2 weeks ago on
How to Create a Content Marketing Strategy that Works Best for SEO
High quality content is still the king in online marketing. Most businesses are now focusing on creating more content than ever before. The major thing to note is that the content is used everywhere and influences every other type of marketing strategy; let that be emails, blogs, articles, press releases or even social media comments. A smart content marketing strategy helps to drive more organic traffic to your website.
Pushing out fresh content that keeps your audience engaged is the requirement that helps you score better in SEO. Professional SEO companies use advanced strategies to promote your brand and business.
Let us discuss some points that help you create a content marketing strategy that best describes your business goals.
Know your goals – Before you begin planning, define your goals. Think about how your content marketing should help you meet your objectives such as
- Organic traffic
- Developing brand awareness
- Generating sales leads, and more
Your audience is your asset
Determine your target audience and get to know them. Before you start suggesting topics and creating titles, you need to know exactly what your target audience is looking for.
Knowing your target audience needs will help you to produce more relevant and valuable content. Understand your audience clearly either using Google Analytics traffic report or with surveys. Learning to provide the right content for the right reader makes your job much easier.
There are few more tools that provide insight on your audience’s interests and requirements. Tools include
Answer the Public
The auto-suggest results provided by search engines provide insight for content marketers. When users start typing a word, Answer the Public allows them to link the keyword that relates to their product or service, the people’s queries about the concerned service, and it comes up with a number of search phrases drawn from Google, Bing and other search engines.
Twitter Audience Insights
This latest analytics tool from Twitter will provide marketers with relevant information about what kinds of people are interacting with their brand. The tool offers access to information such as key demographics, interests, lifestyle, purchasing behavior, and mobile footprint, which helps marketers know exactly what kind of people follow their brand and what sort of content attracts them to their website.
Competitor analysis, a great way to reach the right path
Grab a list of competitors, analyze them and understand what makes them different. Realizing your competitors’ strengths and weaknesses, and the opportunities and threats helps to find what exactly your customers are searching for in your industry. This analysis also can discover the most useful keywords your clients may be using to search you.
Quality, a priority
High quality, engaging posts with useful details are likely to get more shares on social media platforms. With top quality blogs and articles, even you can get attention from your competitors or even from other industry who take your company as an expert. Also make sure to choose trending topics that are relevant for your business and include a back link to the source, which helps them to know about your article.
Get familiar with content types
Once you establish goals and your target audience, try to provide content that includes informative data that is of use for your audience.
Useful content types include
- Video tutorials
- Case Studies
- Social media ads
- Email newsletters
Don’t just create content, track them too
Set a goal to publish one piece of content daily, weekly or in alternate days. Don’t just leave the content after publishing. Promote them and track the progress of your content. For instance, if you have posted a blog in Facebook, check how many people liked it, respond to the comments, provide answers if any questions were asked and write a follow-up blog with more updated information. This helps to keep your audience in track.
Editorial Calendar helps
Once you have an idea as to how great content can be created, then it’s the right time to go for an editorial calendar. This calendar, which includes social media posts, audit rates and more, helps to keep track of your content. They are extremely helpful to organize our workflow without any error.
Editorial calendar –
- Provides chance to carefully plan content creation beforehand
- Helps writers to overcome writer’s block
- Allows to keep track of every single post in social media
- Maintain the right track for publishing a well-balanced and diverse content on website
Social media is your friend
Engaging with your audiences in real conversations will bring better results and add more value to your social streams. Know your audience’s priorities as you plan. Focus on what they want to know and not what you want to tell them. Also stay up to date with latest social media changes.
Learn ways to distribute your content
Ways you choose to promote your content is also important. A detailed plan will help. Few suggested ways include
- Using paid ads on social media platforms like Facebook
- Preparing a list of sites and bloggers whom you need to contact, which helps in getting a steady traffic and fresh leads
- Sending Emails and following up them using tools such as Yesware and Mixmax.
Creating a content marketing strategy may be time-consuming, but provide fruitful results for SEO. If you are not that familiar with SEO or content, consider choosing an experienced SEO firm that can work as an extension to your company.
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1 month ago on
How does Social Media Support Content Marketing?
Content is at the centre of all digital marketing efforts. But how do you ensure that your content reaches your readers once it is ready ?
