Tag Archives: Content Marketing

1 week ago on

How Anchor Content Defines Content Marketing Success

Every marketer is jumping into content marketing to succeed in digital marketing. But why is that out of millions of blogs published every day only few become popular. It is rare that a blog becomes popular on social media and attracts tons of traffic.

Yet, there are some sites that do it day after day. What is it that sets their content apart? The answer is anchor content or anchor text. In this blog we will look at anchor content and why it is the foundation of content marketing success. We will also share tips to create anchor content for your business.

What is Anchor Content?

Anchor content is a piece of content that drives huge amount of traffic because of its uniqueness. It is often a comprehensive guide on a problem that your target audience is looking for. It is well researched and offers an in-depth perspective that no one on the internet is offering.

It attracts lots of visitors because it solves real questions that readers have. It is a piece of quality content that can drive more traffic than hundreds of sub-par blog posts. In this essence it is the cornerstone of successful content marketing.

Why Anchor Content is Important?

Ranking high on Google is difficult enough. This is especially true if you are targeting a competitive keyword. Going head to head with bigger companies that have been posting for ten years is only going to waste your resources. You will need thousands of links to your content before you show even close to top results. Anchor content is the way that can ensure you a place over your competitors.

Getting shares and external links for your content is another task that most marketers fail at.

Moz and Buzzsumo conducted a study of 1 million articles and found that 75% of articles had 0 shares and insignificant number of external links. It is indeed hard to grab attention on the internet where millions of blog posts are published every day.


Your content marketing requires the momentum of anchor content for it to stand out. Anchor content differentiates you among the overload of information that search engines throw up. It earns backlinks as a useful resource and establishes your authority online.

Here are some examples and ideas for anchor content that work for businesses.

Tips to Develop Anchor Content

Type of Content

Certain type of posts gets more attention than others. Step by step how-to posts are great for large number of audience looking for solutions.

People want to quote experts in their industry. Hence, industry experts’ round up interview are other type that gets lots of backlinks.

Statistics and research results are another type that qualifies as anchor content. If you can conduct studies in your industry and publish results, you will have unique content that everyone wants to link to. If that is not possible currently you can always bring all important industry statistics in one post that will be extremely valuable.

For example, we often link to Hubspot’s Marketing Statistics as it is a valuable resource in content marketing industry.

You can also play around with visual media such as videos, infographics and listographics to give a unique twist to your content.

Word Limit

A 2016 study by Backlinko found that the average word count of Google first page result was 1,890 words.


This is especially true for anchor content as it is in-depth information that touches every part of the topic. In general, long form posts do better.

Remember; do not worry about the word count as long as the topic is being covered in best possible way. The value of content is most important.

Fresh Perspective

It is essential to differentiate your anchor content by giving it your own voice. Find a fresh perspective and new angle to the same information that everyone is talking about. Look for an angle to the topic that is not showing up in top results and then write a data backed, long , in-depth post on it.

This is especially true for anchor content as it is in-depth information that touches every part of the topic. In general, long form posts do better.

Remember; do not worry about the word count as long as the topic is being covered in best possible way. The value of content is most important.

Do not be afraid to go against the popular opinions. Opinionated content builds authoritative reputation and are more likely to be shared.


Anchor content cannot be written in two days. It usually requires years of industry expertise and a thorough research of articles currently out there.

In case you do not have an industry expert with required experience (or they are just be too busy to put in the hours) , you can always collaborate with guest bloggers or industry specific content writers. This will also give you the support of their followers and earn links to others blogs.

Similarly, you can contribute to others blogs with your expert content, linking it back to your anchor content.


You can start off with analyzing your current posts to find opportunities for anchor content. What are the posts that get maximum traffic? Which is your most shared blog post?

After putting in so much effort on anchor content, do invest some time in sharing it on social media and running back-linking campaigns for it.  Once the post starts getting momentum you will see your domain authority rise and even other content on your site getting more traffic.

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2 weeks ago on

How Augmented Reality is Changing Content Marketing Experience

Marketers must always look at innovation in delivering their messages. Banner ads are replaced by entertaining and informative video on the internet today. Intrusive traditional marketing has given way to content marketing over the period of time. However, people have become averse to even email marketing, social media and search engine advertising. Users do not want to see ads, they want content that is fresh and interesting.

In this blog we will look at how Augmented Reality or AR is transforming content marketing experiences. The application of augmented reality to deliver content is all set to change how we see marketing messages and interact with them.

 What is Augmented Reality?

Augmented reality (AR) is superimposition of video, images, virtual objects onto the real world. AR came into the mainstream last year with the success of PokemonGo. The game unlocked the potential of AR for anyone with a smartphone in their hands.

