Tag Archives: Infographics

places to share your content

2 weeks ago on

20 Ideal Places To Share Your Content [Infographic]

Content methodology involves processes such as research, identification, content creation, proofread, approval & publishing, social media distribution, etc.

But, are we promoting the content on right social media channels?

The answer might be a big no.

Writing blogs and publishing on your website does not guarantee you best content marketing results.

You know what, more than 3 million blog posts are being published by different websites daily.

So, if want to achieve any real traction, you need to think outside the box.

You need to look beyond publishing content on your website.

Think about sharing your content on industry or niche platforms to get it discovered by more people.

Here is an infographic illustrating 20 ideal places to share your content for better conversions.

places to share your content

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Content Marketing

1 month ago on

A Guide to Successful Content Marketing Career

What is Content Marketing

What is Content Marketing

The technique of creating or curating and distributing valuable content that is relevant to a specific type of customer audience so as to attract them is called content marketing. The basic premise of content marketing is to make some profit out of the prospective customer’s action.

The most important work of content marketing is to provide value to the target audience. It has been observed that content marketing costs almost 62 per cent less than traditional marketing but generates over three times the number of leads.

The act of content marketing is essentially the act of sharing information, entertainment, knowledge or advice in forms such as: emails, blogs, webinars, podcasts, infographics, videos, articles, quizzes, cartoons, social media content, etc.

Whereas inbound marketing focuses on specific buyers, content marketing is always directed towards a broad spectrum target audience.

Given below are a few details about the different types of content that are marketed with a view to turning the customer sentiment to a positive action. It is estimated that the worldwide content marketing revenue will be about $313.42 billion by the year 2019.

Content marketing is done for the reason that businesses hope to get the reader’s contact details whether they are reading your blog, filling out forms, or subscribing to your monthly newsletters.

They are awarding you the permission to contact them in the future if they provide you with their email address.

Contact Jointviews

Different Types of Content

In today’s digital marketing world, there are many using content to promote the product/service of your company. In fact, content marketing is seen more as a necessity today.

To make customers discern your product/service as the better one among millions of others’, it is important to provide value-driven and engaging content to the target audience.

1. Blogs

The first type of content that was marketed was the blogs. Now they have become very common. Publishing blogs are the act of disseminating valuable information over the Internet to the discerning audience for free.

Moreover, when you share content free of charge, there is an element of trust that builds up between you and the prospective buyer.

If you consistently share blogs on a single topic, you are acknowledged as an expert in that niche. This act keeps prospective customers returning to your blog pages and sooner or later some of them are likely to turn into buyers of your product/service.

In the meanwhile, it is also important to provide links to different parts of your content and the customer-to-be can bounce around for some time before making a buying decision. This happens quickly if the blogs are consistent and are of high quality.

It is also possible to lose readers if you fail to update information or do not post new blogs in a consistent manner.

2. Longform Content

This type of content is just what its name means – lengthy and free. It may range from 5000 to 15000 words. The content is made of a more than one chapter, each on a separate URL page.

This is observed as an ideal way to build readership and increase loyalty.  They are typically guides for a single topic. The readers do not have to go anywhere else as all the required information is available there itself.

The information is split into separate chapters. The best part is that the online marketer can promote each section of the long form content heavily.

If the content makes interesting reading, all you need to say is, “You can just subscribe so that we can keep you informed when our next chapter is published”.

3. eBooks

Whereas blogs are shorter to read, ebooks are more detailed and longer. They share more information to bring in more prospective customers. EBooks are lengthy and share a substantial amount of information on a single topic.

The thought of writing an eBook is overwhelming. However, once published, a good quality eBook is a great lead magnet. It is a good idea to get an eBook written by a good freelance writer.

Ebooks are usually 5 to 30 pages long. However, if an eBook does not offer the required solutions to a problem that has been highlighted, there is a good chance that readers are not likely to become convinced and subsequently will not get converted into customers.

4. Infographics

Infographics is a graphic representation of a lot of related information stacked vertically as one image. It is created in a way so as to make the information easily digestible.

Usually, a lot of information is packed into one infographic. It is more visually appealing than when the same information is represented using a bullet list or as charts.

Backlinks are usually embedded within the infographic image. Therefore any infographics image that gets shared and goes viral is a definite lead magnet.

The best infographics always have a simple design with plenty of white space. The title should in all respects describe what the infographic is all about.

5. White Papers

Content with all the information that it can gather about a specific topic including problems and their solutions is called a white paper. Publishing white papers is the best option when you want to become an industry expert in a specific niche.

White papers are typically lengthy, have a formal introduction and are organised into neat sections. If the length is more than a few pages, they should have a ‘Table of Contents’ to guide the reader into specific topics.

6. Videos

Videos are shorter and are made to latch with specific buyer personas. They are more engaging, fun and can be made in such a way that they share a great deal of information with the watcher. Viral videos sometimes get all the attention that a business needs.

Videos can be distributed as part of content marketing or social media campaigns. Videos can be uploaded to YouTube and embed or coordinate them with the posts that you publish.

Videos should be made so as to offer value to the customer and should clearly include a ‘call to action’ for effective conversion.  The video can also attempt to send the viewer to website or a landing page.

7. Emails

Emails subscribers for a brand form the recipient group with who you share brand information, more content, both of these being important for nurturing leads. Eventually, some of these subscribers turn into your customers.

Instead of just sticking to blogs or infographics, adopting a diverse content marketing strategy is always the best and brings significant results in the longer term. Using different types of contents helps to increase traffic, generate more leads and drive up sales.

The Scope of Content Marketing

The Scope of Content Marketing

All the industry gurus have predicted that digital market is indeed going to be content driven. It is therefore likely that there is going to be a rise in the importance of marketing quality content. Publishing this kind of content will allow online businesses to reap greater ROI and stay ahead of the competition.

In short, content marketing is favoured by online businesses because it helps to segment the target audience and helps to turn valuable prospects into loyal customers by using customized content to act as lead magnets. Read on to find out the actual scope of content marketing and how it serves to enhance the profitability of online businesses.

1: Increased Revenues and More Sales

Content marketing reaps greater ROI than any other strategy. For small businesses sales volume is very important and content marketing seems to be the most effective ways to manage that.  However, it has to be used appropriately to render it productive.

Every business ultimately wants to improve its sales. Search engines are working on algorithms that strive to understand what a person wants when they type the search words.

If you are actively blogging and publishing quality content in your social media for all your services, it is possible to get unexpected visitors to become your loyal customers.

