Tag Archives: digital marketing agency

Successful Digital Marketing Team

4 weeks ago on

The Ideal Composition for a Successful Digital Marketing Team

Digital promotion is a crucial aspect of marketing strategies in every modern firm. If you are a business owner, you have two choices – either to hire a digital marketing agency or to build one in-house. Either way, you have to work closely with the team, and for that you need to understand the anatomy of a digital marketing team.

A Digital marketing team is a unique combination of individuals with varied skills. There are designers, creative heads, strategists, optimizers and marketers, although one person can wear many hats.

Let’s take a look at each role closely and understand why each of them is paramount for team functioning.

Website

A website is the first step to having a digital presence. So let’s start from the skilled resources required for building and maintaining a website.

The Web Designer (UI/UX):

Role: An expert who head starts the process of website creation by carving out the blue print of the landing pages. The skeletal framework of the website also known as the wireframe marks the genesis of website development. The designer then creates a design mockup to illustrate the alignment of text and images.

The whole idea as projected by the designer is presented to the client or the stakeholders for approval.

The UI/UX designer could also be an expert in HTML, CSS and java script and capable of rapidly generating website prototypes.

The designer should fabricate the website bearing in mind the target audience and website objective.

Traits required: Confidence, Creativity, Colour Sense, User Psychology, Curiosity, Proactivity, attention to detail, good communication skills.

 Technical Skills Required: UI/UX Knowledge, HTML, CSS, Javascript and jQuery

Marketing skills: Knowledge of Google Analytics, Customer behavior

Web Developer

A web developer creates the websites from a blue print to a viable virtual function.

Developing website involves transcribing the UI/UX wireframes created by the designer to visual elements.

A developer is a pro in coding languages and would know how to work with one or more development frameworks.

In addition, he manages the hosting environment and makes changes in the functional websites as requested by . He also implements software testing and observes the ongoing progress of the website.

Furthermore an adequate knowledge of security principles and their application in E-commerce applications enhances the scope.

The web developer studies the back-end data and employs the information to improve and refine the specifications of the website.

He is expected to be flexible towards the demands of the clients and open to suggestions of the designer and the strategist.

Traits required: creativity, love for learning, analytical mindset, curiosity, pragmatism, proactivity, attention to detail, good communication skills.

 Technical Skills Required: Photoshop, Coding, HTML, CSS, jQuery, PHP, web user Interface design, object oriented design, software testing, SEO.

Research

Ideally, research should happen as the first step. But most startups end up doing it at the later stages.

Market researcher/strategist

Technically these are two different roles, but as specified earlier in small firms, one person can wear many hats.

The analyst performs audits of various campaigning and promotional activities across platforms. The resultant audit figures are transcribed into attractive images to help the team assimilate how effectively their efforts are reciprocating.

On grounds of the conclusions drawn from the audit he provides suggestions for feasible utilization of resources and helps the team to tweak their efforts and avoid waste of time on ineffective strategies.

One of the significant activities carried out by the analyst is to scheme a calendar pre meditating the approximate time taken by each task at each stage. He follows up with the team to get the work done within the pre-decided time frame.

The strategist game plans the whole idea of the content, keeping in mind the aim of the website and target personas.

He provides writers with insights of what exactly the content should communicate to the audience.

He devises promotional strategies and decides the social platforms and channels to be used for content promotion. As a part of commercial marketing strategy new product launches, hike in market share and acquisitions are a few ideas schemed by the strategist.

He is responsible for creation, advertisement and administration of content that justifies company’s goals and values.

In case of small start ups, there is a need to boost the credibility and validate presence in the market. Guest posting, like popular websites helps to leverage their popularity to grow market and audience.

Traits required: Fluent English, writing skills, presentation skills.

Technical Skills Required: Proficiency with content management systems, SEO/SEM, Google Analytics, Google Adwords and social platforms, web design, html, URL architecting, email marketing.

Marketing skills: Content marketing, crisis management, guest posting, link building, digital campaign optimization, Influencer marketing.

 Content Creation

Content creators

The creative section of the team manifests the idea of the brand into words and images.

These include content writers, Graphic designers and animators.

The perception and central theme of the desired content is interpreted to the writers and graphics team by the strategist.

The writers then compose content relevant to the website or the brand.

Writers can be of different types.

Article writers research and write on various topics depending on the projects they receive and the website they work for.

Copywriters work for brands and e-commerce websites and write product descriptions, taglines while maintaining the credibility.

Similarly different kinds of content require different styles.

News writing demands AP style which has journalistic standards of spelling, grammar and punctuation.

Blogging is catchy, friendly and assertive.

Traits required: Adaptability, researching, Fluent English, presentation skill, Time management

Technical Skills Required: SEO, impeccable Editing, Microsoft word, Google docs,

Marketing skills: Online marketing, lead generation

Graphic designers and animators

The content written by the writer is loaded with images and videos by the graphics designers and the animators. It makes the content look vivacious.

The basic function of the designer is to create compelling images, charts and infographics.

Infographic designers create a visually attractive representation of the data. They design captivating flow charts for blogs and articles big time.