Currently, all the tech giants and many startups are working on the potential to realize AR. There are more than 336 startups listed under the category on Anglelist. Research suggests that around 2.5 billion AR apps will be downloaded by end of this year. By 2021, mobile AR market alone is set to cross $83 billion in revenues (Source: Digi-capital).

Always the first to try out innovation, marketers are experimenting with the technology to bring novelty into the field.  Customers love these experiences as they are new, cutting edge and entertaining. They give audience a memorable and meaningful experience they love to share with their friends. According to Content Marketing Institute, 71% of consumers think that a brand using VR and AR is forward thinking.

How are brands using Augmented Reality?

Brands are using AR for publicity campaigns or to display their products in a personalized and visual context. Check out the interactive AR campaign carried out by Visa in Poland.

Brands are also using AR to allow users to try on their products virtually. This gives users an immersive experience that is exciting as well as functional. IKEA takes the guesswork out of furniture shopping using its AR app. Users can check how a piece of furniture looks in their room before buying it thanks to IKEA Place app.

How is AR changing Content Marketing?

As you can imagine these experiences catch the attention of users worldwide and quickly become viral.

In Pepsi’s London  AR campaign, a bus stop was modified to give the commuters unique experiences such as alien abduction and monster attacks. The campaign video went viral and got more than 50 million views across web! The campaign also reportedly led to a 30% increase in sales of single serving Pepsi bottles.

AR campaigns get huge publicity and which is great for content marketing. AR is not limited to just publicity campaigns and product apps, it is also changing how users are consuming content itself.

Many magazines and print ads are using AR interactive print to bring their content to life. Users can scan the ad to see a 3D model or video on their smartphones.

AR is already revolutionizing how content is consumed by in-store retail shoppers. Clothing retailer, American Apparel, has an AR app that allows shoppers to scan products and view its variants, reviews, inventory etc.


Future of Augmented Reality

AR will allow users to choose the format and context of content they want to see. AR is more promising than Virtual Reality (VR) for many companies. Unlike VR which takes users in an artificial world, AR allows brands to tell stories that adapt to the user’s reality while keeping him or her in context.

In future, we can also expect to see AR lens that do not even require a smartphone screen for AR. Scientists are working on eye lens that would project AR objects in our everyday reality. This can only be expected in a distant future though as we are far behind in terms of technology required for this.

Research team lead by Babak Parviz has already tested the lens on rabbits. “I mean, I don’t quite know what the timeline is going to be, but I give it a very, very high likelihood that they’re (AR lens) coming”  says Babak Parviz, researcher on display lenses and former Google X director.

The early phase of AR will be used by content marketers to create exciting content as well as deliver usual content in new immersive ways. As the industry matures, expect to see AR as common medium of communication while more products such as AR arenas, apps, lens, etc., are launched to support AR experience.

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2 months ago on

5 Strategies for Collaborative Content Marketing

Some companies have a single person handling their content marketing campaigns. If you are one of them, you’d know that there are certain advantages with respect to the management and control since there is only one voice masterminding everything. However, you would also know that you are not witnessing the benefits of collaboration.

Content collaboration is simple – several people working on the same piece of content. These people could be from within your organization,  or industry influencers. In certain cases, content may also be collaborated from competitors.

Now, why do you think collaborative content marketing is beneficial?

1. Resources – Through collaboration, resources can be shared for effective utilization of each other’s specialization. For instance, if you are good at curating images, you collaborate with a person skilled at research and create something that is relevant and interesting.

2. Point of views – When more people work on a particular subject, there are different perspectives and takeaways. This makes the final piece of content flawless.

3. Audience – If you collaborate with industry influencers, your reach in terms of the target audience instantly increases. This makes collaborative content marketing extremely powerful for attracting links and shares.

Collaboration helps you reach out to a larger target audience and improve the metrics of your content marketing campaigns. So, what are the strategies that you must use for collaborative content marketing?

1. Form a great team

In order to have a strong collaborative content process, your team must be qualified and well-organized. The functionality of the team must be clearly defined. Each person should be involved and supportive to enhance the ability of collaboration. The final outcome must have a pool of ideas behind it and not just influenced by the marketing team.

2. Share access and control

Give several people the access to write and edit a piece of content. This may sound unusual since the inputs of several people could just ruin the entire objective of the document. However, on the flip side, it could also help prepare a document that is complete with all the information and ideas required to make it interesting and relevant for the target audience.

3. Make use of technology

Collaborative content marketing involves several people contributing to a particular topic. Managing this inflow can be a little challenging. This means that you need to utilize appropriate tools to organize and streamline the collaborative process.