That content marketing has a far reach is an established fact. Content marketing meets the very purpose of marketing: acquaint your business to brand new individuals every single time.

Content marketing is seen as the most powerful medium to effectively attract these new individuals to become your customers.

2: Strong Relationships

Content marketing helps to gain trust from prospective customers when you provide solutions through your blogs, videos or white papers. This ultimately builds a fan base that is loyal to you and helps to build up your sales consistently.

3: Cheap and Effective

Content marketing is much cheaper compared to other forms of marketing (costs only 62 per cent approx.) and brings you higher returns. However, it requires that you remain patient for some time before the profits start rolling in.

Notwithstanding this, publishing high-quality content through different media helps to rope in prospects and later automatically convert them into customers. All of this at no extra cost.

4: Improve Brand Image

Any type of business can improve its brand image by sharing related quality content. According to statistics, for every dollar spent, content marketing creates three times the leads that can be otherwise obtained through paid online searches. Therefore, content marketing is worth every dollar that is spent.

5: Establish Personal Connection

Content marketing helps the business owner/organization to establish a personal connection with the prospects-to-be. Publishing high-quality content in a regular fashion can get the clients to place trust in you and this serves to increase the brand’s credibility. It is important to bear in mind that low-quality content, can, in the same manner, tear down your image in your prospect’s eyes.

6: Customer Engagement

Content marketing through the different media is a great way to keep your customers engaged. Talking one-on-one with every customer and giving a solution to their problems can greatly boost the image of your brand.  It also helps to retain the interest of the prospects as you lead them through the buying process.

Content marketing enables the band owners to see the mood of the buyers via the comments in the social media pages as well as the landing page activity.

This gives the marketer the much-required personalized view of the customers’ feelings and feedback. Good-quality content is always a marker for a superior quality company and helps youbeat the competitors.

7: Versatile

Content marketing is non-industry specific, meaning it works for products belonging to any industry. All it does is to help propel the brand in a forward direction. Content marketing helps to attract those customers that are genuinely interested in the product or service that is on offer.

Content marketing is effectively used even by non-profit organizations. This is because all that customers need is to address the issues that they have about the product/service. All that content marketing needs to succeed is a well-planned and neatly executed strategy.

8: Long-term Audience

If the content is of consistently high quality, there is something always beyond the problems and solutions that you can talk to your customers. The more of this kind of an interaction harbours long-term relationships with your customers turning them into a mighty big loyal fan base for years to come.

This type of interaction also helps you to get more insight into the customer’s wants, behaviours and their buying patterns.

Interaction with the audience also helps to clear confusion and brings in fewer complaints. Once the content appeals to your clients, they will not hesitate to share the content with their like-minded contacts and this increases the audience multifold. This, by far, is one of the most significant advantages of content marketing.

9: Preparedness and Success

Unlike as in traditional marketing, where many a time the marketing is done without any preparation, content marketing is best done on the basis of a well-thought-out strategy. Follow-up strategies such as nurturing with emails or marketing through social media can bring about rich rewards.

The gains in audiences by using such methods are steady and strong. Content marketing is a level playing field for all businesses. The ones that do this diligently emerge as the winners.

10: Improved Virality and Email Response Rates

Content marketing has the ability to increase email responses and also create viral forwards and shares of high-quality content. This ability can be taken advantage of by channelizing customized campaigns according to the needs of a specific audience. Interesting, entertaining and valuable content can go viral in no time and only content marketing can provide this.

11: Encourages Self-dependency

Content marketing has the singular ability to allow online businesses to become self-dependent and dependence on external factors get reduced over time. Lead generation is the most important function of any marketing activity.

With content marketing, the need to obtain leads from outside sources decreases as content marketing by itself generates all the leads that you would need.

12: Influence Decision Making

Content marketing can do enough and more to influence the purchase decisions of your prospective customers in favour of your product/service.

If you are able to convince your prospective buyers through your content who buying your product would be the best choice, you could get them to do what you exactly want them to do.

Statistics prove that over 91 per cent of online B2B marketers would prefer to use content marketing as a tool to influence buyers’ decisions.

A majority of the prospects prefer content to adverts and other forms of aggressive selling. Content marketing has a way of telling the audience that they care about them.

13: Reusable

The most powerful premise about content marketing is that it is reusable. Many elements of a content marketing campaign can be reused creatively with ease.

Videos, infographics, long-form content, etc., are extremely reusable in many other ways for different campaigns. That video content can be created by reusing written stuff in graphic form is an apt example.

Content marketing campaigns are restyled when the psyche of the customers change with the changing times, or with different sets of audiences.

This content marketing is powerful to drive traffic across different audience groups and different points in time. It is best to create content that is creative and integrating psychology into content marketing campaigns.

As a final note, it can be concluded that content marketing is flexible enough to align naturally with customer psychology so as to influence them to make buying decisions and consequently boost sales and revenue.

Skills that Are Required to Become a Successful Content Marketer

Skills Required to Become Content Marketer

‘Content marketers who are trained professionals and bearing good quality are hard to find’ – is a common woe of online business owners/organizations. Today, at least 32 per cent of marketers say this.

This number shows a three-fold increase than those who said it posed a challenge in the year 2014. The challenge is thus a growing one and is causing concern. Moreover, the organizations that want to hire seem to be at a loss and are not able to define the role clearly.

It has been observed that the content marketers that get noticed are the ones that have fine-tuned skill sets. In this context, listed below are some of the most important skills that you need to hone to become a successful content marketer.

1: Extensive Research

A good amount of research is required for every bit of content that you create.

  • It is a good idea to brainstorm, read from the Internet about specific topics, and use books.
  • Researching the target audience is an equally important task.
  • The content marketer should know their wants and distress points.
  • It is equally important to know the channels that the audience seek out; this helps in effective distribution.
  • Knowledge of the terminology and the key search phrases used by the audience help to find out what the audience is looking for and provide solutions to problems if any.
  • The content marketer should have an idea about the most trending content for a specific topic.
  • Audience concerns can be tackled by carefully reading the comments section and discussion threads extensively.
  • Finding out which type of content and what type of format make for the farthest audience reach and greatest engagement.

Content marketers who are successful will have done an immense amount of data prior to embarking on a content marketing campaign. The more the research, the more the data collected, the more the chances of success.

2: Leverage of Current Trends

Current trends give an idea of what is foremost on the minds of the audience in the present. Both industry trends as well as what is on the minds of the people have to be keenly observed and followed. This helps to keep the content marketer stay ahead of the pack in the market.

If you are the first content marketer to jump at new industry trends and incorporate them into your content, you have an advantage like no other in front of your target audience.