There are many channels to make sure your content is read by the right audience. Email, SEO, Social media, PR, Paid advertisements and videos are some of them. Social media is one of the most important platforms to promote your content. According to CMI 93% of B2B marketers list social media as one of the top five content marketing tactics.
Here is the breakdown of social media platforms used by marketers.
Content marketing and social media go hand in hand. Good content has no value without being promoted on social media. And social media marketing will fail without good content strategy.
Social media should always be a part of the overall content marketing strategy. It is important to ask following questions before developing content:
- Who are we writing content for? Who is our audience
- What social media do they use?
- How much time do they spend on each platform?
- What are the most popular formats for each platform?
Social media is a way to reach your target audience. It is the vehicle which is fueled by good content. This is how social media can support your content marketing:
1. Reach out to the world
Great content is no good if it does not reach people. Social media is one platform where you can promote your content to reach maximum number of users.
Social media has more than 2 billion users currently. Facebook users alone generate around 3.2 billion likes and comments everyday! It is undoubtedly the best platform to reach to large audiences and engage with them. Sharing your content on social media will help you to get more traffic and higher conversions for your website.
2. Let users do the marketing
The beauty of social media is that the users themselves will market content for you. Content that is relevant and timely will be shared multiple times by users. A positive word about your brand on Facebook is seen by other members and builds trust in your brand.
You can also encourage influencers to share your media. Influencers are users with large following and good engagement on social media platforms. Influencer marketing is one of the top content marketing strategies for 2017 and has been successfully used by big companies like Adidas as well as small start ups.
3. Get Real -time feedback
Social media is also a good way to listen to your audience. Many companies use Facebook platform for customer support, feedback and online community of customers.
It opens up two way communication between your business and its users. You can use this platform to generate new content ideas that your readers want. You can also create polls in Facebook to know what your readers want to read about.This will keep your content relevant and responsive.
4. Build a loyal community
Social media also allows you to build a loyal online community that is invested in your business. These community members identify with your brand and share a common purpose with your business (which is why they follow you). You can build a sense of community amongst these users with the right kind of engagement. These are your loyal base of customers who will spread your message in the digital world.
5. Drive traffic
Facebook shares, re-tweets and instagram impressions can get you huge traffic. Social media drives more than 35% of traffic and is the top driver of website referral traffic.
Your shares and posts act as baits to lead to your website and leadpages. Make sure that your blogs and content are socially sharable. You can follow following best practices to maximize the use of social media to drive traffic and conversions.
How to make Social Media work for you
Follow the best practices below to make sure that your social media presence supports your content marketing strategy. Once you get this right a lot of your content marketing and content delivery will be done by your loyal followers automatically.
- Choose the right platform
As mentioned above you must ask yourselves what is the purpose of your content and who are you writing for. Once this is clear you must choose which platforms you must be present on. A B2B business must have a presence on LinkedIn and Slideshare while Vine may not be so important. There is no hard and fast rule however. Figure out your brand personality and your buyer’s behaviors. Different platforms can also be used to portray different sides of your brand personality.
- 4-1-1 Strategy
This is a strategy recommended by Andrew Davis, author of Brandscaping. It recommends that out of every 6 pieces of content shared,
-4 should be popular or interesting content by other influencers
-1 piece should be your own and educational
-1 piece should be sales-related
Again, this is not a hard and fast rule and should be tweaked according to your industry. However, the important point here is to share a lot of good content by other influences. This keeps you social and also gets influencers to notice and remember you.
- Visual Content
Keep your content visual to get maximum shares on social media. According to Kissmetrics photos get 53% more likes and 84% more click-throughs on links than text-based posts. Use infographics, videos and compelling pictures to get to your point quickly. Nobody likes to click on lengthy text on social media. Optimize your photos so that they do now appear cropped or odd on social media.
- Add social media sharing buttons
Use social media sharing buttons on your blogs and sites. You can also insert tweet text in your blog. Use plug-ins to add these to your site. Ease of sharing will make a big difference to your share number as 51% of users access web on their phones.
- Current topics
Use tools like Google Trends and Buzzsumo to find out topics of conversation on social media. Keep your topics relevant and fresh. You can use industry events, sports tournaments or political elections to spike interests in your posts. Keep your posts focused rather than generalized for most part.
