Tag Archives: Content Writing Services

Reasons Why No One is Reading Your Website Content

7 months ago on

20 Reasons Why No One is Reading Your Website Content

Nobody wants to accept that their content is weak and not deserving to be read. After all, why would anyone write something that is utterly useless? However, there’s still a lot of content on the web that does not attract the target audience.

Read this article to know and understand why some of your website content is not being read and why is it that your audience is not being able to relate to you:

1. Repetition

A lot of websites just repeat the content that is already available in Google searches. If a consumer can find the same topic and the same angle on a blog post through Google search, why would the audience need to visit your website?

Most content on the web is just information that’s reformatted with keyword stuffing, unnecessary links, and ads and that’s where the interest is lost. We are not recommending you to invent something new but refrain from using the same top 10 tips that everyone has already been talking about.

2. Excessive Use of Product Name

Some website owners tend to write their product name over and over in an attempt to register it in the minds of the consumer. However, more mentions of the product in a small piece of content weaken the overall readability of the piece. Consumers tend to view it as forced promotion and you lose their interest.

3. More Focus on We

Content today is over-emphasizing on the brand and company itself. Statements that position the brand before the customer appears as excessive bragging leading to a frustrated reader. Try and eliminate the ‘I’ and ‘We’ from your marketing material.

4. Need to Upgrade

Website content may seem outstanding at the time of development. However, with changing market dynamics, innovations in technology, and new research, it is important that you update the obsolete information. Content must regularly be made fresh and relevant.

5. Eliminate the Obvious

Writing something that is obvious and the target audience is already aware of is an act that makes your content weak. Nobody will spend time reading your content if you say exercising regularly is important to lose weight or cutting down on your expenses can help to save money. Get rid of such obvious facts and bring in content that is advantageous for the readers.

6. Long Introductions

Some blogs start with an introduction to the topic that lasts around two paragraphs before the actual answer begins. This is more like the filler and can be avoided. If you skip these paragraphs and get to the most important information, it will help to keep the reader glued to your webpage.

7. Engage

Your topic may not be interesting but the way you write the content must be. It must have emotion, enthusiasm, a story, or a voice that adds a humanistic appeal to your content. Readers will only convert if they get excited after reading your content.

8. Monotonous

Long-form content is suitable for research papers and dissertations. Your website content must have a combination of video, text, images, music, and other elements that can break the monotony and keep the target audience interested.

9. Every Article is a Listicle

You must have come across articles like ’10 ways to lose weight’, ‘5 tips to grow your hair long’ etc. While these were a trend as finding information through a listicle was easier, avoid getting obsessed with it. Every article that you post must not be in the form of a listicle.

You need to provide the reader with a mix of educational, concise, precise, and appropriate information that helps them enhance their knowledge.

10. Misleading Content

Some webpages do not deliver the content that it promises in the title. If that is the case, your reader would just be deflected from your website and would not want to come back for any kind of further information.

11. False Information

There isn’t anything worse than providing wrong information. Google allows every reader to cross-check what has been mentioned by you and if you have written something incorrectly, it will completely kill your content and your website.

12. Lack of Appropriate Sources

An important aspect that most marketers ignore is to cite appropriate references and sources. Data used from trusted sources instead of editorializing helps to establish credibility. Credibility then leads to trust and it results in loyal customers.

13. Track the Length

Several discussions and forums have been created on the appropriate length of a webpage. There have been conclusions in favor of a 500-word post as well as a 1500-word post stating that they both can keep the reader interested as long as the content fulfills its purpose.

Content must value the time a reader is spending on the blog and therefore provide information that is worthwhile.

14. Relevancy

Every word on your website must be relevant to your brand, its products, and services. Bad content is irrelevant and customers are just not interested in reading it. If your content does not answer the real question and does not entertain, it will just fail.

15. Negativity

While stating the neutral facts related to your industry is good, putting your competitors in a negative light is not suggested. If you try to pull your competition down, they will try to do the same.

The outcome then would not be loyal customers but a battle between you and your competition resulting in continuous judgment by your target audience.

16. Fluff

Sometimes website owners add extra words to their content just to match with the design of the webpage and satisfy Google. However, these extra words can be noticed as fluff by the reader and tend to give a bad audience experience.