However, it is also important to observe other hashtags that appear in social channel posts to get to know the current pulse of your audience.

With your creativity, you can correlate your content with the trends that appear and place this in front of your audience.  This also helps you to reach out to millions of new customers.

3: Promotion and More Promotion

It may not be enough for the content marketer to promote new content in the social media and then depend on organic traffic for the rest of it to happen. To maximize the reach, it is essential that you promote new content through every available channel. Some of the activities to boost promotion of new content could be:

  • Upload videos on YouTube
  • Distribute podcasts (audio and video) on iTunes
  • Post content to more than one website, say 2 websites
  • Promote content on social media such as Twitter, Facebook, and LinkedIn
  • Send email notifications to your clients and ask your connections to share the content

Diligent promotion of new content definitely brings out better results.

4: Dig the Data

As a keen content marketer, you should not be satisfied with just creating good quality content. You should know how to read and analyse the data to make sure that goals are being met. It is not an easy task to dig into the data and analyse and assimilate it.

However, it may be easier to identify the metrics that are just required for your business and get on with analysing and understanding these. Determination of too many metrics can leave you overwhelmed and confused.

With a clear understanding of how to read the data and accompanying metrics of a content marketing campaign, you can ultimately figure as to what topics you can keep and rehash into new content and what subjects you can throw away.

5:  Superior Strategy

According to statistics, it has been observed that only about a third of content marketers are organized enough have a well-documented marketing strategy that they wish to implement. According to industry figures, it is seen that those organizations with such strategies have 36% more chance of success than others. It pays to have a clear-cut, written-out strategy that helps to deploy your content effectively (using an editorial calendar).

6: Good Quality Writing

To win over a good audience, it is important to write well. However, it is not as easy as it sounds. A majority of content marketers always seem to prefer quantity over quality. Good quality writing not only means having no errors or typos but long-form content that is complete in all respects and full of value.

7: Good Design

Good design is as important as good content. It pays to know some basic designing knowledge as it can help you to quickly turn over compelling content by just editing a few images and adding good text. It is a good idea to learn to use Pixlr or Canva to create professional images.

8: Good Story

More than half of the existing content marketers say that their main priority is to tell compelling stories to their audience. However, it is seen that over two-thirds of them have still not been able to produce engaging content for their audience.

The best content marketers are those that are able to get their audience to have an emotional connect with their content. This further helps to cement the audience with the brand.

9: Versatility Speaks up for Itself

Organizing diverse content is the key to successful content marketing. Most successful content marketers rely on more than one form of content: whereas some of them would want to listen to podcasts, others would want to watch videos and some other would want to curl up and read.

Producing different content such as case studies, white papers and infographics in addition to all of the others would ultimately place you in front of the large audience that you have always wanted.

10: Collaboration is Necessary

The content marketers who succeed are those that ask for help. Seeking assistance from others is seen as a much-needed skill in this area. Partnering with an influencer from your industry is a part of the recipe for success. If you have not partnered yet, just sound your new ideas to the influencers in your industry.

The set of points mentioned above is not exhaustive. Nevertheless, if you pay some attention to these points there is a good chance that you will stand apart from your competitors and well on your way to success with your online business.

Job Opportunities in Content Marketing

Job Opportunities in Content Marketing

Many industry gurus are unanimous in their thinking: they believe in Seth Godin’s words that content marketing is the only kind of marketing that is left.

Shift From Traditional to Content Marketing

Content marketing is less aggressive and more subtle in its approach than traditional marketing. This has resulted in the fact that the consumer now pays less attention to traditional advertising methods and marketing.

Moreover, content marketing is aimed at providing immense value to the prospective customer with no expectation of anything in return. All this has spurred an interest in content marketing.

Another interesting statistic is that over 88 per cent of companies are now involved in content marketing. Consequently, they are keeping aside bigger budgets to invest in staffing, strategy and technology. Another research figure indicates that over three-quarters of respondents are increasing their content marketing investments this year.

Though more than 70 per cent of the companies are gearing to produce more content in this coming year, the entire exercise is thought of to be a tough one because traditional marketers are simply not good at writing, editing, or proofreading good content. Therefore companies are finding it hard to create top class content.

This is where the requirement for good content and marketing such content arises. This has resulted in a surge in the hiring of content marketers. Statistics have it that more than 43 per cent of organizations now employ people to specifically produce content.

Content Marketers – Skills Set

The basic skills that a content marketing job requires are good grammar and average writing skills. Other skills include being able to tell stories, research skills that are required for analysis, and also the capability to work in high-pressure situations.

Other than writing skills, content marketers have to be masters of search engine optimization and they should be able to edit content efficiently and quickly. A certain amount of ‘tech-savviness’ is preferred.

Basic design skills are a plus so that they can create images in a flash. This is what a major portion of content is made up of. Technical skills are required and they should be able to work with content management systems such as WordPress. Candidates with all of these and who can produce animation and video would be more favoured.

Career Advancement In the Content Marketing Field

These days, there are thrice as many jobs for content marketers as there are for traditional product marketing jobs. This in itself is evidence that there is a lot of opportunity for a career in content marketing.

In a majority of digital marketing companies, there are entry-level positions that are open. However, they are also on the lookout for higher-level officers to create and manage a content marketing strategy.

Over half of the digital marketing companies (about 51 per cent) have a higher-level executive to manage their content marketing department. Last year, this figure was less at 42 per cent. There were over 19000 job openings in content marketing in the fall of 2016.

As the content marketing department reaches maturity there is more demand for senior-level executives such as Chief Content Officer, VP (Content Marketing) and Director of Content.

For those on the lookout for senior positions, it is better to look at smaller companies (less than $10 million turnover) and very large corporations (more than $1 billion turnover).

The industries that have content marketing openings are commonly Marketing & Advertising, Computer Software, Information Technology, Internet and Non-Profit Organizations.

The basic jobs that require less effort in the field of content marketing include social media posting and curating content, short blogs, etc. Infographics, slideshares, etc., require a reasonable amount of effort.

These content marketing activities that require a large amount of effort are presentations and long-form blogs, eBooks, thought leadership articles, white papers, etc.

Content Marketing Team and Its Participants – Jobs that you can look for

Content strategists are required to work out the pre-production details such as editorial strategy, style guidelines, etc. You can either get a consultant to train you or hire a strategist for the purpose.

Writers form the creative force in the team and are good at English grammar and storytelling skills. Skilled writers have to be paid more. You can hire writers for the purpose or even tap into an employee’s writing skill.