An Ad creator convincingly picturizes the value of articles, taglines and designs convertible images. They are involved in organic promotion which includes the social media jazz, as well as inorganic campaigns or paid promotion where in the brand or content is pushed or advertised on another website.

It is always a plus point to have a designer with the knowledge of headline writing and copywriting.

Traits required: creativity flair, versatility, visual ability, originality

 Technical Skills Required: Photoshop, CoralDRAW, illustrator, InDesign, 3D Aftereffects

Editor

The editor proofreads the content created by the creative team. Though the content is written by different writers the editor sees to it that the content quality and style is uniform throughout.

It is important that the content resonates with audience.

The web editor is also responsible for creating the editorial schedule depending on deadlines. Furthermore, he co-ordinates with content providers to close the activities as and when planned. Again due to the overlapping functions between various roles, this task can be carried out by the strategist.

Evaluation of content based on site objectives and building team focus on consistently providing valuable content are the major goals of the editor.

Editing is an intricate affair which requires good researching skill and strong attention to detail.

Traits required: Organizational skills, collaborative spirit, time management, detail oriented, critical thinking and problem solving skills.

Technical Skills Required: HTML, MS office, CMS, Analytical skills, calculation of ROI, Social media, SEO

Marketing Skills: Conversant with calculation of ROI and written collateral

SEO

Bang the keys but the right ones! That is what SEOs do.

Once the content is finalized by the editor, it moves to the publishing team which consists of the SEOs.

The SEOs strive to modify the content created by the creators and elevate the quality in a manner that it comes under the lens of the search engine every time a search is carried out.

Predominantly involved in keyword research, understanding meta tags and page description, SEO specialist analyses the webpage structure and elements to recommend improvement in the design.

SEO works in close proximity with the content strategist to expand the traffic and deliver quality content to the audience.

Once the content has all the essential ingredients, SEO specialist hits the publish button.

Content writers essentially need to have the knowledge of SEO tools such as keyword analysis, as it would help them write a search engine friendly content. This would also cut down the efforts of the SEO specialist and help him dedicate more time to execute content expansion strategies.

Moreover it is important for the SEO to stay updated with latest analytics and keyword tools. The SEO should maintain strong media relations with mainstream and print publications and online media.

Traits required:   creative, proactive, information management, interpersonal skills, Enthusiastic.

Technical Skills Required:  HTML, CMS, site auditing, content migration.

Marketing Skills: Social media campaigns, content marketing and optimization.

Distribution

Once published, we need maximum people to see what our website or brand has to offer. So it is important to promote it over various social media and email platforms.

The distributor pans the content across various media and channels to attract more visitors to the website.

It is important that the person understands the basic practices over channels and ensures proper distribution of content across respective channels.

The content posted on various platforms should have attractive and entertaining captions to easily catch the eye of your target audience.

The distributor integrates the research of the analyst and strategist to come up with effective marketing approaches.

Latest distribution techniques such as PPC (Pay per click) and other paid promotional techniques are used in addition to organic means to attract traffic.

He regularly monitors the promotion to enhance the reach of the content.

Major platforms for promotion include social media websites such as Facebook, twitter, Instagram and email marketing.

It is important that the distributor channelizes his efforts to maximize marketing and promotion effectively and fosters highly effective relationships with stakeholders.

Attracting visitors through email marketing is a tedious business as most audience does not view promotional emails. If the write up does not captivate the audience within first five seconds of reading, you have already dropped the ball there. The writers and distributors can slave over this together for a better output.

Traits required:  Well developed business operational, organizational, and administrative skills, Multi tasking

Technical Skills Required:   CMS, Analytical skills, Knowledge of tech and digital lifestyle, SEM, SEO.

Marketing Skills:  Mobile marketing, Deal making ability, project management, executing marketing strategies, aligning company’s goals with web content strategy.

QA

The story does not end here. The website is ready, content is published and advertisement is being carried out. But how will we know if the content is being seen by the people? Or if the brand is attracting audience and making the desired profits?

This is where the analyst comes into play again.

He consistently monitors the traffic over the website in real time and over other time periods through analytics tools. Apps like Google analytics help you track the performance of your website and fine tune efforts of your team in the right direction.

Analysts are required to have this insatiable instinct to explore the figures perceive actionable areas.

The analyst should have expertise in building inbound organic search traffic and improving SERPs.

He should be familiar with the best tools of the times and knowledge of current, past and projected trends in the SEO industry.

Furthermore, comprehending which channel has led to most sales and acknowledging that channel as per its role in the sales cycle, is also the responsibility of the analyst.

Traits required: Creativity, curiosity, strategic perspective, statistical and technical expertise.

Technical Skills Required:  Advanced excel, Google Analytics, Keyword tool, SEO, Site catalyst, Google Adwords, Coremetrics etc.

Marketing Skills: PPC, mobile marketing, organic promotion, ROI analysis, interpreting trends, multi-channel attribution, analyzing online user behavior.

Check out this video to know more about content marketing methodology.

Tying It All Together

This is how the content is typically relayed in digital marketing business.

It starts with the client approaching the web designer with a proposal to build a website which is thematically relevant to his brand or business.