4. Quote and Mention

This one is extremely interesting and simple. When you write an article, include a quote written by someone else. The quote could be back linked and in case it is by someone popular in the industry, it could just add more insight and evidence, making the content strong. Please note that it is important to let the people you are quoting know about your actions.

5. Spread the information

The best research and content collaboration effort can only reap results when it is shared appropriately. Your marketing team must use the information in a manner that it generates profitable sales. Knowing what consumers would like to read is only answering half the question. The second half is to find the means to disseminate this information in a manner that it finally reaches the end consumer.

According to experts, headlines, subheadings, bullet points must all be effectively used to concisely present the information. It must be optimized, adding value to the time spent by the user reading it.


Collaborative content marketing is easy but an important strategy to remember is that you must create information that is relevant. It could come through inputs shared by experts in different skills. The second aspect is to utilize this meaningful information appropriately by sharing it through the right medium that reaches the end consumers.

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4 months ago on

How to Create a Content Marketing Strategy that Works Best for SEO

High quality content is still the king in online marketing.  Most businesses are now focusing on creating more content than ever before. The major thing to note is that the content is used everywhere and influences every other type of marketing strategy; let that be emails, blogs, articles, press releases or even social media comments. A smart content marketing strategy helps to drive more organic traffic to your website.

Pushing out fresh content that keeps your audience engaged is the requirement that helps you score better in SEO. Professional SEO companies use advanced strategies to promote your brand and business.

Let us discuss some points that help you create a content marketing strategy that best describes your business goals.

Know your goals – Before you begin planning, define your goals. Think about how your content marketing should help you meet your objectives such as

Your audience is your asset

Determine your target audience and get to know them. Before you start suggesting topics and creating titles, you need to know exactly what your target audience is looking for.

Knowing your target audience needs will help you to produce more relevant and valuable content. Understand your audience clearly either using Google Analytics traffic report or with surveys. Learning to provide the right content for the right reader makes your job much easier.

There are few more tools that provide insight on your audience’s interests and requirements. Tools include

Answer the Public

The auto-suggest results provided by search engines provide insight for content marketers. When users start typing a word, Answer the Public allows them to link the keyword that relates to their product or service, the people’s queries about the concerned service, and it comes up with a number of search phrases drawn from Google, Bing and other search engines.

Twitter Audience Insights

This latest analytics tool from Twitter will provide marketers with relevant information about what kinds of people are interacting with their brand. The tool offers access to information such as key demographics, interests, lifestyle, purchasing behavior, and mobile footprint, which helps marketers know exactly what kind of people follow their brand and what sort of content attracts them to their website.

Competitor analysis, a great way to reach the right path

Grab a list of competitors, analyze them and understand what makes them different. Realizing your competitors’ strengths and weaknesses, and the opportunities and threats helps to find what exactly your customers are searching for in your industry. This analysis also can discover the most useful keywords your clients may be using to search you.

Quality, a priority

High quality, engaging posts with useful details are likely to get more shares on social media platforms. With top quality blogs and articles, even you can get attention from your competitors or even from other industry who take your company as an expert. Also make sure to choose trending topics that are relevant for your business and include a back link to the source, which helps them to know about your article.

Get familiar with content types

Once you establish goals and your target audience, try to provide content that includes informative data that is of use for your audience.

Useful content types include

  • Infographics
  • Video tutorials
  • Case Studies
  • Social media ads
  • Email newsletters
  • Ebooks
  • Templates
  • Podcasts

Don’t just create content, track them too

Set a goal to publish one piece of content daily, weekly or in alternate days. Don’t just leave the content after publishing. Promote them and track the progress of your content. For instance, if you have posted a blog in Facebook, check how many people liked it, respond to the comments, provide answers if any questions were asked and write a follow-up blog with more updated information. This helps to keep your audience in track.

Editorial Calendar helps

Once you have an idea as to how great content can be created, then it’s the right time to go for an editorial calendar. This calendar, which includes social media posts, audit rates and more, helps to keep track of your content. They are extremely helpful to organize our workflow without any error.

Editorial calendar –

  • Provides chance to carefully plan content creation beforehand
  • Helps writers to overcome writer’s block
  • Allows to keep track of every single post in social media
  • Maintain the right track for publishing a well-balanced and diverse content on website

Social media is your friend

Engaging with your audiences in real conversations will bring better results and add more value to your social streams. Know your audience’s priorities as you plan. Focus on what they want to know and not what you want to tell them. Also stay up to date with latest social media changes.