Whereas some of them will be tech-savvy enough to change content into HTML and do the SEO, others will just be good with their words.

Editors are hired to edit the writers’ works. Developmental editors who create end-to-end content and make it happen and copy editors to check grammar errors and typos. Some editors are talented enough to do both the jobs.

Coordinators keep track of every detail and are organized and creative. They are equally concerned about relationships and the quality of work. They can even look after the freelance workers starting from vetting them to making sure they do their work.

Salaries for jobsadvertised in the content marketing departments were in the range of $40K (30% of job openings) to $120K(5% of job openings).

AI and Content Marketing

Artificial Intelligence (AI) is the buzzword of today. The world has made a number of strides in AI with automatic driverless cars and speaking assistants at home. Traditionally, computers function according to algorithms that are coded as programs and these tell the machine what to do.

AI and Content Marketing

However, AI differs in that the computer creates and executes its own algorithms. This includes determination of new paths and taking suitable decisions while traversing along these paths.

Just like in other sectors, AI can help marketers in making sense out of enormous amounts of data with a view to delivering the best customer experiences. AI is likely to change the landscape of the content marketing sector as well. Read on to find out the role of AI in the changing content marketing scenario.

1: Streamlining

AI is already being used to streamline processes when there an overload of content.

2: Content Generation

With AI it is possible to generate content automatically. At first, it is likely to be simpler stories such as stock updates and reports on sports. It is interesting to note that companies such as AP, FOX, and Yahoo have been using AI generated written content for quite some time now.

3: Auto Chatbots for User Interaction

Chatbots carry on chat conversations with human users. These use AI as the basis and carry on conversations, answer user queries, etc., in real time. Some chatbots carry on conversations with users even when the app is not open yet (UBER). On the whole, chatbots do away with the need for users filling up forms. The queries are answered right away in real time.

4: Automated Newsfeed Algorithms

Applications such as Twitter and Facebook customize the users’ newsfeeds in such a manner that they get to see only what they are interested in. This intelligence is displayed on the basis of algorithms analysis of hundreds of different variables.

They also manage social media ads in such a way that a user gets to see only what he/she likes to see or may be interested in.

AI helps the apps to get to know as to what the users find interesting. The marketers can then create content along these lines that will keep their customers engaged. Similarly, marketers can create Facebook ads that their prospective clients would favour.

5: Predictive Intelligence

This means personalized content according to one’s individual tastes to appeal to individual users. Another area where this helps is in lead scoring: this is a points-based system to determine the location of prospective buyers’ position in their buying journey.

This helps to quickly convert those who ready to buy depending on their past behaviours. This technique is predicted to prove useful for low-lead as well as high-lead volumes.

As far as content marketing is concerned, it will help to serve a specific piece of content to a specific client depending on their behaviour and search history.

6: Content Creation

Content creation via curation as done by humans now can be effectively done by AI in the coming years. Curation refers to the process of consistently finding high-quality content, reprocessing it and serving it in the most valuable fashion to the seeker.

The task is not an easy one because of the time involved in sifting through relevant material to be curated from.

Curated content helps a client to become aware of certain products and services so that they end up buying the same. AI helps in creating relevant content for this purpose at every single stage of the buying cycle.

7: Enhanced Customer Experience

This could mean that users will get interactive help instead of having to fill out forms. The AI systems will be able to help them with their query immediately and even direct them to resources that they would require in the future.

An apt example is of a concierge robot used in the Hilton Hotels Connie that works with customers answering their queries. AI ultimately works to provide the highest degree of personalization.

At the end of it all, AI enables marketers to take care of customers’ needs in real time. This is done by analysing data generated when algorithms work. Consequently, users feel at ease and make a quick buying decision.

In the content marketing sector, AI will change how the marketing channels work and what new skill sets are required for survival in the future.

AI may be able to write basic content and perform more cognitive tasks that were originally performed by humans.In the light of this knowledge, content marketers have to adapt suitably.

Final Thoughts

Final Thoughts

Growth in the content marketing sector has been phenomenal in the last few years and the number of job openings in the sector is increasing by the day. It looks like it is not taking a backseat anytime now.

 

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Infographic Marketing

2 months ago on

A Complete Guide to Infographic Marketing

If you have a content marketing plan, there are good chances that it will have visual format of content such as video and infographic. Infographic became popular back in 2010 and have been here ever since.

Although marketers debated their survival with the internet becoming overcrowded with too many infographics, good quality infographics are still the cornerstone of a good content marketing plan.

Many successful marketers swear by them. They can get you tons of backlinks and some serious traffic. Marketing guru Neil Patel was able to pull in more than 2 million visitors and 41,142 backlinks by posting regular infographics on his Kissmetrics blog back in 2010. Most of leading digital marketing agencies and brands are using infographics by now.

According to a study by Infographic World, 56% of companies surveyed had used infographics and 84% considered them effective in marketing.

In this blog we will look at why infographic are so effective and how to be successful at infographic marketing. Let’s first look at what an infographic is and what are the various types of infographic you can design.

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What is Infographic?

Infographic is a visual image of information or data in its strictest sense. The visual representation could be process flow, timeline, comparison charts or sequential story too. There are many ways to represent information visually. Many infographics tell a story through the presentation of facts and statistics to add an element of surprise and evidence.

However, not all infographics should to have statistics and numbers. In fact, today, the types of infographics that we see are many. As long as it is an image that translates knowledge visually it counts as an infographic.

Types of Infographics

Here are some types of infographic and their examples.

1. Statistical  Infographics

These convey statistics in a visual way and have a story to it. They are great for getting backlinks and social shares.

Infographic Marketing

2. Informational Infographics

This is a blog post turned into a visual infographic. This can be a list-o-graphic, a process or educational guide. The idea here is to show visually what a blog post would say in text.

3. Timeline Infographics

These show the evolution of products, service, culture, etc.

Infographic Marketing

4. Comparison Infographic

These compare products, service, concepts or processes. They make it easy for our brain to compare by placing the compared ideas next to each other and bring out the difference.

Infographic Marketing

5. Geographic Infographic

This is an infographic putting together regional statistics or information on the corresponding map of a region. This is useful in representing information related to geography or showing geographical differences.

What makes Infographic So Effective?

Traffic to a website gets an average of 12% increase after uploading an infographic. So why are infographics so effective in getting traffic?

Infographics are visual

Our brains process visuals 60,000 times faster than text according to 3M. 90% of information that goes to our brain is visual and we also easily retain what we see visually.

This is because the visual part of our brain has evolved for millions of years whereas the reading has been introduced to humans on recently in comparison.