The designer and developers together fabricate the space over which content writers and graphic designers convey to the audience the features and credibility of the client’s services. Before publishing the content is scrutinized by the editor and enhanced by the SEO.

The analyst and strategist together find means to channelize the labour in the right direction. The promotion of the website over various channels ensures expansion of business domain.

Even though the website is ready, it doesn’t mean the task has ended there. In fact it has just begun. The website needs constant modification and maintenance based on insights provided by the strategist and the analyst with frequent updates in the appearance and themes.

The trick is to keep digging your creativity kit and employ new tools of innovation.

Your suggestions and insights are always welcome in comments. Please feel free to share.

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Digital Marketing Agency

2 years ago on

What are the Common Services Provided by a Digital Marketing Agency?

As everyone knows, today, businesses sell more products via online. For effective online marketing, businesses need to hire a Digital Marketing Agency. They can help you with their effective online strategies and amazing services.

If you are doing any online business you should know more about the Digital Marketing agencies. Do you have any idea about the services provided by these agencies?

Having an idea about the services offered by marketing agencies helps you to choose the right agency for your business purpose. We are trying to give you an idea about the basic services provided by a Digital Marketing Agency.

Read Also: 7 Reasons Why You Should Hire a Digital Marketing Agency in India

Here are some of the popular services provided by them.

SEO (Search Engine Optimization)

“Google only loves you when everyone else loves you first.” – Wendy Piersall

The above quote tells you how important is SEO for your business.

Search Engine Optimization (SEO) is one of the popular services offered by all digital marketing agencies. SEO decides the popularity of your website. As you might know, SEO is a technique to improve the visibility of a website in search engines. It will drive more visitors to your website from search engines. SEO can play an important role in bringing potential leads to your site by making your site visible in search engine’s top organic results.

Usually, a digital marketing agency use top softwares available in the market to create relevant strategic keywords. Right keywords will help to build your campaign on.

A recent study by MediaPost reveals that 51% of people visit a business website via organic search, while paid and social search drives only 10% and 5% respectively. These figures will give you enough proof why SEO is important to begin a winning digital campaign.

Blogging Service

It’s clear that selecting the right keywords is the first step to drive visitors to your site. But, at the same time you’ve to generate blogs based on these keywords to attract the right customers to your website.

Blogs can speak about the nature of your business and industry. Blogs are very useful to build a strong relationship with your customers.

According to various research on blogs, approximately there are 329 million blog readers in the world.

Many Digital Marketing Agencies use blogs as an effective tool for online marketing. In fact, blogging is the best form of content marketing. Many successful brands reveal that if you can create 15 blogs per month, there is nothing more to do to generate more leads to your brand.

Social Media Marketing

We have just discussed the importance of blogging. But blogging will give you leads only if right users read your blog. So, how will you promote your content? Here comes the relevance of Social Media Marketing.

Social media sites can act as an effective vehicle to carry your blogs to the right online business spots. That’s why digital marketing agencies offer marketing via social media in their marketing services list.

According to a recent study, 80% of business professionals get quality leads via social media sites. Another report says “Spending six hours per week on social media sites helped 66 % of marketers to increase leads to their sites”.

You May Also Like: 7 Tips to Choose a Great Digital Marketing Agency

Content Offer Creation

Now, you know about the relevance of Social Media Marketing services. But, remember you need to convert your readers into leads for better results. Content Offer Creation service will help you to do so.

Digital Marketing Services create a call-to-action at the end of each blog post. Readers have to furnish their e-mail id in order to download their free valuable content offers such as infographics, white papers, E- books, etc.

At the end of each blog post, we feature a call-to-action that invites the reader to download a free gift, in exchange for their personal information.

Lead Generation Service

Finally, marketing services utilize all the above mentioned services to change your leads into customers. For instance, after collecting email id via content offer creation service, they contact the users via deliberate emails, telemarketing calls to convert them to customers.

It’s seen that these inbound marketing tools have helped many successful brands to gain the right customers.

Hope you get an idea about the common services offered by a digital marketing agency. So, keep in mind all these facts when you hire a Digital Marketing Agency for your business growth. Good luck!

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Digital Marketing Agency

2 years ago on

7 Tips to Choose a Great Digital Marketing Agency

A digital marketing agency works with a lot of businesses today to help them reach the right audience. It helps businesses increase brand awareness and customer base. If you are in any business, you’d surely want to find a reputable company to help you market your brand. Since digital marketing agencies can provide great impact for your business, it’s crucial that you choose the right one.

Read Also: 7 Reasons Why You Should Hire a Digital Marketing Agency in India

  • Goals– As with any marketing campaign or business idea, you must have clear goals and objectives. And you must make sure your agency is aware of them before you begin. By doing this, you will be able to find out whether your chosen agency can offer the expertise you need and deliver what you want.

  • Go traditional– One way to find a good company is to ask for recommendations. Find out what agency has been working for a friend or a colleague. Ask about their experiences with the agency. Learn how the agency has helped them and if the results were satisfactory.

  • Check out for awards– One way to find out if an agency is good is to check for industry awards. Good companies have been awarded with certifications for their astonishing works.