Learn ways to distribute your content

Ways you choose to promote your content is also important. A detailed plan will help. Few suggested ways include

  • Using paid ads on social media platforms like Facebook
  • Preparing a list of sites and bloggers whom you need to contact, which helps in getting a steady traffic and fresh leads
  • Sending Emails and following up them using tools such as Yesware and Mixmax.

Creating a content marketing strategy may be time-consuming, but provide fruitful results for SEO.  If you are not that familiar with SEO or content, consider choosing an experienced SEO firm that can work as an extension to your company.

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5 months ago on

How does Social Media Support Content Marketing?

Content is at the centre of all digital marketing efforts. But how do you ensure that your content reaches your readers once it is ready ?
There are many channels to make sure your content is read by the right audience. Email, SEO, Social media, PR, Paid advertisements and videos are some of them. Social media is one of the most important platforms to promote your content. According to CMI 93% of B2B marketers list social media as one of the top five content marketing tactics.
Here is the breakdown of social media platforms used by marketers.


Source CMI

Content marketing and social media go hand in hand. Good content has no value without being promoted on social media. And social media marketing will fail without good content strategy.

Social media should always be a part of the overall content marketing strategy. It is important to ask following questions before developing content:

  • Who are we writing content for? Who is our audience
  • What social media do they use?
  • How much time do they spend on each platform?
  • What are the most popular formats for each platform?

Social media is a way to reach your target audience. It is the vehicle which is fueled by good content. This is how social media can support your content marketing:

1. Reach out to the world

Great content is no good if it does not reach people. Social media is one platform where you can promote your content to reach maximum number of users.

Social media has more than 2 billion users currently. Facebook users alone generate around 3.2 billion likes and comments everyday!   It is undoubtedly the best platform to reach to large audiences and engage with them. Sharing your content on social media will help you to get more traffic and higher conversions for your website.

2. Let users do the marketing

The beauty of social media is that the users themselves will market content for you. Content that is relevant and timely will be shared multiple times by users. A positive word about your brand on Facebook is seen by other members and builds trust in your brand.

You can also encourage influencers to share your media. Influencers are users with large following and good engagement on social media platforms. Influencer marketing is one of the top content marketing strategies for 2017 and has been successfully used by big companies like Adidas as well as small start ups.

3. Get Real -time feedback

Social media is also a good way to listen to your audience. Many companies use Facebook platform for customer support, feedback and online community of customers.

It opens up two way communication between your business and its users. You can use this platform to generate new content ideas that your readers want.  You can also create polls in Facebook to know what your readers want to read about.This will keep your content relevant and responsive.

4. Build a loyal community

Social media also allows you to build a loyal online community that is invested in your business. These community members identify with your brand and share a common purpose with your business (which is why they follow you). You can build a sense of community amongst these users with the right kind of engagement.  These are your loyal base of customers who will spread your message in the digital world.

5. Drive traffic

Facebook shares, re-tweets and instagram impressions can get you huge traffic. Social media drives more than 35% of traffic and is the top driver of website referral traffic.

Your shares and posts act as baits to lead to your website and leadpages. Make sure that your blogs and content are socially sharable. You can follow following best practices to maximize the use of social media to drive traffic and conversions.

How to make Social Media work for you

Follow the best practices below to make sure that your social media presence supports your content marketing strategy. Once you get this right a lot of your content marketing and content delivery will be done by your loyal followers automatically.

  • Choose the right platform

As mentioned above you must ask yourselves what is the purpose of your content and who are you writing for. Once this is clear you must choose which platforms you must be present on. A B2B business must have a presence on LinkedIn and Slideshare while Vine may not be so important. There is no hard and fast rule however. Figure out your brand personality and your buyer’s behaviors. Different platforms can also be used to portray different sides of your brand personality.

  • 4-1-1 Strategy

This is a strategy recommended by Andrew Davis, author of Brandscaping. It recommends that out of every 6 pieces of content shared,

-4 should be popular or interesting content by other influencers

-1 piece should be your own and educational

-1 piece should be sales-related

Again, this is not a hard and fast rule and should be tweaked according to your industry. However, the important point here is to share a lot of good content by other influences. This keeps you social and also gets influencers to notice and remember you.

  • Visual Content

Keep your content visual to get maximum shares on social media. According to Kissmetrics photos get 53% more likes and 84% more click-throughs on links than text-based posts. Use infographics, videos and compelling pictures to get to your point quickly. Nobody likes to click on lengthy text on social media. Optimize your photos so that they do now appear cropped or odd on social media.

  • Add social media sharing buttons

Use social media sharing buttons on your blogs and sites. You can also insert tweet text in your blog. Use plug-ins to add these to your site. Ease of sharing will make a big difference to your share number as 51% of users access web on their phones.