17. Selection of Words

Words used on the website must be compelling enough. Flowery words don’t always do the task and therefore, words selected must complement the goal of the content and must clearly convey the objective to the target audience.

18. Too Long, Too Boring

Most readers tend to exit the page if it has around 5000 words written on it. This is because they don’t have the time to read through the entire thing even if it provides the most factual, accurate, and relevant information.

It is therefore important to wisely break down the information into something that can be read easily and quickly. The same goes for large volumes of images and long videos.

19. Routine SEO

Sometimes content is just written to tick off the requirement in the SEO plan. Such a piece can easily be recognized and will fail at attracting organic traffic.

20. Not Mobile Friendly

The use of smartphones to access websites has increased tremendously. This means that your content must be mobile-friendly. The font and alignment must be such that readers can easily view it without having to zoom in or scroll left and right.

Takeaway

With the website content mistakes mentioned above, you may have realized what you need to fix. So, get going and make your content perfect so that viewers actually read what you want to say and then transform into customers.

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1 year ago on

How to Find Quality Web Content Writing Services for Small Businesses in India

Quality content can transform the way businesses interact with customers. Good content, better SEO rankings, and greater online visibility are crucial factors that decide your business’ fate. Good content marketing strategies are ideal for companies of any size and especially for small business. Several SEO companies in India provide content writing services. But it is critical to choose the right service that meets your requirement.

Consider certain factors before choosing a content marketing service for your business

  • Accuracy – Accurate information is what readers are looking for, which helps them make better decisions. Check whether your content marketing agency can provide reliable content.
  • Quality – Quality content can convert traffic into sales. Judge the quality of services provided by the chosen company. Content should be unique and engaging, it should also offer value to your customers. Make sure that the files should pass through plagiarism checks.
  • Experience – Check out the company’s official website and list of clients they worked with and request for few samples. Read the testimonials. Also have a clear idea about the content marketing strategies they offer and make sure that these strategies would be of help for your online business.
  • Editing and proofreading – Not only writing, editing should also be good. Understand the companies policies related to editing and revision. Checkout if there are limitations for the revisions to be done.
  • Cost – Before signing up for their service, check out the costs. Compare their rates with their competitors. You can also request for a Free Trial.

Ideal Content Writer–Qualities to Check

Professional copywriting companies provide services of experienced and skilled writers who can communicate intelligent and powerful messages to your potential customers in the most effective manner. The success of an online marketing campaign mainly depends on your writer. Make sure that the writer assigned for your project can-

  • Understand your business and provide suitable content that satisfies your customers as well as search engines. They should have a clear knowledge of your services or product.
  • Create newsworthy content that your target audience will be looking for. They should be patient enough to do a lot of research and provide educative stuff, which is current too.
  • Improve your content’s structure such as H1 headings, bolding and anchor text, which can boost your SEO ranking. They should also create effective title tags that incorporate keywords associated with your service.
  • Add proper URLs as it can be an effective way to provide readers with right information and guide them to other engaging content. Improper URLs can hurt your search engine rankings. Use social media sites effectively for your marketing purpose. Their quality blog posts should help you get connected to more people through social media platform, thus receiving more traffic and improving your search engine visibility.
  • Include relevant meta descriptions that is typically 150 characters or less that are rich in relevant keywords. This description will often appear when people share your articles across other websites and social channels.
  • Know the standard keyword to text ratio. They must make sure to use low-competition long-tail keywords in a perfect amount.
  • Meet your deadlines by providing required content at the right time.

Not all services suit your specific business. Keep all those factors discussed above, before choosing a content writing service for your business. Also monitor their work progress and make sure whether it is providing positive results for your website’s search engine ranking.

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How Successful Content Writing makes Marketing Easier

2 years ago on

How Successful Content Writing makes Marketing Easier

 

As you might know, Content Writing Services are the key to success for modern marketers. In fact, publishing relevant content will boost the marketing efforts of businesses. Unfortunately, many marketers are still sceptical about the possibilities of Content Marketing. We are going to introduce some aspects of content writing via this blog.

Here are some tips to be a successful marketer via Content Writing in Mumbai.

Must Read:

 How to Spot a Good Content Marketing Agency in India?

1. Create Feasible Goals

Content creation should be in such a way to meet your business goals. Make sure that your content has the quality to achieve desirable targets. A clear strategy with pre – defined goals is crucial for any successful venture. Content performance and production should be included in these strategies.