- Listen to your audience
Keep a close eye on your social media accounts. Closely monitor the likes, comments and feedback. What are the posts that are doing well? Which platform drives maximum engagements and why? Learn from your experience and continuously improve your content marketing strategy accordingly.
Social media is where you promote your content. It is an important part of a content marketing process and cannot be separated from it. In fact, introducing your content before your target audience would be difficult without depending social media platforms.
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2 months ago on
A Guide to Hire the Best Content Strategist for Your Company
Content Marketing is a rapidly growing field and, content strategist, a fast filling vacancy in many organizations in 2017. According to a survey by recruiting firm The Creative Group, Content Marketing is the top area where companies plan to add staff in 2017. You might have heard of the role of Content Strategist, of late. Maybe you have even decided to hire one. Before sharing the guide on how to hire one let us first look at what exactly is the job of a content strategist.
Who is a content strategist?
Content Strategist is involved in all stages of content marketing life-cycle. This includes market research, content planning, content creation, content distribution and monitoring. It is relatively a new job title and hence, is still evolving. However, a content strategist is definitely someone who
-has the bird’s eye view of the content required to meet your company’s specific goals
– can chalk out a plan to reach your business targets through compelling content
Here is a Guide to hire a Content Strategist.
- Define the Job clearly in your organization
The first step is to define the position clearly in your organization. The role does not have a fixed scope and you need to know what you expect the content strategist to deliver. Do you currently have a content developer, a digital marketer and content designer? If yes, how will the roles evolve, change or overlap.
- Skills to Look for
As must be clear from the description of content strategist above, he/she needs to have a wide range of writing and marketing skills with plenty of creativity and vision. Following are qualities/skills that a content strategist must have:
- Creativity and vision
- Project Management Skills
- Knowledge of digital marketing
- Content writing and development, copywriting
- SEO skills
- User Experience and Design knowledge
That’s a lot to ask for, right? Remember that a content strategist doesn’t have to be an expert in all of the above. What is more important is his/her ability to analyze data, gain insights and weave all the components of content marketing into an actionable plan. He/she must have excellent creativity, storytelling and project management skills and communication. However, a basic level knowledge of other domains will also do.
It must be clear by now that content strategist is someone who has a varied experience under his or her belt.
- Previous records & References
It is advisable to go through the candidate’s previous work. You can ask for samples or check the work they have done before online. The best past about content marketing is that all their previous work will be online and you can even check the success of it (check for number of followers, likes, traffic to page etc.)
- What to ask
Interviewing the candidate should make it clear whether they have the required skills. Discuss goals and challenges that your company is facing and ask them for possible solutions. This should give you a fair idea whether they can solve the challenges and take you closer to your goals or not.
Where can I find the Perfect Content Strategist
We get it. The perfect content strategist might be hard to find. Not only does he/she need to have all the above mentioned skill and experience but may also need to have your industry knowledge. Consider looking at following places:
Within your Organization: Yes. Your content strategist might be already working with you as a content writer/ digital marketer. Look for project management skills and analytical abilities in your current employees. It is better to spend on training current employee who is a good fit rather than hiring someone completely new.
Recruitment channels: Again look for required skill sets in various recruitment channels like recruiting firms or online recruiting platforms. Do not be stuck with the job title of content strategist as it is a relatively new term. Your next content strategist might be working under the job title of content manager in some other company.
Hire a Digital Marketing Agency: This is an effective way to have a digital presence. Digital Marketing agencies provide content marketing services while cutting out your investment in hiring, training and maintaining a team. They already have expert content strategist who have experience in handling hundreds of projects. Many companies are going with this option of outsourcing content strategy work to the digital marketing experts.
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3 months ago on
9 Indian Startups that have Aced Content Marketing
Content marketing leaves a lasting impact like no other marketing strategy. Businesses, having recognized the true potential of content marketing in gaining and retaining customers, have already started using content marketing to their advantage.
Startups have more advantages over established businesses when it comes to content marketing. Startups may not have the budget to create and promote large amount of content like their bigger counterparts. However, being passionate about making it to the top will force startups to work hard and churn out relevant but creative content.
Here are some examples of Indian startups that are doing an amazing job with content marketing:
Zomato is one site that is a perfect example to the growth of a startup through content marketing. It is an online directory to find the nearest restaurants and now serves 15 countries, raising more than $65 million on the go.