  • Current topics

Use tools like Google Trends and Buzzsumo to find out topics of conversation on social media. Keep your topics relevant and fresh. You can use industry events, sports tournaments or political elections to spike interests in your posts. Keep your posts focused rather than generalized for most part.

  • Listen to your audience

Keep a close eye on your social media accounts. Closely monitor the likes, comments and feedback. What are the posts that are doing well? Which platform drives maximum engagements and why? Learn from your experience and continuously improve your content marketing strategy accordingly.

Social media is where you promote your content. It is an important part of a content marketing process and cannot be separated from it. In fact, introducing your content before your target audience would be difficult without depending social media platforms.

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6 months ago on

A Guide to Hire the Best Content Strategist for Your Company

Content Marketing is a rapidly growing field and, content strategist, a fast filling vacancy in many organizations in 2017. According to a survey by recruiting firm The Creative Group, Content Marketing is the top area where companies plan to add staff in 2017. You might have heard of the role of Content Strategist, of late. Maybe you have even decided to hire one. Before sharing the guide on how to hire one let us first look at what exactly is the job of a content strategist.

Who is a content strategist?

Content Strategist is involved in all stages of content marketing life-cycle. This includes market research, content planning, content creation, content distribution and monitoring. It is relatively a new job title and hence, is still evolving. However, a content strategist is definitely someone who

-has the bird’s eye view of the content required to meet your company’s specific goals

– can chalk out a plan to reach your business targets through compelling content

Here is a Guide to hire a Content Strategist.

  • Define the Job clearly in your organization

The first step is to define the position clearly in your organization. The role does not have a fixed scope and you need to know what you expect the content strategist to deliver. Do you currently have a content developer, a digital marketer and content designer? If yes, how will the roles evolve, change or overlap.

  • Skills to Look for

As must be clear from the description of content strategist above, he/she needs to have a wide range of writing and marketing skills with plenty of creativity and vision. Following are qualities/skills that a content strategist must have:

  • Storytelling
  • Creativity and vision
  • Project Management Skills
  • Knowledge of digital marketing
  • Content writing and development, copywriting
  • SEO skills
  • User Experience and Design knowledge

That’s a lot to ask for, right? Remember that a content strategist doesn’t have to be an expert in all of the above. What is more important is his/her ability to analyze data, gain insights and weave all the components of content marketing into an actionable plan. He/she must have excellent creativity, storytelling and project management skills  and communication. However, a basic level knowledge of other domains will also do.

It must be clear by now that content strategist is someone who has a varied experience under his or her belt.

  • Previous records & References

It is advisable to go through the candidate’s previous work. You can ask for samples or check the work they have done before online. The best past about content marketing is that all their previous work will be online and you can even check the success of it (check for number of followers, likes, traffic to page etc.)

  • What to ask

Interviewing the candidate should make it clear whether they have the required skills. Discuss goals and challenges that your company is facing and ask them for possible solutions. This should give you a fair idea whether they can solve the challenges and take you closer to your goals or not.

Where can I find the Perfect Content Strategist

We get it. The perfect content strategist might be hard to find. Not only does he/she need to have all the above mentioned skill and experience but may also need to have your industry knowledge. Consider looking at following places:

Within your Organization: Yes. Your content strategist might be already working with you as a content writer/ digital marketer. Look for project management skills and analytical abilities in your current employees. It is better to spend on training current employee who is a good fit rather than hiring someone completely new.

 Recruitment channels: Again look for required skill sets in various recruitment channels like recruiting firms or online recruiting platforms. Do not be stuck with the job title of content strategist as it is a relatively new term. Your next content strategist might be working under the job title of content manager in some other company.

Hire a Digital Marketing Agency: This is an effective way to have a digital presence. Digital Marketing agencies provide content marketing services while cutting out your investment in hiring, training and maintaining a team. They already have expert content strategist who have experience in handling hundreds of projects. Many companies are going with this option of outsourcing content strategy work to the digital marketing experts.

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7 months ago on

9 Indian Startups that have Aced Content Marketing

Content marketing leaves a lasting impact like no other marketing strategy. Businesses, having recognized the true potential of content marketing in gaining and retaining customers, have already started using content marketing to their advantage.

Startups have more advantages over established businesses when it comes to content marketing. Startups may not have the budget to create and promote large amount of content like their bigger counterparts. However, being passionate about making it to the top will force startups to work hard and churn out relevant but creative content.