Usually businesses assign certain targets to their employees to ensure quality services. But you should think beyond that to excel in Content Marketing. Besides assigning target to your marketing staff you have to adopt ways to increase shares and clicks for your content. You can create maximum number of posts by brainstorming original ideas. Remember, creativity is always improvement of the original.

2. Try Out Crazy Ideas!

Content Marketing doesn’t give you impressive results unless you try out different strategies. As you might know content writing doesn’t have permanent rules to attract audience.

You should create content according to the changing trends. You can’t say what works in marketing until you attempt something. So, never hesitate to take risks. After all, successful marketing is all about taking risks.

Come out of your comfort zone and think about crazy content ideas. Just think what makes things go viral on social media sites. It’s nothing but crazy ideas that go viral on these sites.

3. Record your Content Strategy

Most of us create content in order to drive hits and conversions. If you are following the same pattern, then you are on the wrong path for sure. Unless you have a clear content strategy and editorial vision your content marketing efforts are in vain. A sensible content strategy and editorial vision will give you an upper hand in every stage of marketing and the purchase funnel. This will give an idea on which subjects your brand should speak in order to enlighten your audience.

Ensure you record your content strategies and share with your whole team. A recent survey by Content Marketing Institute reveals that businesses which fail to fare in online marketing lacks a clear content strategy. So, don’t let your content marketing efforts go in vain! Give professional touch to everything you do.

You May Also Like: 

Top 6 Tips To Grow Your Content Marketing in Mumbai

4. Know your Audience

When you are into online marketing, make sure you have a clear picture of your audience. Your content creation and audience should be aligned in such a way to meet your goals. If it is not like that, you should reinvent your content writing strategies.

Suppose your objective is to help people planning to start a successful Data enterprise. Obviously, entrepreneurs or start ups might be your audience. Unless you know their goals and intentions, you can’t create a winning content about Data enterprises. In order to achieve content marketing momentum, it’s crucial to create engaging content for your audience.

5. Know the Trends and Stay Updated

You might think that hiring a reputed a content writing service is enough for successful online marketing. Truth to be told, it’s a wrong assumption. They need your ideas and support to boost your Content Marketing efforts.

It’s seen that many people left the writing to the Content Writing Services thinking that they will take care of your whole marketing efforts. Never do this if you need to make your marketing easier with content writing.

Find some time to discuss your ideas with the members of your content writing service. Subscribe some business publications and get updated what’s trending in the market. Tell your agency what you really want in your content. This will help them to publish content in tune with your business goals.

We hope these tips will be useful for your marketing efforts. So, explore the possibilities of content writing and be a successful marketer.

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Content Marketing in Mumbai

2 years ago on

7 Ways To Reinvent Your Content Writing in Mumbai

As we all know, content marketing is strenuous and requires a lot of attention. But at times our wrong strategies make it more difficult. For any business, organization is crucial for success. Like that proper planning is vital for content marketing success. When it comes to content marketing, your success depends upon the quality of content you create. You need to outline a step by step plan to accomplish your goals.

As 2016 is a promising year for content marketing you should make sure that your content writing efforts are in such a way to get maximum conversions.

Let’s have a look at 7 ways to reinvent your content writing in Mumbai

  1. Begin with a content review

When you reorganize your strategies the first thing is to analyze where you stand. A content review will help you to analyze what all areas needed improvement.

You need to ensure that you are getting good metrics for your content marketing efforts. Some of the metrics which demands your keen attention are website traffic, time of posting blogs, social media conversions, word count, keywords focused, etc. For instance, a content review will reveal which all keywords and length of posts assure you higher levels of social conversions.

Now let’s move on to the ways to improve your content writing…starting with your titles.

You May Also Like: 9 Signs of Good Content Writing Services

  1. Catch attention with amazing titles

In this mobile age, majority of users access web pages via their smartphones. In fact, your titles decide the popularity of your blogs. A recent study reveals that majority of users read a blog when they get attracted to the headlines.

For instance, you read content on social networking sites only when the headlines are interesting. Search for the contents that become sensational in social media, you could find that headline have a crucial role in such posts. You can’t create posts going viral without catchy titles.

  1. Enlighten with stories

A better way to engage audience is to enlighten them with stories. As we all know, everyone loves to hear stories. Though the topic is dull and uninteresting, if you present them in the form of a story it will bring you leads and followers.