We are naturally attracted to images and spend more time with articles/ blogs that have relevant images. In fact, eye-tracking studies show that readers spend more time looking at relevant images than they do reading text on a page.

Infographics are Shareable

People only share what they think will be enjoyed by their friends or help them. Since infographics are a story narrative with interesting facts and entertaining information they are perfect to share with your friends on social media.

Infographics are shared 3x times more than any other content on social media. They are easy to view, consume and share.

They Work for your SEO

Infographics do not directly translate into higher ranking but they do give out many signals that are great for your SEO. Informative infographics get lots of links from other sites. This not only increases traffic to your site but also tells Google that other people find your page helpful. This increases your domain authority, in turn boosting your visibility in Google.

Infographics also mean that visitors spend more time on your site and reduce bounce rate. This too is a factor affecting Google ranking directly.

Elements of Successful Infographic

Of course this does not mean that every infographic will be highly successful and get you links. Ever since the success of infographics online, the internet is flooded with infographics that are of poor quality (either in content or design or both) and are not successful by any measure.

Making an infographic that is not up to the mark will only waste your time and resources. Therefore, it is important to make high quality infographics if you want to succeed at infographic marketing.

There are many things that must be kept in mind for this. Let’s walk through the process of making and promoting a good quality infographic. We will discuss the best practices in each step as we come to it.

1. Set the Objective

What is the objective of making infographic? Is it to earn backlinks, convert leads or increase your brand authority?  Not every infographic is suitable for all purpose. For example, if you want to earn backlinks, an infographic with original data is your best bet.

The designing of your infographic will also depend on your objective. Infographics meant for PR or internal communication can have heavy branding whereas those built for social sharing cannot have much branding on them.

Before you set out decide on length of infographic, colour scheme, design and content, it is first important to set the context right.

2. Select  Topic

Knowing your audience is the key to creating the right content. The same is true for infographics. Infographic topics have to be either extremely helpful or entertaining.

The topic must answer your reader’s questions to be helpful and relatable to be entertaining. It should also be about a topic that has decent search traffic too.

One way to come up with a good topic is to look at the posts that are already popular in your sites. What posts drive maximum traffic and reader engagement? You may then repurpose old content or convert it into an infographic.

For example, if ‘Industry Stats for 2017’ was one of your best performing posts, you can consider making an infographic for ‘Industry Stats for 2018’.

Another way to pick a topic is to just tag along what’s trending. Topics or events that are in news are hot because media and social influencers are already covering it. If you can put a fresh angle to trending topics or add data to it, it is very likely to be picked up by journalists and bloggers and go viral.

3. Research Well

The next step after choosing a topic is to do a thorough research of the topic. Remember your content is only as good as the research that goes behind it. Talk to industry experts and try to dig out information that is not out yet.

There is nothing better than your own data from studies you have done. Bloggers and journalists love fresh content and stats to cite and prove their point.

Make sure your sources are credible and reputable. Wikipedia does not count as a credible source. You must also mention the sources at the bottom of your infographic to add credibility to your data.

5. Script and Story

The next step after you gathers data and information is to put it in a meaningful narrative. Most of the infographics fall flat here. Putting data and statistics in visual format is not a good infographic.

Content creators must tell a story through the information. This is what makes infographics captivating and shareable. Think of all the elements of story – a beginning state of things, struggle or objections and an end with a clear message of the story.

Sometimes you may want to develop a character to convey a story. At other times the reader’s journey itself can be a story. This stage requires lot of creativity and innovation.

At the end of this designers typically build a wireframe that puts all the information in a flow. By the end of this you should have a visual of how your infographic is going to look.

6. Designing

It’s time to convert your story into visuals and usually a designer works on this stage. There are many decisions that must be made when it comes to design.

What would be the best way to put the story in visuals? The infographic could be any of the type discussed above i.e. statistical, comparison, bar-chart, geographical or timeline.

The colours must be in line with the topic and appeal to the target audience. If you plan to brand your infographic the colours must also be in line with your branding.

The icons, 3D effects, fonts, formats and colours all will give your infographic a unique look and feel.

7. Editing

The next step is editing. By this stage you would have a first version of your infographic ready with you.  You must now improve on it and cut out all the information that is not central to your message.

Just like a good written copy, cutting out the extras is what makes an infographic great. Don’t put data just for the sake of length. It is better to aim for an infographic that is shorter, to the point and crisp. The flow of information should feel interesting and intuitive.

8. Promote

Left by itself, it will take some time for infographic to start ranking in Google. If there are already better infographics by more authoritative sites in your industry, then you can forget about ranking ever on Google.

Promoting infographics helps in getting quicker return and early discovery by search engines. There are steps that you must take to promote your infographic.

SEO for Infographic – Search engines cannot read images hence it is important to give them text and HTML tags that they can. This is how search engines view your page is about and whether of not to rank them for a query.

Insert your keywords in the title of the image as well as alt text. So if your infographic is about coffee name the image file as ‘benefits-of-coffee.png’ instead of ‘image1456.png’.

This way search engines can easily know what your infographic is about. Similarly, alternative text is what shows up when your image doesn’t load but it is also a signal on image content to Google.

Also add supporting text before and after your infographic. This way you can have Headings H1, introduction paragraph and a conclusion that will be enough for Google to rank you well.

Blogger Outreach – A good infographic will earn backlinks naturally but you can kick-start your efforts with an outreach campaign too. Get in touch with industry influencers and leaders and let them know of this new infographic you have posted.

They will link to it if they find it useful. If they do not, then take it as feedback for you to improve your infographic. Do be spammy with your request or post your link in the comments as that will only hurt your credibility.

Sharing on other Platforms – You can share your infographics on other platforms too. Posting on LinkedIn and SlideShare have proved successful for many brands. We will discuss more on how to optimize your infographic for different platforms in the next section.

Make it Easily Shareable – Your infographic must be shareable on social media with a single click. Put social sharing buttons on your page and mention an embed code below the infographic. This way anyone who wants to use your infographic can do so with a legitimate link to you.

9. Test

The last step of infographic marketing is of course monitoring and feedback collection. Each site will have unique visitor profile and hence different kinds of designs, topics and promotional strategies will work for each. By monitoring user engagement and feedback you can fine-tune your infographic content marketing to perfection.

Tips to get Maximum out of your Infographics

1. Create Quality Infographics

As you can see above there are plenty of things that can go wrong in each stage of creating an infographic. Since you are putting in so much effort, it’s worth ensuring that you end up with good quality infographic.