  • Reliable contact– As online marketing can be long-lasting and difficult, you should hire an agency which can provide you a consonant project manager. Several agencies will provide you upper-level managers to give pitch, so just ask them that who will work for you and when you can meet them.

  • Best technology– Always select a digital agency which can provide you the best technology so that you can maintain competing advantage and adhere to security standards. For a single project, there are many solutions available, so it is better to ask your agency about what technology they are going to use for your project and why they are using that particular one among others. If they fail to give proper answer then choose another agency.

You May Also Like: 6 Benefits of Digital Marketing for Small Businesses

  • Expertise– Digital marketing has a lot of aspects, and different agencies can provide several services for you. Some services are inbound marketing, social media marketing, content marketing, etc. So when you are aiming for inbound marketing, find the digital marketing agency that specializes in it; the same goes for the other services.

  • Results– This is one factor that you need to focus on. You need to find out if the agency has provided good results for other businesses. You need to make sure that they were able to help businesses achieve their goals in terms of marketing. If your research shows that the agency was able to help the business increase its sales, its customer base, and its market share, then you’ve got a winner.

With these above few tips, you can choose the digital marketing agency meeting your needs.

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App Store Optimization

2 years ago on

How is App Store Optimization Different from SEO?

Some facts on ASO and SEO

App store optimization, or ASO is in simple terms, a growing and effective method of building visibility of your app and conversion for your mobile app featured in app stores such as Google Play and Apple App Store.

Optimization of your app is important as no app store offers any aid to improve the visibility of apps.

You might know that many app developers think that there is no difference between app store optimization and SEO. Most business people know only about SEO and that’s why it happens.

We are going to explore the major differences that may help you understand how app store optimization is entirely different from search engine optimization.

If you find an app developing company works to list out popular keywords on web search, then they are on the wrong path. They have to optimize their app for searches specific to app stores, which would be entirely different from the popular searches in the web. Optimizing for web search will hardly give you any results.

Do you think is it sensible to target web search keywords where search for app store is needed? Or just think how people search for apps.

Criteria for people to discover and Install apps

A recent study on mobile apps reveals “majority of app users find apps by searching in app stores”. The second possibility for finding an app is via friends, as they drive people to make searches.

It’s obvious that mobile users are discovering and installing apps through the app stores.

If you want to build an optimized app page, you should know the basic difference between app store’s search and web search.

To be precise, the purpose of the user is the major difference.

You May Also Like: 10 Must-have Tools For Every App Store Optimization Company

Some facts on App store and Web results

It’s clear that users expect one kind of results while searching the app stores and a set of different results during web search. Interestingly Apple and Google know this user psychology very well. For instance, if you search for a particular word in a web browser and in Apple’s App Store, results would be completely different for both.

To understand the search behaviour of users in app stores, App Store Intelligence software may help you.

Significant search coverage is important

Relevant coverage is important for changing your app’s targeted audience into installs and users. You have to optimize your app’s page with relevant phrases and keywords in order to get your apps discovered in app stores. Like that relevant coverage will give you results.

It’s obvious that your app will drive more installs if you can increase conversion rates. If your app’s visibility is higher for a specific search, it shows that your app is relevant as per the app store ranking algorithms of both Google and Apple.

It’s noted that Google considers conversion rates for their web search ranking algorithms. Like that if your app has an increase conversion rates among your clients’ portfolios result in higher rankings in Google Play.

For example, suppose there is an app on exercise which has badges to different running challenges in the app store. When someone searches for a game on free runner and if the exercise app were in those results, the rate of conversion would be less, since runner as a game has no connection to running as an exercise

In this case, Google consider that app store search for the running app is not significant for searches connected to game on free runner.

Ensure what to optimize!

Recommended Read: Popular Myths of App Store Optimization

You can do app listing effectively only if you know what to choose for optimization. In order to get maximum downloads for your app; the only app store optimization tactic you can adopt is relevant coverage of app store search.

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Digital marketing Agency in India

2 years ago on

7 Reasons Why You Should Hire a Digital Marketing Agency in India

Today, it’s a known fact that much of the business is via online marketing. Unfortunately many of the businesses are still not using the full potential of digital marketing. Since the ways of marketing are constantly changing, you may find it difficult to keep up with the latest trends.

Hiring a Digital Marketing Agency in India can make a difference to your business strategy. Their inbound marketing strategies will help your business reach incredible heights.

Here are some reasons to hire a Digital Marketing Agency in India.

  1. Marketing Expertise

Since a Digital Marketing Agency has a vast expertise on dealing with various businesses they will guide you to follow the best practices for online marketing. A team of professionals is there to help you with social media marketing, Search Engine Optimization, e-mail marketing, content marketing, App Store Optimization, web designing etc.

Hiring in- house marketers will not give you targeted results as they don’t have as much knowledge a digital marketing agency does.

Read Also: Website Localization – The Future of Digital Marketing?

  1. Consistency

Consistency is a notable quality of digital marketing agencies. As they strive 24/7 accomplishing online marketing campaigns their focus will be on fulfilling the client’s requirements. Since in – house marketers do not get enough time to handle all the campaigns as a digital marketing agency does, the latter is many times more effective than the former.