You can introduce the success stories of businesses. There are many instances of popular brands once started as a small business and later turned into business tycoons. These stories will be helpful for bringing hope in the lives of businesses, especially startups. You can publish these stories in various social media platforms as a part of your social media marketing strategy.

You could seek our expertise to improve your social media marketing strategies as a move to target your audience.

  1. Enrich your content with expert quotes

Never allow your content marketing strategies to underperform just because your blogs are not up to the mark. You can enrich your content by adding quotes from expert sites.

It’s obvious that readers are more interested in content from trustworthy sites such as Forbes and the NY Times. But why can’t you create your own authority without depending on these sources?

When you choose topics for your blogs, just google whether the same topic has been written before by any who has dominance in content over the web. You can take quotes from their blogs and add them in your post. You can provide links to the sites where you have taken quotes, so that your readers can visit these sites for additional information. It seems like losing your site traffic, but in fact it will strengthen readers’ trust on you.

  1. Use images for better engagement

A recent study reveals that users respond more to text plus visual content when compared to text – only content. So, don’t forget to add compelling images matching your text content. Sensible images speak what your blog has to say. If you examine the current trends in social media sites, you could see that compelling images have driven better engagement.

Read Also: Why Successful Content Writing is not as Easy as its Assumed to be

  1. More conversions by removing barriers

The ultimate aim of your content is to win maximum sales for your product. You need people to read your blogs and increase the reach of your brand.

Understanding the usual barriers to conversions help you accomplish your targets. Firstly, try to identify the needs of your customers and publish blogs that may give solutions to their queries. You can allow customers to share their biggest challenges and connect them with experts to give them professional guidance. This will bring you more conversions.

  1. Seek expertise in writing your content

Last but not least, let’s discuss the need for seeking expertise for content writing. If you are creating content on your own that may be the reason for your poor conversions. Hiring content writing services will bring professionalism to your content.

Professionals know how to make more conversions owing to their experience with various clients. They know the real reader psychology. In fact, they are the real players in the game. So, give professionalism to your content by hiring the right content writing services.

We hope these 7 ways may help to bring freshness to your content writing efforts. So, reinvent your content marketing efforts with a right content writing service in Mumbai.

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Content Writing Services

2 years ago on

9 Signs of Good Content Writing Services

Content writing is considered as an important aspect of any internet marketing campaign. Without content, a digital marketing company can’t attract search engines. If you are having any content related requirements, then you should consider hiring a good content writing service.

“Better content means better business”

Here are 9 signs of good content writing services that you should know before hiring:

  • Website

It’s important to remember that a high quality writer understands basic business principles. And for them, having a website means getting off the freelance sites, stopping the endless hours of scouring craigslist, and instead, focusing on building web presence. More exposure they get, more customers they can find.

So if they have a site for their content writing services, they just might get “it.” Check out their website and see how professional it is. Is it just slapped together? Is it hosted on their own domain?

Judge them based on the same criteria you would judge any business website.

Read Also: Why is Blogging the Best Form of Content Marketing?

  • Reliability

Apparently, this is going to be one of your major considerations when operating online. It’s easy to outsource writing work across the globe with the technology the internet provides. The problem is, you can’t look over the writer’s shoulder to make sure everything is being done right and on time. This is why it’s extremely important to work with a service which has a good track record.

Work with a company you trust, and don’t take risks on a web content provider you’re not sure about just to save a few bucks.

“The key ingredient to better content is separating the single from the steam.”

  • Niche Specific

Do they offer articles in a specific niche? While most writers consider writing on any subject as long as it isn’t so narrow that it’s impossible for a non-professional to research, good writers sometimes can charge the prices they do because they know their subjects inside and out.

They’ve focused really hard on a small handful of them, and it has become a breeze to write even high volumes of articles quickly because they already know the subject.

  • Turnaround Times

You’re using an article writer to increase the speed of your online business growth. If they are consistently missing the agreed-upon deadlines, that’s going to slow you down. You need to find a service that can deliver work back to you within a reasonable time frame, without letting the quality slip. Many writers try to sell themselves with quick turnaround times, but then deliver substandard work.

  • Article Quality

Content is king on the web-don’t let anyone tell you anything else. But in order to be at the top, it’s not enough for you to have lots of content. You have to have good content. What’s more, if you want to use article marketing promotions, you have to make sure that those articles are also of good quality.