Many companies think that their good content writer will also make a good infographic. This is not true as the skill required for visualising and designing visuals are totally new to a content writer.

It’s recommended to get your infographic done from a professional designer or at least learn about design before you design it yourself.

Below is an example of confusing infographic. The numbers are all over the place and there is no flow of story to the visuals. The small font is also very difficult to read. Such infographics can actually annoy readers and spoil your brand name.

Infographic Marketing

2. Use Different Platforms to Promote

Post your infographic on more than just your blog. Take the example of below infographic by a security network company, Solera Networks. Their infographic on ‘Are you a Hacker’s Target?’ did not get a great response.

But it became immensely successful after they cut the graphic into slides and shared it on SlideShare platform getting them 40,000 views and organic links.

Infographic Marketing

The lesson is to re-design your infographic and share it on different platforms your audience is on. You never know, the infographic that is not getting any traffic to your site might just hit it off on Facebook or Pinterest.

The key is to repurpose your content to match the mood of each social sharing platform. Pinterest is highly design based so too many numbers and data will not do well there.

Similarly, Facebook needs photos that are interesting and entertaining and too much of branding will not work in this social site.

There are also many niche sites for each target audience that you should explore. Imgur is a great platform for millennial males. You can also find sub-reddits on almost any topic.

3. Make it a Part of your overall Content Strategy

This is perhaps the most common mistake marketers make. You cannot treat your infographic like a stand alone piece of content. Infographics have to fit into your overall content marketing strategy. They must still address you target audience and target the questions they are asking.

Also infographics marketing cannot be your only content strategy. Build supporting text posts, images and videos that together form your content plan.

It is also important to keep in mind what format your audience prefers, if your audience prefers only ‘how to videos’, then building infographics just for the sake of it is a loss making idea.

How much does it cost to make an Infographic?

Infographics can cost anywhere from $5 to $5000. There is a lot of work from research to designing to promoting an infographic. The cost will also depend on the amount of work you need to get done.

You can expect less cost if you already have the data and just need the designer to put it together visually. However if you want research, content, designing, promotion of the infographic you can expect a significantly higher quote.

Here are your options at different price points if you want to get an infographic done:

1. Do It Yourself

This is the cheapest but obviously requires your time and effort. This option is suitable for small start-ups, independent bloggers and home run businesses.

You can choose many online tools available to design your own infographic. Sites like Picktochart and Canva are almost free and come with many free templates, design ideas and inspirations.

You can get started for free on both the tools, although there is limited you can do with Picktochart on the free model. They have a $15, $29 and $99 plan which give you access to templates, hundreds of images, watermark removal and much more.

Canva allows you to do much more with their free plan and is by far the best option to create drag and drop free infographic yourself.

You can also learn to operate tools such as illustrator and coral draw to create your own infographics but they will take up a lot of time to learn.

Remember that for this option you will have no help with designing and storytelling and will have to do everything on your own.

2. Hire a Freelancer

Your next option is to hire an infographic designer on project basis. You can hire one from your contacts of go to numerous freelancing sites online to hire freelancers from across the globe.

Sites like Upwork, Fivver, Design Hill , Freelancer.in and many more will give you many options to choose designers. Design Hill runs a contest for you starting at $289 where you get to pick from more than 40 designs submitted by designers competing for your project.

You can find freelance infographic designer anywhere in the range of $100 to $2000 depending on their quality of work, experience and demand.

Terms of payment, timely completion of work, negotiations, and dispute handling are some of the tricky things when it comes to hiring a freelancer on the other end of the globe.

3. Hire a full time Designer

You could also hire a full time designer in your company. This is only suitable if you have an internal content team and expect to churn our high number of infographics regularly.

The cost of hiring a full time infographic designer can vary anywhere from $800 to $3000 a month. Cost of hiring, training and employee benefits are some extra charges that you will have to bear.

4. Hire a Professional Agency

This is perhaps the best option if you have the budget. There is no risk of unfinished work and unprofessional services as in the case of freelancer. You can find reputable digital marketing agencies that will design infographics within your overall content marketing strategy.

There are even niche digital marketing companies that only make infographics. Check out Neomam’s work on interactive Infographics to see the possibilities with Infographics

These agencies may charge you anywhere from $500 to $5000 per infographic. You may get a better deal if your agency handles all of your content marketing and charges you for the whole package.

Some of the known names in field are Only Infographics, Visual.ly and DKNewMedia. DKNewMedia and Visual.ly are premium agencies and are known to charge in the range of $4000 and above.

Not all agencies are expensive though. There are many lesser known agencies that do an excellent job minus the exorbitant price.

Bringing It All Together

Infographics are great to capture your audience because they are visual stories that people love to read. By inserting data and statistics you can make them helpful as well as interesting for your readers. They work because visual, are sharable and easily digestible.

Creating an effective infographic that gets you tons of traffic requires that you set a clear objective for it. The infographic must answer what your audience is interested in and have a compelling story and design. Promoting infographic on various platforms is equally important to get early traffic.

Lastly remember to treat infographics as a part of your overall content marketing strategy and not a standalone piece.

Whether you decide to make your own Infographic or hire and agency, a good quality and helpful infographic is sure to get you backlinks, earn traffic and improve your brand awareness.

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1 year ago on

Creating Stunning Infographics Improve Brand Awareness. Learn How

Infographics are a great way to present your content visually.Research shows that our brains process images 60,000 times faster than text! In fact, 93% of all human communication is visual.

Infographics present your data and information in charts and flows with the help of interesting shapes and graphics. They convert your lengthy data into visually appealing and easily digestible bits. Capturing more of user’s attention naturally leads to a better visibility and recall value for your brand. These are the ways stunning infographics can improve your brand awareness:

  • Infographics are sharable

Visual content is 40 times more likely to be shared in social media compared to other types of content. A good infographic has logical content flow and is to the point. Once you have put together a visual content that conveys your compelling message in a focused and simple manner, it is bound to get shares in social media. More shares in social media naturally mean more visibility for your brand. Do not forget to take advantage of visual social media like Pinterest, Instagram, Vine etc.

  • Infographic is SEO friendly

Did you know that 55% of website visitors spend less than 15 seconds on a webpage? Infographics can not only increase the time visitors spent on your page but also the number visitors to your site. Articles with visuals get 94% more views. In short, infographics will increase number of visitors to your page, get you more shares and backlinks. Guess what this means? Higher ranking for your page in search engine results!

