Tag Archives: Infographics

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3 months ago on

Creating Stunning Infographics Improve Brand Awareness. Learn How

Infographics are a great way to present your content visually.Research shows that our brains process images 60,000 times faster than text! In fact, 93% of all human communication is visual.

Infographics present your data and information in charts and flows with the help of interesting shapes and graphics. They convert your lengthy data into visually appealing and easily digestible bits. Capturing more of user’s attention naturally leads to a better visibility and recall value for your brand. These are the ways stunning infographics can improve your brand awareness:

  • Infographics are sharable

Visual content is 40 times more likely to be shared in social media compared to other types of content. A good infographic has logical content flow and is to the point. Once you have put together a visual content that conveys your compelling message in a focused and simple manner, it is bound to get shares in social media. More shares in social media naturally mean more visibility for your brand. Do not forget to take advantage of visual social media like Pinterest, Instagram, Vine etc.

  • Infographic is SEO friendly

Did you know that 55% of website visitors spend less than 15 seconds on a webpage? Infographics can not only increase the time visitors spent on your page but also the number visitors to your site. Articles with visuals get 94% more views. In short, infographics will increase number of visitors to your page, get you more shares and backlinks. Guess what this means? Higher ranking for your page in search engine results!

  • Visuals stay in mind

Information recall of a visual is 65% after three days compared to 10% for auditory information. This is the most important reason why infographics are great if you want to increase your brand awareness. The user will form an image of the brand based on her interaction with the content. A compelling infographic that gives relevant information will stay in the user’s mind for sure.

  • Easy to understand

Infographics are the best way to present complex concepts. You can explain multiple relations and correlations; lay down process flow or present variety at one glance. Presenting information in such simple manner displays your expertise in the subject and increases the likelihood of transactions.

  • Easily changeable and embedded

Infographics can be easily changed into different formats and dimensions to suit various platforms. They are also easily embedded and can be used to direct to your site in one click.

Infographics and video are hot trends for content presentation this year. To get the maximum brand awareness from them, do keep in mind these crucial points:

  • Drafting a compelling message is the first step to successful infographic. Your infographic must revolve around this central message in the focused manner.
  • A shabby graphic will do your brand more harm than good. Either invest in a good designer or stick to written content.
  • Source your data from reliable sources and credit the sources
  • Use your logo subtly. Using logo subtly but consistently will go a long way in building your brand.

Conclusion

They are one of the popular types of digital content used by digital marketing agencies around the world. Whether your business be B2C, B2B, or any other type, you can definitely include infographics in your content marketing campaigns.

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8 Types of Digital Content

4 months ago on

8 Types of Digital Content Created by Content Marketing Agencies

Your blogs might have been to be a hit among the audience in the past with lots of user traffic, visitors etc. But then, the pace remained the same forever or a bit slower with visitors leaving your site on a daily basis. What could have gone wrong? Of course! They got bored of the same type of content you kept on giving them.

Being creative is now the only way for your content to get notified. Try a different type of digital content and there, you’ll get to see your site buzzing with visitors. However, it shouldn’t stop here. Keep trying different types of content from time to time to help your business thrive.

Here’s a list of different types of digital content created by content creation agencies, for you to choose from:

Long form blogs

So, what are long form blogs?  Some claim that those blogs with a word count of may be 1500 words while some say that long-form blogs are those with a word count of about 3500 words. Whatever, the truth is, the idea is to create an article that goes on until you get tired of scrolling. Long form content has always been there; but, it started getting noticed only by 2013-2014. It has now become the most popular style among bloggers. Long form blogs have become much popular these days because:

Google said it: According to Google, longer content contain more information and therefore, helps solve many queries of the audience at once. Also, some SEO experts suggest that long form blogs rank better in Google search results.

Popular bloggers said it: Bloggers, big and small, have been suggesting for a while that long form blogs are important.

Short form blogs

Short form blogs are those with maximum word count of 1000 words. The fact that short form blogs have lesser word count, that may go down to 250 words or lesser, can make it less popular in SEO. Therefore, it’s important the blogs being short, should also be precise and unique. The content should be good enough for the audience to stop and take notice.

Videos

Digital content in the form of video gives you a large variety of choices. Regardless of the type it is, a good video always remains etched to the audience’s memory. If a video is done well, it can be extremely compelling. The duration of the video depends on your requirements (it can be educational, business, marketing). You can check out this blog for using video in your marketing or promotional campaign.

Podcasts

Podcasts are digital audio files that are used to share information through computers or any portable music devices such as MP3 players or iPods. Businesses usually use podcasts to share information regarding their new products, about the company or about the general happenings in the industry.  Podcasts provide an insight to the audience about how much a business knows about the industry, thus helping to build trust among them. Also, the audience feel directly connected to the business as they get to hear the voice of the presenter.