As a digital marketing agency, we, Jointviews have an exact track record of things we deliver. Our team work passionately to consistently deliver value across digital properties of our clients.

We believe in quality and make sure to include all the essential aspects to give an incredible digital experience for our clients.

  1. Strategy – Matching Latest Market Trends

If you are an entrepreneur, sometimes you get puzzled thinking what works best in digital marketing business. Don’t worry; digital marketing agencies are there to help you. They know what best strategy to apply to your business matching current market trends. This is because they have a wide experience of dealing with clients doing different businesses.

  1. Some aspects on tools and technologies

A lot of tools are available to increase productivity and efficiency. It’s not possible for you to afford these expensive tools if you run a small or medium sized business.

Since marketing agencies are equipped with these amazing tools, you will get the targeted output.

Like any other Digital Marketing Agency in India, Jointviews also use some brilliant tools and technologies. Some of the tools we use are Aweber, LeadConnectio and also many other useful analytical CRM software. In addition to these adapted tools we have an efficient team in charge of developing new tools to give better results for our clients.

  1. Search Engine Optimization for Better Results

If your brand doesn’t have a strong online presence better forget online marketing. You have to optimize your website for better search results in all major search engines. It’s common that people depend on search engines for all their queries.

A digital marketing agency can help you to make sure your website stays ahead among your competitors in search results. They adopt several Search Engine Optimization techniques to give your site a better visibility.

Recommended Read: Role of Digital Marketing in e-commerce

  1. Proficiency in community building

Unless you have a fixed plan and know how to attract customers, you can never increase your brand’s popularity. You cannot build the community you focus by simply posting online. This is where digital marketing agency can help you by building micro communities.

For instance, at Jointviews we manage many content communities, brand based communities, etc. to help your brand succeed. We always try to promote content to a larger audience and then build communities; this may help small businesses which don’t have enough money to invest.

  1. Technical Support

Hiring a digital marketing agency can offer you technical assistance as well. Many of these agencies keep skilled web development experts in their team. As you have direct access to these experts, they will take care of your website related issues.

We hope all these 7 reasons will give you an idea about hiring a Digital Marketing Agency in India. Keep in mind all these aspects, we wish you good luck!

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Content Marketing Agency in India

2 years ago on

Why Businesses Should Hire a Content Marketing Agency in India

Gone are the days when people used to buy things based on TV advertisements. Despite the fact that your business gets the greater part of its clients through verbal referrals and recommendations, the customers will undoubtedly go online to know about your company and products before purchasing your products.

Hiring a Content Marketing Agency in India will help your brand, products and services to get noticed. Today, people go online in order to find out products that they require, and they research, analyze and shortlist. If you want to attract potential buyers, you need to have an effective Content Marketing strategy for your products and services.

Read Also: List Some Successful Brands Which Make Use of Content Marketing Services

Why Hire a Content Marketing Agency in India

Relevant and high quality content is necessary to keep your website lively. This is important to stay focused in the competitive market. In any case, what about the time it takes to develop a solid Content Marketing strategy? Majority of the entrepreneurs are tied up with their most important and limited resource – their time. In addition, their lack of expertise on Content Marketing.

However, there are businesses that attempt and do it independently without understanding the result they are getting. Truth to be told, you are losing potential buyers by experimenting with your content. It may even contrarily affect the trust of the existing customers in your company.

No need to worry, hiring a best Content Marketing Agency in India can solve your content related issues. They are fully equipped with a team of business analysts and content strategists. You will get expected responses from your targeted audience owing to their professional guidance on developing a content strategy.

As per a survey conducted by Roper Public Affairs, 80% of business decision – makers depend on blogs to get details of a company. 70% said better content make them closer to business firm, while sixty percent revealed that owing to the content provided by entrepreneurs enable them make smarter purchasing decisions.

Role of a Content Marketing Agency

A Content Marketing Agency can help you by providing with better content strategy, web content writing, SEO and social media marketing. These aspects will definitely boost your business in the competitive market.

Here are some of the aspects that Content Marketing Agency does for their customers:

  • They will analyze whether your current online presence is set up in such a way to meet your business goals

  • Examine if your brand’s messaging is working well with your business goals from an outsider viewpoint

  • They will put forward suggestions on content and websites issues

  • A baseline report provided by the agency will help you ensure that if you are moving in the right direction or not when the contract is near completion.

Pick the right Content Marketing Agency in India

An expert Content Marketing Agency is skilful in analyzing the content related trends for businesses. Seeking the help of such an agency will give you results.

A top Content Marketing Agency in India is Devak Infomark. They are popular for providing quality services in content management system, web design, brand development, web application, web hosting and software development.

Interior Selection, Nano Jobs, Tech2Serve, MMB Tours, CompuSouk, Freight Reach Services are the popular clients of this agency.

Devak is famous for providing essential marketing elements like E- Commerce, Facebook Application Development, Mobile Website Development, Social media Marketing, SEO etc. This will help you to improve your online presence and boost your business.