Make sure the article writing service you hire can deliver high quality, well-researched articles that actually deliver real value to your readers. This will help to raise the overall conversion rates of your business, as more potential customers view the information you offer in a positive light.

  • Knowledge of the Industry

Of course, it’s hugely important that the writing service you use is made up of writers who actually understand how online businesses operate. This provides the extra insight required to create articles meeting your requirements.

A thorough knowledge of how to write for search engine optimization purposes is also important. Never hire a freelance writer to write for a website if they don’t keep up to date on the latest news about search engine optimization.

“Every piece of your content should be excellent, enough that customers are compelled to share it.”

  • Sublime Language Abilities

Are they a native-English speaker? Sometimes it can be hard to determine. Make sure the samples they sent you are really representative of their English, and pass a couple emails back and forth to see if they start making mistakes under pressure.

A quick Skype chat can settle things if you’re really in doubt, and they may even be willing to get on the mic and talk to you, which would of course let you know for certain.

Read Also: Why Successful Content Writing is not as Easy as its Assumed to be

  • Follows Instructions

People who hire content writing service always look for a long term commitment. As it make your content sound alike if it is written by the same author meeting your requirements.

So before hiring a good content writing service, check that the service you hire give you proper reply and remembers your request for next time. As it will save your time in revision and editing.

  • Creativity

An expert content writer can create content with new perspective by generating new ideas. Making your content creative is a way to engage clients and potential customers.

But ensure that your content should always be fresh and exciting.

Use these nine factors as signs of good content writing services before hiring any article writing service you come across. These should form a minimum standard when it comes to outsourcing article writing – don’t accept anything less.

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2 years ago on

Why Successful Content Writing is not as Easy as its Assumed to be

The demand for content marketing services is at an all time high. With most of the global as well as local brands jumping into the digital/content marketing wagon, it comes as no surprise. In fact,


“just like water is the elixir of life, content is the elixir of online success”


But people unfamiliar with content marketing services seem to assume that successful content writing is quite an easy job. But is that so?

No.

Why?

To understand that, we need to know what makes content writing successful. A lot of digital marketers assume that writing huge articles to gain search engine visibility makes content successful. Another section of marketers might think that well researched articles make your content successful.

But take a look at the content produced by brands such as Buzzfeed, Coca Cola, Mcdonalds that has been the most successful. One realizes that the above mentioned traits are not necessary for succesful content.

So, what are the core traits of successful content?

Marketers would probably say a lot of things – a good headline, ideal length, user-friendliness, etc. But when stripped to the bones, only three things matter. They are:

  • Is it Engageable?

  • Does it have Shareability?

  • Can it Convert?



content writing services

If your content makes them think its share-worthy and gets enough conversion, then you have successful content.

Now, lets go back to our initial question

Why is successful content writing not easy?

Because,

you need to ensure that each and every piece of your content can engage your audience and make them share; all the while, having conversion as the final goal.

It doesn’t matter how many blogs say that you just need to write the most researched and valuable content, that is not going to be true. You need content that is interesting and talks to you. Informs you. Enlightens you.

This makes successful content writing a skill that requires practise and perseverence.

It is a blend of reader psychology, subject knowledge and good language.


content writing services


Does experience have a role in this?

Yes.

Writers need to have a certain level of experience before they can write such quality content. Experience not in terms of time, but in terms of actually creating and experimenting with content.

As a writer, not every type of content would suit you. You might be a blogger, an article writer, a script writer, a social media specialist, a copy writer, technical writer, a long form specialist or a content marketing services writer with all of these skills. But you need to identify your strengths, weaknesses and develop your own voice. It is a continuous process.


“Learning never ends for a content writer.”


This is exactly why most digital marketing services cannot replicate the content marketing success of bigger brands. There is an acute shortage of quality writers who understand the essence of content writing and its ultimate goal.

Usually,

Digital marketers working with SMBs either hire a freelance writer or take in inexperienced writers inhouse.

Either way, they are not utilizing the full potential of content.

As more brands are jumping into digital content marketing, the volume of content created everyday is huge. To get the attention of readers among such competition, the quality of content needs to be really good. With writers who doesn’t produce compelling content, you are just adding to the volume.

