“Content is king. But marketing is queen and runs the household”– Gary Vaynerchuk
Jay has just started learning about the scopes of digital marketing and following the advice of one of his friends, had spend money on creating a business website and writing blog posts, making videos and images and all content of the sort for the website. He waited for few weeks after creating a beautiful website to boost his business but, nothing happened! He was worried and of course, frustrated thinking what could have gone wrong?
What really happened?
May be due to his lack of knowledge or in the hurry to achieve a result, Jay forgot to add a main ingredient to his digital marketing strategy-SEO!
No matter how good the content of your website is, your marketing skills are of no use until your business grabs attention among customers. You need to have all elements to pull customers towards your brand and therefore, Search Engine Optimization (SEO) plays a significant role.
“The best place to hide a dead body is page 2 of Google search results”
Google is the most used search engine in the Internet. Internet users are always impatient and while searching online, they tend to check only the websites in the first page of the search results. Therefore, it is important for your business website to be there in the first page of search results for customers to find out about it.
SEO helps in improving your page ranking and in increasing web traffic through various techniques. Therefore, for every business, it is necessary to have a SEO specialist. If you don’t have one, you can go for a SEO specialist or hire a digital marketing agency like Jointviews that can satisfy all your marketing needs.
The SEO techniques applied vary over years and they are still in the path of evolution. If you are into marketing your business online, it is necessary for you to be up to date with the latest trends in SEO.
Here are 5 SEO best practices that are trending in 2015 that you can utilize to improve your page ranking and to help your business reach the right audience in the coming months:
1. Content is king
Content has great value in digital marketing. A good quality and informative content has the power to influence people and convert them into permanent customers. Any content that you add to your website must be related to your business and should contain relevant keywords. This trend seems to continue even in 2015.
2. Conversations given more priority than keywords
Before, a matching keyword would have brought your website to the first page of search results. But now, things have changed. Search engine looks specifically for the meaning, context and intent of the word typed in the search query. Therefore, you should focus on putting efforts towards a key word phrase in order to engage in a conversation with your customers.
3. Visual-based SEO
2014 was the year of visual content when websites that topped search engine results had high quality videos and images as content. The trend remains the same in 2015. The Search Engine Results Pages are choosing websites with text and visual elements in them over those websites with just text as content. Also, video marketing in YouTube can help you build website traffic by sharing the video in social media sites.
4. Mobile-friendly SEO
No one bothers to carry a laptop around these days. Internet is easily available in mobile phones and that is what the people prefer. According to the statistics, mobile Internet usage has surpassed desktop Internet. According to the estimates, there will be at least 50 billion local searches via mobile Internet and therefore, mobile-friendly SEO is the need of the hour.
5. Online security is a priority in rankings
If your website deals with online transactions and contains sensitive information, make sure that you are using proper security measures to guard the information. Online security certificates and use of https instead of http is going to decide your website rankings in 2015.