Podcasts are affordable compared to other marketing technique as the location of creating podcasts do not matter, be it an office or home. All it needs is a computer, a microphone and software to edit the recordings. Remember, regular podcasts can help your business in attracting your target audience, thus helping to build brand awareness.  You can even publish the podcast transcript, thus, adding to the SEO value.

Social media content

Majority of people around the globe use various social media platforms due to which they have found a place in the marketing strategy. You may not find another medium to reach your content to the audience  in a short span of time and the benefit is that, you get to connect directly with your potential customers. Remember, your content must say more about your brand while keeping the audience interested. Keep reminding them about what you offer. After about five to six exposure, the audience will surely feel compelled to go for your products.

Copywriting

Copywriting is the process of writing advertising materials such as blogs, newsletters, marketing campaigns etc. The words should be persuasive enough for the audience to take an action, thus driving traffic to your business website. Effective copywriting includes:

  • Attention grabbing headlines that compel the audience to click the link to read further
  • Content that provides just the information that the reader needs
  • Interesting content that helps the audience to easily connect with your business, while building trust and brand recognition
  • Content that tells the audience what to do next, such as signing up for newsletters, click a link to visit a website, social media page etc.

You can implement your own copywriting strategy for promoting your products and services to the right audience. You can use Definitive Guide to Copywriting by Quicksprout as your reference material.

Infographics

Infographics refers to the visual representation of information. The fact that visuals tend to stay in people’s minds than text works in favour of infographics. As a result, infographics is the most shared content compared to other digital content types. Infographics can include anything such as general information, data, statistics etc. Almost everyone is making infographics these days and therefore, it is important to be creative with your infographics for audience to take notice.  You can also create gifographic, which is a type of infographic, but contains animated GIF images instead of static images like in normal infographics.

E-books

E-books consist of large content of a minimum word count of 10,000 words, in PDF format and are downloadable. An e-book gives an insight of your knowledge about an industry and is the most effective way of sharing your knowledge with others.  While creating an e-book, make sure that the content is divided into topics making it easier for the users to read. Remember, your e-book’s title plays an important role in the audiences’ decision regarding downloading your e-book. Therefore, make sure that the title is catchy and relevant.

An e-book with just texts is usually considered not worth reading. Therefore, try to include graphics and make sure that the e-book’s content is formatted well to grab attention. It is always best to create both PDF and HTML versions of your e-book. You can add video and audio to the HTML version.

Conclusion

Rather than using one type of digital content for all of your marketing campaigns, you can use different types as mentioned earlier. These days, content marketing agencies try to experiment with their content with the aim of attracting target audience, increase engagement, and share to others.

 

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6 Tips to Create Kickass Infographics

2 years ago on

6 Tips to Create Kickass Infographics

 

Do you have to convince your audience about topics which are complicated and confusing; which are important but boring? Every digital marketing agency is faced with this problem. Infographics is the best solution for effectively expressing complicated information.

It lets you pack information in less space intelligently. Often, a digital marketing agency will have to create efficient information presentations focusing on a lot of facts and figures. Over the years, comparing things like prices or representing a long list of serial data has seldom been practical that you had to put them into written content. With infographics, you can distribute data in a visually appealing way.

Read Also: Role of Visual Content in Digital World

Let us look at some tips that will help you create kickass infographics.

1. Catchy Headline

Your infographics headline is extremely important. It is the backbone of your presentation. Since the amount of content in an infographics is ideally kept to the possible minimum, the attention

Your infographics headline is extremely important. It is the backbone of your presentation. Since the amount of content in an infographics is ideally kept to the possible minimum, the attention

2. Include Visual Representations for Your Data

Infographics as the name suggests, lets you represent information visually. The info that is represented should be clear-cut and accurate because discrepancies are bound to get noticed faster when you represent data visually. There should be a balance maintained between the written content and graphical data that goes into your infographics.

Though visual elements are important, do not overload it with too much designs or flashy colors. Limit the number of different colors used to three. Use appropriate images, charts and diagrams. Whenyou want to represent lengthy data, use line graphs and when you want to represent proportional data, use pie charts. Use compact and standardized designs for more serious topics.

3. Keep it Simple and Focused

The main reason infographics is widely adopted is due the simplicity with which data could be represented compared to the written content. Overloaded data and design complexity can create confusion and it will get misinterpreted by the viewers. To get a simple design, you should concentrate on things such as limiting the number of colors and font sizes used, readability of font types selected etc. Also use simple understandable language and appropriate charts.

Another important thing that you need to focus on is the ‘focus’ itself i.e., the idea represented in the infographics should be focused. Do not drift away from the subject under discussion. Cut elaborations and unwanted references. When you have a lot of data to put into your infographics, divide them into sub-headings and put them in separate infographics that focus on each individual idea.

