Tag Archives: Google

4 months ago on

How to Deal with Ranking Fluctuations in Google [Infographic]

Nowadays website owners are in frenzy regarding the ranking fluctuation that has happened in Google search results. People are extensively talking about it on the internet. One day a website will be on the first page of Google search list and on the other day it will be on the fourth page.

Ranking fluctuations have always been common in Google search results due to the various algorithms they try frequently. However, something this strange and irregular is a first. This frequent fluctuations can be frustrating for those who are working hard to do better in Google rankings.

Here is an infographic that gives an exact idea about whats going on and how to deal with it.

How-to-Deal-with-Ranking-Fluctuations-in-Google-infographic

 

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Google Expands AMP Across Search Results

1 year ago on

Google Expands AMP Across Search Results

It’s good news to mobile users that Google AMP (Accelerated Mobile Pages) for faster mobile search results is now being expanded across search results. In fact, Google is working on it and the full benefit of AMP will be available to the users in the near future.

Google has revealed that some high profile companies such as eBay and Reddit are adopting AMP owing to its speed and performance.

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Penguin 4.0

1 year ago on

Penguin 4.0 will be launched soon, says Google

Google revealed that the latest update to Penguin 4.0 will be launched as soon as its ready.  It’s been a year and 10 months, since Google launched Penguin 3.0 in October 2014.

Google Mueller of Google said “”we are working on an announcement for that there, so like when it’s ready we will let you know.” He made such an announcement at the 44:30 mark into yesterday’s hangout on YouTube Live.

This clearly indicates that Google is already working with press to ensure users get the Penguin announcement precisely. When enquired whether the Penguin announcement will come before or after it goes live, John added “I don’t know about before but we will try to get the timing so that we don’t confuse everyone.”

So, it’s obvious that Google is serious about Penguin release and hopefully they will come with a better version soon.

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Search-Live-Coverage-Carousel

1 year ago on

Google Launched “Search Live Coverage Carousel” Powered by AMP and Atom!

Google said “content that makes sense for this live coverage carousel includes “live sports, elections, and breaking news” and “can include live blogs, full length articles, videos and more.”

You should use AMP HTML to take part in this. Here are the more detailed requirements:

Accelerated Mobile Pages (AMP) should be used while publishing content: Making use of AMP will allow your pages to be get loaded immediately to user’s devices.

Structured data markup should be used in AMP: It allows the preview for your live coverage article on the search page and also helps Google to understand the context around a piece of content.

Content should be pushed to Google with the use of Atom XML feed: You must use HTTP POST request in an Atom XML feed containing AMP page content immediately after it gets published on the web when you send content to Google.

This is a PILOT to select publishers and will allow Google to “surface content more quickly as compared to now”.

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Block Flash Content

1 year ago on

Google’s Browser to Block Flash Content

Google announced that its chrome browser is going to block the flash seen in the background of web pages in September.

Flash can slow down your web browsing experience, which is why Google has made this decision.

“HTML5 is much lighter and faster, and publishers are switching over to speed up page loading and save you more battery life. You’ll see an improvement in responsiveness and efficiency for many sites” , says Google.

Apart from this, Google also announced that it will make HTML5 as the default standard for videos and games on Chrome 55.

This change will be effective from the month of December.

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Mobile-Pages-to-Make-Their-Way

1 year ago on

Google’s Hasten Mobile Pages to Make Their Way to Search Results

Google announced their plans yesterday of expanding AMP, accelerated mobile pages, from the top news section.

They said first, they are launching it in a preview form at https://g.co/ampdemo – note, it works only on mobile.

“There is NO ranking boost for AMP specifically, at least now. Of course, mobile friendly and speed are ranking signals and AMP is mobile friendly and fast. But AMP vs mobile friendly is not any better for rankings – thank goodness”, Google said

“To clarify, this is not a ranking change for sites. As a result of the growth of AMP beyond publishers, we wanted to make it easier for people to access this faster experience. The preview shows an experience where web results that that have AMP versions are labeled with The AMP Logo. When you tap on these results, you will be directed to the corresponding AMP page within the AMP viewer.”, Google wrote.

Accelerated mobile pages came to each and every Google’s platforms which includes its news app also for Apple and Android devices.

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Google Dropping Custom Date Range Search Filter

1 year ago on

Google Dropping Custom Date Range Search Filter for Mobile Users

Google is removing another search option filter for mobile users.

Mobile users will not be able to use the custom date range search filter.

After much thought and consideration, Google has decided to retire the Search Custom Date Range Tool on mobile. Today we are starting to gradually unlaunch this feature for all users, as we believe we can create a better experience by focusing on more highly-utilized search features that work seamlessly across both mobile and desktop. Please note that this will still be available on desktop, and all other date restriction tools [e.g., “Past hour,” “Past 24 hours,” “Past week,” “Past month,” “Past year”] will remain on mobile.”, AJ from Google wrote.

Read Also: Google’s Newest Mobile Friendly Update- Winners and Losers

This is the custom search date range filter found under the “Search Tools” option by clicking on “Any Time” and then selecting “Custom Range.”

They can access this feature only in the desktop version of Google.

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Google Launched Springboard

1 year ago on

Google Launched Springboard- Search Engine for Business Users

Recently, Google introduced search engine “Springboard”, an app search tool for enterprise users.

This tool is designed to “put the right information at your fingertips.”

In addition to search, Springboard will also act as an assistant of sorts by “proactively providing useful and actionable information and recommendations.”

Read Also: Google Tests New Look for “People Also Search For”

Springboard ‘searches easily and quickly across all of your information in Google Apps including Gmail, Calendar, Docs, Drive, Contacts and more”, says the company.

Along with this, Google also announced that they are upgrading its sites also.

It is “one of the most popular products among our enterprise customers”, to make it easier for professionals to share information with work colleagues”, said Prabhakar Raghavan, Vice President of Engineering at Google.

These new sites can build great functional pages aggregate and distribute content across the enterprise.

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Google-Tests-New-Look-for-“People-Also-Search-For”

1 year ago on

Google Tests New Look for “People Also Search For”

Google seems to be testing or launching a new look for the “People Also Search For” feature.

This helps searchers to expand their search queries.

Usually when searchers use Google, they can also see “people also search for”, and some additional search phrases expanding extra search results. This is reported several times, most recently in April 2015.

Read Also: Google’s Newest Mobile Friendly Update- Winners and Losers

This new look is for the mobile search interface. The new look is cleaner and more boxed-in. It also scrolls left and right, like many of the Google carousel features in mobile.

This can’t be a surprise as Google is constantly testing new interfaces,

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Google's Newest Mobile Friendly Update

1 year ago on

Google’s Newest Mobile Friendly Update- Winners and Losers

Google’s John Mueller, last week on Twitter confirmed that Google’s stronger and newest mobile friendly update has been completely rolled out.

FYI The mobile adjustments talked about here are now fully rolled out”, said John Mueller (@JohnMu) May possibly 12, 2016

Read Also: Sundar Pichai Says 20% of Mobile Queries are Voice Searches

This update can provide a powerful increase to mobile friendly pages.

“We looked at the mobile visibility for 200 domains for the time frame among April 25th and May 16th, 2016. We only took those domains into account which had a visibility score of at least three points for the Mobile Visibility Index.”

This also indicates that modest constructive modify, bought on by the website’s search engine marketing can increase the visibility of both mobile and desktop benefits.

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