You May Also Like: Why Outsource Content Marketing Services?

For content related needs, Deuce Technologies, Content Axis, Esmee Network are some of the best Content Marketing Agencies in India you can rely on. Esmee Network can help you in SEO content, content vamping, blog content, blog management, email marketing, website audit, etc.

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Most Popular FAQs on Wordpress SEO

2 years ago on

Most Popular FAQs on WordPress SEO

Even someone with no programming knowledge can set up a blog or website in a matter of minutes. A lot of third-party plug-ins and themes are also available to be embedded with the regular wordpress platform to boost its functionality and appearance.

Read also:How to Choose the Right SEO Expert for Your Company

In this blog, we will discuss some of the most frequently asked questions about doing search engine optimization for wordpress.

WordPress is the most popular blogging platform and CMs used by over one quarter of the world’s popular websites. The most loved feature that makes wordpress popular is its simplicity of use.

Q.1. Does WordPress come Search Engine Optimized?

No, it doesn’t. There are only search engine friendly content management systems, not search engine optimized ones. WordPress is a search engine friendly CMS. Still, there are a lot of manual SEO processes required to be able to rank your website or blog on Google’s top list.

Most CMS sellers publicize as though these platforms come with an inbuilt fully automatic SEO system that manages all the necessary SEO activities and all you need to do is a one-time install. Sadly, this is too far from what’s reality.

SEO doesn’t just happen automatically. You have to assign this job to a specialist or a digital marketing agency where a team of committed, qualified SEO professionals constantly monitor and devise plans and procedures that will raise your website/blog ranking from among the pile of other party websites.

Q.2. Where should I install WordPress actually? —On a New Domain, Sub-domain or Subfolder?

Great! You have finally decided to choose wordpress over other available CMSs. Now, you have to take yet another important decision regarding the best installation domain for wordpress- a new domain, a sub-domain or a subfolder. Well, all these three options are viable. But it is recommended that make your decisions based on the actual purpose behind your CMS installation.

When you have a temporary web marketing requirement it can be a wise idea to choose a new domain for wordpress. But when you want to host a new blog, although you can use new domains and sub-domains, it is always a better option to install wordpress in a subfolder of your website. This will give you the best SEO results.

Q.3. I am planning to install a Wordpress SEO Plug-in. That Means I don’t need any further follow-up with SEO, Right?

After creating your blog or website for the first time, you might have focused on ways that could take it to the front line and thought it was a good idea to install an SEO plug-in to suite all your websites/blogs SEO needs. But is it really enough? This is a very good question to ask when you are done with the preliminary steps.

Recommended read:How to do SEO in 2016?

As told earlier SEO is not a one-time setup and it will manage itself procedure. It is not a piece of cake as so many would think. SEO is a continuous, run all year round process. No plug-in comes loaded with every functional elements needed for SEO. You are only taking your first step when you install your plug-in.

Constant status checking and updating the tools, procedures and methods used are one of the most important aspects when considering your SEO success. That is why you should consult a professionally qualified person who can understand what’s best for your website or blog to come up. The primary focus of any digital marketing agency will be on making a search engine friendly product.

Q.4. There are a lot of free WordPress themes available. Will it harm my blogs visibility if I use them?

Well, sometimes they do. Sometimes they don’t. It all depends on the particular theme that you’ve got installed. You can get thousands of free themes for your wordpress powered websites and blogs. It’s tempting and anybody would like to give it a try. And your users are going to appreciate it. But there is always the risk of posing SEO problems. When considering theme revision, check the following details:

  • Your theme is updated and there is no security threats posed.
  • The theme is reputed.
  • It adheres to Google’s quality guidelines.
  • There is no link spam associated with the theme.
  • The coding is written well and it follows all standards

Q.5. Does using/not using a user’s native language have any effect on SEO?

Directly, there is no dependency for your SEO on the language you use on WordPress. But the language you use can indirectly affect SEO. Using the visitor’s native language can increase the user experience, which in turn benefits SEO. WordPress is already available in many languages. It is also important that the extra plug-ins and themes used should be translated to the same language.

The most expected feature of a website or a blog is that they are search engine friendly. Although there are a number of other CMS and development platforms available, when you want to create a blog or a simple website, it is always recommended that you use wordpress. With the help of a good digital marketing agency, you can always get your website/blog top the search results.

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6 Tips to Create Kickass Infographics

3 years ago on

6 Tips to Create Kickass Infographics

 

Do you have to convince your audience about topics which are complicated and confusing; which are important but boring? Every digital marketing agency is faced with this problem. Infographics is the best solution for effectively expressing complicated information.

It lets you pack information in less space intelligently. Often, a digital marketing agency will have to create efficient information presentations focusing on a lot of facts and figures. Over the years, comparing things like prices or representing a long list of serial data has seldom been practical that you had to put them into written content. With infographics, you can distribute data in a visually appealing way.

Read Also: Role of Visual Content in Digital World

Let us look at some tips that will help you create kickass infographics.