  • Visuals stay in mind

Information recall of a visual is 65% after three days compared to 10% for auditory information. This is the most important reason why infographics are great if you want to increase your brand awareness. The user will form an image of the brand based on her interaction with the content. A compelling infographic that gives relevant information will stay in the user’s mind for sure.

  • Easy to understand

Infographics are the best way to present complex concepts. You can explain multiple relations and correlations; lay down process flow or present variety at one glance. Presenting information in such simple manner displays your expertise in the subject and increases the likelihood of transactions.

  • Easily changeable and embedded

Infographics can be easily changed into different formats and dimensions to suit various platforms. They are also easily embedded and can be used to direct to your site in one click.

Infographics and video are hot trends for content presentation this year. To get the maximum brand awareness from them, do keep in mind these crucial points:

  • Drafting a compelling message is the first step to successful infographic. Your infographic must revolve around this central message in the focused manner.
  • A shabby graphic will do your brand more harm than good. Either invest in a good designer or stick to written content.
  • Source your data from reliable sources and credit the sources
  • Use your logo subtly. Using logo subtly but consistently will go a long way in building your brand.

Conclusion

They are one of the popular types of digital content used by digital marketing agencies around the world. Whether your business be B2C, B2B, or any other type, you can definitely include infographics in your content marketing campaigns.

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8 Types of Digital Content

1 year ago on

8 Types of Digital Content Created by Content Marketing Agencies

Your blogs might have been to be a hit among the audience in the past with lots of user traffic, visitors etc. But then, the pace remained the same forever or a bit slower with visitors leaving your site on a daily basis.

What could have gone wrong? Of course! They got bored of the same type of content you kept on giving them.

Being creative is now the only way for your content to get notified. Try a different type of digital content and there, you’ll get to see your site buzzing with visitors.

However, it shouldn’t stop here. Keep trying different types of content from time to time to help your business thrive.

Here’s a list of different types of digital content created by content creation agencies, for you to choose from:

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Long form blogs

So, what are long form blogs?  Some claim that those blogs with a word count of may be 1500 words while some say that long-form blogs are those with a word count of about 3500 words.

Whatever, the truth is, the idea is to create an article that goes on until you get tired of scrolling. Long form content has always been there; but, it started getting noticed only by 2013-2014.

It has now become the most popular style among bloggers. Long form blogs have become much popular these days because:

Google said it: According to Google, longer content contain more information and therefore, helps solve many queries of the audience at once. Also, some SEO experts suggest that long form blogs rank better in Google search results.

Popular bloggers said it: Bloggers, big and small, have been suggesting for a while that long form blogs are important.

Short form blogs

Short form blogs are those with maximum word count of 1000 words. The fact that short form blogs have lesser word count, that may go down to 250 words or lesser, can make it less popular in SEO.

Therefore, it’s important the blogs being short, should also be precise and unique. The content should be good enough for the audience to stop and take notice.

Videos

Digital content in the form of video gives you a large variety of choices. Regardless of the type it is, a good video always remains etched to the audience’s memory.

If a video is done well, it can be extremely compelling. The duration of the video depends on your requirements (it can be educational, business, marketing). You can check out this blog for using video in your marketing or promotional campaign.

Podcasts

Podcasts are digital audio files that are used to share information through computers or any portable music devices such as MP3 players or iPods.

Businesses usually use podcasts to share information regarding their new products, about the company or about the general happenings in the industry.

Podcasts provide an insight to the audience about how much a business knows about the industry, thus helping to build trust among them. Also, the audience feel directly connected to the business as they get to hear the voice of the presenter.

Podcasts are affordable compared to other marketing technique as the location of creating podcasts do not matter, be it an office or home.

All it needs is a computer, a microphone and software to edit the recordings. Remember, regular podcasts can help your business in attracting your target audience, thus helping to build brand awareness.  You can even publish the podcast transcript, thus, adding to the SEO value.

 

Social media content

Majority of people around the globe use various social media platforms due to which they have found a place in the marketing strategy.

You may not find another medium to reach your content to the audience  in a short span of time and the benefit is that, you get to connect directly with your potential customers.

Remember, your content must say more about your brand while keeping the audience interested. Keep reminding them about what you offer. After about five to six exposure, the audience will surely feel compelled to go for your products.

Copywriting

Copywriting is the process of writing advertising materials such as blogs, newsletters, marketing campaigns etc. The words should be persuasive enough for the audience to take an action, thus driving traffic to your business website. Effective copywriting includes:

  • Attention grabbing headlines that compel the audience to click the link to read further
  • Content that provides just the information that the reader needs
  • Interesting content that helps the audience to easily connect with your business, while building trust and brand recognition
  • Content that tells the audience what to do next, such as signing up for newsletters, click a link to visit a website, social media page etc.

You can implement your own copywriting strategy for promoting your products and services to the right audience. You can use Definitive Guide to Copywriting by Quicksprout as your reference material.

Infographics

Infographics refers to the visual representation of information. The fact that visuals tend to stay in people’s minds than text works in favour of infographics.

As a result, infographics is the most shared content compared to other digital content types. Infographics can include anything such as general information, data, statistics etc.

Almost everyone is making infographics these days and therefore, it is important to be creative with your infographics for audience to take notice.

You can also create gifographic, which is a type of infographic, but contains animated GIF images instead of static images like in normal infographics.

E-books

E-books consist of large content of a minimum word count of 10,000 words, in PDF format and are downloadable. An e-book gives an insight of your knowledge about an industry and is the most effective way of sharing your knowledge with others.

While creating an e-book, make sure that the content is divided into topics making it easier for the users to read. Remember, your e-book’s title plays an important role in the audiences’ decision regarding downloading your e-book. Therefore, make sure that the title is catchy and relevant.

An e-book with just texts is usually considered not worth reading. Therefore, try to include graphics and make sure that the e-book’s content is formatted well to grab attention.

It is always best to create both PDF and HTML versions of your e-book. You can add video and audio to the HTML version.

Conclusion

Rather than using one type of digital content for all of your marketing campaigns, you can use different types as mentioned earlier.

These days, content marketing agencies try to experiment with their content with the aim of attracting target audience, increase engagement, and share to others.

 

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6 Tips to Create Kickass Infographics

3 years ago on

6 Tips to Create Kickass Infographics

 

Do you have to convince your audience about topics which are complicated and confusing; which are important but boring? Every digital marketing agency is faced with this problem. Infographics is the best solution for effectively expressing complicated information.

It lets you pack information in less space intelligently. Often, a digital marketing agency will have to create efficient information presentations focusing on a lot of facts and figures. Over the years, comparing things like prices or representing a long list of serial data has seldom been practical that you had to put them into written content. With infographics, you can distribute data in a visually appealing way.