Here are some examples of Indian startups that are doing an amazing job with content marketing:

Zomato is one site that is a perfect example to the growth of a startup through content marketing. It is an online directory to find the nearest restaurants and now serves 15 countries, raising more than $65 million on the go.

Zomato’s content marketing doesn’t end with regular blog updates. They do not hesitate to try out different types of content including infographics, videos and campaigns.  Not all of those different forms of content may click with the audience; however, trying out new things is the only way to understand what works and what doesn’t.

SutraLite is an HR recruitment agency for startups and SMEs. Its content marketing strategy is a bit different. Though some of the articles created by SutraLite are related to their services, the ones that mainly grab attention are those articles not belonging to their domain. These articles help them to improve web traffic and grow.

Brightpod is a web-based project management and time tracking software meant to help marketing teams to sort out and have a clear workflow. It is a part of Synage Software started by Sahil Parikh in 2005. Synage Software is an expert in marketing their products overseas and Brightpod is the latest addition to the list. The constant updates on their blog for customers and marketers alike is what keeps them growing.

Eventifier is a tool that helps to showcase all tweets, images, slides etc. of an event in one page. It is the brainchild of a group of youngsters from Mangalore and was first developed at The Startup Centre. Gradually, they have managed to find a place in the market through their content marketing strategy. Apart from blogs and newsletters, the best form of content delivered by Eventifier includes creating relevant insights for event organizers.

With digital marketing companies on a rise, Simply360 is a company whose services every business needs. The social media analytics company that was started in 2009 has more than 25 solid customers to their credit.

Companies like Adobe, WPP and Twitter had also come forward with acquisition offers which the company rejected. Instead of that, they decided to go ahead on their own.  Simply360 has made it big by gathering data, dividing them and presenting them in the most suitable way possible. Many of the infographics and analysis created by the company has been adopted by various publications.

Thrillophilia is a trip planning portal that has come a long way from being a startup to being listed among the top travel domains. The portal provides large amounts of travel-based shareable content that has played a major role in its growth. Thrillophilia also offers specific activity based and unconventional travel packages.

Buzzvalve is a data driven content marketing business that helps companies to manage every aspect of web-based content lifecycle, from creation, distribution, marketing and conversion of content.  The startup has big names like UNICEF, ISB, Honda, Fortis, etc. to its clientele and their amazing content and performance has tempted many more companies to hire Buzzvalve for creating content for them.

Buzzvalve has a simple and minimal website but is very clear about what it provides and what the customers can expect from the company.  People can get a glimpse of Buzzvalve’s previous works through their social media pages.

Druva is the ultimate destination for companies for data protection and governance technology. The company that was started in 2008 has about 3000 customers to its credit and has already found a place in US market with revenue of $65 million.  It was just a regular startup until one of the co-founders came forward to take care of the sales thus propelling the company to heights it is in today.

The Druva team has used their expertise to their advantage in terms of content they provide. Users can find information regarding anything related to data security in Druva’s blogs. Also, they use LinkedIn for promotions.

JU is a friend management system for Twitter and Instagram with 10 million users across the globe. Now it has been rebranded as Crowdfire, a social media marketing product.

It is a startup with minimal financial resource but has managed to find their place in the market through their content strategy.

Though the content they provide seems similar at times, there has been no compromise in terms of quality and continuity till now. The blogs are mainly about managing your social media accounts and relevant happenings across the world.

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7 months ago on

5 Content Marketing Trends that Businesses Need to Know in 2017

Content Marketing is becoming a part of core marketing strategy for businesses across sectors and regions. 88% of B2B marketers admit to using content marketing. The field of content marketing is still evolving and there is a lot of change happening. So, here are the Top 5 game changers that will shape content marketing for small businesses in India as well as the big brands:

  • Video Content will be preferred

The Cisco Visual Networking Index has forecasted that video will account for almost 70% of consumer internet traffic by 2017. According to Nielsen, 64% of marketers expect video to dominate their strategies in coming years.

There is a growing popularity of video content among st users and the same will be reflected in the content businesses and brands put out. Videos are more engaging, convey a lot in less span of time and have a greater tendency to be shared on social media. This trend of more content in video format is going to continue this year.

  • Taking Matters into own hand

As more business realize the importance of a growing audience that comes back for great content, they will start building this audience themselves rather than relying on social media and other platforms.

Recent and frequent changes in Facebook and YouTube algorithms have highlighted the importance of having a loyal following even outside of these platforms. Facebook has recently made changes in its algorithms that give preference to posts shared by friends of users over those shared by brands. This means that getting to your potential customers is that much harder as the direct line of communication is now broken.

These and many more changes have made brands look for other options like mails, apps and even print magazines to directly connect with users.