1. Catchy Headline

Your infographics headline is extremely important. It is the backbone of your presentation. Since the amount of content in an infographics is ideally kept to the possible minimum, the attention

Your infographics headline is extremely important. It is the backbone of your presentation. Since the amount of content in an infographics is ideally kept to the possible minimum, the attention

2. Include Visual Representations for Your Data

Infographics as the name suggests, lets you represent information visually. The info that is represented should be clear-cut and accurate because discrepancies are bound to get noticed faster when you represent data visually. There should be a balance maintained between the written content and graphical data that goes into your infographics.

Though visual elements are important, do not overload it with too much designs or flashy colors. Limit the number of different colors used to three. Use appropriate images, charts and diagrams. Whenyou want to represent lengthy data, use line graphs and when you want to represent proportional data, use pie charts. Use compact and standardized designs for more serious topics.

3. Keep it Simple and Focused

The main reason infographics is widely adopted is due the simplicity with which data could be represented compared to the written content. Overloaded data and design complexity can create confusion and it will get misinterpreted by the viewers. To get a simple design, you should concentrate on things such as limiting the number of colors and font sizes used, readability of font types selected etc. Also use simple understandable language and appropriate charts.

Another important thing that you need to focus on is the ‘focus’ itself i.e., the idea represented in the infographics should be focused. Do not drift away from the subject under discussion. Cut elaborations and unwanted references. When you have a lot of data to put into your infographics, divide them into sub-headings and put them in separate infographics that focus on each individual idea.

You May also Like: Ways Digital Marketing Will Change In 2016

4. Create a Natural Flow

When presenting the information in an infographics, it is best advised to be arranged in a sequential format. Do not dump the ideas together or throw them randomly without any connection between them. Ideas should be integrated and should flow from one to another in an ordered fashion.

5. White Spaces are Important

Spacing the content is important for readability and cognition of the data. The right arrangement should have the perfect balance between used space and unused space in the infographics. Overly packed graphics could repel the viewer from reading through the content, and too much negative spacing will generate the opinion in the reader’s mind that the infographics is not worth reading.

6. Check your Facts and Figures

It is important that you always double check the facts and figures. An infographics reader could pinpoint contradictions and errors more accurately since there is more readability of the facts and figures. Once viewers find a single inaccuracy, they will resort to thinking that the whole information presented can probably be wrong. Keeping a close check on these tips is crucial for the success of infographics created by your digital marketing agency.

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Email Marketing : Still Far from Over

3 years ago on

Email Marketing: Still Far from Over

 

The status of email marketing is a popular topic for debate in every Digital Marketing Agency. Is it dead or alive as of now? Well, email marketing is something that will never ever leave its place in the world of digital marketing. Its importance and presence can never be ignored. Email marketing is not dead, definitely not, and neither will it die anytime in the near future.

A simple statistic will prove the importance of emails in our everyday lives: Over 200 million emails are sent out in a single minute every day. So, you see how heavily email is used as a communication platform for brands, marketers, and even consumers.

There are even more numbers to prove this fact. Over 72% of the adults in USA have stated that they prefer the companies to communicate with them through email rather than any other platform. 91% said they would love to receive promotional emails from the companies that they do business with. As far as the companies are concerned, 72% of them have said that they use email marketing as an integral part of their business and marketing efforts. 25% of the companies consider email as the top most priority and channel for an advantageous return on investment.

Read Also: 14 Smart Tips to Get Your Email Subscriber’s Attention

If you are still not convinced and doubtful about the existence of email marketing, here you have three major reasons why email marketing is not going anywhere. Go through them and decide for yourself.

  1. The advantages of social marketing

Social media has a lot of fancy and exciting options to it. This is why there are several rumours that it is slowly killing email marketing which is more of old school. Well, even though social marketing may seem to be more effective in certain case, this one marketing medium is not able to do anything alone by its own. This is one point you need to keep in mind. Vanity metrics and other hollow impressions usually give the marketers a sense of false satisfaction about social marketing. There are simply distracting you.

There are a number of marketers who try their best to gather attention through slightly spammy tactics on social media like filling out Twitter feeds with automated tweets all round the clock, blasting their pages on Facebook with completely irrelevant posts and updates, sending direct messages that are nothing but automated, and also using a huge number of cat memes and circulating them. They do not understand how annoying these techniques can be. Spamming only reduces your followers. They tempt the users to click the unfollow button, and you do more harm than good.

Email marketing, on the other hand, provides useful and relevant content to the audience. This audience consists of people who have willingly subscribed to receive newsletters and other informative emails and would love to learn more. As per data collected in 2012, nearly 90 percent of the internet users have an email account while a smaller number of just 70 percent have an account on any of the social media networking websites. This proves that email is still reigning as the top most form of communication. If you want to reach a majority of the audience and increase your reach, then email is definitely what you need as it is the most effective method in this case.

  1. It is evolving at a higher rate

With emails, brands could get the power to drive customer engagement by monitoring, testing, measuring, and tweaking the emails sent out as newsletters or targeted offerings. The whole game of email marketing has now changed and evolved to a greater extent. Slowly, it is ceasing to be a medium purely for communication purposes to a complete platform that could help the different brands deliver their experiences across various channels.