Read Also: Role of Visual Content in Digital World

Let us look at some tips that will help you create kickass infographics.

1. Catchy Headline

Your infographics headline is extremely important. It is the backbone of your presentation. Since the amount of content in an infographics is ideally kept to the possible minimum, the attention

Your infographics headline is extremely important. It is the backbone of your presentation. Since the amount of content in an infographics is ideally kept to the possible minimum, the attention

2. Include Visual Representations for Your Data

Infographics as the name suggests, lets you represent information visually. The info that is represented should be clear-cut and accurate because discrepancies are bound to get noticed faster when you represent data visually. There should be a balance maintained between the written content and graphical data that goes into your infographics.

Though visual elements are important, do not overload it with too much designs or flashy colors. Limit the number of different colors used to three. Use appropriate images, charts and diagrams. Whenyou want to represent lengthy data, use line graphs and when you want to represent proportional data, use pie charts. Use compact and standardized designs for more serious topics.

3. Keep it Simple and Focused

The main reason infographics is widely adopted is due the simplicity with which data could be represented compared to the written content. Overloaded data and design complexity can create confusion and it will get misinterpreted by the viewers. To get a simple design, you should concentrate on things such as limiting the number of colors and font sizes used, readability of font types selected etc. Also use simple understandable language and appropriate charts.

Another important thing that you need to focus on is the ‘focus’ itself i.e., the idea represented in the infographics should be focused. Do not drift away from the subject under discussion. Cut elaborations and unwanted references. When you have a lot of data to put into your infographics, divide them into sub-headings and put them in separate infographics that focus on each individual idea.

You May also Like: Ways Digital Marketing Will Change In 2016

4. Create a Natural Flow

When presenting the information in an infographics, it is best advised to be arranged in a sequential format. Do not dump the ideas together or throw them randomly without any connection between them. Ideas should be integrated and should flow from one to another in an ordered fashion.

5. White Spaces are Important

Spacing the content is important for readability and cognition of the data. The right arrangement should have the perfect balance between used space and unused space in the infographics. Overly packed graphics could repel the viewer from reading through the content, and too much negative spacing will generate the opinion in the reader’s mind that the infographics is not worth reading.

6. Check your Facts and Figures

It is important that you always double check the facts and figures. An infographics reader could pinpoint contradictions and errors more accurately since there is more readability of the facts and figures. Once viewers find a single inaccuracy, they will resort to thinking that the whole information presented can probably be wrong. Keeping a close check on these tips is crucial for the success of infographics created by your digital marketing agency.

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4 years ago on

Role of Visual Content in Digital World

People are connected as never before in the digital era. Internet has revolutionized marketing with digital methods. The rise of social media has further strengthened the prospects of digital marketing.

Gone are the days of limited dreams, digital marketing gives you wings to fly high, sky is not the limit. Digital marketing is a process of building and maintaining customer relationship. A major factor in this form of market is visual content.

What do you mean by visual content?

When you visit a website, it is the first impression created by the visuals that makes to stay or leave the website. Visuals would include a website’s design, videos, images, Infographics, illustrations, etc.

Why is it important?

Visual content helps to grab targeted audience without fail. Visual content has gone forth as one of the hottest digital marketing trends these days. Visual content attracts people and makes the complex messages clearer, consuming less time and effort. They leave a lasting impression on the customer compared to long pages of text.

Due to the busy life schedule, people find it difficult and monotonous to read massive content. On the other hand, visual content requires minimum time and would be exciting if done right. It can increase brand awareness and your SERP results gets benefited as well.

Types of Visual Content

Photos

A picture is worth thousand words. But visual marketing content is not simply about communicating a message, but it should be retained within the reader as well. Mere text based content cannot stay attractive. With a good and compelling visual, website viewers tend to stay longer and understand the accurate message the content is trying to deliver. It’s not about the image but the story the image carries that matters.

Videos

Video sites are full of viewers, ready to devour new ideas. Entertain the audience with a video; the chances of getting noticed are really very high. Human mind requires emotional input to make decisions. Emotional bonds, without doubt influences a person’s choice as well as actions. Videos can create this emotional bond by building trust and credibility effectively. And moreover, they are loved by search engines.

Presentations

Presentations make things clear and to the point. Various aspects of a topic are presented simply and effectively after deep research about the topic. This helps audience to easily to understand complex ideas. Presentations can help sell both the idea and the product.

Infographics

Information graphics or infographics is a graphic presentation of information which is intended to present complex information quickly and effectively in a very precise manner. A well designed infographics can turn boring and complicated topics into interesting and captive discussions. Like a capsule that functions multiple use, infographics serves multiple purpose very efficiently. High quality infographics are 30 times more likely to be read than text articles.

GIF

GIF, Graphic interchange format is a recent development that has created far reaching effects on digital marketing. They possess comparatively small file sizes; this implies that they can be used easily online as they can load quicker and still maintain quality. GIF helps to display a professional touch. GIF can express emotions and movement which a still image may not be able to. GIF is more than an image but less than a video. It’s really short but is still effective.

Beneficial Facts about Visual Content

  • Visuals are processed 60,000X faster in the brain than text , and 90% of information transmitted to the brain is visual
  • 40% people respond better to visual information than text .
  • Compared to plain text posts, posts with videos attract inbound links 3 times more.
  • 93%of all human communication is practically non-verbal.
  • 70% of all sensory receptors humans have are all concentrated inside a person’s eye out of which 50% of this visual information is processed by brain.
  • 94% views a topic if something compelling visual elements and graphics are available
  • According to studies, certain colors and color combinations can arouse certain emotions in humans; it can also influence how a particular viewer will take action, such as influencing their decision of purchase.
  • Use of visual content in Facebook campaigns generated 65% more engagement just after only a month’s practice.
  • 95% people are of the opinion that visual content is really very important for capturing attention.
  • 89% is already using or planning to use visual content in social media
  • 2 million blog posts are written every day, think how many of these contains visual content.

Even press releases published with photos generate more audience than normal articles.

Future of Visual Content

Since the introduction of Visual Content, it has entertained as well as educated people, making complex things simple and effective. All social networking sites have made use of visual content and have promoted its use because of the impact created in people.

Know your audience and deliver more than what they expect and future is secure. More companies are switching their focus from boring content to visually engaging content presentation. The lovers of visual content will only increase by time. The future of digital marketing itself is tangled with visual content which serves both purposes – development of the company as well as the entertainment based education of the audience. Future of visual content is immense and promising.

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