Tag Archives: Online Marketing Agency in Trivandrum

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6 months ago on

9 Advantages of Hiring an Online Marketing Agency in Trivandrum

SMBs and medium- sized businesses now keep a separate budget for their online marketing efforts. But when looking for online marketing agencies, most businesses focus their search in Bangalore or other metropolitan cities.

India as an IT country is so much more than the metro cities. Trivandrum, for example has the largest IT Park in Asia in terms of built-up area.

So, let’s look at the major advantages of hiring an online marketing agency in Trivandrum:

Fast-growing IT Sector: Trivandrum has a fast growing IT Infrastructure that expands far beyond the walls of Technopark. Major IT Companies in the country has identified huge value in shifting to the city. In the process, it has become a popular choice for the best talent in the country. This bides well for getting highly talented digital marketing resources from around the country as well.

There are many start-ups and It professionals from the city who has made their mark in the international IT scene.

Low Cost of Living: This is a huge factor that has attracted companies from around the globe. Lower cost of living means less expense on resources. It reflects on the final product as well, enabling brands to provide more affordable services to digital marketing clients.

Literacy Rate: Kerala was the first state in India to achieve 100% literacy. Trivandrum being the capital of Kerala has a well-educated population that is Internet-savvy. Most people in the city know how to write decent English even though people who speak well are lesser in number. This is ideal for a major online marketing requirement – original, quality content.

Knowledge-hungry Population: The people of this city are truly knowledge-hungry. There are a huge number of print publications and News channels that run successfully in the city due to this characteristic of the people. To be a quality digital marketing or an SEO/SEM professional, curiosity and a hunger for knowledge are basic traits to have. The next generation kids of the city are hooked to the Internet just like kids from any metropolitan city.

Communication: Digital marketing is all about proper communication, to the client and to the audience. What better place than a 100% literate state to have great, clear communication. A huge percent of the population is exposed to foreigners as the state is also a popular tourist destination.

Well-connected: Despite being near the southern tip of India, Trivandrum is connected extremely well via roadways, airways, railways and even waterways. If a digital marketing client wants to make visits onsite, it’s very easy to do so. At the Jointviews Trivandrum office, we often have frequent visitors from different parts of the world.

Creatively Inclined: Creativity is a key trait for any quality digital/content marketers. They frequently face challenges and have to find creative solutions on the fly. An online marketing agency in Trivandrum will have majority resources sourced locally. If you look at Trivandrum, the city has been a cultural hub throughout the centuries. The natives are very creative. It is partially due to the calm and serene atmosphere provided by the city. Online marketing is a high stress work segment, and the peaceful city offers plenty of opportunities for the professionals to unwind. This allows online marketers to produce creative work.

Social: On any given day, apart from the rare occasion of hartal, you can see the streets are abuzz with life during the evenings. All types of people communicate with each other every day. Trivandrum has a very social population. This also means that online marketers in the city socialize with people from the same industry quite often, either directly or through social media. Hence they are able to share a lot of ideas and maintain very high standards.

Internet Savvy: Kerala is a consumer state, and the people are always looking out for a bargain buy, especially online. Almost everyone in the city has an internet connected smartphone. This helps and pushes those working in the digital domain to stay on top of the latest news and developments. Staying updated with the latest is a great asset to have in all online marketers as there are numerous changes happening every day.

With so many benefits to offer, Trivandrum is a great choice to hire an online marketing company. You get your job done in the best way at affordable rates as agencies here have a strong pool of resources to bank upon.

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2 years ago on

Why Your Website’s Design Is Too Important To Be Left To Web Designers

 

Your company website looks outdated, whereas rival websites are looking fantastic. So you hire a designer or a designing agency to give your company’s website a new start.

But does a believable, compelling website design really matter?

Yes, it does. But, the important thing is that it should not be just good looking. It should also be user and search engine friendly. Your best bet is a digital marketing agency, unless you yourself are a digital marketing expert.

The following is a list of 5 key components, which an online marketing agency keeps in mind while designing a website:

Navigation

The navigation of a website is very important as it can make or break a website. It is especially true for websites with several pages. Website navigation normally includes a list of labels or navigation bar which organizes its pages for easy access. Web designers sometimes get carried away with fancy typefaces and designs while designing navigation. Good navigation must be simple to find and understand, making for quick and easy travel through the entire website.

Read Also: Design 2015: Changing Trends In Web Design

Brand Consistency

If your firm has a logo which is being used often in print materials (i.e. Pamphlets, business cards, letterheads, etc.), the logo/brand colors, logo, brand messaging and imagery utilized in print should be carried over into the website design.

It is significant for your clients to be capable enough to identify your brand in all forms of communication so that they can associate your promise and brand position with your business.

When the visual communication gets changed to a brand, it can make the clientele feel uncomfortable, which leads them to make a negative association with your firm. At the same time, a smart digital marketing agency will be able to enhance your relationship with the customer through clever usage of branding elements.

Reading Patterns and SEO

Many folks are comfortable in reading the whole website the same way they read a book. Web designers keep this in mind while designing a website. Most of the designers make sure to place the vital info on the upper left-hand column. This will aid you to get the message worldwide more efficient from the visitors who could be potential or current clientele.

Recommended Read: 6 Benefits of Digital Marketing for Small Businesses

Content

The content in your website is essential. Mainly because it communicates your company’s brand promise and brand position directly to your customers. There are other very essential elements which are taken into consideration when a copywriter writes the content and the designer designs the corresponding visual environment related to the content.

Trust

Making and maintaining trust amid your clientele is really essential, but it will not happen till you really get to know about them and their values. Marketing methods can help you find more about your probable customer’s requires.

Website design is much more than a fancy, eye-candy layout. It is an ideal way to make a user-friendly environment where folks come for necessary tips. A properly designed and managed website can see clients continuously returning to your website and doing business with your firm.

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