Read Also: 7 Tips to Choose the Right Content Writing Services in India

With time, search engines, including Google are focusing on content that the user wants. If your content has the traits of successful content, you wouldn’t have to worry about getting visitors. All you will need is an initial exposure to kickstart the activity. The well-formulated content will take care of the rest.

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Why is Blogging the Best Form of Content Marketing?

2 years ago on

Why is Blogging the Best Form of Content Marketing?

Content marketing is the mantra for modern marketers. But without interesting content, marketing via content is toothless. People follow brands on social media owing to interesting content (you might already know this)

You might be thinking about the best medium to publish attractive content. Here are some facts that may give you an answer. You know, Blogs have some 329 million readers globally. In fact, blogs are approximately 240 million in number. This is why millions of brands rely on Content Marketing Services for blogging.

Social Media Reach is Waning

You might know that Google has changed their algorithm over the past year. This makes troubles for even Content Marketing Services to keep up.

Facebook and Twitter also changed their algorithm following Google. So, social media strategies of businesses do not work anymore.International Business Times reported that Facebook’s organic reach has declined from 16% to 2% because of the new algorithm change.

Read Also: Why Businesses Should Hire a Content Marketing Agency in India

Ads Is Useful, But Not Much

So, what’s next, if social media reach is declining. Will it be good to depend on banner ads? A recent study reveals that clickthrough rates are only 0.1% and 50% of clickthroughs are accidental.

The ads, via print media are not that useful, as it doesn’t provide engagement.

Additionally, you may get surprised knowing that 70% people learn about a brand via blogs.

Compelling images increase blog readership

It’s good if you can add attractive images to your blog content. A research by the MDG advertising company shows, 94% blogs are get noticed owing to their content with compelling images. Also, keep in mind; search engines prefer images with text. It gives you room to highlight your keywords on images.

Blog promotion with videos, and vice versa

A research by Content Marketing Institute says “Blog promotion via video was a popular online marketing strategy over the past 2 years”. Since online videos have more popularity, you can use videos to promote your blog and vice versa. Customer testimonials, quick tips etc can be demonstrated via videos.

Post your videos on social media in such a way that links back to your blog.

More information to start blogging

If you are not confident enough to start blogging, we are going to tell you some more aspects of blogging.

Reputed brands reveal that if you can generate 15 blogs per month, you might get 1,200 leads, at least. Companies create blogs in order to improve their SEO.The interesting factor is that blogging can improve inbound links by 97%. Google checks inbound links while ranking.

You May Also Like: Choosing Good Content: Criteria by Google

Some more aspects to start blogging

  • Be a smart leader:Blogs are the best medium to start an interactive relationship with your customers. It will help you to show your customers that you care about their needs and trying to provide quality products and services. You can remain as a trusted resource by sharing your expertise via blogs. Communication with your customers via hashtags and reply to feedback will increase the reliability of your brand.

  • Know your audience:You can judge the interests of your audience using blog analytics. Like analytics you can rely on other tools to gather information about your website, blogs and social media channels.

  • Improve your skills:To gain customer loyalty, you should stay live in the competition. Blogging is the medium to stay live in content marketing, because you constantly search for trends and news to attract your audience. When you write blogs for your business, you focus on more aspects to improve your business strategy.

There’s no further explanation needed for blogging. The advantages of blogging are indisputable. It’s time to generate more leads for your brand. So, what are you waiting for! Start blogging today with the help of Content Marketing Services

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Content Writing Services in India

2 years ago on

7 Tips to Choose the Right Content Writing Services in India

The explosion of online business has made content skills one of the most demanded job skills. From small businesses to large businesses, everyone needs people who have a way with their words. Its not easy to articulate your brand’s message to the audience the right way.

But unfortunately, there aren’t enough people with the required writing skills, which has made businesses search for content writing services in India, the country with the largest English speaking population.

Read Also: Why Businesses Should Hire a Content Marketing Agency in India

But there are so many content writing services in India. How do you choose the right one? Here are a few tips to help you out.

Look at their recent work

By looking at their recent work, you would be able to know the quality of content they are currently producing. This is critical as numerous content writing services in India might have produced good work in the past. But they may not be able to sustain the quality as resources might have got replaced.

See if they have basic digital marketing knowledge

Anybody who writes content should have the basic know-how of digital marketing. It would help them to write your articles or other forms of content with the right audience in mind. They would be able to work with the right keywords or topics in demand.