Here are some of the key email trends that have been explored by Liga Bizune in a recent article that illustrate how emails are slowly evolving to become more than just a channel for communication:

  • Wearable technologies are evolving. This will slowly change the way brands communicate with the email subscribers.
  • A new technique of email marketing will surface, which will be hyper-targeted and also location based. The credits for this goes to the integration of proximity and geo-location applications into emails.
  • Behavioural email marketing will start to get driven by predictive analysis.
  • As emails are transitioning to mobiles, it has become more necessary than ever to develop better and more creative content. This is the only way to capture the attention of the audience and keep them hooked on.
  • Videos have started to evolve and find their own place in the world of marketing. They will start playing an even bigger role in email marketing. A bigger emphasis needs to be put into this aspect.

You May Also Like: 10 E-mail Marketing Hacks That Every Marketer Should Know

  1. Correct execution makes it most effective

Emails need to be used properly and effectively to make it more than just a passé. The biggest challenge you face in case of newsletters is that only a small part of the subscribers actually care to open and read the email newsletters you send out to them. This does not, in any way, imply that email is dead or dying. It just points to the fact that your newsletters are not able to make the mark among the audience. They either fail to create the interest in them or your calls to action are not effective enough. Ask yourself a few questions to get your answers:

  • How is the tone of your content? Is it purely promotional and impersonal, or is it helpful and friendly?
  • Are you making an effective and meaningful one on one engagement through your content?
  • Are you striking up a conversation with the reader, or are you just talking at them to get your job done?

These questions will help you understand where you are going wrong. Understand the effectiveness of email marketing to be able to use it in the best way possible.

One thing you need to remember is that email marketing is not going anywhere. Each and every Digital Marketing Agency makes sure to emphasise this point. If you even believe that emails are dying and there is no point in marketing via emails, you will surely start missing out on the wide range of opportunities that this platform has got to offer you. Do not make this mistake, and keep your place in the digital world.

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Best Practices of Website Localization

3 years ago on

Best Practices of Website Localization

The article explains certain best practices to make your website localization a success.

Expanding any business abroad is a major undertaking and often it happens that most businesses take a long time to touch a matured state in their approach to website localization. Often localization of a website is confused with translation. Website localization goes beyond translation and is a more specialized process of adapting web content and applications for regional (local) consumption. The process modifies the source language and other site elements, making it appeal to the customer’s preferences in their own local language. It is crucial for businesses to understand that website translation refers to the process of shifting an original language version of web content such as text, multimedia, e-books, or apps into a different language by simply substituting words from one language to another—in context. Experienced digital marketing agencies can help businesses with content localization.

Adapting localization strategies to the online content and deliverables for regional specificity help global brands to ensure a quality customer experience. Website localization is all about refining your message and curating your brand to meet the cultural, functional, and language expectations of your global markets.

Read Also: Website Localization – The Future of Digital Marketing?

Here are a few tips for optimized website localization –

Consider Web Analytics –Along with selecting the right language set, make sure to align with your leadership, sales team, and to mine language insights of your global audience from web analytics data. Make sure to look at the geographic locations from where your visitors most frequently access your website, and also their browser language setting. These two data points can provide significant insights about the languages that your visitors use day-to-day.

Consider Basics –Pay attention to even basic details. Some of them such as punctuation formats, time and date, can have significant impact on how the user perceives. Make sure that your content matches the accepted standards of your target market. For instance, consider whether your target market uses names of months in alphabets or do they prefer numerals? Do they prefer 12-hour standard time format or 24-hour format? Displaying dates and times in the preferred local formats is also recommended as it avoids confusion and allows for an improved user experience.

Offer Diverse Currency & Payment Options –For online E-commerce website, it is really crucial to display prices in the local currency. When users arrive at your site, the last thing they will want to do is convert the prices into values that leads to further decisions. Users in different countries also have different payment preferences such as iDeal in the Netherlands, Alipay and Tenpay in China, while few prefer cash pay delivery.

Create a Style Guide –Creating a style guide will help throughout the localization of your website. Different languages require different fonts and styles.This framework will help the readers understand the written and visual presentation of a company’s content.

Use Advanced Coding and Software –Use Unicode to standardize your website structure. This universal character encoding standard is an ideal way to mix various scripts and languages in a document and exchange documents between people with different locales. . Also consider implementing a multilingual user interface, which helps to change to other languages.

You May Also Like: 6 Benefits of Digital Marketing for Small Businesses

Use Global Design Templates –The need for global consistency will only strengthen, with more and more companies adding languages and local websites. It allows management of a lot of country sites by very few people. It also allows all content managers to use common tools and processes. The global template is easier to manage.For the end user, these templates provide a reliable interface that will help in usability and credibility.

Choose a Reliable Digital Marketing AgencyMake sure to benefit from the services a translator who knows the cultural differences between both the countries, that is your country and the one you’re marketing to. Reputable online marketing agencies provide services from expert translators who stay in or have lived in that country. Such native speakers can pin point the ideas that will work in your advertising campaign. They can assist you with the viewpoint of the local people.

With appropriate planning, an intensive localization strategy along with a skilled LSP partner can help you successfully execute your strategy.

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