  • Quality Content

As the users are bombarded with plethora of content, only the ones with good quality and niche content will get their due. Nobody wants to consume bad quality content in this age of shortening attention span. Even if the content quality is good, users do not waste their time watching something to which they do not connect or agree with.

The content consumption market is now at a stage where we will see specialization of content. This means content marketers will look for and try to chase niche markets. Differentiation of content market can be on various factors like region (urban/ rural), ideologies, demographics, habits and interests etc.

This is the reason why there is increasing demand for content marketing agencies for start ups and small businesses.

  • Mobile will Rule

This one is a no brainer. We have seen in the end of 2016 that Mobile internet usage has surpassed desktop Internet usage for the first time in history. In this light, all content that is developed has to suit audiences browsing on mobile. The length, tone, call to action in the content will change accordingly. A lot of content will also be distributed through mobile apps.

  • User generated content

2017 will see a rise in user generated content. Product users and early adapters posting their reviews is a great example of user generated review. People are more prone to trust third party users just like themselves and hence, we see the rise of subscriptions for review channels. The role of bloggers, reviewers and YouTube stars is going to be more prominent in coming year. It is not about putting articles online anymore; but, about managing users and user influencers.


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8 Types of Digital Content

8 months ago on

8 Types of Digital Content Created by Content Marketing Agencies

Your blogs might have been to be a hit among the audience in the past with lots of user traffic, visitors etc. But then, the pace remained the same forever or a bit slower with visitors leaving your site on a daily basis. What could have gone wrong? Of course! They got bored of the same type of content you kept on giving them.

Being creative is now the only way for your content to get notified. Try a different type of digital content and there, you’ll get to see your site buzzing with visitors. However, it shouldn’t stop here. Keep trying different types of content from time to time to help your business thrive.

Here’s a list of different types of digital content created by content creation agencies, for you to choose from:

Long form blogs

So, what are long form blogs?  Some claim that those blogs with a word count of may be 1500 words while some say that long-form blogs are those with a word count of about 3500 words. Whatever, the truth is, the idea is to create an article that goes on until you get tired of scrolling. Long form content has always been there; but, it started getting noticed only by 2013-2014. It has now become the most popular style among bloggers. Long form blogs have become much popular these days because:

Google said it: According to Google, longer content contain more information and therefore, helps solve many queries of the audience at once. Also, some SEO experts suggest that long form blogs rank better in Google search results.

Popular bloggers said it: Bloggers, big and small, have been suggesting for a while that long form blogs are important.

Short form blogs

Short form blogs are those with maximum word count of 1000 words. The fact that short form blogs have lesser word count, that may go down to 250 words or lesser, can make it less popular in SEO. Therefore, it’s important the blogs being short, should also be precise and unique. The content should be good enough for the audience to stop and take notice.


Digital content in the form of video gives you a large variety of choices. Regardless of the type it is, a good video always remains etched to the audience’s memory. If a video is done well, it can be extremely compelling. The duration of the video depends on your requirements (it can be educational, business, marketing). You can check out this blog for using video in your marketing or promotional campaign.


Podcasts are digital audio files that are used to share information through computers or any portable music devices such as MP3 players or iPods. Businesses usually use podcasts to share information regarding their new products, about the company or about the general happenings in the industry.  Podcasts provide an insight to the audience about how much a business knows about the industry, thus helping to build trust among them. Also, the audience feel directly connected to the business as they get to hear the voice of the presenter.

Podcasts are affordable compared to other marketing technique as the location of creating podcasts do not matter, be it an office or home. All it needs is a computer, a microphone and software to edit the recordings. Remember, regular podcasts can help your business in attracting your target audience, thus helping to build brand awareness.  You can even publish the podcast transcript, thus, adding to the SEO value.

Social media content

Majority of people around the globe use various social media platforms due to which they have found a place in the marketing strategy. You may not find another medium to reach your content to the audience  in a short span of time and the benefit is that, you get to connect directly with your potential customers. Remember, your content must say more about your brand while keeping the audience interested. Keep reminding them about what you offer. After about five to six exposure, the audience will surely feel compelled to go for your products.


Copywriting is the process of writing advertising materials such as blogs, newsletters, marketing campaigns etc. The words should be persuasive enough for the audience to take an action, thus driving traffic to your business website. Effective copywriting includes:

  • Attention grabbing headlines that compel the audience to click the link to read further
  • Content that provides just the information that the reader needs
  • Interesting content that helps the audience to easily connect with your business, while building trust and brand recognition
  • Content that tells the audience what to do next, such as signing up for newsletters, click a link to visit a website, social media page etc.

