and their addresses.Another advantage is that you will be reducing spam as well.
- Be Punctual: To get the maximum results, timeliness is a crucial factor. Respond timely; don’t wait for hours to respond. Craft your message around the most happening issue on social media. If you take your own sweet time to respond, you’ll lose out on the chance of having your message heard. Timely response, matched with a crafty slogan and a hard-hitting image will give you the right boost.
Recommended Read: 10 E-mail Marketing Hacks That Every Marketer Should Know