“So long as new ideas are created, sales will continue to reach new highs”-Dorothea Brande
E-mail marketing is the foremost effective e-commerce marketing channel. There are only a few without an e-mail id of their own. Conquer success with the most effective methods.
Here are the 9 successful e-mail marketing campaigns you cannot ignore, if you want to boost your product sales;
1. Keep talking about the product you already sold to receive useful feedback or motivate them to buy related products through email
How to do it?
1. Set up Automated Personalized E-mail
2. Schedule it to 2 days of product delivery
3. Ask for reviews and rewards with discounts
Effects
• 12.5% in conversion in products with review than those without
• 83.85% increase in conversion on products with 20+ reviews
2. Use A/B testings to optimize open and click through rates
How to do it?
Preform A/B test in one of these
1. Subject Line
2. “FROM” field
3. E-mail content
4. Delivery time
Effects
Obama’s team found out that one subject line outperformed the other by generating more than 84% of donation
3. Soften those deals that were Just Abandoned
The number of abandoned carts is huge in the e-commerce industry. There might be various reasons for this. Identifying them is vital in improving customer experience, which in turn can improve the conversion rate.
How to do it?
1. Set up Cart Abandoned emails
2. Ask customers why they didn’t complete their transaction
Effects
The average order value of purchase from carts abandoned emails is 19% higher than typical purchases.
4. Reward your Most Loyal Customers
Segment your customers by loyalty and campaigns that are relevant to their level of activeness. Reward emails must be dedicated to those who spend 25% above average order value.
Categorizing the customers into five categories based on the engagement and loyalty, and targeting certain categories with gift card incentives increased their short-term revenue by $ 250,000.
5. Care for customers even when they don’t buy
It’s better to gift a life time experience to the customer even if they don’t shop. Remind them about the numerous offers that you have put forward.
How to do it?
Design an automated reactivation sequence with incentives for those who haven’t purchased within 12 months
Effects
400% success rate in reactivating lapsed customers when done after careful segmenting and powerful customizing.
“Email has an ability many channels don’t: creating valuable, personal touches – at scale”. – David Newman
6. Skip arbitrary, start being specific with free credits
Announcing discounts is not always enough. There should be some extra attractions for better sales.
How to do?
Instead of offering percentage based, give customers point based discounts or free shipping gifts
Effects
An email sent to customers with $4.25 in score credit to use within 24 hours boosted their conversions by more than 50%.
Limited period offer can boost up more customers.
7. Use your Transactional Emails for Marketing
A better customer experience can be created with transactional email marketing. These operational messages results in enormous marketing opportunity to increase loyalty and boost revenue.
How to do it?
Send personalized and branded transactional email including seasonally relevant items for cross-sell.
Effects
Adding cross-sell recommendations in shipping confirmation emails increased transaction rates by 20%
8. Getting Personal with customer
At first it might seem impossible. But it isn’t. Wishing them on their special occasions helps gain the trust of customers. Always remember, caring your customer does matter.
How to do it?
Setup milestone campaigns for Birthdays and Anniversaries and send them before and on the D-day
Effects
Personalised birthday and anniversary mails had almost 6X the transaction rate of standard bulk mailings.
9. Take your Email Marketing Beyond the Inbox
It’s not only the e-mail inboxes you can depend on. There are lot more possibilities round the corner. As we know that social media has become a part of human life, boosting your company through social media can make the magic possible.
How to do it?
Up sell and cross sell products through social media and through peer pressure, ads and recommendations.
Effects
A study by e-marketer found out that 53% of people are more likely to purchase a brand after following and engaging with that brand on Facebook than just email subscription.
Now here are some awesome reasons to switch to Email-marketing;
• People who buy products marketed through email spend 138% more than people that do not receive email offers.
• 37% said that more than 20% of their inbox comes from marketers, and 53% said they’re happy with the number of marketing emails they get.
• 91% of people check their email daily
• 33% of email recipients open email based on subject line alone.