You can implement your own copywriting strategy for promoting your products and services to the right audience. You can use Definitive Guide to Copywriting by Quicksprout as your reference material.


Infographics refers to the visual representation of information. The fact that visuals tend to stay in people’s minds than text works in favour of infographics. As a result, infographics is the most shared content compared to other digital content types. Infographics can include anything such as general information, data, statistics etc. Almost everyone is making infographics these days and therefore, it is important to be creative with your infographics for audience to take notice.  You can also create gifographic, which is a type of infographic, but contains animated GIF images instead of static images like in normal infographics.


E-books consist of large content of a minimum word count of 10,000 words, in PDF format and are downloadable. An e-book gives an insight of your knowledge about an industry and is the most effective way of sharing your knowledge with others.  While creating an e-book, make sure that the content is divided into topics making it easier for the users to read. Remember, your e-book’s title plays an important role in the audiences’ decision regarding downloading your e-book. Therefore, make sure that the title is catchy and relevant.

An e-book with just texts is usually considered not worth reading. Therefore, try to include graphics and make sure that the e-book’s content is formatted well to grab attention. It is always best to create both PDF and HTML versions of your e-book. You can add video and audio to the HTML version.


Rather than using one type of digital content for all of your marketing campaigns, you can use different types as mentioned earlier. These days, content marketing agencies try to experiment with their content with the aim of attracting target audience, increase engagement, and share to others.


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What Is Content Curation How Is It Relevant To Digital Marketing

2 years ago on

What Is Content Curation? How Is It Relevant To Digital Marketing


Content curation is an art of collecting, analyzing, organizing, and displaying relevant information that can boost traffic to your website.

Content marketing is one of the key strategies any digital marketing agency offers. With the release of Google’s Panda and Penguin updates, digital marketers, as well as website owners have become very careful in maintaining their website with fresh, informative and search engine friendly content.

Content curation is an ideal way to attract targeted traffic to websites. To make it simple, Wikipedia explains content curation as the process of collecting, organizing and displaying information relevant to a particular topic or area of interest.

In this form of content marketing, a publisher collects the best content related to a specific topic and targeted to a specific audience. Then, that content is enhanced by adding personal opinions and expertise. This unique content that includes your personal insights can help readers understand why the information you’re citing is valuable and relevant to them.

This form of content has incredible benefits for credibility and brand awareness. Promoting the insights coming from your original content helps to facilitate a stronger relationship with your content consumers – encouraging them to come back to your organization as a source for quality content and a richer experience when navigating through the web. It also gets you ranking for both long and short tail keywords.

Recommended Read:  Importance of Strategy in Content Marketing

Types of curated content are – Aggregation (collection of relevant information on any topic in a specific location), Distillation (curating information into a more simplistic format only with relevant ideas), Elevation (identifying a larger trend or insight), Mashups (merging existing content is used to create a new point of view) and Chronology (gathering information on a particular topic for a specific period of time).

Done properly, content curation can be an excellent piece of your content marketing services campaign. Digital marketing agencies can provide services from experienced content writers to help businesses with content curation.

Tips for including content curation into your content marketing strategy:

  1. Publish curated content in the form of social media blog posts as well as email newsletters
  2. Avoid duplicate content. The more unique content you add, the better the content will perform in search engines, and the safer you’ll be with regard to future algorithm changes.
  3. Avoid promotional stuff. Include informative content.
  4. While curating content, link only to high-quality sites. Less trustworthy sites can impact your performance in search engine rankings.
  5. Target your audience. Add value to the reader. Unless your audience likes the content, they’re not going to share it.
  6. Take permission to add content from curation sources and build a relationship with them that can maximize your reach and value.

Read Also: 8 Reasons Blogging Is Vital For Your Digital Presence

Top Content Curation Tools for 2015

  • Pressly – This is a smart online platform that helps to aggregate the right content for your audience and establish your brand as a thought leader in your industry.
  • Scoop.it – This tool will not only generate the most relevant articles to view and share, but it will also include complementary topics. This tool can not only get to curate content but you are also put in connection with other content curators, which helps to gain insight from leaders in various fields.
  • TrapIt – This “intelligent” tool allows marketers to set up content collections–called “traps”. It delivers a constant feed of real-time, relevant content based on these trapped topics and how you interact with the content.
  • Feedly – This RSS feed is ideal to curate blog content that can be used as resources for future posts or give you great ideas for upcoming content. Free for the basic service, this is an easy to use tool .

An established digital marketing agency with relevant experience in the field can help your business find right source of information online and personalize it, thus attract more readers and improve your brand awareness in short time.

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