Zomato’s content marketing doesn’t end with regular blog updates. They do not hesitate to try out different types of content including infographics, videos and campaigns. Not all of those different forms of content may click with the audience; however, trying out new things is the only way to understand what works and what doesn’t.
SutraLite is an HR recruitment agency for startups and SMEs. Its content marketing strategy is a bit different. Though some of the articles created by SutraLite are related to their services, the ones that mainly grab attention are those articles not belonging to their domain. These articles help them to improve web traffic and grow.
Brightpod is a web-based project management and time tracking software meant to help marketing teams to sort out and have a clear workflow. It is a part of Synage Software started by Sahil Parikh in 2005. Synage Software is an expert in marketing their products overseas and Brightpod is the latest addition to the list. The constant updates on their blog for customers and marketers alike is what keeps them growing.
Eventifier is a tool that helps to showcase all tweets, images, slides etc. of an event in one page. It is the brainchild of a group of youngsters from Mangalore and was first developed at The Startup Centre. Gradually, they have managed to find a place in the market through their content marketing strategy. Apart from blogs and newsletters, the best form of content delivered by Eventifier includes creating relevant insights for event organizers.
With digital marketing companies on a rise, Simply360 is a company whose services every business needs. The social media analytics company that was started in 2009 has more than 25 solid customers to their credit.
Companies like Adobe, WPP and Twitter had also come forward with acquisition offers which the company rejected. Instead of that, they decided to go ahead on their own. Simply360 has made it big by gathering data, dividing them and presenting them in the most suitable way possible. Many of the infographics and analysis created by the company has been adopted by various publications.
Thrillophilia is a trip planning portal that has come a long way from being a startup to being listed among the top travel domains. The portal provides large amounts of travel-based shareable content that has played a major role in its growth. Thrillophilia also offers specific activity based and unconventional travel packages.
Buzzvalve is a data driven content marketing business that helps companies to manage every aspect of web-based content lifecycle, from creation, distribution, marketing and conversion of content. The startup has big names like UNICEF, ISB, Honda, Fortis, etc. to its clientele and their amazing content and performance has tempted many more companies to hire Buzzvalve for creating content for them.
Buzzvalve has a simple and minimal website but is very clear about what it provides and what the customers can expect from the company. People can get a glimpse of Buzzvalve’s previous works through their social media pages.
Druva is the ultimate destination for companies for data protection and governance technology. The company that was started in 2008 has about 3000 customers to its credit and has already found a place in US market with revenue of $65 million. It was just a regular startup until one of the co-founders came forward to take care of the sales thus propelling the company to heights it is in today.
The Druva team has used their expertise to their advantage in terms of content they provide. Users can find information regarding anything related to data security in Druva’s blogs. Also, they use LinkedIn for promotions.
- JustUnfollow (JU)
JU is a friend management system for Twitter and Instagram with 10 million users across the globe. Now it has been rebranded as Crowdfire, a social media marketing product.
It is a startup with minimal financial resource but has managed to find their place in the market through their content strategy.
Though the content they provide seems similar at times, there has been no compromise in terms of quality and continuity till now. The blogs are mainly about managing your social media accounts and relevant happenings across the world.
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3 months ago on
5 Content Marketing Trends that Businesses Need to Know in 2017
Content Marketing is becoming a part of core marketing strategy for businesses across sectors and regions. 88% of B2B marketers admit to using content marketing. The field of content marketing is still evolving and there is a lot of change happening. So, here are the Top 5 game changers that will shape content marketing for small businesses in India as well as the big brands:
- Video Content will be preferred
The Cisco Visual Networking Index has forecasted that video will account for almost 70% of consumer internet traffic by 2017. According to Nielsen, 64% of marketers expect video to dominate their strategies in coming years.
There is a growing popularity of video content among st users and the same will be reflected in the content businesses and brands put out. Videos are more engaging, convey a lot in less span of time and have a greater tendency to be shared on social media. This trend of more content in video format is going to continue this year.
- Taking Matters into own hand
As more business realize the importance of a growing audience that comes back for great content, they will start building this audience themselves rather than relying on social media and other platforms.
