4 months ago on
Most bloggers and website owners constantly have queries such as “How to increase traffic to my blog” and “How do I get more readers for my blog”. Search results to such queries often include experts sharing valuable tips, techniques and strategies to increase traffic. But how many of those techniques genuinely bring you traffic?
From the experience of dealing with Jointviews content marketing clients, the big takeaway is that picking up the right topic can bring in lot of traffic naturally. So here we share what the Jointviews team has learnt about choosing blog topics to bring more traffic to your website.
Figure 1: Popular Google searches for increasing blog traffic
Take time to understand the business properly – No matter whether it’s your own or that of a client, take time to learn what your business is actually dealing with. Not how you understand it, but how the masses understand it. Study it like you used to study subjects back in school before an exam. It will help in understanding the different elements of the business very clearly and naturally you will get numerous topic ideas.
Talk to your sales team –Once you get a good idea of the business, talk to the sales team to understand what actual conversations they have with prospects and customers. They will offer a completely different view from what you formed by studying theoretically about the business. You would be able to understand easily and the sales perspective will give insights to real world problems.
Look at Google popular searches – once you have a good theoretical and real world understanding, it’s time to start Googling. Search for common industry terms, queries, etc and look at the ‘Related searches’ and ‘People also ask’ sections. The terms mentioned here are pure gold. You can also look at Google’s predictive search terms. Note the ones which frequently appear in multiple searches.
Look at Q&A sites such as Quora – Once you are armed with a decent number of search terms, it’s time to cross check them in popular Q&A sites such as Quora. This is done to confirm these are popular topics and also to see if there are valuable content available on the given topics. Save the Q&A’s if there is valuable content.
There would also be related content which might give further ideas about new topics. At times, you would be able to write on exactly same topics given in related content sections with a lot more research around the web and in real life. Also, if you go through the answers, you can digest information and generate new topic ideas which can be exceptionally good.
Connect with entertainment – Having gone through Google and Q&A sites, you would probably have a stash of relevant topics with good search volume. Now, if you are looking to increase the traffic to your site, using entertainment topics related to your industry can be highly useful. The audience would be dormant. They will not actively convert. But, it offers good branding opportunity.
For example, look at the search results of “movies about marketing and sales” given below. You can see Hubspot ranks first. Not IMDB, Hollywood reporter or even Wikipedia, but Hubspot – a marketing software company. The topic need not be related to movies alone. It can be games, sports, health, etc. You just have to do enough research to find the right topic and collect enough information.
Search for emerging technologies – New, interesting technologies often experience a mass curiosity wave. If you keep your eyes and ears open for new technologies and find out as much as you can about them and how they can be applied to your business, it will help generate great topics that will bring in significant traffic over time.
For instance, there is VR. A Google search for a long tail keyword like ‘uses of virtual reality in entertainment’ will reveal there aren’t many relevant results. So, it is an opportunity to rank quickly if you produce the right content.
Use tools like BuzzSumo, Hoth, rankreveal, etc – Marketing tools are dime a dozen these days. It can be very difficult to pick the right ones for the right tasks. For choosing the best topics, tools such as BuzzSumo, TheHoth and RankReveal can help. Buzzsumo helps you find the most social blogs written on a particular topic on the web. The free version is very limited, but can be helpful when you are out of topic ideas. RankReveal and Hoth’s free search engine ranking tools both reveal keywords for which you are ranking. When used wisely, both can help you make surprising topic discoveries to boost traffic to your website.
Use site search and Google Analytics queries – If you already have a good amount of visitors to your website, looking at popular site search and Google analytics queries will help understand what people are looking for. Once you understand these, you will be able to create topics on exactly the same topics or even modify existing ones for more traffic.
How to approach once you get the topics
Each topic should be the best available answer in that particular niche. If it’s a low competition keyword, even an average blog would rank. But if the competition rises in future, you will slowly lose traffic. So maintaining quality language and information is very important for the success of your blog.
If it is a competitive keyword, you can go that extra mile and include other resources such as downloadable files and videos.
At least once in a week, take a look at the traffic your blogs bring in, and keep an eye open for chances to improve the content of the blog. It can be as simple as adding couple of new lines or an image. But keep the blog updated. Your rankings can significantly improve if such updates are good and worthy.
Success is not just about passion, techniques and hard work. All these factors matter; But more importantly, you should have the perseverance to go the distance. You should face the reality that results don’t arrive in a short period for most businesses. So, when you pick these topics and write, you should give it enough time and support by distributing it online through various channels for it to show the desired results.