Do they understand your domain?

If the writing services that you hire has writers with experience in your particular domain, then that is an additional advantage. They would be able to write better quality content for you in a shorter time frame. Even if they don’t have previous working experience, if they are interested in your domain, it is an added plus.

What types of content do they write?

When saying that they can provide you content, be sure to explain what type of content you are expecting. There is web content, copy, and technical content as well. There are numerous forms of content as well.

A good blogger might not be good at writing white papers, or someone who writes creative copy need not necessarily be strong bloggers. So understand their strengths and see if it’s what you need.

How productive can they be?

If you own an eCommerce retail portal, you would have to get content in large volumes. Is the content writing agency you are planning to hire from India capable of producing this kind of content? Even the strength of a team will not be able to tell you about the productivity. Some writers write at a furious pace while some are less productive.

You May Also Like: Choosing Good Content: Criteria by Google

Ask for pilot content

Asking for pilot content helps you gauge the best quality content a team would be able to produce. It gives you an insight into the language skills of the writers involved and their level of productivity. You cannot expect the same level on an everyday basis. But it will let you know what to expect from the content writing agency.

Look out for editing and revision policies

Does the writing team offer you to do whatever revisions you require or are there limitations? Also, check if they follow particular guidelines for editing and proofreading.

If there are good writers, and the editing is also good, then you would have a team that can convey your ideas to the audience in a brilliant way while also going up the rankings. And finally, as they say, beware of services that come in for too low or too high a fee.

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3 years ago on

9 Successful Brands Which Make Use of Content Marketing Services

Content marketing is the method used by companies to create valuable and relevant content for attracting customer attention. More than 86% of businesses follow content marketing strategy to achieve success. Today we can see many Indian brands that make use of content marketing for being successful.

Read Also: Why Outsource Content Marketing Services?

Some Indian brands that successfully use content marketing servicesare as follows:

1. Zomato

Zomato is a restaurant search and discovery service. Some of their specialties are: they are having excellent creativity, know their audience well, understand well what make them use their service and thus turn on each of the customer’s foodie-self. They never follow the strict policy of posting every day in social media. Hence, customers eagerly wait for each of their posts. They are equally popular in social media like Facebook, Instagram, Twitter, etc. Zomato shows how efficiently a brand can utilize multiple channels for content marketing. Their success mantra is producing an optimum number of content and thus promote them effectively on social networks.

2. Oreo India

Oreo India was able to grab the attention of the audience with the help of their content. They faced sufficient competition from their dominating brands like Parle, and Britannia. Hence, they started a brand awareness campaign titled DailyDunks whose brand ambassador was Bollywood Heartthrob Ranbir Kapoor. They have wide range of content ideas for different networks. Oreo India is equally active in Instagram, Facebook, Twitter, Pinterest and YouTube. Their success mantra is producing engaging content which focuses on their product. Also they made a celebrity association through the offline content marketing.

3. Amul

One of the greatest plus points of Amul is that they actively take part in every social issue. They try to focus on the opinions of the mass regarding that particular issue. In each content, there is the presence of the Amul girl which indirectly reflects the idea that it is she who is conveying those contents from her perspective. It is this presence which makes Amul brand different from other brands. It is active on Facebook as well as Twitter. To create a rapport with the audience they usually conduct social media contests. Their success mantra is that they understood how to reach the hearts of mass.

4. Vogue India

Vogue have taken a completely different approach in India. In spite of having expertise in fashion as well as lifestyle, with VogueEmpower they take lead in addressing issues. It is an initiative aimed for women empowerment and prevention of violence against women. They make use of top Bollywood celebrities to create glamor as well as buzz to the efforts of their content marketing. Apart from Twitter, Facebook, Instagram and Google Plus; YouTube plays a greater role in their content marketing. Their success mantra is celebrity brand endorsement and great storytelling capacity.

5. FlipKart

One of the best thing about Flipkart is that their videos are interesting, funny and highly engaging. With their sense of humor, creativity and art of messaging leaves a smile on the face of every type of audience. Mostly they make use of child actors for their advertisements. Their success mantras are great customer interaction, engaging content, good re-marketing strategy and compelling offers.