Recent and frequent changes in Facebook and YouTube algorithms have highlighted the importance of having a loyal following even outside of these platforms. Facebook has recently made changes in its algorithms that give preference to posts shared by friends of users over those shared by brands. This means that getting to your potential customers is that much harder as the direct line of communication is now broken.
These and many more changes have made brands look for other options like mails, apps and even print magazines to directly connect with users.
- Quality Content
As the users are bombarded with plethora of content, only the ones with good quality and niche content will get their due. Nobody wants to consume bad quality content in this age of shortening attention span. Even if the content quality is good, users do not waste their time watching something to which they do not connect or agree with.
The content consumption market is now at a stage where we will see specialization of content. This means content marketers will look for and try to chase niche markets. Differentiation of content market can be on various factors like region (urban/ rural), ideologies, demographics, habits and interests etc.
This is the reason why there is increasing demand for content marketing agencies for start ups and small businesses.
- Mobile will Rule
This one is a no brainer. We have seen in the end of 2016 that Mobile internet usage has surpassed desktop Internet usage for the first time in history. In this light, all content that is developed has to suit audiences browsing on mobile. The length, tone, call to action in the content will change accordingly. A lot of content will also be distributed through mobile apps.
- User generated content
2017 will see a rise in user generated content. Product users and early adapters posting their reviews is a great example of user generated review. People are more prone to trust third party users just like themselves and hence, we see the rise of subscriptions for review channels. The role of bloggers, reviewers and YouTube stars is going to be more prominent in coming year. It is not about putting articles online anymore; but, about managing users and user influencers.
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4 months ago on
8 Types of Digital Content Created by Content Marketing Agencies
Your blogs might have been to be a hit among the audience in the past with lots of user traffic, visitors etc. But then, the pace remained the same forever or a bit slower with visitors leaving your site on a daily basis. What could have gone wrong? Of course! They got bored of the same type of content you kept on giving them.
Being creative is now the only way for your content to get notified. Try a different type of digital content and there, you’ll get to see your site buzzing with visitors. However, it shouldn’t stop here. Keep trying different types of content from time to time to help your business thrive.
Here’s a list of different types of digital content created by content creation agencies, for you to choose from:
Long form blogs
So, what are long form blogs? Some claim that those blogs with a word count of may be 1500 words while some say that long-form blogs are those with a word count of about 3500 words. Whatever, the truth is, the idea is to create an article that goes on until you get tired of scrolling. Long form content has always been there; but, it started getting noticed only by 2013-2014. It has now become the most popular style among bloggers. Long form blogs have become much popular these days because:
Google said it: According to Google, longer content contain more information and therefore, helps solve many queries of the audience at once. Also, some SEO experts suggest that long form blogs rank better in Google search results.
Popular bloggers said it: Bloggers, big and small, have been suggesting for a while that long form blogs are important.
Short form blogs
Short form blogs are those with maximum word count of 1000 words. The fact that short form blogs have lesser word count, that may go down to 250 words or lesser, can make it less popular in SEO. Therefore, it’s important the blogs being short, should also be precise and unique. The content should be good enough for the audience to stop and take notice.
Digital content in the form of video gives you a large variety of choices. Regardless of the type it is, a good video always remains etched to the audience’s memory. If a video is done well, it can be extremely compelling. The duration of the video depends on your requirements (it can be educational, business, marketing). You can check out this blog for using video in your marketing or promotional campaign.
Podcasts are digital audio files that are used to share information through computers or any portable music devices such as MP3 players or iPods. Businesses usually use podcasts to share information regarding their new products, about the company or about the general happenings in the industry. Podcasts provide an insight to the audience about how much a business knows about the industry, thus helping to build trust among them. Also, the audience feel directly connected to the business as they get to hear the voice of the presenter.
Podcasts are affordable compared to other marketing technique as the location of creating podcasts do not matter, be it an office or home. All it needs is a computer, a microphone and software to edit the recordings. Remember, regular podcasts can help your business in attracting your target audience, thus helping to build brand awareness. You can even publish the podcast transcript, thus, adding to the SEO value.
Social media content
Majority of people around the globe use various social media platforms due to which they have found a place in the marketing strategy. You may not find another medium to reach your content to the audience in a short span of time and the benefit is that, you get to connect directly with your potential customers. Remember, your content must say more about your brand while keeping the audience interested. Keep reminding them about what you offer. After about five to six exposure, the audience will surely feel compelled to go for your products.