You May also Like: Ways Digital Marketing Will Change In 2016

4. Create a Natural Flow

When presenting the information in an infographics, it is best advised to be arranged in a sequential format. Do not dump the ideas together or throw them randomly without any connection between them. Ideas should be integrated and should flow from one to another in an ordered fashion.

5. White Spaces are Important

Spacing the content is important for readability and cognition of the data. The right arrangement should have the perfect balance between used space and unused space in the infographics. Overly packed graphics could repel the viewer from reading through the content, and too much negative spacing will generate the opinion in the reader’s mind that the infographics is not worth reading.

6. Check your Facts and Figures

It is important that you always double check the facts and figures. An infographics reader could pinpoint contradictions and errors more accurately since there is more readability of the facts and figures. Once viewers find a single inaccuracy, they will resort to thinking that the whole information presented can probably be wrong. Keeping a close check on these tips is crucial for the success of infographics created by your digital marketing agency.

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3 years ago on

Role of Visual Content in Digital World

People are connected as never before in the digital era. Internet has revolutionized marketing with digital methods. The rise of social media has further strengthened the prospects of digital marketing.

Gone are the days of limited dreams, digital marketing gives you wings to fly high, sky is not the limit. Digital marketing is a process of building and maintaining customer relationship. A major factor in this form of market is visual content.

What do you mean by visual content?

When you visit a website, it is the first impression created by the visuals that makes to stay or leave the website. Visuals would include a website’s design, videos, images, Infographics, illustrations, etc.

Why is it important?

Visual content helps to grab targeted audience without fail. Visual content has gone forth as one of the hottest digital marketing trends these days. Visual content attracts people and makes the complex messages clearer, consuming less time and effort. They leave a lasting impression on the customer compared to long pages of text.

Due to the busy life schedule, people find it difficult and monotonous to read massive content. On the other hand, visual content requires minimum time and would be exciting if done right. It can increase brand awareness and your SERP results gets benefited as well.

Types of Visual Content

Photos

A picture is worth thousand words. But visual marketing content is not simply about communicating a message, but it should be retained within the reader as well. Mere text based content cannot stay attractive. With a good and compelling visual, website viewers tend to stay longer and understand the accurate message the content is trying to deliver. It’s not about the image but the story the image carries that matters.

Videos

Video sites are full of viewers, ready to devour new ideas. Entertain the audience with a video; the chances of getting noticed are really very high. Human mind requires emotional input to make decisions. Emotional bonds, without doubt influences a person’s choice as well as actions. Videos can create this emotional bond by building trust and credibility effectively. And moreover, they are loved by search engines.

Presentations

Presentations make things clear and to the point. Various aspects of a topic are presented simply and effectively after deep research about the topic. This helps audience to easily to understand complex ideas. Presentations can help sell both the idea and the product.

Infographics

Information graphics or infographics is a graphic presentation of information which is intended to present complex information quickly and effectively in a very precise manner. A well designed infographics can turn boring and complicated topics into interesting and captive discussions. Like a capsule that functions multiple use, infographics serves multiple purpose very efficiently. High quality infographics are 30 times more likely to be read than text articles.

GIF

GIF, Graphic interchange format is a recent development that has created far reaching effects on digital marketing. They possess comparatively small file sizes; this implies that they can be used easily online as they can load quicker and still maintain quality. GIF helps to display a professional touch. GIF can express emotions and movement which a still image may not be able to. GIF is more than an image but less than a video. It’s really short but is still effective.

Beneficial Facts about Visual Content

  • Visuals are processed 60,000X faster in the brain than text , and 90% of information transmitted to the brain is visual
  • 40% people respond better to visual information than text .
  • Compared to plain text posts, posts with videos attract inbound links 3 times more.
  • 93%of all human communication is practically non-verbal.
  • 70% of all sensory receptors humans have are all concentrated inside a person’s eye out of which 50% of this visual information is processed by brain.
  • 94% views a topic if something compelling visual elements and graphics are available
  • According to studies, certain colors and color combinations can arouse certain emotions in humans; it can also influence how a particular viewer will take action, such as influencing their decision of purchase.
  • Use of visual content in Facebook campaigns generated 65% more engagement just after only a month’s practice.
  • 95% people are of the opinion that visual content is really very important for capturing attention.
  • 89% is already using or planning to use visual content in social media
  • 2 million blog posts are written every day, think how many of these contains visual content.

Even press releases published with photos generate more audience than normal articles.

Future of Visual Content

Since the introduction of Visual Content, it has entertained as well as educated people, making complex things simple and effective. All social networking sites have made use of visual content and have promoted its use because of the impact created in people.

Know your audience and deliver more than what they expect and future is secure. More companies are switching their focus from boring content to visually engaging content presentation. The lovers of visual content will only increase by time. The future of digital marketing itself is tangled with visual content which serves both purposes – development of the company as well as the entertainment based education of the audience. Future of visual content is immense and promising.

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