6. Shaadi.com

Shaadi.com will include some of the interesting and emotional aspect of wedding which makes it different from other matrimonial sites. Though they are active on Facebook and Twitter, their content marketing leader is always YouTube. The strategy that they use in social media is completely different from the strategies that they use in YouTube as well as TV. Their success mantra is the tapping of wide set of human emotions for marriage along with its humor and narrating power.

7. Imperial Blue

The success mantra of Imperial Blue is its use of fresh content. Imperial Blue is an Indian whisky brand and it got most of their popularity through its campaign titled “Men will be Men”.

8. OLX India

OLX India is a brand which became popular with the song ‘Womaniya’. Every content of this brand indicates its tagline “Where Buyers Meet Sellers!”. Also they create compelling content which motivate the audience to use their service. Some of their marketing include the use of star power like their involvement with famous TV comedy star Kapil Sharma. They are equally active in Facebook as well as Twitter. Their success mantra include star association, addressing issues of target audience and humor marketing.

9. Simplify 360

The strength of Simplify 360 is their infographics and they have clients from 25 reputed companies. Ice Bucket Challenge is a campaign organized by this particular brand. They are active on Twitter, Pinterest, Google+, Facebook and YouTube. Their success mantra is their unique way of collecting, examining, breaking and submitting data.

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From all these brands, we are able to understand that creativity is the most desired quality for content marketing services. Content created should be brief and suitable to the audience. Celebrity brand endorsement, video marketing and humor marketing will be a successful strategy in content marketing services of various companies.

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Why Outsource Content Writing Services

3 years ago on

Why Outsource Content Marketing Services?

Companies have to stay ahead of their competitors by advertising and marketing their products. They have to come up with novel ad campaigns and catchy marketing slogans.

Many organizations find it expensive to hire specialized writers for their business writing services. This is where a professional company can help you out with your writing needs.

Here are some advantages of outsourcing content writing services.

Cost Effective

Outsourcing saves your money. When you hire a reputed writing agency to create content for your content marketing plan, it helps you save money.

By outsourcing your blog posts, articles, newsletters, and other content projects, you can be more flexible with your budget. When things get busy, hiring an outside firm to handle some of your content helps you to keep up without the cost of hiring part-time employees.

Saving money by outsourcing content creation helps you to invest money to other important projects and business objects.

Fast Turnaround and Multitasking Saves Time

Definitely you can save time by outsourcing. The best writing agencies are capable of delivering high-quality work in a relatively short period of time, depending on the scope of the project. For instance, short content pieces like blog posts and articles often take a week or less. You get the content you need when you need it.

You could complete multiple projects at the same time by hiring an outside writing firm. For example, while the firm publishes weekly blog posts, you can devote time you would have spent writing blogs on bigger projects like eBooks.

Read Also: Choosing Good Content: Criteria by Google

Take Advantage of Professional Guidance

You can make use of others knowledge and skills that you and your team don’t have. Using others’ expertise can take many forms, such as writing skills or knowledge of a particular medium or subject. Taking advantage of an outside writing service’s expertise builds your own expertise and thought leadership in the eyes of your audience, building your own appeal and spreading awareness of your brand.

Keep You Focused

Outsourcing content creation helps you stay excited about your business and products. Researching and content creation is a strenuous process; it may drain your enthusiasm. It’s hard to write passionate content your customers want when you feel burnt out.

A writing agency’s writers could inject the same passion and excitement that you have into the content they create for you. Therefore, both you and your customers can be excited about what you do.

Better Results for Your Investment

Professional content writers help you to get more engaged traffic for your website. They know how to optimize content to get more traffic from search engines. Content marketing services use calls to action and other techniques to convert visitors to leads.

If you and your team aren’t skilled at getting the kinds of results you need your content marketing strategy to deliver, outsourcing to an article or blog service helps you get more likes for your content.

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Boost Your Content Marketing Strategy

Reputable content writing services can dramatically improve your content marketing strategy. It is because, writing firms know:

  • What types of content are the most effective for different goals.

  • Which tools to use to create and promote your content.

  • How to evaluate and analyze content and results.

  • What to change to keep getting better results.

Greater Reach via Social Media

Many writing firms are proficient in social media; therefore they can help you to mould a strong social media marketing plan and share-worthy content.

Experienced writing agencies share your content with their own networks as well. As a result your content is seen and shared by more people, extending your reach exponentially.

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