Copywriting is the process of writing advertising materials such as blogs, newsletters, marketing campaigns etc. The words should be persuasive enough for the audience to take an action, thus driving traffic to your business website. Effective copywriting includes:
- Attention grabbing headlines that compel the audience to click the link to read further
- Content that provides just the information that the reader needs
- Interesting content that helps the audience to easily connect with your business, while building trust and brand recognition
- Content that tells the audience what to do next, such as signing up for newsletters, click a link to visit a website, social media page etc.
You can implement your own copywriting strategy for promoting your products and services to the right audience. You can use Definitive Guide to Copywriting by Quicksprout as your reference material.
Infographics refers to the visual representation of information. The fact that visuals tend to stay in people’s minds than text works in favour of infographics. As a result, infographics is the most shared content compared to other digital content types. Infographics can include anything such as general information, data, statistics etc. Almost everyone is making infographics these days and therefore, it is important to be creative with your infographics for audience to take notice. You can also create gifographic, which is a type of infographic, but contains animated GIF images instead of static images like in normal infographics.
E-books consist of large content of a minimum word count of 10,000 words, in PDF format and are downloadable. An e-book gives an insight of your knowledge about an industry and is the most effective way of sharing your knowledge with others. While creating an e-book, make sure that the content is divided into topics making it easier for the users to read. Remember, your e-book’s title plays an important role in the audiences’ decision regarding downloading your e-book. Therefore, make sure that the title is catchy and relevant.
An e-book with just texts is usually considered not worth reading. Therefore, try to include graphics and make sure that the e-book’s content is formatted well to grab attention. It is always best to create both PDF and HTML versions of your e-book. You can add video and audio to the HTML version.
Rather than using one type of digital content for all of your marketing campaigns, you can use different types as mentioned earlier. These days, content marketing agencies try to experiment with their content with the aim of attracting target audience, increase engagement, and share to others.
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2 years ago on
What Is Content Curation? How Is It Relevant To Digital Marketing
Content curation is an art of collecting, analyzing, organizing, and displaying relevant information that can boost traffic to your website.
Content marketing is one of the key strategies any digital marketing agency offers. With the release of Google’s Panda and Penguin updates, digital marketers, as well as website owners have become very careful in maintaining their website with fresh, informative and search engine friendly content.
Content curation is an ideal way to attract targeted traffic to websites. To make it simple, Wikipedia explains content curation as the process of collecting, organizing and displaying information relevant to a particular topic or area of interest.
In this form of content marketing, a publisher collects the best content related to a specific topic and targeted to a specific audience. Then, that content is enhanced by adding personal opinions and expertise. This unique content that includes your personal insights can help readers understand why the information you’re citing is valuable and relevant to them.
This form of content has incredible benefits for credibility and brand awareness. Promoting the insights coming from your original content helps to facilitate a stronger relationship with your content consumers – encouraging them to come back to your organization as a source for quality content and a richer experience when navigating through the web. It also gets you ranking for both long and short tail keywords.
Recommended Read: Importance of Strategy in Content Marketing
Types of curated content are – Aggregation (collection of relevant information on any topic in a specific location), Distillation (curating information into a more simplistic format only with relevant ideas), Elevation (identifying a larger trend or insight), Mashups (merging existing content is used to create a new point of view) and Chronology (gathering information on a particular topic for a specific period of time).
Done properly, content curation can be an excellent piece of your content marketing services campaign. Digital marketing agencies can provide services from experienced content writers to help businesses with content curation.
Tips for including content curation into your content marketing strategy:
- Publish curated content in the form of social media blog posts as well as email newsletters
- Avoid duplicate content. The more unique content you add, the better the content will perform in search engines, and the safer you’ll be with regard to future algorithm changes.
- Avoid promotional stuff. Include informative content.
- While curating content, link only to high-quality sites. Less trustworthy sites can impact your performance in search engine rankings.
- Target your audience. Add value to the reader. Unless your audience likes the content, they’re not going to share it.
- Take permission to add content from curation sources and build a relationship with them that can maximize your reach and value.
Top Content Curation Tools for 2015
- Pressly – This is a smart online platform that helps to aggregate the right content for your audience and establish your brand as a thought leader in your industry.
- Scoop.it – This tool will not only generate the most relevant articles to view and share, but it will also include complementary topics. This tool can not only get to curate content but you are also put in connection with other content curators, which helps to gain insight from leaders in various fields.
- TrapIt – This “intelligent” tool allows marketers to set up content collections–called “traps”. It delivers a constant feed of real-time, relevant content based on these trapped topics and how you interact with the content.
- Feedly – This RSS feed is ideal to curate blog content that can be used as resources for future posts or give you great ideas for upcoming content. Free for the basic service, this is an easy to use tool .
An established digital marketing agency with relevant experience in the field can help your business find right source of information online and personalize it, thus attract more readers and improve your brand awareness in short time.
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2 years ago on
Importance of Strategy in Content Marketing
Online businesses must understand the importance of strategic marketing, if they want to stand out. Without it, there will be no structure to the business. To hook the customers, a digital marketing agency has to maintain strategic focus. Proper planning and clarity in goal setting are vital in any type of business. The following aspects can be implemented to improve the strategic content.
To come up with an efficient strategy, a business must decide on its target. Having knowledge about the consumers helps to hone out the whole business structure. Without an idea of your end goal, you cannot refine the journey. Familiarise with the needs of the customers through proper research and online surveys. Also, have clarity with the product you are offering to them and why it will mean to them. Consumers can make or break a business.
Whatever content a digital marketing agency provide the customers, it must make sense. Maintaining cohesiveness from idea conceptualisation to reaching the consumers is essential. It will provide a clear picture of your business and gain the trust of the consumers. There should not be any room for doubts for your product. A customer must be able to earn value from your business without questioning it.
Define your financial goals. Make sure they are realistic. Lay your strategy on the basis of your sales vision. Determine a timeframe for all your content marketing plans. An online business cannot achieve overnight structure. It does take time to build trust with your customers. Have confidence on your content and let it work for you.
Don’t swept away by fancy business ideas. Every single aspect of your online business costs money. The budget must be relevant to the sales goals. It’s a fine balance between not spending at all and spending too much. Better decisions can only be made with experience. So it’s wise to leave it to a digital marketing agency.
As contrast to the popular belief, the bigger content doesn’t promise better reach. The quality is directly proportional to the quantity. Lots of content without any sense will actually backfire. Simple content is much more effective. Consumers should not just only read or see your content, they must also buy your service. The more quality content you create, the more money you are going to make. Be smart and opt for a digital marketing agency to offer professional content for your online business.
Decide on the platform through which you prefer to reach your customers. The site must have efficient user interface and elegant theme. Fast navigation, text size, imagery, integrated social media, versatile payment and shipping system – all make an impact on your consumer. A well-planned online business by a digital marketing agency will drive large traffic.
An online business must be unique to thrive in a sea of million digital products available. Concentrate on developing brand value for the business with strategic content marketing. From the information you offer to the color of your site, everything matters in the brand representation. Take professional inputs on the decisions that represent your business values. Anything irrelevant to your vision goes out the door.
Clear content, confident representation and strategic business structure will cut cost and time in huge scales. Nothing is impossible with professional help and perseverance. Believe in your online business, devise strategic plans, you are sure to succeed!
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2 years ago on
Video Content Marketing Trends 2015
Human are visual creatures. We believe what we see. To sell any idea, marketers should get consumers to visualize an idea. That’s where video content marketing comes to the scene. Imagine the effect movies, music videos and TV ads have on our psyche. Now, redirect that effect to your business. A digital marketing agency can finish the intimidating task of making videos with ease.
The Emotional Quotient
The video of a silly dog running around a laughing infant has million views in YouTube. Why? The video has no logic or purpose, but it strikes an emotional chord with the viewer. The audience find the video amusing to watch. That’s the strategy. Any valuable product sold with an emotional touch will make all the difference in the revenue.
The videos need not be all about the product. The focus should be on gaining customer loyalty. Make videos of your work culture, the non profit organisations you work with, the brand’s values, team events, etc. When it gets emotional, it gets personal.
Keep It Short
The videos should not lag. The shorter a video, the greater it’s reception. That’s why TV ads are more powerful than full length movies. The tiny-videos put the spotlight on its message before the audience gets distracted. It is the little things that a digital marketing agency does that matters.
Create short Q&A sessions with customer queries as videos for your online site. It will show the customers that you care. Ask your buyers to share their picture with your products and create small montage videos with that.
Video content marketing should never be boring. The visuals should be attractive, well shot and funny. People never forget a famous movie dialogue or a catchy song chorus. It’s because of their entertainment values. Anything wrapped in humour will bring positivity all around. Customers will feel at ease when they see the glamorous or goofy side of your business.
Make funny videos with your workers or share funny stories. Film highlights of the year or show your audience the perks of using your products. Add some catchy tunes to it. There you go! These are some simple equations to videos which one cannot forget.
Boost the value of your products with video content marketing. Watching a video makes a person understand better than reading a book. A digital marketing agency’s videos provide much information about the products in short amounts of time. It’s creative, effortless and efficient.
Make instructional manuals in video formats and upload those to your site. It helps your customers to get the most out of your products. Give a virtual tour of your site to enhance the user interface. Document how your products are made and show them to your customers.
The huge advantage of video content marketing over others is that it’s attractive. But, a shabby video will backfire. It’s important to put in efforts to make catchy videos. The length, visual aesthetics, the concept and everything matters. A digital marketing agency can help you with a dedicated video team.
Every single thing that comes on screen is essential and must be given attention. When there are millions of options available, a customer will never waste time on a bad video.
Do follow your competitors’ activities to stay updated with your video content marketing. You learn more by watching videos than reading about videos. It also avoids the same videos being made again.
With many advantages to its side, Video content marketing is a powerful digital marketing tool. By focusing on making quality videos, you help, entertain and guide your customers. When made to feel included, your targets always stay loyal!
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2 years ago on
Online Video: The Future of Content Marketing
We live in a world of instant gratification. With people not even having time for their breakfast, nobody likes to sit and read page long stories and marketing content. They much prefer to see it rather than read it. They say one must have be futuristic to run successful online business. When that's the case, online video content marketing is the future that spreads like wildfire in the present.
With our hands permanently glued to our mobile phones, we at least see one video per day. We can't say the same for written media. All the consumer has to do is click the link and see your idea. It saves lot of time for people on both sides. There are lot of YouTube channels that regularly drive million views within a matter of hours. People prefer seeing people rather than reading blogs.
The main advantage of video marketing by a digital marketing agency over other marketing strategies is it's very attractive. When we add human touch to the content, it engages the viewer. Emotional strategy is always better than intellectual strategy. Say you are selling a dog food product. You write a blog about it with a healthy and playful dog photo. You also release a video ad for the product on Youtube, showing the dog eating your food and playing around in a ground. Which you think would have attracted the customers?
You can make the customer understand your idea better with a twenty second video instead of writing a five page long article. It avoids any confusion the customers may have about your product as they see it in a real situation. It provides transparency between a business designed by a digital marketing agency and its target.
There is a false notion that making a video for business is expensive. But, it is not. You yourself can make a simple video with an amateur camera. Idea is money, not the gadget. If we take YouTube, most of the videos there are shot at home with personal cameras. Still they work. Why? The content. A six-second vine by a digital marketing agency can sell idea.
With small teasers before your product release, you can entice the audience. The more curious they are, that much likely they are to buy your products. Once you deliver your products, trust is built with your customers. This can never be possible with any other marketing.
The most important feature of online video marketing is that it’s instant. You can shoot a video and upload it instantly. The customers can see it and give the feedback instantly. Once you know the reaction, you can improvise the product if necessary. This creates transparency and cuts down the cost drastically.
The promotional videos by a digital marketing agency need not be boring. With the types of video formats available, you can do anything with online video marketing. You can release
- video testimonials of your customers to build confidence,
- show product demos in real time,
- instructional videos about how to use your products,
- interviews with the business heads,
- Q&A sessions,
- Pop culture stars endorsing your products, etc.
When you are conceptualising your idea, make sure it’s relevant to your customer. Subtle placement of your product in a brilliant video is more effective than exaggerating. Do not hint on any stereotypes or insults on a particular group of people.
With million dollar businesses happening every second through little screens, it’s obvious who’s the youngest online marketing superstar is. Online videos, of course!